Chapter 80: How to Issue

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Seeing Li Mingbao looking at himself, Jiang Zhiqiang coughed at the right time, and then said to Justin: "My old friend, you should talk to me about this matter, because the boss has entrusted me with carte blanche to handle this matter." ”

"Is it like that? I'm sorry, I didn't know that. So Jiang, what kind of conditions do you think you need to hand over this movie to our company? Justin looked at Jiang Zhiqiang with some surprise, he thought that Jiang Zhiqiang was just threading the needle, and now that the big bosses are here, he shouldn't be needed, but he didn't expect Li Mingbao to hand over this matter to Jiang Zhiqiang to deal with. But it's not too surprising to think about it, after all, Jiang Zhiqiang's familiarity with Hollywood is not comparable to that of Li Mingbao, the boss.

"This movie is a very good movie, Justin you should admit that, right? And you also have great expectations for this movie. ”

"I don't deny that, and it's because the film is so good that we're able to sit here and talk about it."

"You have also watched the content of this movie, so you should also understand that this movie is actually the main Christmas file, and it also fits the style of the Christmas file, as long as there are no accidents, basically this movie will be released on the Christmas file. After all, this can completely disperse the box office potential of the movie, and if you change any other schedule, the box office of this movie will not be as ideal as the Christmas file. Jiang Zhiqiang said seriously.

"Well, in fact, when I watched this movie, I could already see that the main focus of this movie was Christmas, and only on that schedule would the box office revenue of this movie be satisfactory. If I hadn't been confident in the quality of this movie, I would never have wanted your company's films to appear in this special Christmas schedule. You must know that many box office champions in Hollywood appeared in this schedule.

It is not very easy for your company to break out of the siege of local film companies. Even we in Twentieth Century Fox have actually given up on this year's Christmas stalls. Of course, this result is definitely good news for you, at least our company does not have to worry about whether to use your film to participate in this competition, or use our own film to participate in the competition. Justin is not surprised at all by Jiang Zhiqiang's mention of the Christmas schedule, as long as he is not a fool, watching the movie will understand Li Mingbao's ambitions.

"That's fine, then we're actually a group now, and then we need to deal with those greedy theaters together. In the week of the movie screening, our producers and your side won 90% of the entire box office, shouldn't it be too much? Jiang Zhiqiang said.

"This, I think it's already very good to be able to get 80 percent, you know, the theater chain is not a lamb, and this movie is obviously not the kind of big production, it is difficult to make the theater only get 10% of the box office, even if it is our Twentieth Century Fox, this is mainly because of this movie, it is just our company's business, not our investment, and the theater chain will have great concerns about the box office." Justin said with some embarrassment.

The box office sharing method in the United States is actually two different concepts from the Hong Kong side, although it can also be roughly calculated using the Hong Kong sharing method, such as Li Mingbao getting more than a dozen points, or twenty points, etc., so it can also be calculated. But in terms of the real algorithm of sharing, Hollywood is very flexible, it is not a one-size-fits-all approach, how to divide at the beginning, and how to divide in the end.

There are three ways to divide this side with the theater chain, negotiate the reserve price, the fixed price and the share. Literally, it is not difficult to see the meaning of these three shares, the so-called agreement guarantee price, which is naturally that the theater chain is not optimistic about the screening of the movie, in order to avoid losing money, you have to get the money first, and the bottom line is not lost.

And the fixed price is that although the theater is very optimistic, the judgment on the box office is not very clear, and it is reluctant to take risks, but it is reluctant to make money, so it is simply a relatively high fixed price, and if you earn less, you will not lose money, and if you make more money, the theater will not get a dime.

And the last way to divide is the way Jiang Zhiqiang and the others are talking about it now. As for why we don't talk about the first two sharing methods, it's because both Jiang Zhiqiang and Justin understand that the first two sharing methods will never be accepted by the theater chain.

If it were in the off-season of other movies, Jiang Zhiqiang and Justin would never let go of the idea of letting the theater sign a guaranteed price, even if they can't sign a guaranteed price, it is understandable to sign a fixed price. After all, both parties are now very confident in the box office of this movie, and naturally they don't want to let the theater chain take advantage of them.

But the problem is that the movie "Home Alone" focuses on Christmas. And this schedule and the summer schedule, these two schedules are basically the two most profitable stages of the year for the American cinema chain, and fools will sign an agreement for you to guarantee or a fixed price, so they might as well change the movie to be screened.

The reason why Hollywood has these two ways of sharing is purely because the theater chain is difficult to operate in the off-season, and if they don't come up with a little agreement that makes the filmmakers excited, others will definitely not show their own movies at this time. It would be a great waste to have the cinema empty.

In the off-season of the film market, these two ways of sharing are used to solicit business, and the theater chain will still do it, but if it is still used in this way during the peak season, it is simply brain-dead, even if the manager of the theater chain is willing, the board of directors above will not be willing. So when it comes to practical issues, neither Jiang Zhiqiang nor Justin will talk about this issue, because it is really unrealistic to talk about it.

So in terms of the sharing of Christmas files, in fact, there is only one way to divide it.

"Eighty percent? Reluctantly, we have to account for at least 60% of the box office that month, right? Jiang Zhiqiang was not happy on the surface, but he was really happy in his heart.

Only a company like Twentieth Century Fox will have the confidence to negotiate 80% of the box office revenue with theaters. If he changes Jiang Zhiqiang, Zhou Cinema can give him 40% of the box office, which is already very much giving him Jiang Zhiqiang's face. With one more Twentieth Century Fox, the effect is completely different.

"Jiang, I think your appetite is getting bigger and bigger now, you don't stay in Hollywood for a day or two, sixty percent, and it's in the Christmas file, it's impossible for any theater to agree to such an impudent request, even if we are Twentieth Century Fox, whether we can talk about fifty percent, I'm not sure, so sixty percent, that's just delusion." Justin said with a headache on his face.

"Okay, listen to you, anyway, you're a dealer in this movie, and you can do whatever you say. In the second month, we want 40 percent, and in the third month we want 30 percent. This kind of sharing method can already allow the theater chain to make the right decision, right? Jiang Zhiqiang said.

"It's pretty much the same, although this movie can only be counted as a small production, and the investment money is definitely not more than one million, but with the creativity of this movie, with the quality of this movie, and getting such a share, the theater chain will definitely not have any objections." Justin nodded.

"What about the number of films? How many are you going to line up? Three thousand? Or three thousand five? Jiang Zhiqiang continued to ask.

"Three thousand? Three thousand five? Are you kidding? How is it possible for this movie to line up so many screens? Do you want to have one-fifth of all movie theaters in North America show this film? I can't be so crazy, at most it's only two thousand five, maybe the box office is more ideal, the theater chain automatically adds five hundred, and it can reach three thousand screens, that's very good, don't forget, this is in the Christmas file. So many companies are competing for schedules, and we at Twentieth Century Fox don't have that much face.

If we change to another time, let alone 3,005, even if it is 5,000 screens, we can get it, but not the Christmas file, it is impossible to get so many screens in any peak season. Of course, I will try my best to ensure that these 2,500 screens will cover the whole of North America, and we can even win European screenings at the same time when the North American market is hot at the box office. "Justin thinks Jiang Zhiqiang is too crazy.

The conversation between Jiang Zhiqiang and Justin fell on Li Mingbao's ears, making Li Mingbao feel that his previous vision pattern did not seem to be big enough. God is pitiful, when he was in Hong Kong, he broke his leg for forty theaters. And the screens of these 40 theaters are only more than 40 screens.

There are very few modern cinemas in Hong Kong, and most cinemas have only one screen, rather than two or four screens in mainstream cinemas in the United States.

But even if there are many movie theaters in the United States, there are at least 1,000 theaters showing movies for two or three thousand screens, which is more than ten times more than the total number of movie theaters in Hong Kong. And this is only the theater where one of his movies is screened, if you count the whole of North America, the movie theater is at least a hundred times that of Hong Kong. It's no wonder that there are so many box offices here, there are so many theaters, and it is a miracle that there are not many box offices. Boss Zou also saw this, so he kept wanting to open up the market here, no way, every corner here is bigger than the entire Hong Kong market, Boss Zou wants to make money, so he naturally has to go to Hollywood.