Chapter 090: Price War
Who is a father who is not proud of his daughter?
It can be imagined how pleased Tang Lisheng would be when he heard the hot sales of Emily series of boutique underwear. Of course, there will be people who are annoyed by the Emlenine series of boutique underwear.
That's Zhou Xingdong!
In newspapers, on television, in the news, and so on, there are advertisements for the Emmy Love series of boutique underwear. At first, Zhou Xingdong didn't care, but Cao Ruofei was sharp-eyed, stared at the advertisement, and said in a lost voice: "Brother Dong, this ...... How do I feel that this Emmy Love series of boutique underwear is very similar to our Lianmei Love underwear? ”
"Oh?"
For this project of Lianmei Lian underwear, it can be regarded as the key project of Tianteng Garment Factory in the xx year. Zhou Xingdong spent a huge amount of money and hired an underwear design team in the world to integrate the concepts of fashion, trend, personality and so on into the design. After almost a month, the design plan and drawings of Lianmeilian underwear were determined.
Who would have thought that before their Lianmei Lian underwear was on the market, a piece of Emmy Lian series of boutique underwear suddenly appeared. In terms of style, concept and so on, it is almost very similar to Lianmei underwear.
How so?
In this way, on a large extent, it will have a very strict impact on the listing of Lianmei Lian's underwear.
When Zhou Xingdong threw the newspaper on the conference table, the factory, deputy director, and managers of various departments of the entire Tianteng Garment Factory were all dumbfounded. Especially Ma Sheng of the design department, at the beginning, he participated in the design of the Lian Meilian series of underwear, and it was clear at a glance that this Ai Meilian series of boutique underwear was actually Lian Meilian underwear.
"Manager Ma, how do you explain this?"
"This ......"
Facing Zhou Xingdong's questioning, Ma Sheng was also confused, and sneered: "I think there may be some leaks of the design plan and drawings of Lianmei Lian's underwear." Otherwise, it would be impossible for Emmy to love underwear as we imagined, it was simply carved out of a mold. ”
Zhou Xingdong sneered: "You are the manager of the design department, and those design drawings are in your design department, how do you explain this?" ”
"Mr. Zhou, isn't it...... I didn't do it. Tianteng Group treats me well, how can I do things outside the inside? I think there must be something hidden in this. Could it be an international design team that sells the design solution secretly? ”
"Do you think that's possible?"
Those who dare to do this line of work pay attention to a reputation. If the design team sells the design scheme to a second company again, who will find them to do the design in the future? Therefore, this flawed link should still be in the design department of Tianteng Garment Factory.
After all, Ma Sheng is his concubine, and Xiao Min from the sales department persuaded: "Mr. Zhou, now is not the time to chase down the problem, we should find a way to make the Lianmei Lian series of underwear go on the market." There is also a marketing plan, how to seize the market with Amy Love. ”
"Do you think we still have a chance of winning?"
Zhou Xingdong said loudly: "The current Emmy Love series of boutique underwear is recommended for sale by those business celebrities and wealthy elites in West Lake District, Yanghu District, East Lake District and other places. There is also the Fortune Building in Central, where the flagship store of the Emmy Love lingerie collection has been crowded for the past two days. In terms of design style and price, our Emmy series of underwear does not occupy an advantage...... Damn, how did it come to this? ”
The more he talked, the more angry he became, and Zhou Xingdong slammed his fist on the table.
Originally, according to Zhou Xingdong's budget, once the Lianmei Lian series of underwear was launched, it would definitely cause a sales storm. Now it seems that this storm is rolled up, but it is not Tianteng Group, but the Tang Enterprise Group.
Zhou Xingdong said loudly: "Director Qiao, Deputy Director Zou, you give me a word, when will our Lianmei Lian series of underwear be listed?" On the premise of ensuring quality, I want to be as fast as possible. ”
"If it weren't for the sudden malfunction of the machine a few days ago, our Lianmei Lian underwear would have been on the market a long time ago. I think we will be able to produce a batch before twelve o'clock tonight. ”
"Okay, I'm not going to leave today, just here, watching the first batch of Lianmei Lian underwear be produced."
"Yes."
These people are aware of the strictness of the matter, where do they dare to slack off, and immediately put into production. At more than eleven o'clock in the evening, the first batch of Lianmei Lian series underwear was finally produced. Zhou Xingdong looked at the boxes of packaging, which were put into boxes and carried to the truck, and he couldn't tell what it was like.
Soon, both wagons were full.
Director Qiao said carefully: "Mr. Zhou, let's ...... You can ship these goods to the mall, right? ”
Zhou Xingdong sighed: "Alas, this business war, before it started, we have already lost." I really didn't expect Tang Kexin to be so powerful. ”
"Newborn calves are not afraid of tigers."
"Newborn calves?"
Zhou Xingdong smiled and said loudly: "Director Qiao, you immediately tell our distributors that each box of Lianmei Lian series underwear will be sold at a price of 68 yuan." ”
"What? 68 yuan? Our cost price is more than that. ”
"So what? I'm going to crush the Tang conglomerate. Now, it's a matter of who is richer. ”
If you sell one piece, you can thank you for the money of one piece. But now, Director Qiao, Deputy Director Zou and others really can't think of any other good way, so they can only implement it like this. When the truck drove away, Zhou Xingdong immediately made a phone call, and after muttering for a while, he immediately called Director Qiao, Deputy Director Zou, Ma Sheng, Xiao Min and others to the conference room and held an emergency meeting again.
Just relying on the price war to fight with the Tang Enterprise Group does not occupy an advantage at all. To put it bluntly, this is called a move that kills 800 enemies and damages 1,000 yourself. If you keep fighting like this, you can only lose both. The real strategy is how to open up a new battlefield.
Zhou Xingdong glanced at the people present and said loudly: "Just now, I contacted Mr. Ma Tween, an international underwear design master, and he and his design team will rush to our Huahai City in the next two days. We want to develop a Lianmei love underwear series to seize the high-end market. ”
"Yes."
"Ma Sheng stays, and the rest of the people go their separate ways."
Director Qiao, Deputy Director Zou and others, as well as Xiao Min, all scattered and went back. In an instant, Ma Sheng, Zhou Xingdong, and Cao Ruofei were left in the room, and the atmosphere was suffocating.
Zhou Xingdong didn't squeak either, just playing with his mobile phone there.
Cao Ruofei sneered, sat on the sofa, and crossed Erlang's legs.
Finally, Ma Sheng couldn't help it anymore and cried: "Mr. Zhou, I'm ...... I really didn't do anything to be sorry for our Tianteng Group. ”
"Dare you say no?"
Cao Ruofei kicked Ma Sheng on the heel and scolded: "If you hadn't betrayed it, the design concept and plan of Lianmeilian series underwear, how could Tang's Enterprise Garment Factory produce Aimeilian series underwear?" Even the names are so similar, it's clear that they're here for us. ”
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