The embarrassment of the uncrowned kings was the scene of the midsummer of 1999, and it was another media compromise after 1995. Two years later, in 2001, the emergence of blogs marked the emergence of personal news sources, and also meant the rise of personal media.

However, at the moment in 1999, although the uncrowned kings have felt this unstoppable power, they are like those nobles in history who grasp the glory of the past and are unwilling to let go, Sisi sticks to their pride and faith, unwilling to admit their failures, and unwilling to face the possible future.

Although the "National Enquirer" is almost a street rat, it is surprising that the news media did not chase the "National Enquirer", and even more fortunately, the summer season is coming, and almost everyone's attention is quickly attracted by the annual movie event, all of which makes this supermarket gossip tabloid gain valuable respite and survive in embarrassment.

The summer file of 1998 created a miracle that was not big or small, "Truman's World" was born as a dark horse comedy, which not only dominated the entire summer file, but also dominated the entire North American box office and global box office rankings in 1998; People have reason to expect more in the summer of 1999, because after comedy, Hugo will land in the summer with horror themes, challenging impossible miracles for the second year in a row.

Even if people are accustomed to Hugo turning decay into magic, it is an impossible leap from comedy to horror as from Charlie Chaplin to Alfred Hitchcock. This also makes people full of countless conjectures about the prospect of the "supernatural sixth sense", and the movie is hot before it is released.

However, the release date of "The Sixth Sense" is scheduled for August 2, so people still need to wait patiently. Prior to this, the excitement of the summer file had been kicked off by the "Mummy" created by Universal Pictures with great ambitions.

With the dust of the blockbuster frenzy set off by "Independence Day" and "Titanic", the last summer of the twentieth century also burst out with wonderful energy that everyone can't help but look at.

The unveiling of the ancient Egyptian myth "Mummy", which was created with an investment of 80 million US dollars; Then "Star Wars Episode 1: The Phantom Menace" will be relaunched with a generational dream; Anthony Hopkins' "Instinct" and Julia Roberts and Hugh Grant's "Notting Hill" followed; After a huge success two years ago, the sequel "Ace Big Cheap Spy 2 (Austin. Powers:The。 Spy。 Who。 Shagged。 Me)" can't wait to make the debut; Two productions with an investment of more than $100 million collided in the same week, and it was one of the biggest attractions of the summer season, "Tarzan" and "General's." "There will be a fight......

In fact, one commercial blockbuster after another completely ignited the summer of 1999.

First, "The Mummy" handed over a $43 million premiere box office, and successfully won the championship for a week, making a good start for the summer season; Immediately after "Star Wars Episode 1: The Phantom Menace" topped the top with a weekend of $64 million, which did not break the premiere records of "Independence Day" and "Jurassic Park 2: The Lost World", but still injected a shot in the arm for the entire market, and made everyone excited, and then this work went on to achieve three consecutive titles, once again proving the profound impact of the "Star Wars" series on American culture.

This year's summer file has also emerged a lot of positive masterpieces, in addition to "Star Wars Episode 1: The Phantom Menace", "American Pie. Pie), "Ghost Invasion", "Notting Hill", "Runaway. Bride)" are all acclaimed and acclaimed, plus Stanley Kubrick's posthumous "Eyes Wide Open" and Will Smith's "Wild." Wild。 West)" and the comic adaptation of "G-Detective (Inspector. Gadget)" and other works that have caused a lot of discussion, and "The Witch Blair" (The. Blair。 Witch。 Project)", the whole summer file was very lively.

Among these works, the $110 million investment in "Star Wars Episode I: The Phantom Menace" can only be considered pediatric, and the $170 million investment in "Hurricane Troopers" is the real heavyweight. However, the box office results were mixed, with the premiere of "West Point Revealed" only 22 million, and the performance of "Hurricane Cop" was only 27 million...... But it is undeniable that the real blockbuster era has come in an all-round way, and the determination of major film companies to increase cost investment has been unshakable.

In particular, "Star Wars Episode 1: The Phantom Menace" completely detonated the entire summer box office and strengthened the determination of the film company.

This work, which has gathered countless discussions, officially became the third work in film history to break 400 million at the North American box office in the second week of July, following "Titanic" and "Independence Day". Following the "Independence Day" of the year before last, the "Jurassic Park 2: The Lost World" of the year before last, and last year's "Truman's World" and "Saving Private Ryan", this year's summer file once again burst out with amazing energy, adding to the power of the blockbuster era.

However, in addition to "Star Wars Episode 1: The Phantom Menace", "Blair the Witch" has created another extreme, this student work with an investment of only $35,000 has actually accumulated a cumulative box office that has staggered towards $100 million, becoming the first successful viral marketing case in film history, and setting a completely different benchmark for the film industry. This is also another huge victory for independent films after "vulgarity", and it truly opens an era of personality that is-for-tat with the blockbuster era.

With the frenzy of many topics, the summer of 1999 became more and more hot and dry, and it seemed that people felt that the millennium was getting closer and closer, and the trajectory of the wheel of history was changing in an invisible way, from the twentieth century to the twenty-first century, which is not something that anyone can experience.

In the midst of such restlessness, May passed, June was gone, July was over, and August quietly came to the people. On August 2nd, the grand premiere of "The Sixth Sense" was officially held in the United States!

As one of the most high-profile works in this summer's file, "The Sixth Sense of the Supernatural" is full of countless questions, as a horror movie, how much energy can it burst out, especially when "Blair the Witch" has scared the audience enough this summer and almost used up the inventory of "guts", what kind of results can this movie achieve, has become a huge question mark; But at the same time, this is the second year in a row that Hugo has participated in the summer file, and he has challenged the psychological bottom line of the masses with horror films, which makes everyone scratch their heads, horror movies are already very niche, and many people even resist horror movies - these are almost diametrically opposed to the two extremes of comedy movies, so how much power will Hugo's box office appeal be able to play?

Not only the audience, not only the media, in fact, as the distributor of "The Sixth Sense of the Supernatural", Bowei Pictures itself is also very hesitant. After they watched the film internally, there was a lot of discussion, which led to extremely heated arguments and discussions, some people had great confidence in the movie, some people thought that the film was not suitable for the summer schedule, and some people were hesitant to express any opinions......

Under such disputes, "The Sixth Sense" had to be postponed until November, hoping to use the atmosphere of Halloween and Thanksgiving to win more box office potential for the film; But in the end, after repeated hesitation, Disney still couldn't give up Hugo's box office appeal, and after bypassing Bowei Pictures, Michael Eisner directly decided to release it in the summer file - the result was still in the summer file in August, where the competition was relatively less fierce.

Immediately afterwards, Disney had a dispute over the number of theaters released, and some people wanted to show it in more than 3,000 theaters, but some people refuted it, believing that it would lead to a box office fiasco; Others conservatively hope to show it in 1,800 theaters before considering expanding it...... In the end, a compromise was submitted, with 2,200 theaters conducting the first round of screenings, after which the possibility of expanding the screening was considered.

2,200 theaters, this is the smallest work in the first round of screenings among more than 1,500 theaters in the entire summer of 1999. Even "Blair the Witch" has expanded its screening scale to 2,200 rooms four weeks after its release, which shows Disney's conservatism.

It is rumored in the circle that Robert Iger expressed his firm dissatisfaction with this at the high-level discussion meeting, and repeatedly said that the screening scale of the film is 2,500 rooms is the bottom line, but the distribution department is not the job of his supervisor at this time, and his opinion has not been adopted. This frustrated Robert.

Such a tangled situation reminds people of the situation when "Speed of Life and Death" was released, but as a commercial action movie, "Speed of Life and Death" finally achieved an incredible box office success, so as a horror film with an uncertain future, what will be the performance of "The Sixth Sense"?

Under the watchful eye, Hugo's actor career landed in the summer file for the fourth time!