Song Chen looked directly at Charlie? Ross said sonorously: "I take the current negotiation between Chenxing Network and the record company to establish a genuine digital music resource library in China as an example! In fact, this negotiation has been communicated since the acquisition of Napster, and later Yao Hua, CEO of Chenxing Network, has also interviewed the record company many times, but it has not yet achieved a positive result! ”

"We've heard about it, but we don't know where it goes!"

Song Chen replied: "The difference is very simple, I hope that the record company can give more extensive conditions, so that Chenxing Network can use their copyright resources more flexibly in the Chinese market!" We all know that QQ has had some paid features since last year, such as the personalized customization of QQ show, and the VIP function of QQ game platform...... Chenxing Network is opening a music download business, and we hope that the monthly payment method of guò1o yuan will enable Chinese members who are accustomed to using pirated and free to accept this value-added service, such as unlimited auditions for paid members, unlimited download of songs, and so on! ”

"1o RMB?" Charlie? Ross was extremely shocked, and when he got Song Chen's affirmative reply, he exclaimed, "No wonder those bigwigs will refuse, this price is only equivalent to a new song and an old song in the United States, if they were really willing to compromise, they would not have strangled Napster in the first place!" ”

Song Chen said helplessly: "In this market in China, if you don't rely on the power of the government, it is undoubtedly very energy-consuming and time-consuming to cultivate a mature and large-scale genuine industrial chain!" Moreover, we are unlikely to profit from this project, and if they don't give us enough flexible authorization, we will be able to win when we compete with piracy sites with zero copyright costs in shackles! ”

"What about lawsuits? Won't the Chinese government punish those who steal? Charlie said it was hard to understand......

"The lawsuit will definitely be won, but the penalty imposed by the law will certainly not be as good as the cost of hiring a lawyer!" Song Chen shrugged his shoulders and said with a wry smile, "Maybe it also provides visibility for that website." It's like a napster that was jointly suppressed by the record giants! Remember? From the record company jointly suing the company to court, to the end of Chenxing Technology's acquisition of Napster, how many users are admired? ”

"It's a desperate thing!"

"Competing with the piracy industry in China, except for patience is still patience! We first have to let those people learn to pay, even if it is just a paltry piece of RMB a month, it is better than letting it go! In time, we can cultivate a strong enough paying group, and when China's IP environment improves, it will be the time of harvest! ”

"Are they willing to understand? Is this negotiation possible? ”

"It's still maintaining!" Song Chen smiled faintly, "They have to figure it out." With the flood of pirated music websites, cassette and CD sales are collapsing, they are the real ones who are losing their interests, and it is the record company and not the Chenxing Network that should be anxious after all! Taking a step back, even if the agreement cannot be reached in the end, Chenxing Network has nothing to lose! ”

"There is a question, why is it not Chenxing Technology that cooperates with the record company, but Chenxing Network!"

"The selling price of the single is synchronized globally, and the real-time exchange rate is settled. If the price is lowered, it will inevitably lead to the price not being unified, and consumers will also feel dissatisfied; Also, the sales of iPods in China are not ideal! Rather than so. It would be more appropriate to let Chenxing Network, which is headquartered in China, come forward! However, with the implementation of Chenxing Technology's market strategy in China, this situation may change! ”

"So, is it the same for pirated books, films, and other audio-visual products?"

"I think it's the same. If there is a business need! In fact, it is not only the Chinese market, if Chenxing Group wants to attack some economically underdeveloped markets in Asia, such as India, we will adopt the same strategy. That is, cultivate loyal users first, establish word of mouth, and then consider a better payment model! ”

Charlie? Ross smiled slightly: "Venture capital always believes that the founder's vision determines the pattern of the enterprise, I used to think that this statement was too absolute, and now I think there is some truth to it!" Your foresight and mind are admirable, Mr. Song, and I think this is precisely because of the sudden rise of Chenxing Group through the emerging economy! ”

"Thank you!"

"Let's talk about the topic that most viewers in front of the TV are concerned about, and it is also a recent thing! You bought Marvel Entertainment and unexpectedly acquired DC Comics, two rivals that have been tangled for half a century, and people will be curious to ask, do you usually like to read comics? Especially American comics! ”

"Those who know me well may know that I am not a manga fan, at least not a qualified manga fan, and I have been exposed to almost a handful of comic books since I was a child, and even fewer comics!"

Song Chen's answer made the people who were watching this episode show a disappointed expression, they thought that Song Chen bought Marvel and DC because he was a long-time comic book fan himself! But soon, they were happy again, because Song Chen changed his words and confided a surprising answer: "However, few people know that I am a fan of first-level heroes!" The witty and humorous Iron Man and Spider-Man, the righteous and wise Captain America and Batman, the mighty and invincible Hulk and Man, and the X-Men, and more! At that time, I had a strong idea to buy Marvel and DC: I want to bring these heroes to the screen! Me and Marvel Entertainment former CEO Ike? Perlmut hit it off, and after acquiring Marvel, I sent Marvel executive Ivey? Arad forms Chenxing Pictures! ”

"So, your acquisitions of Marvel Entertainment and DC Comics were driven by a strong personal need rather than a career?"

"Can't say that! Admittedly, with Hollywood's increasingly sophisticated CG special effects, I'd love to see the angry but well-intentioned Hulk and the powerful but self-restrained man fight from the Eastern Hemisphere to the Western Hemisphere in a magnificent battle......"

"Wait, wait...... Hit from the Eastern Hemisphere to the Western Hemisphere? "Charlie? Rose covered his mouth with an exaggerated expression, "Wow! Even if it's just imagination, the Hulk vs. Man battle scenes are sure to give fans an adrenaline rush, and I have no doubt that the scene is stacked with a lot of dollars! As we all know, investing in movies is known for its high risk and low return, and it's just hard for us to imagine that you'd be interested in the entertainment industry! ”

"You can think of it as a hobby of mine, but it was my ambition that drove me to start the acquisition! The entertainment industry has always been on my radar, and in China I invested in two entertainment companies that were not strong at the time, and now I am just piecing together the shortcomings of the United States! Actually, I'm still a big fan of Hollywood! Spy in Spy Series, Live Fire Molten City, Titanic...... There is also "X-Men" released in 2ooo, which is very cool! I've never thought of a movie feature like this before, and I believe that there is still much room for the technology of the special effects company to rise, and I am sure that fans will definitely love the movie with this technology! ”

After a pause, Song Chen said with a smile: "So I have great news to tell the audience in front of the TV, I will inject 500 million US dollars into Chenxing Culture Group for investment in movies, TV series, and animation!" I have brought more tasks and requirements for the editors of Marvel Comics and DC Comics, which is to recruit writers to start building two universes: Marvel World and DC World! Of course, the situation may not be the same in the century, ideally it should be a DC movie and a Marvel movie every year, and the TV series and animation may be a little later, but all in the schedule that is being made! ”

Charlie? Rose looked at Song Chen in a daze, and then said, "This is really explosive news!" I think my grandson, who loves comics, will scream in front of the TV when he sees this! Any other good news? I feel like I can't wait! ”

Charlie? Rose's humor made Song Chenwan laugh and say, "Yes! I have a game project that I have been planning for more than two years, a global competitive game similar to sports! ”

"Like Blizzard's StarCraft or Warcraft?"

"Yes and no, they are all stand-alone games, but I am playing an online game, and the gameplay is completely different!" Song Chen smiled and continued, "The acquisition of Marvel DC has changed my design for this game, because these two comic companies have created thousands of heroes and have an inexhaustible pool of heroes! At the same time, the fans of these heroes are all over the world, which also helps us open up the cultural market of various countries! ”

"Movies, TV series, animations, games...... In addition, Marvel and DC have their own toy and comic book publishing businesses...... It's hard to imagine that this kind of extravagance came from the hands of a layman, but this is like a man who has always created a miracle! "Charlie? Rose's tone was very emotional, "By the way, can you reveal more information about this new game in front of the audience in front of the TV?" ”

"League of Legends, this online game is called League of Legends!" Song Chen smiled slightly, his tone revealing strong confidence, "I have sent people to register trademarks in major countries, and I hope to be able to create a world-class arena in the next three years and push the heroes to every corner of the world!" ”

"What rejoicing news, and I think every American will be in awe of your great strategy!" Charlie? Rose was genuinely impressed, but soon he changed his tone and asked, "I have a special question!" If the heroes of Marvel and DC represent the cultural symbols of the Americans, then what about China? Does China, with its 5,000-year-old culture, have more heroic cultures with historical connotations, and will you introduce Chinese culture to us? (To be continued......)

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