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On January 4, 2010, "Avatar" was released at the box office on the first day in Chinese mainland, with a box office of 57 million yuan on the first day, once again setting a new box office record for Chinese films on the first day of the show. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ∈↗，

In the box office on the first day, there was a box office of about 17 million, which was generated by more than 60 IMAX screening halls. With only 60 IMAX screens, the box office has accounted for a quarter of the total box office of "Avatar" in China on the same day!

For a single IMAX screening hall, the daily box office revenue is approaching 300,000 yuan!

This data can be described as rebellious, almost like grabbing money!

There is even a suspicion that the average bank branch may not be able to reach the level of an IMAX screening room every day when people deposit cash in a day.

In addition to the fact that the IMAX ticket price exceeds the ticket price of the ordinary screening hall, the more important factor is that the IMAX screening hall starts to screen movies from Ling Cheng on the first day, and it is actually 24 hours without interruption.

In addition to the break in the middle, a screening hall will be shown ** a day. This is far more than the normal number of screenings, and a normal movie theater, about four or five screenings a day, is already very good, and it doesn't open until noon every day, and it closes in the middle of the night. A film studio cannot be 24 hours a day, at most more than 10 hours.

But January 4 was a special day, "Avatar" was originally screened in the early morning, so that some fans who had been waiting for a long time could get a sneak peek. But who would have expected that after one show, there were still many audiences queuing up to buy tickets, so it naturally became a 24-hour uninterrupted screening.

On the first day, the IMAX screening hall was equivalent to doubling the number of screenings, and the venue was almost full, and it was difficult for audiences in some areas to queue up to buy tickets. That's why there will be such a strong performance on this day!

By January 5, the daily box office of "Avatar" had declined. But it still swept the crowd with a box office of 41 million!

According to the current trend, it is not a suspense to break the record of 360 million yuan set by "Titanic" that year. After all, after the record of "Titanic" was set, although it dominated the Chinese film box office list for several years. But as Chinese films have entered the blockbuster era, "Titanic" is getting lower and lower. Although it is still in the top five of the all-time rankings, the history of iron ships and guns is strong and indestructible has long ended.

Wang Qinian himself has at least two films that have surpassed "Titanic" at the domestic box office. In the past, Wang Qinian's movie broke the iron ship and was undefeated.

But in 09, the box office data of Chinese movies hit a new high again, "2012", "Transformers 2", "The Great Cause of the Founding of the People's Republic of China" and "Fate2" The four movies are all more than 400 million box office.

In the movie "The Great Cause of the Founding of the People's Republic", Han Sanye spoke, and many hundreds of celebrities in the industry made cameo appearances at a low cost. But because it's the main theme movie. There are also a large number of free advertisements in the propaganda system, and a large number of resources in the cinema line to support, and what is even more exaggerated is that there are many units that organize personnel to "study"! Therefore, it is impossible to lose this kind of blockbuster main theme movie! But from the perspective of industry insiders, at least half of the more than 400 million box office of the uncle is a bubble. Its box office success is not because of its commercial competitiveness.

Like what. Later, "The Great Cause of the Founding of the People's Republic" was released overseas, and the box office data was very embarrassing. Not only is there very few shows, but also the data that the street can no longer hit the street is a slap in the face to the domestic film industry.

And some other commercial films that are more successful in China have fully demonstrated the characteristics of IP. Whether it is domestic or imported. A lot of movies are relying more and more on IP. A hot concept, a topic that catches the eye!

For example, many successful and popular commercial movies are national-level IPs, based on China's most well-known classic stories such as "Journey to the West" and "Three Kingdoms".

Presently. The United States has entered the IP era, and film and television rely on adaptation, looking for themes from popular novels, comics, and games, and then, it is easier to attract investment and create a high box office.

China is also about to enter the era of IP fever, and popular IP can attract attention and attention, and it is bound to become more and more valuable.

But like Cameron, you don't need any IP, because Cameron is the hottest IP! It naturally attracts the attention of countless people, and there is no need to use other hot topics to build momentum!

Although the record of "Titanic" was broken, people doubted Cameron's ability to regain the title of new film. After all, the box office of the iron boat is 360 million yuan, but it was set in 98, and a movie accounts for one-third of the annual box office in the country, which is an irreproducible success. At present, many movies in the Chinese film market are getting higher and higher at the box office, but the market share occupied is far less perverted than that of "Titanic". Now, not to mention that a movie accounts for one-third of the total box office of the year, even one-tenth of the annual box office, it is also very difficult.

Looking at the box office trend of "Avatar", surpassing the iron ship without suspense, many film critics have predicted whether this film can re-set the box office record of Chinese mainland films!

To put it simply, "Avatar" occupies about 40% of the theaters in China, but the box office generated is about 80% of the box office data in the same period.

This data is much stronger than in history!

Of course, when Wang Qinian's memory of "Avatar" was released, the domestic IMAX screening theaters were in 9 cities, but there were only 11 IMAX screens. The vast majority of cities in the country have become legends, and only first-tier cities such as Beijing, Shanghai and Guangzhou have many IMAX screening halls.

At present, there are more than 60 IMAX screening theaters in China, which is far ahead in the world. Even the number of IMAX theaters in the North American market cannot be compared with Chinese mainland.

This is mainly because under the promotion of Wang Qinian, the small partner company quickly laid out the IMAX screening hall, and the main IMAX screens in China are all owned by the small partner cinema line.

In addition, the development process of the domestic cinema chain market is significantly faster than in history. Although it is the beginning of 2010, Wang Qinian feels that the cinema market has at least reached the level of 2011 in history.

It is indeed a good thing that the development process has accelerated. But Wang Qinian also hopes that the bubble will not inflate too fast. Countless capitals, seeing the rapid development of the film and television industry, there are already people in the capital market who have speculated on the concept of film and television.

In the future, a few stars, a few directors, and any well-known IPs will become a concept of hype in the capital market with a little packaging.

After everyone hyped it, the actors, directors, scripts and everything were hyped up to sky-high prices, and then, the potential of the industry was squeezed dry, and then, it may flourish and decline.

Speculation will not give the industry a long-term plan. Anyway, after they speculated in real estate, minerals, minerals, and the Internet, after the collapse of the Internet bubble, they squeezed out the potential of cultural entertainment and entertainment in the next few decades, and turned into a huge bubble After the collapse, these speculators have found the next target that can be speculated, so will it matter whether the industry lives or dies?!

And many directors, actors, and screenwriters are also excited to see the bubble, because the effect of the bubble is that their value is also skyrocketing. That's how the Hong Kong entertainment industry was back then, and then it ...... It's just that the industry has been killed, and an actor's salary is even higher than all the box office that a movie may generate, no matter how you invest, it's a loss. Then, some long-term industry capital began to get discouraged and withdraw from investment. For many years, there has been no capital investment, the output is getting smaller and smaller, the popularity of the industry is gradually dissipating, and if you want to regain your strength, you will find that you are powerless.

Of course, the older generation of artists in Hong Kong, the Hong Kong film market is dead, and soon found a bigger market, the mainland market. However, if the film market in Chinese mainland is overdrawn and all kinds of prices are speculated, long-term investment companies in the industry will find that they are not profitable at all, and it is already purely a gamble, not a business.

In the blink of an eye, Wang Qinian smiled dumbly, knowing that he was thinking too much. In fact, others will give up the film and television industry, but he will not give up. In fact, not to mention the financial resources of the small partner company, it is enough to support the entire film and television industry, and the annual investment in movies and TV series is only a few billion a year, and it may increase by more than 10 billion in the future. Not to mention that the film and television of the small partner company is the whole industry chain, cinema websites and other content platforms, coupled with distribution and production investment, it seems that it will also develop in the direction of tourism and peripheral products, etc., in the future, even if the film and television investment business becomes a business destined to lose money, Wang Qinian is not very afraid, the worst plan is just that every investment is lost. Even so, the profits of the other businesses of the partner company can hold up!

The whole industry is not profitable, and it is not unlikely!

For example, the music industry once collectively lost money in the record business, and even the records of the king and queen were also at a loss, and there were few records that could really make a profit. But the music industry has also survived, treating records as a personal business card for celebrities, and releasing records as a cost to maintain popularity and make popular artists popular. Artists can earn back the lost part through other aspects, such as concerts, commercial performances, advertising endorsements, etc.

All in all, Wang Qinian was prepared for danger in times of peace, and when the industry was developing rapidly, he began to have a sense of distress, which is a good thing. But thinking too much will inevitably add to your troubles.

Considering the worst-case scenario, it is enough to make more preparations in advance, for example, reserve more cash, or build the industry moat deeper, so that speculative capital can only be tossed in the periphery of the industry, and it is impossible to shake the core of the industry!

The core of the industry should be the entertainment empire created by Wang Qinian!

For the sake of the long-term of the industry, it is also necessary to develop and expand the scale of the empire, even if others sue him for monopoly, it is fine.

At present, the anti-monopoly law in China does not allow the division of natural monopoly enterprises, but only punishes some acts of unfair competition by taking advantage of monopoly positions. (To be continued.) )

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