Chapter 354: Efficiency under Benefits
readx;
"Since the industry has been opened up in China, the issue of industrial scale, in fact, there is no need to think too much about it, because this thing is a mature industry, as long as you think about those foreign TV stations, how much their advertising revenue, our domestic advertising, can be much, or even more. Pen, fun, and www.biquge.info
After all, even in the United States, it is impossible for a TV station to have a TV station with one-tenth of the viewership of CCTV, or even one percent. Because there are too many TV stations in the United States, multiple TV stations will naturally be divided into a relatively small number based on the population base of the United States. But such trouble does not exist for CCTV. Because CCTV is a dominant company in China, it is easy to be seen. If you want to talk about the conditions, it is actually better than Uncle Six's wireless conditions, because Uncle Six's wireless is not the only one in Hong Kong, there is another ATV, even if Uncle Six's ability is strong, he will encounter the problem of diversion. But how many TV stations can there be in China now? Li Mingbao said.
"So, is it really that big of a deal to engage in this advertisement?" Director Zhou said with a slightly red face at this time, he really couldn't look down on CCTV's tens of thousands of advertising expenses before, just a little money, even CCTV's own employees can't support it, in short, it's a drop in the bucket.
But if this money rises to the height of hundreds of millions of yuan, let alone raising CCTV, even if it is raising so many parents-in-law, it cannot be said to be completely enough, but at least it can solve a lot of trouble. In such a situation, as the first person to understand this matter, he must have more benefits than others. Since there are benefits, what I thought was troublesome before is not troublesome at all at this time.
To tell the truth, the life of the current ministries and commissions is really not very superior, most of the money is in the localities, and the ministries and commissions, not to mention the administrative departments like them, even if it is the financial department, these years and months are also difficult, many times, funds or something, have to rely on their own means, the means are not smart, it is difficult to eat, the means are smart, and they can also get the praise of the superior leaders. And how to show your means, specifically, is to be able to make money, and solve internal problems by yourself without violating laws and regulations, is a good thing.
Therefore, in this era, whether it is the local government below, or the state-owned enterprise department, or even the ministry compound, the tertiary industry is all being engaged. The so-called tertiary industry is the tertiary industry, and the trade union relies on this industry to get some towels and popsicles or something, which is not a violation, even if it is to get some apples for various clerks or something, it is difficult to go to the public account and there is no money, but on the tertiary industry, no one can gossip.
Their department also has three industries, but it is not very good, and the biggest role is to solve the problem of the establishment of children. As for making a profit or something, it has to rely on the appropriation from the superiors. It's not a good day. And now Li Mingbao is here, just to bring them a money-making news, and this money-making project, when it becomes profitable, seems to be quite considerable, even if Director Zhou is messing around, he knows how to choose.
So when Li Mingbao got the exact news, Director Zhou immediately changed from a small expert in prevarication to an active worker, not only immediately instructed Director Wu to find the relevant documents, but also called CCTV in front of Li Mingbao, saying that he would go to their side for a meeting in a while, and it was best to have a deputy director here to talk about big things.
As for the director of CCTV, Director Zhou can't reach it, because the director of CCTV is a deputy minister, and this deputy minister level is also quite particular about this year, because although the level of CCTV is only at the deputy ministerial level, but with the current domestic deputy ministerial-level officials, they usually can't grasp such an important department.
Such a big guy, where can someone like Director Zhou call and drink? For such a person, the director of CCTV is almost the same as calling him around, such a father-in-law and mother-in-law are not easy to be, and everything has to be discussed. It is not at all a department-level cadre of a ministry like in later generations, who can point fingers at some departments of CCTV. Now don't talk about the department level, even if it is at the department level, you have to discuss it when you go to CCTV to talk about things. Therefore, Director Zhou's call is absolutely necessary.
After Director Zhou finished calling, he turned back to Li Mingbao and said: "Mr. Li, let's go to CCTV now, talk to their leaders in person, if it is feasible, discuss it with other departments, and be able to do this thing well as soon as possible, and also serve the people." ”
"Understood, then let's go now, originally I thought that you would have to study this matter first, at least during my time in the mainland this time, this matter will not be able to be done. I didn't expect Director Zhou to be so anxious, which caught me off guard. Li Mingbao really wondered, didn't he say that the officials of these years were very procrastinating in handling business affairs? How did this change all of a sudden?
How did Li Mingbao know the poverty of the current ministries and commissions, not to mention a project of hundreds of millions of yuan just now, even if it was a project of tens of millions, it was a lot of money for the current Director Zhou, where could he approve a fund of one or two hundred million yuan like in the future, without shaking his hands.
When Director Zhou and Li Mingbao came to CCTV in a car, they were immediately led to the office of a deputy director. Seeing Director Zhou coming, the deputy director, who was in his fifties, greeted him with a smile.
"Lao Zhou, you really have time to come over today, just a phone call kept me, saying that there are foreign businessmen who want to talk to us about the project with CCTV, so that all the work I originally prepared has been pushed away, if you don't have a solid thing to take out for me, you just wait for criticism." The deputy director said jokingly.
"Lao Yang, I'm here to give you a big deal. Do you see the guy next to me? He is a Hong Kong businessman who has recently come to China, Mr. Li Mingbao and Mr. Li. You also know what he does, he called me yesterday and said that he had some questions to consult, but I didn't expect this matter to be really discussed, and I couldn't get it yet, and it just so happened that this matter involved your CCTV, so I just sent good things to the door.
If this matter can really be negotiated, I see who can criticize me, even if it is Director Zhu, he has to praise me. You are not so neat when there are good things to find you, no wonder you CCTV is still holding a golden doll or a difficult household, so that Mr. Li came to the door, and I understood the problem. Director Zhou said with a big grin, obviously being able to greet each other in such a familiar tone shows that these two people are definitely acquaintances.
Hearing Director Zhou's words, Director Yang turned his head sideways and said to Li Mingbao: "Mr. Li, we can also be regarded as half of our peers, all of whom are engaged in this industry. You have seen the market, and we are very welcome to be able to give us CCTV advice. We have also received the chief's instructions, and if you have any good suggestions, please feel free to mention them, and we will accept them with an open mind. ”
Director Yang's style is quite close to the people in Li Mingbao's opinion, and he is much easier to deal with than those CCTV people in later generations, and the big guy was not without contact with CCTV people at the beginning, CCTV at that time, even a section-level cadre, didn't look at the big guy very much. Where can it be compared to now, even the deputy director of CCTV is so friendly to him, I feel a little excited to think about it.
"Where and where, learn from each other, I'm still young, there are things that need to be learned, but it's easier to communicate with the outside world in Hong Kong, so some ideas are normal, not as good as old-timers like you, the foundation is solid, we can only say that we learn from each other." Li Mingbao said very modestly.
In this way, it is definitely not a compliment, and it is not easy for a person who can achieve the position of director of CCTV, no matter what period it is. What's more, a person like Director Yang who can make a decision, has not only rich business experience, but also rich political experience, otherwise he would not have been able to get into such a position at all.
"Alright, let's stop inking. Sit down and talk about it first, Mr. Li doesn't have much time in China, and it is only right that he can get things done as soon as possible. Director Zhou took the initiative to take a group of people to sit down in Director Yang's office first, and then took out an old-fashioned hot water bottle from under the desk without any notice, and said while pouring water for everyone.
After a while, I finally finished my work. Then Director Yang spoke: "Mr. Li, I heard Lao Zhou say that you have a good thing to find us CCTV, I don't know what a good thing is?" ”
Seeing that Director Yang had entered the topic, Li Mingbao immediately said: "That's the case. As for me, although I make movies in Hong Kong, it's not that I don't know anything about other industries, just like the profitability of TV stations, I also have a certain understanding, and I also applied for a patent on TV programs in the United States.
And this is still a beginning, and when the market in Europe is opened in two years, it will probably be able to collect one or two million dollars, and the total profit value of this patent, in the world, will probably be worth a billion dollars. ”
Li Mingbao did not mention advertising at the beginning, but instead brought out the idle chess that he put down for the first time when he went to Hollywood, and the patent for TV shopping. It's not that Li Mingbao wants to show anything, it's just to reassure Director Yang that he doesn't know anything about the TV industry, and proves that he is not a layman, so that Director Yang can build confidence in him.
After all, Director Yang is not a layman, if the layman is not surprised that Li Mingbao, who makes movies, suddenly intervenes in the affairs of the TV station, it is because they don't know how to do it. But how can a person like Director Yang not know that there is not much distance between making movies and TV stations, but in fact the gap is very big. A person who has done a good movie does not mean that he can do a good TV station. Insiders naturally have to deal with the problems of insiders.