Compared to the usual times his proposals are always smooth on the board, today is obviously much more difficult, he has quickly explained that his mouth is dry, but he still has to face a bunch of doubts.

In fact, he also expected today's predicament, the company is like this, when making money, everyone on the board of directors can be harmonious, once the company has a crisis, it will begin to be unstable.

"Let me answer your first question first, what I mean by changing our business strategy is not just about price reduction, but about completely changing our previous business thinking. After the resolution of the board of directors, we will change the design of existing products and choose cheaper accessories to reduce costs, such as the iPhone 5C, which will become the norm. At the same time, the design idea of the next generation of Apple products will also change, and how to achieve maximum thrift and performance optimization will become our new design idea. In addition, the operation mode of Apple's online store may also change, the same as the Android system, in the future ~ no ~ wrong ~ small ~ say ~ ~ Apple store free applications will become the mainstream, if necessary, we even need to take out ios as a bargaining chip with other manufacturers to unite, after all, in addition to the Tianyu system, our ios is still one of the most smooth systems in the world! ”

"And I have to admit that you're right about the risks you mentioned. The risks are there, and they are not small, but I have reiterated them countless times that the risks we are taking now are to give the future a chance. I hope everyone can understand that only relying on Apple's current technical reserves, it is impossible for us to catch up with Tianshu Electronics' technology in a short period of time, especially after a sharp decline in profits. We're going to have a bigger dilemma, and that's when our money is going to be even tighter. The amount of money that can be invested in research will also be greatly reduced. So if we don't join the Adam plan now, we're not just losing now. It's the whole future, maybe in a decade or even less, when people mention that Apple will not represent a company, but just a piece of history! ”。

When he finished speaking, there was silence in the conference room for even longer, and all the directors were silently thinking about their thoughts.

After a full five minutes, the director continued: "President Cook, I hope you will answer my question head-on, the huge investment in joining the Adam program. It can be an opportunity or a huge trap, right? If the Adam plan can't bring the technology Apple wants, and once our funding chain is broken and we can't continue to invest, then this plan not only can't give us a chance, but may even add to Apple's decline, right? ”。

This feeling of exhaustion is so intense. It even made him feel suffocated for a moment. It was a feeling of exhaustion that he had never experienced, even if he had slept only four hours a day and worked sixteen hours.

This exhaustion even made him too lazy to say anything. He just nodded weakly and acknowledged the director's judgment. It is also true that no one can guarantee a technological breakthrough. Perhaps an engineer's accidental flash of inspiration or an accident in the real room can make a great Ming come out. Of course, it may also be a huge investment, and in the end it will be lost. This is not something that can be controlled by manpower.

If we could innovate and break through with just a wish, Apple would not have been forced into such a situation.

The directors began to whisper to each other, and for a moment the entire conference room was filled with the hum of whispering.

, closed his eyes, and silently pondered. After a while, when the voices in the conference room gradually stopped, he opened his eyes and said: "Okay, husbands, I believe you have already discussed the results, why don't you start voting on today's topic now, first I want to ask you if you agree to change Apple's business philosophy in the future, this is a strict question, it will involve Apple's future development direction and business strategy." ”

"Wait, President Cook, I have one more question about this shift in business philosophy. As you said, if we change our customer base, then our online store will also change to the consumption habits of our new user group, how do we communicate with the app providers who have been supporting Apple's online store? Have you ever wondered about this? A director asked again.

"When we make changes, our app providers will naturally make targeted changes, which is something that can't be helped. Survival of the fittest, director, the app vendors who can adapt to this change will continue to provide apps for our online store, and those who can't, they may start to try something else, such as they will start providing apps for our competitor Tianyu system, which is no way to force it! Okay, that's the end of my explanation, I hope you can make a decision. So if you support Apple to change its business philosophy from today and start designing products for different customer groups, please raise your hand! ", said directly.

This decision is directly passed, which also marks that Apple's grasp of the future market will enter a new stage, they will bid farewell to the highest-end mobile phone market, and begin to provide services for low-end consumers.

There was no doubt that this was a painful choice, so even though the directors raised their hands and agreed to the resolution, everyone's feelings were not high, and everyone seemed extremely lonely. Because this marks the end of an era that belongs to Apple. Or that's the case with high-tech companies, where technological leadership is the most valuable asset. When this wealth is lost, it is only a stone's throw away from decline.

"Eight directors have agreed to this plan, and soon our business unit will have a new product price list for you. Then the vote on whether to join the Adam plan is now open, and the directors who support Apple's joining the Adam plan are invited to raise their hands! ”

Having said that, only this time it was clear that the board was not motivated enough, and in the end only two directors supported his decision. , he sighed and said, "Well, husbands, I respect the choice of the Dà family. Then Apple will not join the Adam program! ”

"In addition, I have something to announce, I am stepping down as an executive officer of Apple with immediate effect, and I will submit my resignation to the board of directors later!" I am very grateful for the support you have given me during my tenure, and I have many good memories of my tenure at Apple. ”

, apparently caught the board members off guard and even wolfed. , the board of directors will definitely not feel wolf, not even too much to hold. In fact, as early as 2o13 iphone5s cloth,. Although the board of directors has never discussed the removal of Cook as CEO, and even supported Cook in 2014 by rejecting many of the shareholders' meeting's proposals that deviated from Cook's intentions, that does not mean that they are without concerns. It's just that the worries are overshadowed by Apple's impressive performance.

Now the sudden power of Tianshu Electronics made them realize that their previous worries were not unreasonable,,。

After all, the next period of time will definitely be the most severe test for Apple, and they also need a CEO who can calm the scene to implement Apple's transformation plan in an orderly manner. Of course, after this period of time, the board of directors probably will not give him this opportunity.

With this in mind, the non-executive chairman of the board of directors made eye contact with everyone in the conference room and immediately said, "President Cook, I don't think it's time for you to say your resignation, we should work together to get through this first." ”

"No, there's nothing going on, Chairman's husband. In fact, since you rejected the Adam program, the former Apple has ceased to exist. I know you've always suspected me of my lack of innovation, but what I want to tell you is that innovation presupposes technological breakthroughs, and in fact Apple was already in the doldrums before I was persuaded by my husband to join Apple. Why is that? Because each of me has 10,000 innovative ideas in my head, but none of these 10,000 ideas are supported by the existing technology. ”

"Innovation is easy to say, just one word. But it's really hard to make it happen. In fact, a sudden inspiration from our engineers often involves revising the entire design of the entire product. Therefore, without the support of technology, innovation is empty talk. And just now, you vetoed the chance of Apple's re-emergence in the future! When a company with innovation as its banner even loses the courage to gamble for innovation, its soul has died! That's why I quit, thank you all for still listening to my nonsense! Good bye! (To be continued......)

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