SONG CHEN EXPLAINED: "TAKE THE EXAMPLE JUST GIVEN, TAOBAO'S PARENT COMPANY ALIBABA GROUP AND BAIDU GOOGLE ACTUALLY HAVE A CONFLICT OF INTEREST, ALIBABA GROUP PRESIDENT MR. HE YUNTAO ACTUALLY WANTS TO BLOCK GOOGLE OR BAIDU'S WEB CRAWLERS, SO THAT THE TRAFFIC RUNS WITHIN THEIR OWN SYSTEM, BUT BAIDU OR GOOGLE DON'T WANT ANY WEBSITE TO BECOME AN INFORMATION ISLAND, THEY WANT PEOPLE TO GET THE VALUABLE INFORMATION THEY WANT FROM THE SEARCH BOX!" ”

"WHY BLOCK GOOGLE? It's an incomprehensible thing! ”

SONG CHEN LAUGHED AND POINTED OUT THE KEY POINT: "IF A SELLER'S PRODUCT CAN BE SEARCHED ON BAIDU OR GOOGLE, THEN THE VALUE OF TAOBAO'S ADVERTISING SYSTEM WILL NOT BE REFLECTED, BECAUSE THE UBIQUITOUS AND RELATIVELY LOW-COST SEARCH ENGINE IS MORE POPULAR!" ”

Charlie asked, "How do you deal with this conflict of interest?" ”

"It's simple, both sides have to take what they need! ALIBABA GROUP DOES NOT DO A CLOSED LOOP, BAIDU/GOOGLE TAKES OUT A PART OF THE REVENUE AS COMPENSATION! Song Chen spread his hands and said, "Although the business settlement between brothers may generate unnecessary taxes and consumption, in the long run, delineating a circle of core interests for the subsidiary, and then becoming an orderly competition with each other outside the circle is the way to maintain this ecosystem that will not become a backwater one day!" ”

"Very visionary idea!" Charlie? Ross nodded affirmatively, and then threw out a new topic, "Let's focus on the most popular technology company since the new century, Chenxing Technology!" In your mind, did you have a different idea when you created this company? Does it have a unique place in the star system? There is also a question that global investors will be concerned about, will it be listed in the future? ”

Song Chen shook his head: "Every company in the Chenxing system is very important, but Chenxing Technology is indeed different, and its special thing is that I have given it a heavy historical significance!" ”

"For example?"

Song Chen smiled, "Every subsidiary under the Chenxing system has a great idea, and Alibaba Group wants to 'make it easy to do business in the world'." BAIDU AND GOOGLE WANT TO 'INTEGRATE GLOBAL INFORMATION RESOURCES', CHENXING NETWORK HOPES TO 'CONNECT EVERYONE IN THE WORLD', AND CTRIP.COM MAKES 'TRAVEL EASY'...... Chenxing Technology is 'making life better'! ”

"Sounds broad, how?"

"It also needs to be kept secret!"

Charlie? Rose laughed and said: "I didn't expect you to be such a salesperson, I think the audience in front of the TV must be dissatisfied!" So, will Chenxing Technology go public? I've heard that a lot of venture capitalists, including SoftBank Group and Legg Mason Group, as well as private equity funds, are looking to take a stake in this company! ”

Song Chen groaned: "It's hard to say whether you want to go public or not, and you may continue to maintain private ownership in the future!" However, whether it is listed or wholly owned by the group, the chairman of the board of directors will be a member of the family, and the management and employees will be rewarded handsomely! ”

"If Chenxing Technology is not listed. Bad news for a lot of people! Of course, many companies under the Chenxing Group have high value, such as Chenxing Entertainment and Chenxing Games, one is responsible for distribution and operation, and the other is responsible for research and development, which is very rare in many places, will the two companies merge in the future? ”

"Possibly!" Song Chen nodded, "In the next two years, Chenxing Games, Chenxing Entertainment, VALVE, and my local investment in South Korea will be included in the same strategic consideration. It is not excluded that it will be integrated into a new independent game company, and it is not ruled out that it will be reorganized with existing subsidiaries! It was too casual when I first considered the game of Chenxing, and this needs to be corrected! ”

Charlie? Ross groaned: "We know that Chenxing Entertainment has been in the limelight in the past two years. It has been incredibly popular in China! What do you think is the reason? ”

"This is a very, very big topic, and it may not be clear for a day or night to really explain it!" Song Chen spread out his hands and said helplessly, "Let me briefly describe a few important reasons!" 1. China is a developing country with a relatively backward economy. Consumption is relatively sluggish, they need high-quality and inexpensive entertainment, and online games that cost only 30 yuan a month are approachable. It will not be a burden on life; The second is because of the game itself, Chenxing Entertainment's first online game "King of Kings" is richer than "Legend of Blood", and there are a lot of very interesting ways to play, but "Legend of Blood" is popular all over the country, the reason is very simple, the latter is easier to use, which is very important! ”

Charlie? Ross chimed in: "It's easy to get started...... This reminds me of the design aesthetics of Chenxing Technology, which is beautiful with simplicity! ”

"Yes! People welcome simplicity and hate complexity! WE CAN SEE MANY EXAMPLES, SUCH AS BAIDU AND GOOGLE'S WEBSITES, EXCEPT FOR THE SEARCH BOX, A LARGE AREA OF BLANK SPACE, NOT WITHOUT A PRODUCT MANAGER TO PUT ADS, BUT I REFUSED! A COLORFUL INTERFACE WITH ADS NOT ONLY AFFECTS THE FOCUS OF ATTENTION, BUT ALSO INCREASES THE BURDEN ON THE WEBSITE AND USERS, ESPECIALLY FOR BAIDU/GOOGLE, WHICH IS PARTICULARLY SENSITIVE TO SEARCH PROCESSING SPEED! From the perspective of many people, the interface of "Legend of Blood" is rough, far less than the gorgeous and colorful "Miracle", but its simple and rough difficulty to get started deeply fits the Chinese market! At that time, many of its consumers were new to computers, and overly complicated operations would undoubtedly turn away many potential consumers, and WEMADE did a great job of this! ”

"Chenxing Entertainment has set up a branch in North America and introduced "Legend of Blood" to the United States, how is it going?"

Song Chen shook his head and muttered, "It's not bad!" To my surprise, I didn't think that the progress of online games in the European and American markets would not be too smooth! ”

Charlie? Ross was amazed and asked, "Is there anything else in the world that can surprise you?" What is the reason for this? ”

"I'm not a god, and of course there are a lot of mistakes!" Song Chen waved his hand, indicating that he couldn't accept Charlie's slightly exaggerated praise, "It should be said that my understanding of China may be much higher than that of foreign countries, and in terms of transnational operations, I will respect local elites as much as possible and let them manage!" Of course, this is not the point of this topic, but the point is that I have a surprise in the estimation of the US online game market, because I think American teenagers have a very rich entertainment life, they also have console games and handhelds, they like to have a party at home, or drive around, or go to the theater to watch a movie, these are unimaginable lives in most parts of China! It goes without saying that it will take a long, long time for China to catch up with Europe and the United States in many infrastructures such as cinemas, retail, telecommunications, and medical care. ”

"Do you think that the growth space of online games in Europe and the United States will not be very high?"

"At least I'm sure it's not as good as China!" Song Chen said calmly, "But I think that if a great online game can appear in the future, there is still hope to pull these more discerning consumers to the computer, which is also my request for Chenxing Games and VALVE!" ”

"When it comes to games, we all know that the current state of intellectual property rights in China has made the Chinese market a daunting prospect for big game manufacturers! Here's a very interesting piece of news, saying that when you first opened your computer room, all the games installed were pirated? ”

didn't expect the other party to come up with this off-topic, Song Chen touched his hair and smiled: "Haha!" Well, I'll admit it! I will not deny that I lacked the willingness and ability to consume genuine copies at that time! ”

Charlie smiled: "I'm not one of those game manufacturers, and I'm not obligated to endorse those companies, but I am very curious about one thing: we all know that the birth of ITUNES has made Chenxing Technology maintain a close relationship with European and American record giants, and we all know that China's piracy problem not only plagues game manufacturers, but also makes record companies and film companies feel very tricky!" Now that you've had unprecedented success, have you ever thought about taking on the responsibility of a big company and changing the status quo of piracy in China? ”

"This is a very interesting topic, and this is also a question that has plagued me for two or three years, and I think I can use this platform to share my opinion!" Song Chen nodded first, gave the other party an affirmative answer, he spread out a hand, and his posture was calm, "Piracy can be defeated, but it cannot be exterminated, and if you want to prohibit the spread of piracy, you must first start from the root of piracy, that is, its advantages!" AFTER THE ACQUISITION OF NAPSTER, I SAID TO THE PRESIDENTS OF THE RECORD GIANTS, 'PIRACY IS FREE, AND WE WILL LOWER THE PRICE; Piracy has a music library, and we also want a music library; Pirated versions can be downloaded separately and we offer single sales! There are no limits to piracy, so we want to simplify the process of procedures, including payments, as much as possible and reduce the constraints! ’”

Charlie? Rose was surprised: "This is the great Jianyì, it's unbelievable that they have been silent so far, I believe that tomorrow the news reporter will have a lot of material to write!" ”

Song Chen smiled and continued: "As I said just now, China's economic situation makes it difficult for ordinary people to afford cassettes or CDs or genuine software that cost tens or hundreds of yuan, and price is always a key factor in economically underdeveloped areas; Second, compared with the hundreds of thousands of migrant workers engaged in piracy sales, they also lack sufficient willingness to build authoritative sales channels in China. Finally, the Chinese government's efforts to crack down on the piracy industry and relax its crackdown on piracy are related to the high cost of the piracy industry, which are the three most important factors. ”

"It's obvious!"

"If you want to make the genuine business bloom everywhere in China, the first thing is still the price problem!" (To be continued......)