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On May 5, 2003, the first week of the domestic box office of "Sea Tiger" was released. After this data was released www.biquge.info it once again caused an earthquake in the domestic film industry - the weekly box office was 102 million yuan!

The second blockbuster in the Chinese film market to break 100 million at the weekly box office!

"Hero", released in December last year, is the first film to break 100 million at the weekly box office, symbolizing the rise of domestic blockbusters. And with such a fast speed, there is a second blockbuster with a weekly box office of more than 100 million!

Moreover, from the perspective of return on investment, "Hero" is equivalent to spending 200 million yuan on film production. And the production cost of "Sea Tiger" is only 100 million yuan!

With half the cost, it achieved a box office no less than that of "Hero", which made "Sea Tiger" attract the attention of countless industry insiders!

Of course, many media began to compare the three blockbusters "Sea Tiger", "Hero" and "Titanic"!

Although, with an investment of more than $100 million in "Titanic", the total global box office reached an astronomical figure of $1.8 billion. The box office of the Chinese film market has also reached 360 million yuan, and since its release in 98, it has firmly occupied the first place in the box office of Chinese film history for a long time. The release of this film triggered a reflection on the entire domestic film and television industry, and it was also the fuse that stimulated the Chinese film industry to begin to enter the blockbuster era.

Blockbusters such as "Heroes" are essentially movies that were stimulated by Hollywood blockbusters such as "Titanic".

However, "Titanic" was released for four months before it achieved beautiful box office results. Its success lies in its incredible box office potential, and even after a few months of release, the attendance rate is still very impressive. But the weekly box office of "Titanic" is only tens of millions of yuan, and it has never reached the exaggerated result of breaking 100 million yuan at the weekly box office.

The first film to break 100 million at the weekly box office in the Chinese market was Zhang Yimou's "Hero". This movie surpassed "Titanic" in the first day box office and the first week box office, but the box office potential is far inferior to "Titanic".

Just look for it, James. Cameron has shot a lot of blockbusters with tens of millions of dollars and hundreds of millions of dollars, which makes him ready to shoot "Titanic". Arguably. James. Cameron is the grandmaster who has long been at the top of the special effects film pyramid - he is himself a promoter of innovators in film special effects technology!

And Zhang Yimou has just come into contact with computer special effects since "Hero", and before that, Zhang Yimou couldn't even use a computer, let alone computer special effects. When filming "Hero", Zhang Yimou didn't know much about the technology and use of special effects, so he was more led by the special effects artists.

"Titanic" is a blockbuster film that has left a strong mark in the history of 20th century films, not only in terms of commercial achievements have been recognized all over the world, but also in terms of artistic achievements. Watch Titanic. The audience will feel the meticulous craftsmanship of this film.

However, the first time I watched "Hero" was shocking, but after watching it a few more times, it was inevitable that I would experience excessive force and ingenuity, but the aura was relatively lacking.

Of course, "Hero" still has unique features in the use of lenses, colors, etc. Some places. It's full of art.

"Sea Tiger" is actually not suitable for comparison with "Titanic" and "Hero". After all. The three are completely different genres, and if they are compared with superhero blockbusters such as "X-Men" and "The Incredible Hulk", it is more suitable. Superhero movies are recognized as YY works, fast-food blockbusters.

"Sea Tiger" is the same reason, it is a fast-food blockbuster that can cater to the viewing needs of ordinary audiences. Or maybe it's a popcorn blockbuster!

It is suitable for the public to watch a lively and lively life, without too deep baggage, so it is reasonable that the box office results can be a big hit!

……

This reporter sent back a report from the film industry. The domestic blockbuster "Sea Tiger", with an investment of 100 million yuan, has exceeded 18 million at the box office since its premiere on April 28. On May 5, 2003, there was good news that the box office of "Sea Tiger" reached 102 million yuan in the first week, becoming the second blockbuster in the Chinese film market to break 100 million yuan in the weekly box office.

The film is invested by Little Partner Pictures, directed by Wang Qinian, and starring Huang Xiaoming, Yang Weiwei, Chen Kun, Ekin Cheng, Nicholas Tse and many other superstars.

The movie is adapted from the popular Hong Kong comic "Sea Tiger", which is known as the Chinese version of superhero comics. In addition to the star-studded films, wonderful stories and huge investment funds, many of the special effects used in the film are also jointly produced by the partner company and two special effects companies in Hong Kong, which concentrates the top talents of Chinese film and television special effects. The level of its special effects is not inferior to the American "Spider-Man" and "X-Men" ......"

In the CCTV news broadcast, it was unprecedented to give a very long article to report on "Sea Tiger".

In addition to the advertising expenses placed by the partner company on CCTV, it is expected to exceed 100 million yuan, so CCTV is very face-saving for major advertising customers.

More importantly, the state is very dissatisfied with the downturn of the film and television cultural industry, and has proposed a series of policies to stimulate and support the film and television industry in recent years.

Plus, it's not every day that there's a lot of heavyweight news to cover. When there is less hot news, it is normal for movies like "Sea Tiger" to be reported in the news broadcast.

After the news broadcast this report, many people across the country who don't watch movies were also surprised and went to the cinema to watch the domestic blockbuster "Sea Tiger". This made the box office of "Sea Tiger" decline in the second week, but the daily box office still maintained at 10 million yuan.

Two weeks after its release, the domestic box office of "Sea Tiger" was 180 million yuan! It can be said that it has surpassed the box office of the first two weeks of "Hero".

Zhang Yimou's "Hero" had sharp box office results, but the main reason was that the first week was very good. After that, the new box office declined very quickly, because the plot of its movie was mysterious and drove away a large number of audiences.

And the plot of "Sea Tiger" is not as mysterious as "Hero". A relatively delicious good story, coupled with excellent production standards, makes "Sea Tiger" a box office white horse!

The reason why it is a box office white horse is because the market has expectations for the box office popularity of "Sea Tiger". But being able to become such a fire is something that most people didn't expect.

In May, "Sea Tiger" finally broke the box office record of "Hero". Won a box office of 277 million yuan. After entering June, the box office potential of "Sea Tiger" was gradually exhausted. For the time being, he has not yet had the ability to break the box office record of 360 million yuan set by "Titanic"!

This made many domestic film critics feel a little regretful.

But as a commercial film, the most important thing is the rate of return - the partner company in this investment. Profited a lot of money. After deducting various taxes and fees, the domestic box office share is as high as 109.5 million yuan.

Of course, in fact, it is not only a small partner that has invested in China, Huayi Brothers Company has invested 2 million yuan, and China Film Group has invested 3 million yuan.

Among them, there is a box office share of 15.64 million yuan, which is the investment income of China Film and Huayi. Huayi only made a small head, and in addition to investment income, China Film has a bigger head than the income of the cinema chain.

Of course, the small partner company is still the biggest winner - 93.85 million yuan of box office revenue and distribution income. The net profit was 63.85 million yuan. ROI 2.18 times!

Although commercial films often talk about blockbuster movies are triple the revenue! But that refers to some movies with a small investment scale, some blockbusters with an amazing investment scale, and it is very rare to get double the income. Not to mention, get twice the ROI.

In contrast, the performance of "Sea Tiger" in the Chinese market, although the performance in the overseas market is not bad. But it's not as awesome as the Chinese market.

Warner introduced the film to Europe and the United States, and grossed more than $13 million in the North American market. The box office in Europe and other countries adds up to about $6 million. In general, for Warners. "Sea Tiger" made double the profit. The scale of investment is also small, and it is not a large-scale movie. But even so, Warner still attaches great importance to directors and movies that can make money for them. After all, most of the investments in the film industry are at a loss.

Golden Harvest Films, the largest investor in "Sea Tiger". Responsible for distribution and profit in Asia except for the Chinese mainland market. "Sea Tiger" only has a box office of only 50 million Hong Kong dollars in Hong Kong, which is far less beautiful than "Infernal Affairs", but with the box office revenue of Taiwan, South Korea and Southeast Asia, the market in charge of Golden Harvest has achieved a total box office revenue equivalent to 170 million Hong Kong dollars. Coupled with Golden Harvest's own theatrical distribution channels, this movie Golden Harvest made a profit of more than 100 million Hong Kong dollars. The return on investment is similar to that of a partner company, and it is also a very successful investment.

After the big hit of "Sea Tiger", Golden Harvest once again invited veteran Hong Kong comic film director Liu Weiqiang to direct "Sea Tiger 2"! Originally, Wang Qinian could serve as the director of "Sea Tiger 2", and if he directed, the salary would be 10 million yuan. But Wang Qinian finally gave up his plan to make a sequel. After all, filming the first part is eating meat, and filming the sequel is gnawing bones. If you don't have a good mouth, you may jump your teeth!

The investment budget of "Sea Tiger 2" has increased to 150 million Hong Kong dollars, and the reason is very simple, the salaries of the actors participating in the cast have increased. The film grossed worldwide. If converted into Hong Kong dollars, the box office is nearly 600 million Hong Kong dollars, which is really amazing!

Therefore, the salaries of the actors participating in the show have basically doubled. In addition, the sequel needs to be made at a higher level than its predecessor in order to retain the audience. It is also normal for the budget to soar to HK$150 million.

Although Wang Qinian did not serve as the director of "Sea Tiger 2", the partner company still invested 25 million yuan in "Sea Tiger 2", accounting for one-sixth of the film investment in "Sea Tiger 2".

Golden Harvest Film Company's investment in "Sea Tiger 2" is 50 million yuan, and the rest of the investment was quickly divided by a bunch of film companies such as Warner, China Film, Media Asia, and Emperor.

After all, the big hit of "Sea Tiger" has made many investors full of confidence in "Sea Tiger 2"! They all want to gamble, especially investors who haven't eaten the meat of "Sea Tiger 1", and they want to drink soup in "Sea Tiger 2"! (To be continued.) )

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