And now Li Mingbao spends so much effort, in fact, it is not to make luxury goods, but to package those actors under his own, and rely on these packaging to make the actors' money more broad.

Although things like luxury goods don't make more money in Li Mingbao's eyes than ordinary things, because their profits are very high, it is not difficult for Li Mingbao to let them share some profits through actors.

Of course, these actors will inevitably not be actors from Hong Kong, and there are not many actors in Hong Kong who can endorse the world's luxury brands, and if you really want to expand this industry, you still have to let Hollywood actors do it, but the situation there is much more complicated than that in Hong Kong, and Li Mingbao really wants to get considerable benefits there, and he has to think in the long run. And now, Li Mingbao needs to use personnel from Hong Kong to train his hands.

"Professional brand magazines, they are not sold to ordinary Hong Kong people, because ordinary Hong Kong people cannot afford such magazines. After all, if you want to promote a brand, or a luxury product, then the magazine itself must be distinguished from civilian magazines. Everything needs the best, not only copperplate, but also color. The most important thing is the content inside, which must be high-end and high-grade, and it will open up a gap with other magazines.

Such a professional magazine must write about the benefits of luxury, what is fashion, how to dress yourself up fashionably, how to dress yourself differently from ordinary people, and be able to make people see their differences at a glance. Li Mingbao began to talk at length about fashion magazines.

Although these things are not uncommon in Europe and the United States, even when Pan Disheng was in Europe, he had never seen the type of magazine Li Mingbao said, but if he wanted to make such a thing in Hong Kong, at least Pan Disheng had never thought about it before.

When Li Mingbao finished talking about the concept of fashion magazines, Pan Disheng said with a look of embarrassment: "Li Sheng, I know all these things you said, because in Europe, this kind of magazine is not uncommon, especially in France, where their concept of fashion is the most brilliant."

But the problem is that Hong Kong is not France, and how to get Hong Kong people interested in fashion is the real problem. It's not that no one wanted to get such a magazine before, it's just that they failed before they even started. While this is the best way to promote the concept of luxury, the question is whether Hong Kongers buy it. After all, not everyone can see the long term like Li Sheng and me. ”

"Just because others can't do it in the past doesn't mean that we can't do it. Fashion is something that needs to be promoted, and how to promote it is the real difficulty. I don't know how other people used to promote their magazines, but I know that they are missing the point.

Maybe they are insiders in the magazine circle, but because they are only working-class, discussing the topic of fashion must be subjective, and what they really care about when they run such magazines is not fashion itself, but relying on the gimmick of fashion to make their own money.

How can such a so-called fashion magazine really break into the circle that needs fashion? They have limited capital and need to withdraw their funds quickly. If the capital chain is broken, you have to consider your own problems, and at this time, it is inevitable to use some low-end things, filling the pages of the magazine, such a magazine that sells dog meat on the head of a sheep, it is not like a four, the lower class people look at such a magazine without feeling, and the middle and upper class people look at the mess in the magazine and have no interest in continuing, and failure becomes an inevitable thing. Li Mingbao said.

Although he had not seen such a magazine before, it did not prevent him from expressing his opinion. Whatever you do, the original intention is to make money. But if you want to become bigger and stronger, you will inevitably lose money at the beginning, because the audience of something like fashion magazines is originally a specific group, and to open up the sales of this group, it will inevitably take a short time for ordinary people to form their own consumer circles.

And such a short period of time is an absolute disaster for a nascent magazine. Because those who do fashion must have a minimum understanding of this circle, otherwise they will not enter this circle, and simply study those foreign magazines, whether they are learning the appearance or learning the connotation, it will cost a lot of money.

And such a number of issues are wasted in the first few issues, and it is easy to drag down the magazine, and at this time, the magazine is facing two problems, one is to revise the version, change the content, and let the magazine live. The other is to simply let the magazine hang up and then choose a new direction to do things. In this way, the early fashion magazines in Hong Kong can survive, and naturally there are no more.

But Li Mingbao and Pan Disheng, the original intention of making a magazine is completely different from others, because they don't care whether the magazine itself will make money, what they really care about is whether the magazine can open the circle in Hong Kong. In this way, they will not care whether the magazine is losing money, as long as they can open the circle, even if it is a loss in the issue of the magazine, for Li Mingbao and them, they will all make money.

This is the diversification that Hong Kong people have not been exposed to at all, not to mention Hong Kong people, even people in Europe and the United States, do not fully accept the concept of diversification, only a part of the company, accept this concept. On the Hong Kong side, there are even fewer people who can accept the concept of diversity.

Perhaps even Pan Disheng's attitude towards this magazine is equivalent to a long-term advertisement.

And now Pan Disheng, after hearing Li Mingbao's explanation, did not seem very happy: "Li Sheng, your statement may be correct, but their problem is also our problem. For this magazine, I don't care if he loses money, but if he is in debt, it doesn't make much sense to promote the concept of famous brands, so isn't this money a loss in vain? ”

"Didn't I say that just because they can't do it doesn't mean we can't do it. First of all, the boss of those magazines is not in the same position as us, and the market he can't open up is very simple for us.

Hong Kong can afford to buy, and there are ** people who buy this kind of thing, not those who really control the business, for them, external things, it is difficult to move their hearts. And because the company is developed by themselves, the first generation of bigwigs are rarely the kind of people who like to have fun. They have money to spend on name brands, but they don't spend much on it.

And the ones who will really spend a lot of money on this are actually those second-generation people, who have not experienced the hardships of entrepreneurship and have grown up in a honey pot since childhood. Therefore, in terms of consumption, it is inevitable to be very arrogant, and the famous brand is absolutely in line with their consumption viewpoint, only buy expensive, not choose the right one. That's what they really think.

Such a group of people can't be reached by others, can't you reach Mr. Pan? You and they are both of the same generation, and their friendship is not small, and when the time comes, if you promote this magazine, it will not be difficult for them to buy it. The reason why the brand can be sold at such a high price is naturally different from ordinary things in appearance, and for those who pursue individuality, the brand is what they need.

And as long as you open up their market, there will be a bunch of people following the trend, plus those actors under my command take some photos of wearing branded things, and in a few issues, they will be able to lead the fashion in Hong Kong. At that point, not only will your brand be promoted, but also the magazine.

At that time, it is not difficult for you to create a few brands by yourself, after all, there are magazines, you can lead the fashion in Hong Kong, at that time, you say that your own products are famous brands, can others refute it? Li Mingbao said with a smile.

Li Mingbao's words can be regarded as making Pan Disheng completely understand that Li Mingbao, the big guy, is really more proficient in the concept of famous brands than himself. At this time, he couldn't help but think that since Li Mingbao was so familiar with this circle, and had his own ideas, why didn't Li Mingbao do it himself? Instead, you want to pull yourself into such an outsider? Pan Disheng doesn't think that if Li Mingbao does this thing alone, it will make things worse, hearing Li Mingbao explain to himself in detail how to promote the brand, he knows that Li Mingbao is more familiar with this industry than himself, and he will definitely not have any problems if he does it himself.

So Pan Disheng, who didn't know what Li Mingbao wanted to get here, had to ask: "Since Li Sheng has such a deep understanding of this industry, why did Li Sheng want to find me?" You know, even I, I am not as proficient in the use of brands as Li Sheng, and if Li Sheng does this by himself, he will definitely be able to succeed. But why do you have to give me this benefit, Li Sheng?

My relationship with Li Sheng is not so good, right? If Li Sheng doesn't explain, maybe I may not have the courage to do this business again, because I'm afraid that after I get out of the market, I will make a wedding dress for Li Sheng. ”

Hearing Pan Disheng's words, Li Mingbao said very truthfully: "The money in this world is inexhaustible. Although I have a much deeper understanding of the fashion industry, but I don't have the energy to do everything well, even my current industry, I still need to take care of it slowly, plus a new industry, I really don't have so much energy to get, rather than the appearance of a person who is not very cooperative in this market, it is better to support a good partner. This is also a great benefit for our brokerage company.

After all, in this world, the only ones who can really afford to advertise at a large price are luxury companies, and I need such a good partner, that's all. So Mr. Pan, you don't have to worry at all. ”

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