The market of ATV's equity is depreciating rapidly, and most of the potential buyers are not too optimistic and are only willing to buy at a very low price. Pen & Fun & Pavilion www.biquge.info [Fengyun Novel Reading]

After all, ATV is really not a good business!

Even if it's an investment, people are further away buying shares in television broadcasting companies (TVB), or at least those of publicly traded companies, and it's easier to find a buyer when they want to get rid of them. What's more, TVB has been established for so many years, and there are almost no times when it loses money, and it is almost a company that makes money every year and generously dividends. Since its listing, the dividends paid to shareholders have far exceeded its current market value. It means that TVB's shareholders have not even sold a share, but many of the long-term holders have recovered their capital, and the remaining shares are purely profitable.

What about ATV's shareholders? I have never heard of ATV's dividends, and the years in which it makes money are in the single digits, ATV's loss is never news, it suddenly makes money, it is news.

For such a company, most investors are naturally hesitant.

The two shareholders, Cha and Cai, approached a large number of interested buyers, but the low prices made them desperate. Most buyers are only willing to pay a price of one or two hundred million, and one buyer even said that he has no cash, but plans to exchange two "thousand-foot mansions" for 48% of ATV's shares.

The dignified ATV has seven or eight hundred employees, dozens of people who can be called stars. Nearly half of the shares are only worth 2 suites?

This kind of offer is obviously a fire robbery!

"Mr. Cha, Mr. Cai, I heard that you are going to transfer the equity of ATV?" Just when the two major shareholders decided to rather rot in their hands than sell, Hong Kong's famous film and television superstar Liu Tianwang appeared at the right time and expressed his interest in the TV station business for the first time.

"Yes! However, Andy, TV is not something that anyone can play, this is a very money-burning business, I think you should not join in this excitement and save your money! Cha Maosheng said arrogantly.

As a capitalist, even if he is relatively down, he feels that his status is far higher than that of a star like Andy Lau. Even Andy Lau's fame far exceeds him.

And. In terms of earning ability, Liu Tianwang can't compare to Wangwang's Boss Cai. However, this Boss Cha's current annual net profit level may not be more than Liu Tianwang's income.

Even. Now the domestic capital circle is beginning to play with the nominal capitalization of entertainment assets and celebrities. Celebrities like Liu Tianwang casually participate in shares with their works, or with their own contracts, and after capitalization operation, they can exchange for hundreds of millions or even more than a billion of capital. It's a breeze.

"Haha, thank you Mr. Cha for your concern." Liu Tianwang smiled and said, "I know the investment in ATV!" ”

"And how much are you going to bid?"

"300 million!"

"No, 300 million is too cheap, at least 500 million!"

"500 million is too outrageous, ATV may go bankrupt and liquidate at any time!"

"However, 300 million is absolutely not good!"

After some negotiations, the two shareholders of Zha Cai were disheartened and transferred their shares to Liu Tianwang for 420 million yuan.

After the completion of the transaction, the two major shareholders of Cha Cai secretly cursed in their hearts - SB!

But they don't know. Liu Tianwang also secretly said in his heart - two old SBs!

After treating each other as SB in their hearts, both parties were filled with a sense of intellectual superiority and ended the deal.

At this point, ATV's two major shareholders transferred 48% of their shares and withdrew from ATV, a wrecked ship that looked like it could sink at any time.

……

After the two shareholders of Cha and Cai withdrew, ATV began to announce that it would invest 420 million yuan to buy 38% of ATV's shares in Liu Tianwang's hands.

Liu Tianwang will retain less than 10% of ATV's equity, which will be held for a long time.

"Fooled!" At this time. The two shareholders of Cha and Cai know that they have really become SB!

And Liu Tianwang apparently made a very successful deal, which he netted 10% of ATV's shares.

In fact, if it weren't for the fact that he had reached an agreement with the new owner of ATV Hao Yi in advance, Hao Yi would have entrusted Liu Tianwang to be the drag. Liu Tianwang will not take such a big risk to buy ATV's equity.

"Thank you, Andy, if it weren't for your help, I wouldn't have been able to take back ATV's equity so easily!" During the celebration, Hao Yi said gratefully to Liu Tianwang.

"You're welcome. It's just a gesture. In addition, I also made a lot of money with a net profit of 10% of ATV's equity! Liu Tianwang said with a smile.

"Okay, this 10% equity, it is recommended that you hold it for a long time, and ATV will give all shareholders and employees huge returns in the future!" Hao Yi is full of confidence.

ATV's 38% stake will be planned to provide equity incentives to outstanding management and employees. The 38% stake is both a bait used to lure employees.

For ordinary employees, the responsibility of the boss is to give them a stable salary, as long as the salary is stable, and there are no casual layoffs, or the compensation for layoffs is in place, it is a conscientious boss.

However, good employees don't just need a stable salary, they want to get rich, they want to get rich. Excellent people, it is unrealistic to expect them to be like ordinary mediocre employees!

After more than ten years in a small partner company, Hao Yi naturally knows that salary plus equity incentive is a more ideal incentive mechanism.

Employees at the bottom only need a stable salary at the beginning, but when they struggle to a certain extent, the salary cannot rise indefinitely.

Besides, outrageously well-paid old employees are not a good thing for any company. Because this will not only increase the cost of the company, but also be detrimental to the governance of the company.

For middle and upper-level employees, a better approach is equity incentives. When more of their assets are the company's equity, then the closer their interests are tied to the company, not only is it not easy to be poached, but it is also easier to stand in the position of shareholders for the company's sake. For example, if the company encounters difficulties, employees who do not only do not raise salaries but also reduce salaries in the short term, do not hold shares, and do not look at the company's operating statements will naturally be indignant. However, employees who own the company's stock and are concerned about the company's management status can easily understand some of the company's initiatives as shareholders when they think as shareholders.

"In the future, more than half of ATV's employees will become shareholders of the company!" Hao Yi said, "In the history of ATV, the equity was more concentrated in a small number of shareholders, and the more knowledgeable employees and management did not have the right to speak. Start with me and gradually change this phenomenon! ”

At this point, ATV's equity dispute ended, and Hao Yi won a beautiful battle without the direct support of the partner company.

As a result, the equity dispute subsided, and ATV's sense of existence exploded!

In the short term, ATV's ratings once recovered to more than 3 percent.

Although there is still a big gap from the peak, there is no doubt that people can see that the most difficult period of ATV has passed, and the future will be better......

At this time, everyone, including Zha Cai, understood that he was tricked by Hao Yi, and Hao Yibu made a big picture. Using Wang Zheng's debts, and then making what he needs is ATV's talents, and he doesn't need ATV's free TV business, which has increased the panic of Zha Cai's two shareholders.

In the end, Liu Tianwang's "salary" for this performance is not low - 420 million bought 48% of the equity, and then, 420 million sold 38% of the equity to ATV. He netted 10% of ATV's equity and became a shareholder of ATV.

After becoming a shareholder of ATV, Liu Tianwang even agreed to participate in the mentor of the new program "The Voice of Asia" planned by ATV.

The program "The Voice of Asia" naturally purchased the license of "". Because, the success of this "The Voice of Holland". Many TV media around the world have begun to import the rights of this program and transplant it to their home market.

In 2012, "The Voice of China" has been successfully held in China, and this program has enlivened the already depressed and withered music market overnight. It has been a great success in terms of ratings, rights sales and advertising revenue.

Subsequently, Wang Qinian thought that Hao Yi controlled ATV TV, and immediately suggested that Hao Yi prepare for "The Voice of Asia" in Hong Kong. "The Voice" only authorized the copyright in China to Canxing Productions.

Asia Satellite TV played a sideline ball and engaged in "The Voice of Asia". By following the trend, you can also make a little profit in the future. (To be continued.) )