Chapter 427: The Two Phones Compete for Dominance One
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With the launch of the partner company, the charity edition of the mobile phone was launched and the first generation of the Xphone produced a total of 15 million units, after which, it will become an out-of-print mobile phone. Pen ~ fun ~ pavilion www.biquge.info
Mobile phones, which were originally in short supply, are now selling even more!
In mobile phone shopping malls and operators' business halls across the country, there is the sound of buying and buying every day!
"Buy, buy, buy!"
"Xphone has sold out like crazy!"
"Twice, I'll pay twice the price, who will transfer a second-hand xphone to me!"
Except for Wang Qinian himself, no one would have imagined that the withdrawal of Xphone would be so popular.
Pigs of the tuyere!
Yes, Xiaomi and Huawei are more like pigs than a few years later!
Because, in the future, countless touch screen mobile phone manufacturers are competing with each other for consumers, and the mobile phone products they provide are, in essence, not much different! Therefore, consumers can be picky among different mobile phones!
And now, there is no choice!
The Xphone is a monopoly in China, and the iPhone has not yet been approved for sale in China, although the production line is in China.
Other mobile phone manufacturers that have authorized the production of XOS systems are still developing their products. At least half a year later, the mobile phones of the XOS system will bloom and go on the market!
"Monopoly business is the best thing to do!"
Xphone currently almost does not need publicity, and the mentality of anxious consumers has made the reputation of such a mobile phone not only spread throughout the country, but also throughout the world!
If it weren't for the capacity limit, maybe this mobile phone would not be able to kill the mobile phones above 2000 yuan.
At least in the Chinese market, with the launch of the Xphone. Those expensive feature phones with poor Internet experience are embarrassing!
It's not that the hardware configuration of those feature phones that cost more than 2000 is not good.
As a matter of fact. Quite a few feature phones, the hardware is not inferior to the Xphone and iPhone! The experience effect is very different, mainly the touch screen operating system, which brings a subversive user experience.
Before using a touchscreen, people don't realize that the mobile phone experience can go up to such a level.
And countless consumers who have bought touchscreen mobile phones. There is no doubt that this is the phone of the future!
For users who have used touchscreen mobile phones, it is difficult for him to change to a feature phone. Therefore, with the promotion of touchscreen mobile phones, feature phones have lost market share little by little - permanently losing share!
Feature phones will soon be swept into the garbage, at least expensive feature phones, and there will certainly be no room for survival.
There is only one feature phone for people, and in the future it will be in the form of an old man's mobile phone, or a cheap mobile phone. Production and sales continued. Users who only use their mobile phones to make calls and send texts, and do not need to have Internet access and more experience, use the cheapest mobile phones, which is naturally enough. But those traditional mobile phone manufacturers, the most profitable high-end feature phones, will be wiped out sooner or later, and there is no way to live. These high-end feature phones either bring the price down. Reduced to a few hundred dollars and sold as a low-end mobile phone. Or just inside the rotten warehouse. Waiting for the continued depreciation. In the future, those high-configuration feature phones that used to cost tens of thousands of yuan or thousands of yuan can only be sold to consumers as cheap mobile phones, at a price of 100 yuan or even tens of yuan.
The era of touch screen is currently the era of the two gods. One is making a big splash in the West. One has sprung up in the East!
It is difficult to say whether the west wind overpowers the east wind, or the east wind suppresses the west wind!
Well, it's not good, something touchscreen mobile phone supremacy is in the fight. In the end, traditional mobile phone manufacturers have gone bankrupt, which is the biggest possibility!
In fact, the Xphone sold more than Apple's iPhone in the same period. It's just that Apple's iPhone was launched in 07, and because it was listed nearly a year earlier, in the year of 07, 3 million units were sold.
And in the first quarter of '08, Apple sold another 1 million units. That is, before the release of the Xphone, 4 million units had already been sold.
But with the Xphone, it began to quickly catch up with the iPhone!
From the launch in March, by June, the Xphone had sold more than 3.5 million units.
It seems that iPhone sales at this time are approaching 4.5 million units.
But anyone with a discerning eye can see that the 3.5 million mobile phone sales of Xphone are completely completed in about 100 days this year. This sales volume is the data after the mobile phone user activates the mobile phone and installs the mobile phone number card.
There are many more users who have prepaid the deposit but have not yet received their phones, and they are not counted.
And what about Apple's iPhone? Last year, it cooperated with a local operator in the United States to sell customized mobile phones, so it quickly sold 3 million units. But this year, Apple is paying more attention to selling in its own stores and official website. In addition, the United States is engaged in 3G networks, and the iPhone is currently a 2G network and is not compatible with 3G networks. Therefore, the sales momentum of the iPhone in the first half of 08 is not as good as last year.
"Within this year, our Xphone sales will surpass Apple's!" In mid-June, when Li Lingxiang, president of Xiaoyou Mobile Phone Company, boasted about himself, he did not forget to ridicule Apple, "I heard that Apple is preparing to release a 3G version of the iPhone!" It's really funny, the Apple mobile phone that withdrew last year didn't take into account the 3G network! Phone users are really pitiful, bought a 2G mobile phone, encountered a 3G network, and had to change to the 3G version! Or our XPHONE knows how to make mobile phones better, it is a 3G mobile phone from the beginning, and it is compatible with 2G networks. Consumers don't need to spend money to buy a new mobile phone in order to adapt to the 3G network! ”
Apple's Jobs pretended not to hear the ridicule of Li Lingxiang, the president of the little partner mobile phone company, in fact, due to language and translation barriers, he may have to wait until a few weeks later if he wants to hear the ridicule of his opponent!
And in July, Steve Jobs was busy promoting the 3G version of the iPhone!
In addition to supporting 3G, the 3G version of the iPhone is similar to the old version in other aspects, which is lackluster!
However, with the release of the 3G version of the iPhone, the iPhone that had begun to slow down in sales began to show a wave of growth! However, if you want to suppress the Xphone steadily, it is almost impossible to regain the championship!
Why is this so? Because, in terms of the electronics consumer market, China has quickly overtaken the United States to become the world's largest consumer market for electronic products. Apple's iPhone is the main consumer market in the United States, and after that, it needs to continue to promote it in markets around the world. During the development of overseas markets, Apple's local sales were naturally affected. Dispersed into major language versions, each small language market and regional market needs to consume Apple's energy, at least, the production line needs to stock up for other markets, which naturally affects the sales of the North American market!
In addition to that, the iPhone was designed for the 2G network at the beginning, and the 3G network was not considered. At present, the world is promoting 3G networks, so Apple has to stop the production of the 2G version of the iPhone, and then free up the production capacity for the 3G version of the iPhone!
This year's iPhone sales are not as good as last year's, but because the phone is not popular, but it is out of stock. The 2G was discontinued, the 3G version was still stockpiled, and there was a gap of several months in the market, so the iPhone sales were sluggish in the first half of this year. (To be continued......)