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Director Zhou really hoped that he was not so enthusiastic just now, so how good should Director Wu treat Li Mingbao? Now that this trouble has come to the door, he really didn't know what to say for a while, so he didn't even hit the draft with a string of prevarications, and directly exported it, and it was quite reasonable. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

Director Zhou's words, although they are with the meaning of shirk, but a deputy ministerial-level unit like CCTV is really a big quagmire, although the power is amazing, but the mother-in-law above is not ordinary, about the department of Wenxuan, there are departments with jurisdiction, and the director of CCTV, all of them are not simple people, and he Director Zhou really can't afford to provoke him.

"I know that the situation on CCTV's side is a little complicated, but the project I am talking about is actually not much related to other things, it is a pure commercial project, and this commercial project, CCTV is actually working on it now, but there is not much experience, it is precisely because of this that I feel that our company has a basis for cooperation with CCTV." Li Mingbao said.

"Commercial projects? Sheer? Mr. Lee, what do you mean by that? "Director Zhou was full of desire to get rid of Li Mingbao's trouble, but he didn't expect Li Mingbao to say such a thing, is it very subversive? In a place like CCTV, when will there be a purely commercial project? How did he not know?

I have to say that the current domestic officials really don't have much sensitivity to business matters. Otherwise, they would not have said such a thing, even if the current CCTV does not have any income-generating columns, it is a very political department in its own position, otherwise their director would not be a deputy minister-level official.

But as a TV station, the for-profit nature is very certain. How do foreign TV stations make money, Li Mingbao doesn't believe that these people don't understand it at all, but they understand it, but they don't think about departments like CCTV at all, and things like advertisements appear on CCTV, and they still look completely incomprehensible.

Based on such a foundation, Li Mingbao had to remind: "Director Zhou, I don't know if you have paid attention to CCTV's advertisements?" Isn't advertising a purely for-profit project? ”

Hearing Li Mingbao mention the advertisement, Director Wu was a little touched, but Director Zhou still wondered and said: "I know the CCTV advertisement, it was there in seven or nine years, there is nothing strange about this, isn't this thing very common abroad?" ”

"Yes, this thing is a common thing abroad, and CCTV also has it, but why hasn't anyone paid attention to it?" Li Mingbao really didn't have much strength to complain at this time. If it is placed ten years later, no matter what kind of official it is, as long as he hears Li Mingbao talk about this matter, he will definitely understand it in seconds, but Director Zhou actually spoke in such a tone, and the potential meaning is actually to shirk the meaning of advertising for CCTV.

I'll strangle you, what are you shirking? The purpose of Li Mingbao coming here is to engage in advertising, otherwise why would Li Mingbao come here? But Director Zhou's thinking has not thought of this piece until now, and he thought that Li Mingbao said that the matter of advertising had other meanings for administrative departments like them. Administrative thinking, as expected, is not compatible with business thinking.

After hearing Li Mingbao's words, Director Zhou also understood that Li Mingbao was not dissatisfied with CCTV's advertising, but because what Li Mingbao wanted to do was CCTV advertising, and also said that they didn't pay attention to it.

So he immediately retorted and said: "We still attach great importance to advertising, and we hand it over to professionals with relevant experience." ”

Li Mingbao knows the old bottom of CCTV, the so-called experienced people, for the mainland, it may be really an experienced person, but for the world, CCTV's current advertising department is completely derailed from the world, and even the advertising department, a department with such a large profit, is actually at the deputy section level, and then at the section level, and then an independent department was established four years later.

Fortunately, Li Mingbao's purpose in coming today is not to complain, but to cooperate, so the current situation of CCTV's advertising department is the most suitable for him to intervene.

"But the development is still too slow to keep up with the times. I don't understand that advertising is such a big profit point, why does it create so little value for CCTV? You must know that in a narrow market like Hong Kong, Uncle Six can bring a lot of profits to TVB by relying on advertising income.

And a TV station like CCTV, which faces a market of one billion users, has so little advertising revenue, which is very unscientific and does not quite meet the needs of the market. So I think that in this area, our company and CCTV have a basis for cooperation. Li Mingbao said with a sad face.

Seeing Li Mingbao's expression, Director Zhou really didn't know what Li Mingbao's acting skills were for? CCTV is not his Li Mingbao's, even if he cares, he doesn't need such a face, right? How did he know that Li Mingbao was distressed by the loss of CCTV's advertising funds.

Although there will be a period of time in the future, CCTV's advertising is indeed a little irrational, but the business of CCTV advertising is really a big gold mine that can be mined immediately, and the mainland is so short of money, it is really unforgivable for people like Li Mingbao who regard making money as their life. Thinking about the current CCTV advertising expenses may not be able to have 100,000 yuan a year, Li Mingbao is really hurting, a good gold mine has been made into a welfare department, CCTV's current professionals, really not a professional, professional money is about the same.

"This, the situation is not the same, there is an essential difference between the situation in China and the situation in Hong Kong, the TV station in Hong Kong is a commercial TV station, but the domestic TV station, the first priority is not business, there is a good start, it is already good, this step is to go step by step, go too fast, it is inevitable that there will be mistakes." Director Zhou spoke.

"But it's too wasteful to let go of a big project with a cash flow of at least hundreds of millions of dollars a year, right?" Li Mingbao didn't buy Director Zhou's official tone very much.

"How much? A big project of hundreds of millions? Director Zhou originally wanted to tell Li Mingbao the facts and reason, but he didn't expect Li Mingbao to talk about a big project of hundreds of millions of dollars as soon as he opened his mouth, which frightened Director Zhou.

Why is Li Mingbao so popular in the mainland? Isn't it because Li Mingbao has invested hundreds of millions of Hong Kong dollars in foreign exchange in the mainland? Now that I heard Li Mingbao actually say that CCTV can also have a profit of hundreds of millions, how can Director Zhou be calm. Now, whether it is the ministries and commissions above or the places below, there is a shortage of money everywhere, and it is not just for money to attract foreign capital with red eyes? Now Li Mingbao actually said that there are such profitable projects within the scope of his management, even if Director Zhou is not sensitive to business, then he must be sensitive, so much money, how many big things do you have to do?

Seeing Director Zhou's face change, Li Mingbao understood that Director Zhou was frightened by the data he reported, but Li Mingbao felt that such words were not thorough enough, hundreds of millions of projects can impress Director Zhou, if this project is increased tenfold, or a hundred times, I am afraid that the top leader can also be completely impressed, and the green light will be given.

So Li Mingbao said: "Hundreds of millions of dollars is just the beginning, to be honest, a big market like China, with so many population bases, the advertising market, there is really too much potential to be tapped." If you really want to do it well, let alone hundreds of millions, even if it is tens of billions, there is not much difficulty. Even if you rely on CCTV now, it may not take ten years to be able to make this output value so big. ”

Li Mingbao is not just a mouthful, CCTV relied on advertising revenue in 93 years, even if it was not 10 billion, it was at least billion. You must know that CCTV does not have only one program, there are so many programs, even if it is one set of programs, the income of other stations is not so much. Taken together, this is not a small amount.

"Tens of billions? Mr. Li, are you kidding? It's just an advertisement, where is it so exaggerated? Obviously, Director Zhou took Li Mingbao's words as nonsense.

"Even if I was joking, I couldn't be joking about it. There are not many domestic TV stations, but the audience is a billion people, any industry, with such a high consumption base, the market he can obtain is unlimited. Even if it is 10 billion advertising dollars, which are apportioned to these billion people, in fact, each person only has 10 yuan in advertising expenses. And those foreign products, which thing is not high-priced? As long as they can open up this market, they will never be stingy with advertising costs.

It's like the movies I made in Hollywood, the cost of making a movie may not cost me two million dollars, but the cost of advertising is definitely twice as high as the cost of making a movie, or the same, and this effect is the money I make from my film, and it is also several times the amount I invest.

The more I watched, the more I wondered, with such a good market and so many potential consumer customers, why CCTV's advertising business is not much. This is equivalent to throwing away your own money for nothing, and no one enjoys the benefits of this. That's a huge waste. Li Mingbao said.

"Mr. Li, these things you said. Not kidding? Not to mention tens of billions, even if it is hundreds of millions of advertising revenues, it is a great achievement, is this part of the business really that big? "Director Zhou was more active than Li Mingbao at this time. The current CCTV advertising volume is indeed not as good as the eyes of Director Zhou Zhou, but if it is like Li Mingbao said, this CCTV advertising market really cannot be ignored. Hundreds of millions, how rich is this?

CCTV, which originally relied on financial allocation, if it could have such a large income, it would definitely be an old hen turned into a duck, developed...