Because, Cai Cha and the two shareholders know that if ATV is really bankrupt and liquidated, then their investment will be lost. Pen % fun % Pavilion www.biquge.info

And the biggest punishment for capital is to invest all your money! This is more unbearable than any kind of ending!

As for Hao Yi, he has already shown some of his hole cards - he wants ATV's people, not ATV's own assets.

In fact, the current reputation accumulated in the history of ATV has far exceeded the scale of its company and industry status.

Even newly emerging Hong Kong TV giants such as Hong Kong Widescreen, Hong Kong Cable Pay Station and Phoenix TV have long surpassed ATV. But in the minds of ordinary audiences, it is still the boss TVB, and the second is ATV. ATV's program production team is still far ahead of widescreen, cable and Phoenix!

Now, most of ATV's talents have basically moved from the broken ship of ATV to the new ship of Xingyi Media.

In other words, ATV's bankruptcy will not cause any loss to Hao Yi. Anyway, he is ready to rebuild a new television media based on the Internet, as well as a TV production company.

After Wang Zheng began to force debts, ATV naturally held an interim board meeting to discuss the issue of debt repayment.

After Hao Yi moved into ATV, he held a new temporary board meeting, and the main problem he faced was to repay his debts.

"It is only natural to repay debts. I personally suggest that the main shareholders of ATV inject a sum of money according to the proportion of their shareholdings to repay the debts owed, so as to avoid the worst situation of ATV bankruptcy liquidation and repayment of debts! At the interim board meeting, Hao Yi proposed a plan.

"This, I have difficulties in personal funds, and I can come up with a few million yuan at most." Cha Mao said with a haha.

"The impact of the financial crisis, Want Want Group's finances are also very checked, and I can't take out much money!" Cai Yanming obviously discussed with Cha Maosheng a long time ago, as a person acting in concert.

"Then let's issue new shares! Now ATV's assets are basically insolvent after deducting liabilities. But considering the intangible assets, give a valuation of 500 million yuan. Based on the valuation of 500 million. I personally inject another 500 million yuan to double the company's total share capital! Hao Yi said with a smile.

"No way!"

"Resolutely oppose the issuance of new shares at low prices. Damage to the interests of shareholders! ”

The two major shareholders of Cha and Cai sang and said in harmony.

Because, suppose Hao Yi issued an additional 500 million yuan of shares, doubling the company's share capital, and Hao Yi himself can rely on the additional new shares. Increase your shareholding to 76%! In this way, the two major shareholders are completely marginalized.

"This doesn't work, that doesn't work, do you really sit back and watch ATV go bankrupt and liquidate to pay off your debts?" Hao Yi looked angry.

Whoever owns a company, the other major shareholders. All are opposition parties. Nothing else will be done, only one thing, against any proposal of the majority shareholder. This practice has disregarded the survival of the company.

After all, ATV doesn't have much on its books, but it is now facing a large amount of debt due to be repaid.

The distribution of interests of enterprises is a difference between priority and inferiority. Debts are obviously repaid first, and shareholders can only receive a worse distribution of equity after the debt is repaid.

After the business is healthy and the profitability is relatively strong. Naturally, I don't care about that little bit of debt. Shareholders can share more of the benefits than creditors.

However, once the enterprise goes bankrupt and liquidated, it is natural to give priority to the auction and liquidation of assets and pay off the debts. Cai began to count how many interests the shareholders still had.

Assuming that all the assets are sold, it is not enough to pay off the debt, and although the creditor loses money, he can still get a little something. However, the shareholders of the enterprise are miserable, and there is basically not even a bit of scum left.

After several fights, Cha and Cai are the two major shareholders. began to discuss with Hao Yi about the transfer of ATV's equity, but the price was HK$1.5 billion.

"The price is too high for me to accept. Other than that. The board of directors on the debt issue could not reach a consensus, and if the worst happened, it would have to let ATV go bankrupt and pay its debts! At this time, Hao Yi began to refuse to negotiate equity transactions with them, and seemed to really sit back and watch ATV go bankrupt and liquidate.

Of course, a large number of media trends suddenly turned to look at ATV. It seems that ATV is about to go bankrupt. This has increased the psychological pressure on the two shareholders of Cha and Cai.

……

"How so?" Cha Maosheng was remorseful, compared to Hao Yi, who holds a large amount of equity in the partner company, and Cai Yanming is the chairman of Want Want. Even if the equity in the hands of the two is worthless, in fact, the loss of their wealth is limited.

However, if Cha Maosheng's ATV equity is degraded to waste paper, its value will shrink by more than half.

Of course, Cai Yanming naturally regretted it a little, what TV media did he invest in? There are hundreds of TV stations in Taiwan, and a bunch of them go bankrupt every year, so he naturally knows that TV media is not a good business. Even if you want to invest in TV media and take a stake in a television broadcasting (TVB) company, you can still get a lot of dividends every year. But when you buy ATV, not only does it not pay dividends, but it is also a broken ship that may go bankrupt at any time.

Therefore, in Wang Zheng's forced debts, he did not hesitate to ask ATV to go bankrupt and liquidate, but also to withdraw the debts. The two major shareholders of Cha Cai did not want to inject funds to help ATV repay its debts, and they were also panicking that ATV would really go bankrupt and liquidate.

In this way, they naturally let out the wind and are ready to look for a buyer to take over.

This buyer needs to be a Hong Kong resident Cai who is qualified, and many wealthy families in Hong Kong may not be interested in ATV, for example, someone spoke out in the media, hoping that Li Ka-shing would buy the equity of Cai and Cha, and inject capital with Hao Yi to save this old Hong Kong TV media.

As a result, Li Ka-shing responded coldly: "Do you think I'm bored? "As the most shrewd businessman in Hong Kong, he has already invested in some valuable businesses, and some businesses are easy to lose money and difficult to make money, so it is naturally impossible for him to be the wronged boss.

Besides, PCCW, a listed company under the Li family, also owns Hong Kong Widescreen TV Company, which was founded in 2003 and is a pay TV company. But in fact, free stations don't make much sense in Hong Kong, and the few free stations that don't cost money can't meet the needs of users at all. Most Hong Kong citizens have paid TV packages. For example, Hong Kong Widescreen has more than 900,000 pay-TV subscribers in Hong Kong, and its market share and viewership are actually far greater than those of ATV, an old free channel.

Besides, it's already a consensus that free stations are chicken ribs. Even TVB is vigorously developing wireless pay stations, competing for pay TV users, rather than relying on its wireless free stations.

Hong Kong's TV landscape has long been no longer a two-power competition between TVB and ATV.

Instead, the old TVB, Hong Kong Widescreen (owned by PCCW), and Hong Kong Cable TV (owned by Wharf) have carved up the vast majority of the local user market.

In addition, satellite TV stations such as Phoenix Satellite TV and Hong Kong Satellite TV have expanded overseas markets outside Hong Kong by relying on the advantages of satellite TV, but they can also have a place.

ATV's current status should be said to have been marginalized long ago and has become a second-rate TV station. (To be continued.) )