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In June 2003, when "Sea Tiger" was fully painted in China, Yu Dong, CEO of the partner company, had been in Hong Kong for a month. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

During this time, Yu Dong's main work was to actively make friends with Golden Harvest, Media Asia, Huanyu, Emperor, China Star and other heavyweight film and television companies in the Hong Kong film industry, the purpose of which is naturally to obtain the distribution rights of Hong Kong films of major companies in China.

In the past, Hong Kong films needed to compete with imported films for the share of the number of imported films, but since 2003, Hong Kong films have no longer been affected by the import film policy. As long as the film complies with domestic policies and regulations, it can get a public screening license.

After this policy is released, although it does not mean that all Hong Kong films can be distributed in China, at least the number of Hong Kong films introduced can increase significantly.

It can be said that the domestic distribution business of Hong Kong films has become a new blue ocean! If anyone seizes this opportunity and has enough strength, he can gain the market share of blockbusters just by introducing and distributing Hong Kong films!

Quled Yu Dong later became the king of distribution in China's film industry, in essence, because he had the courage to introduce Hong Kong films on a large scale, and occupied the market by distributing Hong Kong films in China under the condition that the film output invested by his company was limited. This method has become a weapon for the rapid development of Bona Film in the original history!

Now there is no PropNex business, but the entertainment business of the partner company is far stronger than PropNex. But Yu Dong still followed his own personality and began to vigorously introduce Hong Kong films and engage in distribution business!

Why Hong Kong films?!

Because, more than ninety percent of the import and distribution of Hollywood films are monopolized by state-owned film giants. The major Hollywood giants, directly looking for the strongest distribution in the Chinese market, China Film, Shanghai Film and other giants, who cares about you an unknown letter company?!

Only the domestic distribution rights of Hong Kong films have not been monopolized!

seized the distribution right of Hong Kong films. It is also very conducive to the small partner company to continue to lead and occupy a scale advantage in the domestic film market that is about to take off!

In June 2003, the partner company obtained the domestic film distribution rights and box office sharing rights of the "Infernal Affairs" trilogy. So the "Infernal Affairs" trilogy. The domestic copyright was bought by the partner company at a price of 50 million yuan.

The first part of the "Infernal Affairs" trilogy was released in June, with a domestic box office of only 5.7 million yuan, and the box office share was only about 2 million yuan. This is not to say that "Infernal Affairs" is not popular in China, but because after "Infernal Affairs" became a hit last year, there were a large number of pirated video discs and Internet bt downloads in China. Many viewers have already seen this movie through piracy, and after it is introduced, it can have a box office of 5.7 million yuan. It's already pretty good.

In the second part of "Infernal Affairs", the box office has picked up, and the domestic box office has reached 8 million yuan. The box office share is about 3 million yuan, and it is still a loss-making business.

However, although the first two parts of "Infernal Affairs" lost money at the box office, the reputation is still good. Therefore, the small partner company can still recover a steady stream of cash by distributing videotapes, VCD and DVD products.

Furthermore. The copyright of the film in the mainland is also exclusively owned by the partner company, and the future has come to an era when Internet copyright is valuable. It is expected that the copyright of classic old movies such as "Infernal Affairs", whether it is operated as an exclusive Internet copyright or licensed to many regular video websites, can recover a little more cash.

Besides, the partner company is now seizing the domestic distribution market, allowing producers, including Hong Kong film companies. Willing to cooperate with partner companies for a long time.

If the domestic release of "Infernal Affairs" makes a lot of money, it will be troublesome! Because, if you make a big profit, the partner may feel that you have suffered a loss, and will no longer be willing to cooperate with the partner company in the future.

Now there are quite a few movies released by the partner company. I suffered a loss, so that the investors of the film made money. It's also a way to build a good reputation.

Of course, the first two parts of "Infernal Affairs" lost because they did not pay attention to the mainland market. The third part is to begin to pay attention to the mainland market, let the mainland actor Chen Daoming join, and Liu Tianwang also participated in the third part, and will go to the mainland to cooperate with the promotion. Therefore, the box office revenue of the third part of "Infernal Affairs" is expected to exceed the first two!

It is planned that "Infernal Affairs 3: Ultimate Infernal" will be released in December 2003. and the first two main Hong Kong star casts of "Infernal Affairs", insisting on Hong Kong film characteristics.

It can be said that since the beginning of this year, the first two films "Sea Tiger" and "Infernal Affairs" released by the partner company in China have combined to exceed 300 million box office. In 2003, the domestic box office data was about 1 billion yuan, and the small partner companies accounted for about 30% of the box office market share.

Of course, the movies released by the partner company also have profits and losses. It is in line with the law that 20% makes money and 80% loses money in the film market. It's just that the movies invested and distributed by partner companies are often big profits and small losses.

The money-making movies make a lot of money, and the profits made by one movie are enough to make up for the losses of ten movies. Objectively, this allows the partner company to maintain the share of the box office market and profit growth every year in the uncertain market.

In 2003, it was conservatively estimated that the small partner company accounted for 30% of the domestic film market share!

If the third part of "Infernal Affairs" is taken into account, the market share of the partner company may be stronger!

Because, in addition to continuing to have Tony Leung, Andy Lau, Liming and other well-known Hong Kong superstars, the third part also added the famous domestic actor - Chen Daoming! In fact, it doesn't matter whether Chen Daoming is added to the third part of "Infernal Affairs". But the addition of Chen Daoming also shows that the production company of "Infernal Affairs" has begun to pay attention to the film market in Chinese mainland.

The domestic distribution rights of the three "Infernal Affairs", and the introduction of Dabao by the small partner company, is also a great contribution to Yu Dong. This is not only the introduction of three movies with good reputation, but more importantly, the relationship between the partner company and Media Asia suddenly improved.

"Infernal Affairs" is the main investor, and it is Media Asia!

At the beginning of the 21st century, the biggest emotion of Hong Kong film companies was the lack of money. Because of the lack of money, many companies are quite cautious about investment, and even if the investment is generally three to five million small costs, investors who dare to invest more than 10 million budgets are becoming more and more rare.

However, there is one company that is an exception - Media Asia!

Another rising new tycoon in the Hong Kong film industry. Compared with other film companies, Media Asia's biggest advantage is its strong financial resources!

Because, the Lin family, the boss behind Media Asia, has made a lot of profits in the fields of clothing, hotels and so on. The Lin family is conservatively estimated to have a wealth of 10 billion yuan.

So. Media Asia invests tens of millions of yuan in filming films every year, all of which are made by well-known directors and superstars. For example, Nicholas Tse, Ekin Cheng, Andy Lau and other kings who are very popular in the Hong Kong film industry at this time, many films have been invested by Media Asia in recent years.

During the recession of Hong Kong films, Media Asia dared to invest in "Infernal Affairs", so it is rumored in the industry that Media Asia is not bad for money! Think about the family of the boss of Media Asia, who has at least tens of billions of wealth and invests tens of millions of dollars in the film industry every year. Not a drizzle yet?

But not bad money is fake, who really doesn't have bad money?

The Lin family once controlled Asia Television for ten years, and then because Asia Television has been losing money all year round, and the possibility of future profits is also slim. sold ATV categorically.

It can be seen that not bad money is nothing more than to endure temporary downturns and losses. Hopefully more will be earned in the future. After being completely disappointed in this market, the boss who is not bad at money will say that he is very poor in money.

"Hello, Mr. Lin!" Wang Qinian received Lin Jianyue, the behind-the-scenes boss of Media Asia, at the headquarters of BJ Partners.

In the eighties, the Lin family was already a well-known wealthy family. Lam Kin-ngok's father, Lam Pak-yan, ran the garment industry and became the garment king of Hong Kong. Later, it took a controlling stake in Asia Television. The Lin family also moved Xiangjiang because of its fame.

After controlling ATV, the Lin family got involved in the entertainment industry, and Lin Jianyue has been managing ATV for a long time and has been the owner of ATV for ten years. During the Lin family's control of ATV, they continued to invest a lot of capital. So ATV was very brilliant for a while. However, ten years of investment in exchange for losses are still losses. As a result, the Lin family once again sold the hot potato of ATV.

It seems that ATV has left a curse - it has been losing money since its inception, and one after another local tyrants have been slow and have spent money to feed ATV for a long time. In the end, they will leave ATV with their shrinking wealth.

Although, since its inception, ATV has basically been losing money every year, which is a fact. However, ATV is a big platform for star-making and talent training, relying on its holding in ATV.

Among the previous major shareholders who controlled ATV, the departure of the Lin family actually suffered the lightest loss. Because, although ATV lost money, it laid a network and foundation for the Lin family in the entertainment industry.

Later, Lin Jianyue invested in Media Asia, thanks to the solid foundation laid in the entertainment industry by controlling ATV for ten years!

"Hello, Mr. Wang, I wanted to invite you to tea in Hong Kong some time ago, but you flew to the United States to film, and I haven't had the opportunity to meet you, which is a big pity!" Lin Jianyue said with a smile.

Wang Qinian said: "Our two companies have begun to cooperate, and there will only be more and more cooperation in the future!" Hopefully, in the future, your company will have more acclaimed film works like "Infernal Affairs"! I'm very interested in introducing this kind of masterpiece! ”

"Oh?" Lin Jianyue couldn't help but have a smile on his face.

In fact, Hong Kong films in this year are becoming more and more sluggish, and they can't afford to make any big-budget films just by relying on the Hong Kong market. can't afford to make blockbusters, or even movies, so many stars and directors have gone to other places to find a way.

Lin Jianjian, as a new giant in the entertainment industry who has just entered the entertainment industry, is naturally unwilling to quit in such a gloomy way. That's why I dared to invest in the big production "Infernal Affairs" during the recession of the Hong Kong film market!

Although this very sincere work has won the rescue of Hong Kong films, this is only to save the market, that is, to save the theater line. The film investment company, in fact, doesn't make much money. As for the overseas box office - well, the overseas box office of "Infernal Affairs" is not good at all! Only the traditional market for watching Hong Kong films has a little popularity. In most markets where non-Chinese films are traditional, "Infernal Affairs" simply doesn't attract many audiences.

Therefore, Lin Jianyue also began to want to explore the mainland film market by strengthening cooperation with his mainland counterparts. After all, in 2003, the domestic policy was favorable, and Hong Kong's film and television works were no longer regarded as overseas imports. As long as Hong Kong films can pass the review of radio, television and cultural departments, they can be released in the mainland market.

The recession of the mainland film market in the past few years has made many film companies feel that the outlook is not very optimistic.

But the recent amazing box office achievements of blockbusters such as "Hero" and "Sea Tiger" still touched the Hong Kong film industry.

The box office of more than 200 million yuan is indeed an astronomical amount for a Hong Kong film company! You must know that in the Hong Kong film market, "Infernal Affairs" has just set a box office record of 55 million Hong Kong dollars!

At this time, most of the box office of Hong Kong films was dominated by the local box office in Hong Kong. Entering the overseas market seems to be powerless, and the recession of Hong Kong films is precisely because of the defeat of Hollywood blockbusters. Many audiences in the traditional market of Hong Kong films have watched Hollywood movies.

Entering the mainland market is also seen as a lifesaver for many companies!

It just so happens that the partner company also very much hopes to consolidate its market share and make some contacts in the entertainment industry by cooperating with Hong Kong film companies.

Therefore, Wang Qinian and Lin Jianyue hit it off and soon reached an agreement of intent - long-term co-production of films, and within the next 5 years, the two sides will jointly invest in 10 co-produced electronic music with a budget of not less than 20 million yuan. 10 films, allowing the two sides to establish a long-term strategic partnership.

After this agreement came out, both parties were more satisfied!

The larger the film investment, the greater the risk. Now in the Chinese film industry, there is basically more than one investor for more than 20 million films. Multiple companies work together to share the risk, but also to better survive. To avoid the failure of a blockbuster investment, the company will fall into the road of capital chain training and even bankruptcy. (To be continued......)

Chapter 282: Forming an Alliance with Asia:

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