For 20th Century Fox, the main investor of "Avatar", before restructuring with other assets of News Corporation, it is currently purely a film business, and its annual profit is at most one or two hundred million dollars. Pen, fun, pavilion www. biquge。 info

If a film with an investment scale of more than 200 million US dollars loses, even if it does not go bankrupt immediately, it is estimated that it will be greatly damaged, removed from the list of Hollywood giants, and become a bankrupt household.

Therefore, 20th Century Fox is indeed very bold and dares to invest in Cameron's "Titanic" and "Avatar"!

Of course, 20th Century Fox has indeed relied on Cameron for more than ten years. Since "Titanic", it has been in the limelight for a while, and countless directors and superstars have come to visit.

However, in the next few years, many of News Corp.'s businesses were hit by the Internet, and 20th Century Fox would also encounter financial difficulties. Until the future, News Corp. will replace its previous businesses, such as television networks, with 20th Century Fox through restructuring, making it the most abundant and most valuable company under News Corp.

21st Century Fox, which later acquired the assets of the cable TV network, is definitely one of the five major media giants in the United States. But 20th Century Fox is now a very fragile film company, focusing on film investment and distribution. Moreover, the U.S. law restricts film production companies from owning theatrical resources at the same time, which is a very fucked up rule, so that Hollywood companies in the traditional sense (mainly in the film business) have lost to traditional giants and have been swallowed up as prey by many traditional giants with TV networks.

In short, at this press conference, Cameron and Wang Qinian, one old and one young, were sympathetic to each other. Moreover, Cameron is very sure of Wang Qinian's future achievements, not only because of Wang Qinian's talent, but more importantly, his money!

Many people admire Cameron for being able to become the king of commercial films, but in fact, there are many similar genius directors in the world who have not reached Cameron's achievements. It's not that those directors can't do it, it's that the financial and resource support is insufficient. Because of Cameron's luck, although he has been pushing the limits like walking a tightrope, the budget is higher than the other. But he was lucky not to suffer a devastating defeat. Therefore, even though his chip budget has repeatedly hit new highs, there are still studios that have the courage to support it.

Many other directors are trying to follow Cameron's path. But the vast majority of people have not met a stable financial owner, and can continue to hand them astronomical checks.

The myth of the king of commercial films requires an astonishing film budget to pile up. Without money, it is not impossible to become the king of commercial films.

Wang Qinian already has more favorable conditions than Cameron - money!

He doesn't even need to look at the faces of investors, Wang Qinian himself has amazing wealth. For a movie like "Avatar", even if the partner company invests in one film a year, each one loses all its money, and the impact on the overall profit of the partner company is not very large, at most it reduces the annual profit by 10%.

Exactly because of this. Cameron is very sure that Wang Qinian's achievements in making commercial films in the future will definitely be promising.

A director who is more talented than Wang Qinian, no one can be richer than Wang Qinian.

And those who are richer than Wang Qinian, such as Bill Gates, Warren Buffett and the like, they will not make movies at all.

Wang Qinian has a staggering fortune and a keen interest in film, and is a well-known commercial film director with ambitions to break world box office records. At present, what restricts Wang Qinian from breaking the record is not a problem of funds, but only a market problem.

As the most critical market for Chinese directors, the film market in Chinese mainland. For the time being, it cannot be compared with North America. The global distribution capacity of Chinese films cannot be compared with Hollywood, because of market factors, even if Wang Qinian reaches Cameron's level, he does not have the ability to challenge Cameron for the time being.

However, with the rise of the Chinese film market. In the future, China's box office market will surpass that of North America, and the box office of Chinese commercial blockbusters will surpass Hollywood directors, re-setting the world film box office record.

Wang Qinian doesn't care if others believe it, but he believes it and is working hard in this direction!

……

After the film press conference, "Avatar" was officially released in Chinese cinemas from the early morning of January 4. The mainland version of "Avatar" will appear in theaters in two media (film medium and digital medium), five formats (film medium has 35mm format and 70mm format, digital medium has 2D, 3D, and IMAX3D), and eight versions (IMAX format only has original subtitle version, and other formats are added to dubbed version).

Of all the variants, the most attractive is the IMAX3D format!

However, there are currently only 57 imax3D movie theaters in the Chinese market, and 52 of these imax3D movie theaters are from small partner theaters.

The rest of the competitors don't have enough imax3D theaters.

Therefore, the small partner company can be said to maximize the benefits, and many audiences who are aiming for the IMAX3D format of "Avatar" have come to the theater of the small partner company to watch.

The theaters owned by the little partner soared rapidly during the release of "Avatar". As for the IMAX screening room, which was originally regarded as flashy, it quickly became the focus of the market.

More than 50 IMAX screening halls under the partner were quickly filled, and IMAX movie tickets with a ticket price of 150 yuan became difficult to find.

Under the publicity of the media, the audience knows that the best 3D effect of "Avatar" is IMAX3D, and only by going to the IMAX screening hall to see it is worth the trip.

On the Internet, IMAX was originally a very obscure technical term, but ...... During the release of "Avatar", the search volume of this keyword was more than 300,000 times a day. imax3d, a more obscure word, has also been searched more than 100,000 times on the Internet!

It can be seen that the release of "Avatar" has indeed detonated the audience's interest in IMAX!

"Definitely worth the price!"

"Other formats are not interesting, if you want to see it, you can look at the imax3d format, which is the best effect."

"Experience the IMAX movie viewing effect once, it is guaranteed to be different from the previous 3D, this is the real 3D, the best 3D at present! The correct viewing of "Avatar" should be to watch it in the IMAX3D viewing hall! ”

"You don't need to watch it often, you should experience it at least once!"

Viewers who have seen the IMAX3D format have patted their chests one after another.

As a result, IMAX movie tickets have become even more difficult to find!

On January 4 alone, there were only more than 50 IMAX screening halls under the Little Partner Cinema Line, which generated a box office of 13 million yuan in one day!

Many viewers stayed up late in the early morning to queue up to buy tickets, and in the middle of the night, the attendance rate of "Avatar" was as high as more than ninety percent.

And after the first big hit in the early morning, the audience still lingered for a long time, and the little partner theater immediately screened another show at Ling Cheng's point of view.

As for the beginning of the day, more audiences will come to watch the movie!

"Avatar" is already popular, and the IMAX version of "Avatar" is even more popular! Roughly speaking, an IMAX screen generates ten times as much revenue as an ordinary screening room!

Nearly 1,000 movie screens in other movie theaters under the partner cinema chain have roughly won more than 20 million box office on this day.

This is in addition to the fact that most movie theaters do not show "Avatar", but the normal schedule for other films released at the same time.

There are only more than 200 screens screened for "Avatar" under the small partner, accounting for one-fifth of its screens.

Because, the main focus of the little partner theater on the movie "Avatar" is 3D effects, and the 2D version of "Avatar" is not very enthusiastic about the release of the little partner company, but arranges its ordinary 2D movie sessions to more movies.

"Avatar" is certainly awesome, and one movie may exceed the box office of all the films released in the same period. But movies like "Avatar" are not often available, and the small partner theater chain frees up appearances for other movies, which is also to attract more partners. (To be continued.) )