Chapter 81: A War of Words
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After talking about the theater chain, Jiang Zhiqiang and Justin, who had reached a preliminary agreement, began to become strict. Because after talking about the external problems, it is time to talk about the internal problems as well.
The interests of the theater chain, Jiang Zhiqiang and Justin can always find a balance after negotiation, this is because the theater chain is just an outsider for them, and they naturally don't care too much about trading with the interests of outsiders.
But after the outsiders have finished talking, they have to talk about internal issues, and on this issue, there will be a lot of arguments between them, because any percentage point here will not represent a small interest, and the slightest mistake will not be a small amount.
When it comes to the sharing of interests between Fox and Li Mingbao in the twentieth century, Justin, who originally had the upper hand, suddenly gained the upper hand.
"We've solved the problem of the cinema, so now it's time for us to solve the problem between our two collaborators. I think that after excluding the box office share of the theater chain, the share between us, we take 80% for 20th Century Fox and 20% for your company, which is actually a very reasonable price. Of course, this also includes overseas trips. Justin said with a smile.
Hearing Justin's words, Jiang Zhiqiang immediately retorted: "Justin, your way of sharing is really insincere. We are the producer, and we do the investment in the whole movie, and now you Twentieth Century Fox, just give us a movie, you have to take most of the profits, 80 percent, this is still in addition to the income of the theater chain, do you think we have to continue to talk about this distribution ratio? ”
"Of course, you know, our ability to do Twentieth Century Fox is obvious to all, and we can not only take care of your film tour in North America, but even in Europe, we can also help. Only we can make it so easy for you, otherwise you don't know how busy you will be.
As for the investment in the film, it doesn't really matter, as I said before, this movie is not the kind of film that requires a lot of investment, and the entire investment will definitely not exceed one million, or even less. On this point, I can judge with my professional eye. With the quality of this movie, there will definitely be an ideal number at the box office, and in the face of that number, an investment of one million, there is really nothing to say.
After the industry is completely handed over to our company, you can earn 20% of the box office from sitting at home, which is actually quite good. Compared to your investment amount, the box office income will definitely be a figure that you are satisfied with. Justin spoke.
The reason why Justin dared to offer such a price was because in front of Li Mingbao and them, Twentieth Century Fox had an absolute advantage, and Li Mingbao could not resolve this advantage. So Justin didn't care much about being so excited about himself before. In the face of absolute strength, a small mistake will not affect the overall situation at all.
"Yes, I admit it, the investment in a film is perhaps a tiny number for the box office as a whole. But you also have to know that without the investment of our boss, there would not have been such a movie at all. And without this film, we would have no basis for negotiation. In this case, do you think this investment is not important? In fact, we don't ask for more, because your ability to do Twentieth Century Fox is indeed very admirable, which is the fundamental reason why we came to the door.
But if your company obliterates the interests of our investors because of its ability, it will not work at all. In this way, each of us will take a step back, and I will not ask for half of it, so you will not be able to explain, we will divide it into four or six, we will four, and you will six. In such a benefit, I believe that you can already be satisfied. Jiang Zhiqiang said resolutely.
"Four-six? Oh, it's definitely a joke. You know, we need to spend a lot of money to do it, whether it is the investment in advertising or contacting the theater chain, these are all cost, only sixty percent, which is simply doing a loss-making business. Besides, we think that the box office is ideal, it does not mean that the audience will like it, if the audience does not like it, our company's investment will be wasted, sixty percent, don't say that I can't agree here, even if I put this proposal on it, no one will agree to it. Justin pretended to be helpless.
At this time, Li Mingbao, who had been sitting on the side and did not speak, said: "If your company just doesn't want to lose money, we can bear the cost of advertising, and if we bear the cost of advertising, then your company will agree to a ratio of four or six shares."
Do this, I don't know Mr. Justin do you agree or not? At that time, you only need to pay the price of the channel, and the channel is not a one-time goods, so in terms of cost, you have not lost anything, and you have gained sixty percent of the benefits in vain, which is already a lot. ”
Hearing Li Mingbao's words, Justin, who was originally just pretending to be helpless, really smiled bitterly now. He forgot that Li Mingbao, the producer, was not like other producers and investors who negotiated with Twentieth Century Fox, who were reluctant to spend money and had no money to spend. Li Mingbao's money here in the United States, it is not too much, and it is not impossible to independently bear the expenses of advertising and so on.
Even for a person like him, who is very optimistic about movies, he never thought that the advertising cost of 10 million dollars would not be enough. In these years, the dollar is still quite valuable, and it has not depreciated at all, let alone 10 million, for this movie, it costs three million dollars in advertising, let alone in North America, even if it is enough to add advertising costs in Europe.
Interrupted by Li Mingbao, Justin said curtly: "This ......, Mr. Li is not in line with the rules in doing this. Besides, our company naturally has to include the cost of advertising, how can you get Mr. Li to pay? It's not appropriate. ”
Li Mingbao naturally knew that it was not appropriate for him to do so, and he did not really think about paying for these advertising expenses by himself, which was not the reason why he was willing or not, but the question of whether the Twentieth Century Fox Company was willing or not. Advertising doesn't cost much money, and the most valuable thing for their company is actually a channel, and advertising is a secondary thing. So when he said this, he actually wanted to interrupt Justin's momentum and prevent the next negotiations from being even more unfavorable to himself.
"Mr. Justin, I don't have much say about how the United States behaves, and as you know, I haven't been here for a long time, so I don't know a lot about the rules.
But for this movie, since we are both optimistic, why can't there be a win-win situation? Twenty percent of the share, this is still the income in the case of excluding the revenue share of the theater chain. If I really agree to such conditions, then wouldn't I be working for your company?
There are so many companies in Hollywood, I believe that it is impossible that only your company will be interested in this movie, Jiang Zhiqiang's relationship, you also know, so for the problem that we can contact other big companies, Mr. Justin should not think that we are lying, right? ”
Hearing Li Mingbao say that he wanted to contact other companies, Justin was a little nervous. He only realized at this time, and he was really too anxious to force Li Mingbao and them just now. Li Mingbao They are not completely outsiders, if they can't find him Justin, they can't find the kind of newcomer who is in charge of other companies, with Jiang Zhiqiang's deposit, Li Mingbao is not without support on the Hollywood side.
It was a fool's fool for him to use the power of his company to pressure Li Mingbao and them to make a choice. After understanding this, Justin also changed his tone in a timely manner and said: "I'm sorry, Mr. Li, there are indeed some problems with my previous sharing method, but the sharing ratio of four or six is indeed too little for our company, after all, our company has a big business, and many places need funds, and the cost control is naturally not as flexible as yours." ”
Justin's reason, Li Mingbao didn't want to hear it, so he directly interrupted Justin's words and said: "Mr. Justin, I think you don't need to explain the internal problems of your company to an outsider." Don't you think that's not enough for the ratio of 46 to 6? So will you be able to predict the box office of this movie? ”
"This, in terms of box office, I think this movie will definitely be able to break 100 million, and it is only the North American market. At the global box office, I think there should be a total of two to three hundred million dollars. It is precisely when I see this kind of box office that I think that 20% of the box office share is already good for you, if the box office is 300 million, the theater chain should be able to get about 80 million, and the remaining 220 million box office, 20 percent can have an income of 44 million US dollars, compared to Mr. Li's investment, the 44 times rate of return should be able to satisfy you. Justin didn't lie about his estimate of the box office.
"If I say that the box office of this movie, in North America alone, is very likely to exceed 200 million US dollars, and the global box office can be at least 400 million US dollars, in this case, 28 percent, Mr. Justin, do you still think that we are very profitable?
Yes, it looks like we're making a lot of money, but Mr. Justin, you're actually making more money, and since everyone can make money, why bother making a fuss about it? You know, if this movie makes money, I'm sure I'll still make a sequel. And if I don't get a satisfactory return on the side of Twentieth Century Fox, do you think we will work together next time? Li Mingbao's last words were a killer move, which directly caught Justin off guard.
"Mr. Li, are you too optimistic? $400 million at the global box office? You know, even "Raiders of the Lost Ark", which has the highest demand for winning the North American box office championship this year, may not be able to have such a high box office, it is a real blockbuster, Mr. Li, do you think this movie will be higher than the box office of "Raiders of the Lost Ark"? Justin exclaimed.