Chapter 369: The Advantages of Three-Stage Screening

readx;

"I kind of understand what Li Sheng thinks. www.biquge.info The time period from early morning to 10 o'clock in the morning is actually equivalent to an exile area, and our United Cinema does not need how brilliant the movies in this time period are, but only needs this time period to be able to return to the cost a little, and not to waste the projection capacity of our United Cinema Line, which is considered a success.

And the time period from 10 o'clock in the morning to 5 o'clock in the afternoon will become the time for United Cinema to select a movie, in this time period, not only to digest a large number of bad movies, but also to brush out the really good films in this time period, and make their own efforts for the prime time signboard. In fact, according to Li Sheng's approach, even if it won't be too much, it won't be too little, after all, good films can drive the market.

In this way, it will not arouse the disgust of the audience, blindly showing bad movies, the audience will have emotions sooner or later, there is no outlet, and then the audience will put their dissatisfaction on our United Cinema Line, so that our United Cinema Line will have a big problem in terms of word-of-mouth. But if it is a good film and a bad movie together, the power to choose in this way has actually been put into the hands of the audience from our United Cinema Line, and they have selected the bad movies themselves, so it is no wonder that our United Cinema Line, because the movies we screen during this time period also have good films, and they can't choose them, so they can't blame us.

Even when we officially opened, we could make this matter clear to the audience in person, and use it as a publicity gimmick, and let the audience choose the good and bad movies. In this way, not only can the problem of bad movies be solved, but good films can also have a good promotion market.

With this time period to select movies, then the movies that are screened during the prime time will be really good films, which can stand the test of the market, and the signboard can also be completely launched, and we can also deserve to say that the movies screened during the prime time period are really not bad. Killing two birds with one stone, Li Sheng thought of this method, it wasn't a day or two, right? At this time, the sixth uncle's bright eyes emitted a taste of excitement that anyone could see.

If Uncle Six would still chirp crookedly about the screening problem of United Cinemas before, then after using the method that Li Mingbao said, he really didn't have the idea of picking thorns, Li Mingbao's creativity is definitely quite good news for United Cinemas, although doing so will damage Uncle Six's interests in buying out the movie. But if the United Cinema Line is done well, how can it be compared with the buyout benefits? So at this time, the sixth uncle really thinks that Li Mingbao's approach is much better than his own ideas, and he will not find fault with it, but will support Li Mingbao's approach.

The sixth uncle doesn't pick thorns, and several other people won't pick thorns on this issue, because Li Mingbao's approach is already good enough, and all aspects are very thoughtful, and they can't think of a better way to pick thorns themselves.

Li Mingbao is not surprised that the sixth uncle understood his intentions so quickly, but if the sixth uncle and they don't understand, Li Mingbao will be surprised, he said it so clearly, if the sixth uncle and a few of them don't understand it anymore, then the business will not reach such a height.

But for Uncle Six's interpretation, Li Mingbao also added: "Uncle Six basically unified and integrated my thoughts, but there is another point that maybe you haven't seen yet, Uncle Six." It's the movie time from early morning to 10 a.m., and there's a potential intention. That is to attract more potential customers to watch the movie at a low price.

You must know that we use the charter ticket price during this time period, and the advantage in price is not comparable to other time periods, so there are actually a lot of articles we can do here.

Since the renovation of the United Cinema Line, it has taken a high price, which can certainly increase the box office of many movies, but for some people who don't like it very much, or are not used to watching movies, they may not be able to accept the sudden increase in price. After all, the money that used to be able to watch two movies can only be watched once is now available, and subjectively, they will not be happy to accept it, which will lead to the loss of part of the customer flow.

But after having the system of chartering, in the spirit of taking advantage, they will also want to come and see, don't forget, the price of chartering may only be 30 yuan. But thirty yuan can watch a movie, but not one or two, if you count it according to a 90-minute movie, from 2 o'clock in the morning to 10 o'clock in the morning, that is, eight hours, 90 minutes of movies, they can watch five.

One hundred and twenty minutes of movies, they can watch four. No matter how you look at them, they are all earning, with less money, watching more movies, and in terms of the current viewing effect of our United Cinema Chain, it is completely two concepts from before. In such a situation, if they rekindle their enthusiasm for movie-watching, it is not impossible to spend high ticket prices.

It is even possible that people who did not watch movies at all before will be attracted to the cinema when they see the cheap ticket prices, so that we will have a new market. When the viewing comfort is good and the movie is good, it is easy to have loyal moviegoers.

You must know that the movies released during this time period are not garbage movies, but just movies that were painted before, and you want to go back to the furnace to make some money. Therefore, in terms of the quality of the film, there is a good guarantee, after all, the film has been tested by the market. With so many screens, it is impossible to show all salty and wet films, so there must be other films to support the scenes, and the number of films that have been drawn in the hands of various companies is enough to support the quality of the films in this time period.

Therefore, even if the time of this time period is not very good, but if it is used well, it is not impossible to create an additional source of profit. As long as we do this, there will not be any time period in the three periods of our United Cinema Line, which is called garbage time period by outsiders, and each time period has its fixed purpose, and any time period is missing, which is incomplete for United Cinema Line. Only when the three time periods support each other, the United Cinema Line is a whole. Li Mingbao said confidently.

"Li Sheng, your statement really made us stunned, and doing so has an immeasurable effect on the value of the United Cinema Chain. But there is a question, I don't know if you have noticed Li Sheng, if the time period from 2 o'clock to 10 o'clock in the morning has such an important role, then after the introduction of the classification system, we will make that kind of movie, and there will be no time period to play. Xiang Huasheng finally caught a loophole at this time, so he couldn't wait to talk about this problem.

Hearing Xiang Huasheng say this, Li Mingbao was even more surprised than Xiang Huasheng: "How can there be no time slot for screening?" Isn't it possible to show these kinds of movies in the afternoon and prime time? As long as the box office is good, what time period can't these movies be screened? After the classification system comes out, this kind of movie doesn't have to be screened secretly, if you have to let the new film be released during the chartered time period, won't those film companies lose money? ”

Li Mingbao's words can be regarded as waking up Xiang Huasheng, he really understands that type of movie at this time, and when it can really be released in the United Theater, there is no need to be sneaky at all, it can be screened openly, and there is no need to be afraid of Sir to check it. The film company can also make movies openly and openly, and no one will make irresponsible remarks, so if the film is really put on the early hours of the morning, the film company will be the first to refuse. They want to make a lot of money from movies, not make some tea money from movies.

After understanding what this meant, Xiang Huasheng said with some embarrassment: "I'm sorry, the main reason is that this kind of movie gave people too many senses before, so when I talk about this type of movie, I can't help it." If you really want to wait for the classification system to come down, even if this type of movie is to compete for the annual box office ranking, there will be no problem, I have some allergies. ”

"I understand the boss's thoughts, we won't talk about this matter, anyway, in the future, the screening time of the United Cinema Line, according to this arrangement, everyone thinks there is no problem, right?" Li Mingbao didn't want to say more about this matter, so he directly diverted the topic and asked.

"There is no problem, Li Sheng, you have thought it through so thoroughly, what other problems can we have. It's just that the time of holidays is not the same as the usual time, is there a difference in the arrangement of this time? Lei Juekun also said at this time.

"It's a little different, holidays, it's the time when the theater has the most income, so the film schedule at this time is naturally inclined to the high-box office movie resources. Therefore, the schedule of holidays is not very different from the schedule from Monday to Friday. In terms of time periods, there are also adjustments.

Specifically, the time period of holidays is divided into 0:00 a.m. to 8:00 a.m., and this time period remains unchanged as a private venue, and the price and content do not change. The main purpose is to attract those who don't have much money to watch movies to watch movies, to attract our potential customers, who are used to watching movies in the cinema, they will always be affected, and then buy movies in a normal period of time, which will not cause too much pressure on their psychology, as if they were watching a movie again. If there are more times like this, it will always attract more moviegoers.

From 8 a.m. to 1 p.m., theatrical films are screened. Although the market for literary films in Hong Kong is not very good, it is not completely without this market, so the holiday time is unified for literary films to be released, and the attendance rate will not be too bad.

And from 1 noon to 0 o'clock in the morning, for such a long period of time, all the movies that make money are screened, that is, movies that are broadcast during prime time, which not only improves our profitability, but also better releases the box office of the movie, so that the film company and our theater chain are a win-win situation. During this time period, garbage movies are not screened at all, and the selection is made by non-holidays, and when making money, you can't let these movies mess up. Li Mingbao finally concluded...