231 Cook calls

。 So on the same day, an announcement on Apple's official website shocked the industry again. ,, after expressing a hypocritical blessing to him,.

However, Apple's transformation plan that he planned was still put on the agenda and handed over to the shareholders' meeting for discussion. As a result, all of Apple's portable smart products are about to be reduced in price on a large scale, and the news that Apple's online store will also be reformed has spread far and wide.

At the close of the day, Apple's stock price plummeted by 17 percent, an unprecedented decline in Apple's history, with a market value of nearly 100 billion yuan steaming in an instant, and a large number of investors lost money overnight and wanted to jump off the building, and the world's largest market capitalization company has not lived up to its name.

In fact, the pains that Apple may have experienced during the transition period have been written in his written report to the board of directors. Stocks plummeted, profits shrunk,. But as long as it survives this period and has a proper business strategy, Apple is still likely to gain a firm foothold in the low-end market.

Of course, even if it does this, it is absolutely impossible for Apple to restore its former glory. After all, a technology company that produces low-end products, both in terms of sales profits and influence in the world. There is no doubt that they are far inferior to technology companies that specialize in producing high-end products.

So the moment these news reached Wall Street. Countless media outlets began to publish this topic in large volumes, and some media used "The Fall of an Empire" to evaluate Apple's situation at this time.

Of course. Apple's transformation is not good news for other smart product manufacturers. This means that the low-end smart device market will add a strong competitor because of Apple's strategic transformation, and the original pattern will be rewritten again, and the cake in its hands will be divided by Apple after all. In short, because of this strong attack of Tianshu Electronics, the life of smart product manufacturers is not very easy.

……。 He didn't know about the battle of ideas on Apple's boardroom, so he was a little surprised that the president, who he thought was a strong man, would just resign.

The reason is simple. , even if he doesn't work, the money he earns is enough for him to spend for several lifetimes. For people like them, the amount of money is just a string of numbers to measure their ability, so they care more about what they do can be affirmed by more people and be able to prove themselves. And leaving Apple directly at the most difficult time will obviously only make him widely criticized.

The same is true of the situation. Judging from the news of many Western media cited in China,. This is also human nature, of course, more of his annual salary of up to millions, although his departure will also cause him to suffer a large financial loss. For example, the loss of stock awards, but his loss is naturally small compared to the difficult situation that Apple is facing at this time.

In short, these negative comments made Wang Zhengyu feel a little regretful. In any case, his achievements in creating a ZĂ o in Apple are obvious to all, even if the Apple 6 is still impressive in the industry, it still achieves impressive sales results.

Just when Wang Zhengyu sat in the office and sighed. His personal phone rang suddenly. I looked at the number.

This made Wang Zhengyu feel a little surprised.

Calculate the time. It's five o'clock in the afternoon California time. At this time, this figure who was on the cusp of the storm suddenly called him, did he want to scold himself?

I was puzzled. However, Wang Zhengyu still decided to connect the phone. Although he doesn't like Apple, most of this resentment when he is ignorant is focused on Apple's high price and high profile in China. After all, in his opinion, for example, the company's $200 million at the beginning, all the huge funds in the U.S. stock market to block Microsoft can be contributed by Apple.

Strap the all-around translator headset on your ear and press the call button.

"Hello, is this Chairman Wang?"

"Yes, President Cook, you know that I'm not very familiar with English, I wonder if you understand what I'm saying, or if you have a translator by your side?" Wang Zhengyu asked, he really couldn't figure out what the situation was on the other side.

"I now have an all-round translation headset developed by your company on my ear, and I have to say that its effect is indeed as you demonstrated at the briefing, it is indeed too powerful." On the phone, Cook complimented in a flat tone.

After hearing this, Wang Zhengyu just smiled bitterly.

Because of the postponement of the listing in the United States, the inventory of the products of Tianshu Electronics' branches in the United States is not much, basically there are only about 30 sets of equipment in the thirteen branches in the United States, which are ready to be used in the physical stores of Tianshu Technology in the United States after the meeting and before the official sale.

It must be a set, because their headset has an encryption program, and it must be paired with the Tianyu mobile phone system, but the Apple phone can't support this headset.

"Well, this really surprised me, our products have not been officially launched in the United States, where did you get this set of equipment from?" There were doubts in his heart, so Wang Zhengyu asked directly.

"Haha, in order to pass the anti-espionage program test, you submitted a total of ten sets of equipment for analysis this morning, and Apple obtained two sets of equipment through some means. It just so happened that I submitted my resignation today, and I gave up a lot of things to get the ownership of this equipment. I just tried it, and I feel like it's still quite cost-effective, and the epoch-making features are amazing! ”。

"Well, satisfying every customer is the consistent purpose of our Tianshu Technology!" Wang Zhengyu suddenly felt that he had nothing to say, and he was very official.

, or he didn't care about what Wang Zhengyu said, and began to say to himself: "I never thought that Apple would decline in such a way, I always thought that we would always grasp the pulse of this era, but I didn't expect that I was still careless." In fact, when the smartphone manager and the ice core battery appeared, I should have known that in an era of technological explosion, anything could happen. ”

"Of course, there is no way to do this, and the backwardness of technology directly leads to the decline of Apple, which has nothing to do with innovation. I still say that without technological breakthroughs, innovation can only exist in the fantasy of each of us for the future. So what you said at the press conference was very unreasonable, and we have been trying to innovate, including trying to use a variety of materials that are not widely used, and we have to do the best in the design of the position of each button. Take the Apple 6 as an example, we even spent a lot of time fully considering the size and feel of the icons before determining the size of the current two mobile phones. Not only has the size increased, but Apple's two new phones have significantly improved in terms of screen contrast, brightness, reliability, color, etc., but I have to admit that none of these changes are revolutionary, so although we lost, we did not lose in innovation, but in technology! ”

For him, the remarks at the press conference were just because Apple was the biggest competitor of Tianshu Electronics, so why should he still be obsessed with his words.

When Apple chose the path of self-depreciation, their decline was inevitable.

"No company can continue to be brilliant forever, including our Tianshu Technology. Mr. Cook, this is the law of history, and we have an idiom in China, which is called prosperity and decline, and this is what it means. After thinking for a moment, Wang Zhengyu still said a slightly comforting word.

After all, the person on the other side of the phone is no longer the president of the world's largest company by market capitalization, and is just an ordinary little old man in the United States.

"Prosperity must decline, this word is very good, Chinese culture really has a long history, maybe I will go to Huaxia in my lifetime to see, okay, I want to say everything, I won't bother you! Good bye! ”

"Goodbye!"

Carrying a handbag, he took one last look at the gate of Apple's headquarters, which looked extremely depressed in the sunset, and finally sighed, and walked towards his parking space with his head down

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