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"Li Sheng, your plan is quite good, but it is not easy to do so. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 infoThe biggest problem is that we don't know how to select good films, if we only count by qualifications, whether it is a good film or not is not determined by us, this ultimately needs to be tested by the market, in this way, how do we ensure the release of good films?

What's more, if all the good films are concentrated in this time period, the movies in other time periods of our joint theaters will not be too attractive, so in order to create a good film market, wouldn't it be a waste of the market in other time periods? And good films have occupied all the market share, what about the market of bad films? Even if you have the time to show these films, how do you recoup the cost? In the eyes of old rivers and lakes like Zou Wenhuai, Li Mingbao's proposal is really a bit taken for granted.

I haven't considered the feelings of bad movies at all, although everyone doesn't like to make bad movies, and they don't like to watch bad movies, but the film industry has considerable uncertainty, you think it's a good movie, the market may not pay for it, and the movie you think is a bad movie can't be said to have no market at all in the market.

The idea of creating prime showtime is a great idea, but the problem is that it's too difficult to do and too unlikely to happen. Even if you are a professional, it is impossible to fully reflect the market of a movie, and when the time comes, good movies will be screened as bad movies, and bad movies will be screened as good films. So what's the point?

After hearing Zou Wenhuai's words, Li Mingbao couldn't help but feel that Jiang was still old and spicy. A veteran like Zou Wenhuai can immediately see the weakest problem in this thing raised by Li Mingbao, that is, they dare not guarantee that their movies are good.

The definition of a good film is very broad, as if it were a pure literary film, in Hong Kong, there will not be much market at all, so generally speaking, there is not much guarantee for literary films at the box office. But the problem of the box office, but we can't deny the quality of literary films, a literary film that is not very good at the box office, maybe in the eyes of professionals, but it is a very good movie, such a movie, can you say that he is not a good film? But the problem is that such a good film, you can't reflect it at the box office, and for the theater chain, there is no income, so you define him as a bad movie, which is actually quite inappropriate.

Fortunately, Li Mingbao had been thinking about this matter for a long time before proposing it, so he could easily answer this question, after all, it was impossible for him to put a proposal with too many loopholes to discuss at this time, which would not have any benefit except to make him lose face.

"The thing about the golden screen time is actually to cooperate with the arrangement of the entire theater screening schedule. In my vision, no matter what kind of movie he is, as long as the box office is good, it will be a good movie for our United Cinema Chain. To put it bluntly, for our theater chain, the most essential way to distinguish between the quality of a movie and the bad is actually at the box office.

So in order to match the golden showtime, there are special arrangements for other time periods. Since we are now standing in the position of United Cinemas, we have to consider the problem for United Cinemas. Therefore, the way to distinguish between good movies and bad movies is that we can only judge success or failure by the box office. Li Mingbao said confidently.

"The success or failure of the box office is indeed good news for us. But how do you guarantee the box office? Li Sheng, if you have something to say, just finish it all at once, don't waste time. The sixth uncle also saw at this time that Li Mingbao actually had an overall consideration for the problem of cinema scheduling, and now he is just telling him all these considerations.

Originally, things like formulating rules should be discussed by everyone, even if Li Mingbao is the major shareholder of the theater chain, he has to consider the needs of the sixth uncle. It's impossible to do it brutely, which is not good news for United Cinemas. But Li Mingbao's view of the all-box office theory is still in line with the interests of the sixth uncle.

After all, they are the bosses of the film company, not a real filmmaker, and the filmmaker can make a literary film that is not popular, but those of them who are bosses can't do this, even if they make such a movie out of some considerations, it is just to appease the director, not other problems. It's like the king of sunglasses, when he made that footless bird, the boss of the film company wanted to hack him to death. Even if that movie won the Academy Award, the boss of the film company still didn't buy it, if it weren't for the fact that the king of sunglasses still has some ability in Hong Kong, plus the help of some friends, when the box office of that movie comes out, he will have to go to the sea to fish for sharks, the kind of sunglasses king himself makes bait.

"United Cinemas is now capable of 24-hour continuous screenings, so I think that in addition to the prime time period, other time periods also need to be well arranged.

Excluding holidays and other times, such as Monday to Friday, generally speaking, the entire daytime and early morning hours are not a good time period, and the attendance rate during that time period can be said to be quite low. How to make good use of these time periods is also a problem that we need to consider, and we can't make these time periods so rubbish that even those film companies can't watch them and don't release their own movies, which will be a waste of time.

Therefore, we must also make good use of other time periods, even if it is not as good as the golden time, but it cannot be said that there is no attendance at all. So I think that from 2 a.m. to 10 a.m., we can sell big passes now, just like those small video halls, sell night tickets, and if you give a lot of money, he can watch it in the cinema all night until 10 o'clock in the daytime.

In this way, even if the attendance rate is not good at night, we can recover some of the cost and not lose money completely. And how to ensure that the box office in this time period is not too bleak, I think you can make a fuss from the salty and wet films, if the classification system is officially passed, then this time period can screen those movies that have been painted, or are repeatedly screened, which can not only increase the attendance rate of our United Cinemas, but also allow some films that have no ability to make money to get a new life again and make some tea money. Li Mingbao explained with a smile.

Hearing that Li Mingbao arranged for the United Cinema to screen this type of movie during this time period, the sixth uncle knew that he really wanted to do this, even if it was an overnight ticket, he would get a good profit, but it could be regarded as Li Mingbao forcing the palace to the sixth uncle, because the Hong Kong British government wants to pass this kind of movie, and the errand is definitely not Li Mingbao, the major shareholder, because the relationship between Li Mingbao and the Hong Kong and British government has not been good to that extent. Or it can be said that among the shareholders of United Cinema Line, anyone can do such lobbying, even Cui Xiaoming, after all, there are many bosses standing behind him, but only Li Mingbao can't do this.

Li Mingbao just revealed his thoughts, and then he didn't need to do the errands at all, the sixth uncle and they worked hard, and they couldn't accuse Li Mingbao of anything, because when it came to making money, not only Li Mingbao would make money, they could also make money. And in the case that Li Mingbao does not have a film company, they still make double money, not only can they make money in theaters, but also in movies.

"Li Sheng's calculations are really everywhere. You have said so, in order to make money early, we can't help but run down this grading system. If you move your mouth, we will have to break our legs, and in the end, it is Li Sheng who makes a lot of money, and we are really trading at a loss. The sixth uncle said complainingly.

"Let's get rich together. Originally, the grading system should have been implemented a long time ago, but Sixth Uncle, you didn't think about these problems before, so it doesn't matter if you are in a hurry now. Opening up more film genre markets is also a favorable situation for our Hong Kong film industry, right? I'm not alone. Li Mingbao retorted.

"Okay, let's move on to the issue of time slot allocation. The next time period is from 10 a.m. to 5 p.m. Speaking of this time period, it is actually more chicken ribs than the time period from early morning to ten o'clock. Because of the time period in the early morning, you can also recover the cost by means of a pass, but the movies released during this time period can't do this, and the early morning is chartered, and the venue is chartered during the day, doesn't it seem that the style of our United Cinema is too low, and it is not conducive to launching the brand of our United Cinema. Therefore, the movies released in this time period must be innovative, otherwise this time period will really become garbage time.

If you want to have new ideas, during non-holidays, if you cooperate with the golden screening time, you can get the general plate of the United Cinema Line. So in this time period, we must not only rank bad movies, but also good movies. In this way, bad movies will also make the box office a little higher because of the emergence of good films, even if it is not too much, but it will also reduce the cost pressure of bad film companies. Li Mingbao said.

Hearing Li Mingbao's words, Xiang Huasheng spoke at this time: "Li Sheng, you said before that good films must be screened in prime time, but why did you say that there are also good films released during this time period?" Isn't that inconsistent? ”

"Inconsistency? On the contrary, doing so will make the golden hour truly worthy of its name. Aren't we still worried that we won't be able to pick out the good movies and the bad movies ourselves? Everything needs to be tested by the market. What is a market? To put it bluntly, it is the box office, since we can't test whether the box office is good or not, it is up to the audience to test it.

In my opinion, this time period in the afternoon is actually a market for testing good films and bad films, and this is still a market selected by the audience, which cannot be said to be completely fair, but to a certain extent, it can also test whether a movie is good or bad. This time period is actually a test time, good films will naturally stand out, and bad movies will also fall into the sand. Li Mingbao said...