On May 15, 2008, the company announced at a press conference that Xphone had launched a charity special edition of the mobile phone to accept pre-orders from consumers. Pen, fun, and www.biquge.info

The configuration and price of the mobile phone are no different from the ordinary version of the Xphone, but there will be a love sign for the 512 earthquake-stricken area on the case of the mobile phone, which shows that the holder of the handheld mobile phone has donated money to the disaster area when he bought the mobile phone.

The launch of this charity special edition mobile phone has pushed the social attention of the partner company and Xphone to the first.

Even CCTV specially filmed the team's live broadcast of the company's new mobile phone press conference.

Li Lingxiang, president of Xiaoyou Mobile Phone Company, announced: "In the past two months, we have sold 3 million Xphones! In terms of sales over the same period, we beat comparable competitor Apple. Their iPhones have only sold 1.5 million units this year, which is only half of what we sold in the same period! Presumably, everyone no longer has doubts about the ability of our partner company to defeat Apple! ”

"Yes, we surpassed Apple's iPhone, they are a thing with hardware that is not as good as the Xphone, more expensive than the Xphone, and the user experience is not as good as our Xphone! Forget about the iPhone, it makes no sense to expect this chicken rib to be sold in China. It's better to buy a better Xphone! ”

A flurry of poisonous tongues, sarcasm at Apple.

It is estimated that Jobs can only smile wryly after watching the video. It seems that every time he sets a target, mocking other competitors to build momentum for Apple's products. But this hand was learned by Libbs.

Miss Libus, the queen of poisonous tongues, directly took Jobs as a target and kept bombarding!

Well, in fact, a lot of later Booths have played like this. When you release a product, you have to humiliate your peers. Humiliate peers. to show that their product scores are excellent.

This kind of unkind marketing strategy seems to be surprisingly effective. All kinds of booths are very easy to use!

Suddenly, there was fierce applause in the audience.

"The first generation of the Xphone. We plan to produce only 15 million units. Previously, we had sold 3 million units and ordered 9 million units through major distribution channels. In other words, we will continue to produce up to 3 million first-generation Xphones! After the first-generation Xphone sales reached 15 million units. Both became out of print. Of course, the remaining 3 million mobile phones are all charity editions. The charity version of the mobile phone, we all do not earn a penny, zero profit, and even, paste a part of the money, and give love to consumers. It is estimated that each mobile phone can give at least 200 yuan to the disaster area, that is, the out-of-print first-generation Xphone. After all the sales are sold, we estimate that we can donate at least another 1.2 billion yuan to the disaster area. ”

"Mr. Li, I admire the generosity of my little partner company for charity, I am also from the disaster area, and I only have emotion and respect left in my mind. The small partner company should be the most socially responsible company in China......" A reporter from Wenchuan seemed a little incoherent.

"Don't say that, there are still a lot of good enterprises in China, and there are also some enterprises and entrepreneurs who are unwilling to leave their names for doing good deeds. And, to make a big publicity, and, after doing good deeds. It can help the company's brand image and product sales, so as to encourage more good people and good deeds! Good people should be rewarded. We have reduced our holdings and become good people, and consumers and society have indeed given us positive feedback! Li Lingxiang said indifferently.

"I have a question. I want Mr. Li. You said before that the first generation of Xphone is expected to produce only 15 million units, does it mean that next, the partner company will release the second generation of Xphone? The reporter asked with concern.

"The second generation of the Xphone is indeed in development, but it is not immediately available. At least, all of our current production capacity is the first generation. At present, the first generation of mobile phones can produce less than 1 million units per month. Our 9 million mobile phones are still on order and have not been actually produced. According to this schedule, within this year, all production lines will meet the production requirements of the first generation Xphone. Before the first generation of the Xphone is delisted, the second generation will not be launched! Li Lingxiang said with a smile.

"Is there any improvement over the first generation of mobile phones?"

"The operating system will be optimized, the hardware will be upgraded to a certain extent, more software and hardware will be compatible, and the APP application will be more abundant. Specifically, I won't spoil it, in short, the second generation has not come out yet, and when it comes out, everyone knows that it will only be stronger from generation to generation! Li Lingxiang said very tactfully.

"If the second generation is launched, will the price be more expensive than the first generation?"

"It's probably going to be about the same as the first generation, after all, according to Moore's Law, technology improves with each generation. We're improving the technology and experience, but we won't increase the price, and in the same way, we won't drop the price! We will stop selling the product when it is the most popular, and we will not turn a product into chicken ribs before it is taken off the shelves! Li Lingxiang smiled and said, "What we want to do is the star of the stars!" ”

"This strategy is very similar to Apple!"

"Is there one?" Li Lingxiang blinked, pretending not to know.

In fact, in addition to the fact that the technology will be open and other manufacturers will be licensed for free, instead of eating alone, the other strategies of Xphone are really similar to Apple.

Apple's products like to engage in the most popular single products, and each generation of Apple mobile phones is a single product. Unlike other manufacturers, they have launched high, medium and low-end mobile phones, ranging from more than 10 to dozens of hundreds of styles and different grades of mobile phones, so that consumers can choose.

Nokia, Motorola, Samsung and other traditional mobile phone manufacturers are all this strategy. It's like opening a grocery store, offering thousands of mobile phones for consumers to choose from, regardless of the price range.

This kind of various practices, in fact, may not be more profitable than making a single mobile phone. Because, it seems to kill all grades of mobile phones, so that consumers have more choices. But in fact, mobile phone manufacturers themselves have lost their original intentions, and it is difficult to create a sincere work.

Moreover, there are many mobile phone products, it is inevitable that the market will be slow to respond, and the energy will be scattered, once the market is not good, it is easy to cause the loss of inventory depreciation and price decline.

Only make popular single mobile phones. Before the mobile phone became unpopular, the production had already begun to be stopped. In fact, the risk of depreciation of the hoarded surviving inventory due to technological upgrading is avoided.

The current practice of the small partner company is that each of its own Xphones is a star terminal. It's very popular.

At the same time, the XOS system is licensed to other manufacturers, so that other manufacturers can meet the needs of different consumers and launch different configurations of high, medium and low range.

Of course, since the price of the Xphone is not very expensive. Therefore, it also means that it has stifled the space for other manufacturers to make huge profits.

But each generation of mobile phones of the small partner company is almost in short supply, ** marketing. Never let yourself have a large amount of stock in your inventory that cannot be sold.

Some consumers who are difficult to buy XPHONE terminals in the market will also be more efficient with XOS phones from other manufacturers.

This approach is also to give food to the majority of manufacturers, attracting everyone to work hard with partner companies and expand the XOS camp.

As for the practice of eating apples alone, in fact. But it's very irrational. After all, once you can't have an advantage in the battle for operating system platforms. In the future, it will definitely become more and more niche, although, the niche at this time does not affect making money, but if you want to eat the old book, continue to rely on the inertia and compatibility advantages of technical standards, after many years, you can still rely on eating the old book to share the dividends, it is not realistic.

Since it is not licensed to other manufacturers. It is a good opportunity to stake the land. Apple didn't know that it missed an opportunity to copy Microsoft Windows in the field of mobile phone operating systems!

So, the strategy of the small partner company. It is almost a combination of Apple's single product sales strategy and Android's open and growing camp.

……

After the press conference, Xphone sales exploded again!

In the business halls of China Telecom, China Unicom, and China Mobile, queuing up to buy Xphone has become the norm. However, each business hall. At most, dozens of mobile phone terminals are taken out a day to attract consumers, and it is impossible to take out all the inventory at one time.

After all, everyone doesn't have much inventory, and they are all counting on the Xphone to be produced faster!

In fact, the assembly plant is not slow to produce, even if it produces millions of units a day, there is no problem. It's just accessories like touchscreen panels, which are very sought-after.

The touch screen panels of the small partner company were almost all produced by factories in Japan, South Korea and Taiwan at the beginning.

However, after the official launch of the Xphone mobile phone, the domestic manufacturer OFILM specialized in the production of touch screens and became the supplier of panels for small partner companies, supplying tens of thousands of panels every month.

Next, BOE, the leading domestic LCD panel, also began to produce touch screens, which can be supplied next year. The supply volume can exceed 300,000 pieces per month.

For LCD panels and touch screen panels, Wang Qinian knows that as long as there is market demand, the production capacity will soon explode.

The shortage is only the beginning, and in a few years, the touch screen panels will also be processed. Of course, domestically produced touch screen panels account for about three or four percent of the world's production capacity, and BOE is a company that will account for 20% of the world's touch screens produced in the future!

And almost all of these production capacities were previously from Japan, South Korea and Taiwan. The domestic manufacturing industry has gradually snatched away all the overseas orders and business, becoming a crusher for developed countries, and all walks of life have gradually made developed countries have no way out, which is also what Wang Qinian likes to see.

After all, LCD and touch screen panels and the like, Japan collapsed and Taiwan collapsed. Taiwan is about to fall, the last South Korea, well, fight for the collapse of South Korea as well. It seems that at this time, South Korea's panel is the first in the world. However, China has made the world's No. 1 collapse in many Li Guanyu over the years, and there is no way out, and finally, after China has wiped out the relevant industries of other countries, it has become the world's No. 1.

It is for this reason that commercial warfare is brutal and absolutely life-or-death. However, Wang Qinian hopes that overseas competitors will be eliminated in the reshuffle of business wars again and again. In the end, in most fields, only China is the only one, which is obviously the best state. (To be continued.) )