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"The love triangle story of two men and a woman ......" This is a humorous complaint by some film critics after watching "Ambush on All Sides". Pen & Fun & Pavilion www.biquge.info

Before that, I thought that the stylish name "Ambush on All Sides" would have a shocking film about ghosts and gods. But many people were disappointed to find that Zhang Yimou is also a "title party"!

I gave the movie a very eye-catching title, but the content is completely sorry for the title!

"Ambush on All Sides" is similar to what Wang Qinian expected, and the box office potential of the movie cannot be compared with the previous "Hero" at all. New Picture Company and Zhang Yimou boasted before the release of the movie that "Ambush on All Sides" far surpassed "Hero" and would break the box office record of "Hero", and this awesome was soon slapped in the face by the market.

Many viewers originally wanted to watch a wonderful domestic blockbuster, hoping to see the progress of the domestic film director Zhang Yimou, but the disappointing thing is that "Ambush on All Sides" is simply a pit! Inside there are gorgeous pictures and artistic dances, but ...... Can't stand the bloody plot!

Two headhunters beat a woman to death, and there was no force at all, there was wood? The lines are thunderous at every turn. Liu Tianwang and Takeshi Kaneshiro are not outstanding in this movie, the only outstanding one is Zhang Ziyi? Could it be that the meaning of this film is to use the two superstars as green leaves to set off Zhang Ziyi's red flower? !

In Jin Yong's martial arts, there is also a great man of chivalry, the theme of serving the country and the people, and improving the style. The American convocation of heroes movies has also repeatedly used justice to defeat evil to package the theme of the movie.

But the style of "Ambush on All Sides" is so low.

Not to mention that it is for the country and the people, there is a conflict of ideas. It's just a first-class director, inviting a bunch of stars, to create a bloody love triangle martial arts with $20 million.

It's not that the subject of love is bad. The key is the theme of love, if you want to move people's hearts and be truly infectious, you need to be like "Titanic", constantly digging into the real human nature, and not detaching from people's emotional categories. Only then can it have the power to move people's hearts.

Even in the 80s, in the context of troubled times, "A Chinese Ghost Story", the scene of demons dancing wildly, is far more deeply rooted in the hearts of the people than described in Zhang Yimou's "Ambush on All Sides".

And "Ambush on All Sides" is an immature work made by unpopular martial arts, third-rate love, and mixed with unpopular history and detective suspense.

Although in Wang Qinian's eyes, "Ambush on All Sides" is a failed work, and there are many highlights in it, it is too superficial to cover up the idea of the film. The script doesn't work.

So much so that many viewers compared "Ambush on All Sides" with "Hero", and had to sigh - Zhang Yimou has regressed again? !

However, at the beginning of the release of "Ambush on All Sides", the audience still walked into the cinema one after another to get a sneak peek at Zhang Yimou's box office appeal.

Even on the day of the film's release, most critics gave the film a mediocre review. At least a small number of critics consider "Ambush on All Sides" to be a good work.

The box office revenue of "Ambush on All Sides" exceeded 30 million yuan in the first three days. However, the audience flocked to watch the excitement afterward. The box office of "Ambush on All Sides" began to decline rapidly.

Entering the second week. "Ambush on All Sides" only earned 36 million box office in a week, and the average daily box office is only more than 5 million. This kind of box office growth undoubtedly made Zhang Yimou think deeply and introspect...... In the end, Zhang Yimou decided to go back and shoot an art film "A Thousand Miles to Ride Alone"!

Because, the movie "Ambush on All Sides". It's not as profitable as it seems, and it's good to be able to barely pay for itself. Therefore, New Picture Company's financial budget is tight, and it is impossible to support Zhang Yimou to make another blockbuster that burns money.

Therefore, Zhang Yimou turned back to shoot the literary film "A Thousand Miles to Ride Alone" in a low-key manner. The budget of the whole movie is only 6 million yuan, relying on Zhang Yimou's fame, it is impossible for a movie with a budget of 6 million yuan to lose money. After all, the budget of 6 million yuan means that Zhang Yimou lowered his own price, and in addition, relying on him to take the lead in lowering his own price, the actors are naturally embarrassed to ask for high salaries, and those who want to shoot gold-plated and mixed fame naturally take the initiative to lower their prices.

This is also a means for many big directors to retreat after making some high-cost movies and the market response is not as expected.

After the failure of the blockbuster adventure, he simply returned to the field of small-budget films and started small, so that it was easier to regain success and restore the market's confidence in him.

……

The failure of "Ambush on All Sides" is only for Zhang Yimou. Other directors still look up and envy the film's box office data.

After all, within ten days of the movie's release alone, it earned 66 million yuan at the box office. is enough to make countless directors feel that they have struggled all their lives, and they may not be able to get such high box office figures.

At the same time, "Ambush on All Sides" will add a new box office every day for the next period of time, no less than 3 million yuan, and continue to be the king in the summer file and continue to be the box office champion.

The daily box office data of "Spider-Man 2", the opponent of "Ambush on All Sides", is about 2 million yuan, and in addition, the data of the first few days of the release of "Spider-Man 2" is not as exaggerated as "Ambush on All Sides".

It is expected that the domestic box office data of "Ambush on All Sides" will be at least two or three times that of "Spider-Man 2".

If the domestic box office potential of "Ambush on All Sides" is about 150 million yuan. "Spider-Man 2" is expected to be similar to the previous work, and it would be good to get more than 50 million yuan.

For the partner company, during the release of two blockbusters in the summer, the box office income of the partner theater every day is as high as one million yuan. In addition to deducting taxes and sharing to film producers, the daily income of the partner company is at least 500,000 yuan. Within two months of the summer, you can earn at least 30 million yuan in income. After deducting labor and operating costs, you can earn at least 20 million yuan in the summer.

It is almost no less than a blockbuster with a box office of hundreds of millions of yuan, generating pure profits!

Therefore, Wang Qinian can't help but sigh that the cinema chain still has a greater advantage than the producer. In the off-season of cinemas, at most, it is not profitable or slightly loss-making. But once it is the peak season of the film market, the theater chain is definitely counting the money and counting the cramps. About one-third of the year is the peak season. As long as it does not lose money in the off-season, it means that the small partner company has invested 200 million yuan in the theater line, which can earn 40 million yuan a year, and the cost of reliable theater operation will be recovered in 5 years.

As for film investors, when the risk is high, the movie may not be released directly, and the capital will be lost. Even if the movie released is at most 30% profitable, 70% loss.

Even in the peak season, it is difficult for "Ambush on All Sides" to recover its costs just by relying on the domestic box office, and it still needs to count on the overseas box office to achieve profitability.

"Spider-Man 2" originally made a lot of money overseas, not only recovering its capital, but also making a lot of money. Going to the Chinese market is just to maximize profits and squeeze a little more oil and water.

Many other movies are even more loss-making and less profitable.

For example, the cinema chain is equivalent to opening a casino to pump water, not afraid that you will make money, but afraid that you will not come to gamble. Anyway, you make money for other people, not for casino money. And in the process of making money, the casino can share the winner's low income through pumping, drought and flood income!

Winners can't always win, and casinos will never lose unless business is cold!

The movie theater line is similar to opening a casino to pump water, watching others either ecstatic because of making money, or depressed because of losses. But the casino is indifferent and keeps pumping.

Therefore, Wang Qinian feels that the movie theater line is definitely the right move! (To be continued.) )

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