Chapter 256: Best Collaborator
"So, does Li Sheng treat me as the horse bone that was bought by his daughter? I didn't expect that my Pan Disheng still has such great ability, and I can be bought by Li Sheng as a horse bone. I'm a little flattered. Pan Disheng said with a smile.
Although the feeling of being used as a pawn is always so unpleasant, in this world, there is no such thing as a free lunch. The saddest thing in the world is not that people are used as pawns, but that they are not even qualified to be pawns. Being a pawn proves that you are valuable, but if no one treats you as a pawn, it proves that you are not even worth being used.
As a rookie in the business world, Pan Disheng wants to expand his career, and he is not afraid of being used, but he is afraid that he is not even qualified to be used. This is the time when he sees the prospect of advertising, but because his own capital cannot open up the overall situation, the support he can get from his parents has long been used, that is, with the one million dollars supported by his father, Pan Disheng can have his current achievements.
But the problem is that his famous brand store has reached a bottleneck by this time, and if there are no big projects to join for the time being, then his next plan will not start until a year or two later, because only then can he complete enough accumulation.
And now Li Mingbao's words are business opportunities for Pan Disheng. Being bought by others as a horse bone is definitely a very big opportunity for Pan Disheng himself. What kind of person is Li Mingbao, Pan Disheng knows very well that this guy is now pulling out leg hair thicker than his waist, which can make him look at it, and it definitely has a great impetus for Pan Disheng's own career.
Therefore, when Pan Disheng answered, there was no trace of dissatisfaction with being treated as a chess piece, but was faintly excited.
"In Hong Kong now, there are many people who can afford to consume famous brands, and the business of our brokerage company is not limited to Hong Kong, so if we really want to do it, we must do it in the general direction, which not only requires your efforts, Mr. Pan, but also our brokerage company. I don't know what kind of plan Mr. Pan has for your brand now? Li Mingbao continued to say to Pan Disheng.
"Movie! I think movies play an immeasurable role in promoting famous brands. Especially Li Sheng's movies, not only can they be broadcast throughout East Asia, but even in Hollywood, Li Sheng's movies also have a big market, I think if there is a modern drama, the famous brand in my hand will definitely be an instant hit with the help of Li Sheng's movie. Pan Disheng heard Li Mingbao ask himself how to make the concept of famous brands shine, and immediately said what he had been thinking about for a long time.
But Li Mingbao, who heard Pan Di's words, did not show much appreciation. For Li Mingbao, if he only relies on movies to promote the concept of famous brands, he doesn't need Pan Disheng at all, just himself, he can directly cooperate with those brand manufacturers, why bother to say so many things to agents like Pan Disheng?
You must know that the current Pan Disheng is a famous brand, but he is only an agent, and he has none of the brands he holds. In Li Mingbao's words, the current Pan Disheng is the price of being an agent, worrying about the heart of the brand company. In this way, even if the movie is a big hit, it is not Li Mingbao and Pan Disheng who will get big benefits in the end, but those companies that hold the brand, because Li Mingbao's movies are not only released in Hong Kong.
Li Mingbao didn't help others promote the brand, but in the end, he couldn't get a penny of Lei Feng's spirit. He has done so many things, not to be Lei Feng, but to make money for himself. The influence of the movie is too great, and that is Li Mingbao's murderous anger that needs to be sold for money.
Since you want to sell for money, there is no reason to advertise to others in vain, although Pan Disheng has a little money now, but Li Mingbao doesn't want Pan Disheng to pay too much on this, that will not be of much benefit to Pan Disheng, and it will delay other things.
So after a pause, Li Mingbao said to Pan Disheng: "Advertising movies is indeed a good means. But Mr. Pan, advertising in my movie is not cheap. Do you think that with your current net worth, you can do a few commercials in my movies?
Although I am now in the film side, I have received two commercials, one of which sold for $500,000 and the other for $3,000,000. And the three million Hong Kong dollars is not my original ideal price, but because the Xiang brothers have another deal with the gambling king, the price will be so low.
Do you think you can afford this amount of money? And even if you can afford it, I don't recommend that you advertise in my films. Because the brand in your hand is just an agency, not your own brand, you spend a lot of money to advertise other people's brands, and in the end you get the most gains, but it is not Mr. Pan. I don't think you can do this kind of loss-making business. ”
Hearing Li Mingbao's words, Pan Disheng originally wanted to speak at length, but he swallowed the words in his throat at once. Because what Li Mingbao said is true, although he said that he wanted to put the brand on the movie for advertising, he really didn't think about spending his own money, after all, Li Mingbao said that he was treated as a horse bone.
In his mind, as a horse bone, he must have some benefits, such as being able to get some advertising positions for free for the brands he represents. But I didn't expect Li Mingbao to have no intention of promoting his brand in the movie at all, so how can Li Mingbao's horse bone law be realized?
Seeing Pan Disheng's puzzled look, Li Mingbao smiled: "Mr. Pan, you must know that advertising is not only something that can be done by movies, how did you advertise when you took down the brand in the first place?" ”
"Li Sheng, you mean the newspaper? That's a good idea. If the newspaper reports that a celebrity endorses my brand and often wears my brand, then Hong Kong people may soon be able to understand the meaning of the brand. Pan Disheng was puzzled at first, and then looked like he suddenly realized.
"Mr. Pan, if it's just a newspaper, don't you think it's still a little slower to promote? After all, today's newspapers are only black and white, not color, and even if you write well in the newspaper, it is not so intuitive. If you really want everyone to see the benefits of the brand, the most direct thing is the image thing. I don't know what you think of magazines, Mr. Pan? Li Mingbao slowly induced.
"Magazines?" Pan Disheng's brain has begun to be confused at this time, who called Li Mingbao what he said, the span is too big, a movie, a newspaper, and now it is a magazine, who knows what Li Mingbao is going to express in the end?
"Yes, it's a magazine, a professional brand magazine. This kind of thing is also available in Europe and the United States, but in Hong Kong, no one has come out to eat the first crab. I think that making a professional brand magazine is the most effective way to promote things like famous brands.
You know, people who like famous brands and can afford them will not be ordinary people, only those who are rich, at least the middle class, will have the idea of dressing up.
These people can barely be regarded as successful and famous, and they need the recognition of others the most. But how can others identify with your status for no reason? At this time, the famous brand can play a certain role, after all, the person who can afford the famous brand is definitely not a poor person, wearing a famous brand, and he can also set off his identity. Li Mingbao said.
The so-called foiling identity is actually a more literary statement, in vulgar terms, it is pretending. The business of pretending to be coercive has never stopped since the beginning of human beings. Up to the emperor Lao Tzu, down to the common people, as long as there is a certain amount of money in hand, how to show that they are different from others, the emperor's clothes, accessories, Ming Li is saying that this is the appearance of the Son of Heaven, in fact, it is nothing more than pretending. And after the emperor pretended to be forced, he did not allow others to pretend to be like this, because that would offend the emperor's majesty and would be killed.
And in modern times, there is no emperor, what should I do if I want to pretend to be forced? still have to rely on food, clothing, shelter and transportation. After everyone has the mentality of pretending to be forced, there are also things like luxury goods and famous brands. The bigwigs here in Hong Kong are not without the mentality of pretending to be forced, but they still don't understand how to pretend to be forced systematically, and they only show their extraordinaryness in some aspects, such as driving a good car and living in a very good house, just one aspect.
And what is in Li Mingbao's mind is different. What he wants to get is a systematic pretending knowledge. And how to pretend to be good at it, this is what he needs to pay attention to. The Pan Disheng in front of him is the best person for him to take you to pretend to take you to fly, so Li Mingbao also worked tirelessly to let Pan Disheng understand how to package the brand.
Although Li Mingbao can do such a thing by himself, Li Mingbao really doesn't have so much energy to put his mind on this aspect. To be honest, what really makes a lot of money is never a brand-name consumer product with a specific group. It's the necessities that the vast majority of the population can afford, and these are the things that really make money.
As for the famous brand, it is said to be high-end and high-grade, but just like LV, the money he makes in a year may not necessarily be more than that of selling edible oil, which is definitely not a joke. The giants who really make money have never been in luxury goods, maybe they have luxury brands under their own, but the bulk of their money is never in this aspect, but the net profit in this aspect is the highest. But when it comes to the total amount of money to make money, it is definitely the highest amount of money for things made of daily consumer goods, and luxury goods may not be comparable to a fraction of them.
So even if Li Mingbao knew that the famous brand was very profitable, he never thought of intervening himself, because the money earned in that way seemed to be lucrative, but in fact it was like that, especially in this year, those who make luxury goods may not be able to sell instant noodles.
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