After the ATV equity battle, Wang Qinian simply exchanged a little opinion with Hao Yi on the phone, and gave him a little ism. Pen & Fun & Pavilion www.biquge.info

Soon after, Wang Qinian rushed to Hefei to participate in the groundbreaking ceremony of a new 8.5 generation LCD production line project invested by BOE. The investment budget for any production line is as high as 28 billion yuan.

"Very necessary! The establishment of a higher-generation production line is not because we BOE blindly pursue capacity expansion. Rather, it is because, after more different generations of production line layouts, the cost of cutting screens of different sizes can be more scientific and economical. An 8.5 generation production line in Beijing, plus the start of this second 8.5 generation production line, in the future, it will be more economical and cost-effective to cut 55-inch screens! Wang Dongsheng smiled and said, "When this production line is mass-produced, I dare to say that the cost of a 55-inch LCD TV will be reduced to less than 3,000 yuan." The main 55-inch super TV of your little partner company, can continue to maintain the highest cost performance on the market! ”

"Chairman Wang, congratulations!" Wang Qinian said with a smile, "According to this development momentum, BOE is expected to catch up, gradually launch the most technologically advanced high-generation line, and have the world's largest display screen production capacity." ”

"Haha, take your good words!" Wang Dongsheng said with a smile, "I hope my friends can give us more orders!" ”

"Yes, as long as the quality and output of BOE products meet the indicators, we will give priority to purchasing BOE products!" Wang Qinian said with a smile.

In fact, ordinary consumers generally look at what brand of TV and mobile phone they buy, but it should be very little to pay attention to which brand the screen is. Because, if you don't emphasize that the panel is produced by that factory, it is difficult for ordinary users to feel the difference in the quality of the display screens produced by different factories.

In other words, the difference between CPU and memory is easy for users to perceive.

For the brand of electronic products, the panel brand is not the key. Critical bulk purchase prices. As long as the quality is similar, then the lowest price must be the best choice.

Compared with ATV, BOE and its partner companies are also more important allies. Super strategic allies. It is the most important supplier of mobile phones, tablets, e-paper books and televisions and other electronic products with screens. In addition to supporting domestic electronic components, more importantly, BOE is fighting a price war, and the products are not only cheaper than Korean goods, but even cheaper than Taiwanese goods.

This is one of the few enterprises that Wang Qinian admires. Like Huawei, it is a major patent registrant and a major technology innovator every year.

In terms of the number of patents, BOE's patent reserves even exceed those of small partner companies.

The reason why there are small partners and companies like Tencent in China that have made huge profits in recent years is because all the money that is easy to make is made by companies like small partners.

However, there are still some companies that choose to make the hardest money and overcome the most difficult technical barriers. inside these businesses. There are Huawei, ZTE, BOE, BYD, CRRC and so on......

Enterprises engaged in technology are not necessarily the most profitable, and they may not be the most glamorous. However, this kind of technological innovation enterprise, Cai is really shortening the gap between China and the world's developed countries in science and technology.

BOE, an old state-owned electronics factory, did not produce LCD panels at the beginning. It was the first to produce tube products, and at the end of the last century, it was also a major manufacturer of CRT display screens. With the elimination of CRT even in the tide, BOE has one of the few enterprises that have successfully transformed into LCD panel manufacturers.

Able to make difficult transformation choices, risking bankruptcy and closure of the door to transform, BOE is in an inefficient state-owned enterprise. It can also be regarded as an enterprise that dares to fight and take risks.

When BOE first transformed into LCD panels, CRT displays had not been eliminated, and they were even the mainstream of the market. LCD monitors and LCD TVs are more expensive. Therefore, it also replaces the CRT display.

Of course, the LCD panel industry is an industry with high technology content and high technical barriers. If the core patented technology cannot be obtained, then even if it is produced. In the face of the giants of the whole industry, they have tens of thousands of patents. All patent holders are looking for you for money, so the production cost is expensive, and compared with other LCD panel giants, there is no advantage at all.

Today, almost all CRT display manufacturers that did not transform at the beginning have collapsed. Only BOE, not only did not collapse, but also mixed in the field of liquid crystal.

BOE should be considered relatively lucky, when preparing to transform the LCD panel industry, it encountered the economic crisis in South Korea, and many LCD panel companies are losing money.

03 years, South Korea's Hyundai Group's LCD panel industry fell into trouble, when South Korea took priority to support Samsung and LG's LCD panels, Hyundai Group also has thousands of patents, but compared to Samsung and LG, it is still a little worse. What's more, Hyundai Group has also lost interest in the panel industry, which continues to invest and continue to lose money, so it is ready to find the next home to take over.

BOE seized the rare opportunity, staged a snake swallowing an elephant, and bought the troubled South Korean Hyundai LCD panel business, which is equivalent to fully accepting the Hyundai Group's technical investment and talent training in the LCD panel industry for many years.

Subsequently, BOE took a large number of South Korean technicians to China to start the domestic production line to absorb and digest South Korean technology, and at the same time, domestic technicians were sent to South Korea to use the Korean factory as a training base for newcomers.

This merger and acquisition action is higher than the backward production capacity of Lenovo's loser buying IBM, and I don't know where it goes. After all, although LCD panels have been commercialized in the last century, the real blowout is still a matter of the 21st century. It can be said that this is a bottom-buying sunrise industry, and it is also a rare purchase of core technology patents in the process of domestic and overseas mergers and acquisitions, which is equivalent to getting the ticket to enter the industry and having the qualification to become a player in this industry.

Of course, Lenovo, another domestic technology company that likes mergers and acquisitions, has acquired some backward production capacity, which can still make money in the short term, and it will take a few years later, Cai will gradually reflect that these ragged acquisitions are to buy a bunch of technology and production capacity that are about to be eliminated.

The industry and technology of the LCD panel bought by BOE are both at a loss after buying. However, this industry still has huge market space and potential in the future. The short-term performance contribution is negative, and it will take more than ten years, and Cai gradually reflects the emergence of this investment for the benefit of the country and the people.

And BOE has been able to lose money for so many years. The scale is getting bigger and bigger. In addition to the continuous green light of the capital market, allowing BOE to issue new shares again and again for financing, various subsidies from local governments to BOE are also a very key factor.

And the local government subsidizes BOE. Unscrupulous blood transfusion, in addition to being a state-owned enterprise, is more important because it has been stimulated by the "lack of cores and fewer screens" over the years.

Especially in 09 years, it made the country determined to do a good job of the screen. At least make South Korean and Taiwanese companies have a hard time!

Why is it making life difficult for Taiwanese companies?

The reason is purple, after the subprime mortgage crisis in the United States in 08, the world's electronic consumer market has shrunk, such as the consumer market of PCs and TVs in the short term, which directly affects the survival of electronic component manufacturers. South Korea, Taiwan and other regions of the LCD panel industry is naturally also impacted, and then, being spoiled in Taiwan, immediately to Yanjing, let the domestic government help Taiwan.

For the purpose of united front politics, China has adopted erroneous policies for many years. He believes that by constantly ceding profits to Taiwan, peaceful reunification can be achieved. But just like falling in love, blindly accommodating and flattering will only be used as a spare tire. You don't need to be too accommodating to get your heart, and you can really have a dramatic love.

Since the beginning of 09, China has engaged in 4 trillion water releases to stimulate the economy, and by the way, it has also bought and bought various products in Taiwan...... Prioritize getting Taiwan's troubled businesses through the storm. During this period, there was a surplus of bananas in Taiwan, and the country also bought the unsalable fruits of Taiwanese banana farmers with pride. But. During the same period, there was a large surplus of bananas in Hainan Province, and many of them were rotten in vain, but because of domestic care for Taiwan. And wronged his own people.

For the purpose of political concessions, many domestic LCD panel orders that were originally planned to be purchased from South Korea have been fully transferred to Taiwan to help Taiwanese panel companies tide over the difficulties.

South Korean panel companies quickly took action and bought out the inventory of Taiwan's LCD panels at a higher price. In this way, Taiwanese panel companies can make a profit on the basis of paying liquidated damages with the mainland.

South Korean manufacturers are stockpiling panels. And it has partnered with Taiwanese manufacturers to increase prices against the market, so that mainland manufacturers have no choice but to buy LCD panels from South Korea at a high price.

This incident has made the domestic high-level realize the true face of Taiwan's ingratitude, and gradually reflect on whether it is worth it to make one-sided concessions!

After that, China began to pay more attention to supporting local technology enterprises.

It can be said that since 09 years, BOE has received policy support that has been wave after wave.

If there is no white-eyed wolf of Taiwanese panel manufacturers, South Korean manufacturers have ill intentions, and they have joined forces to plot against domestic home appliance manufacturers, then, there will be no great development of BOE!

……

"Congratulations to BOE Technology Co., Ltd., the second 8.5 generation production line began to break ground, I hope you can mass produce as soon as possible!" Wang Qinian said at the scene, "As a long-term shareholder of BOE, I have not made a penny on BOE shares so far." From the perspective of the company's short-term stock price rise and high percentage of dividend returns, BOE is obviously a failed company. However, from the perspective of our national electronics industry, BOE is a very great and very sentimental company! ”

"Since the 90s, the most slogan shouted by our domestic electronics industry is 'lack of core and less screen', core components such as chips and screens need to be imported, patent barriers that are difficult to break, and capital barriers, so that our consumer electronics industry has been subject to this, can only do low-end assembly, high-end achievements are limited."

"Look at white goods such as air conditioners, refrigerators, washing machines, etc., many of our domestic brands have become mainstream brands in the world. Why can it be done, because many of the core technologies of these white goods have been independently realized in China. Gree, Midea, Haier and other white goods companies have invested a lot of money in technology research and development, and the core components can basically be produced by themselves, and they are still very good and very competitive. But white goods belong to white goods! ”

"But what about black appliances dominated by televisions? Although it is a great improvement compared to the ** decade. At that time, many of our color TVs were made in Japan. Now it has broken the myth that Japanese products have the largest market share, and they have completely stepped aside. However, looking back, we find that Korean brands such as Samsung and LG have also risen rapidly. Even, Samsung has occupied the global TV market share for many years, and one company occupies a quarter of the market share. The rise of black electricity and consumer electronics in South Korea. It's nothing more than that they have neither a lack of cores nor a lot of screens. For example, Samsung, South Korea's largest conglomerate, produces both memory for mobile phones and ARM chips. Batteries are also produced, not to mention screens, and Samsung should be the leader in LCD screens at the moment. Relying on these core components can be mass-produced, so Samsung is in the business of TVs, mobile phones, computers and so on. can be in full bloom. ”

"At present, we need to solve the situation of lack of cores and screens in China, so as to completely solve the situation that the domestic electronics industry is in the middle and low end and is controlled by others. Otherwise, even if we make some Xiaomi mobile phones and some Lenovo computers, we just have a brand. But in fact, most of the screens and chips are imported, and if someone else gets stuck in your neck, you will definitely have to drop the chain at a critical time. ”

"In terms of chips, our processing capacity and design capabilities may be about two or three generations behind those of the United States. But back in the late 70s, we already had the ability to copy the Intel 8080 chip. This means that the lack of cores is not that we can't build it, but we can build it, but people don't give us authorization. Under the premise that there is no way to obtain technical licensing, there is no market for it. Because it is impossible to obtain X86 authorization, we have been in the downstream of the industry in the PC field. Any attempt to enter the upstream will be blocked by patent barriers. ”

"Huawei and other companies have obtained ARM patent authorization. In terms of ARM's technology, modify and develop its own CPU chips. I think it's a very good way to go, because of this, I think Huawei is a great company. Future. It may be that China solves the problem of core shortage, and it may depend on a company like Huawei. ”

"BOE is also very great, because, BOE is solving the problem of less screens. It can be said that with the start and mass production of more and more production lines of BOE, less screen has gradually become a thing of the past. ”

"For BOE. Personally, I am very confident. ”

"A few years ago, BOE's 4.5 generation, 5 generation, 6 generation and other production lines were launched, which marks that our domestic mobile phones, computers, tablets and other small-sized LCD screens are no longer lacking. It means that the obsolescence of the slogan of lack of cores and fewer screens has entered the countdown. Obviously, there is no shortage of small-sized screens, the domestic electronics industry, not only saves a lot of procurement costs, the money saved on the screen, can directly make the product price lower, not only to consumers, and, greatly enhance the market competitiveness of Chinese enterprises, many of our electronics and home appliance industry market share is rising, behind which there are enterprises like BOE to pay great sacrifices and contributions. BOE's shareholders, of course, sacrificed their interests. Many of BOE's employees also earn lower than their counterparts in South Korea, Japan and even Taiwan. However, the fact that we have low investment returns and that our employees' salaries are lower than those of foreign counterparts does not mean that our ability is lower than theirs, nor does it mean that we are lagging behind and being beaten. In fact, our sacrifice is to prevent many industries in our country from falling into a situation of backwardness and being beaten and asking for help. Our sentiment is that one after another, we can't produce, we can't do good things, and gradually do it well one after another. Every high-tech product we can do well, we are humble enough to make it a cabbage price. In this way, many international monopoly giants who originally relied on high technology to earn poor technical scissors were forced to reduce prices and make profits. In this way, many developed country counterparts with less and less ability than us and may not be more diligent than us, and competitors may be forced to reduce employee income to the same level as us in the future, or be forced to lay off employees on a large scale, or they will be forced to abandon this industry with lower and lower profits, and we will defeat the army. On the Internet, some people have already proposed that our country is a pulverizer in developed countries, and many industries and jobs that made money easily in developed countries were smashed and replaced by us. Does this crushing make sense, I think it is meaningful, spurring people all over the world to be forced to continuously increase efficiency, forced to continue to invest in capital innovation, and forced to continue to reduce prices. ”

"As for whether a company like BOE can give returns to shareholders and employees in the future. I am more optimistic, because, at the beginning of the production line, I need to repay the bank interest, and the machine has to depreciate every year. After the depreciation is completed, the bank interest repaid is about the same. Coupled with the advantage of scale, China is the world's largest consumer market for electronic products. It is relatively close to the market, and the orders are fuller than those of overseas counterparts. I optimistically estimate that most of the production lines have gradually completed depreciation, and the production capacity has gradually increased to the top of the world, which can not only be profitable, but also have huge profits. ”

"I am also optimistic about the income level of BOE's employees. Defeat overseas competitors, so that either the income of overseas peers is reduced to the same level as yours, or your income is raised to the level of overseas peers. I think it's more likely to be the latter. As long as the production efficiency is about the same, it is possible that the income of people who do the same thing will get closer and closer over time. ”

There was thunderous applause!

Obviously, Wang Qinian's speech is more than the speech of the leaders of BOE, which can make the employees present have a sense of honor and identity.

After all, for many years, the country has formed a bad atmosphere, and everything is judged by short-term achievements. It has been difficult for BOE to make money over the years, and the pressure is naturally great.

But think about it, at the beginning, Samsung Company also did not make money in the LCD panel industry for seven or eight years, and insisted on investing in this loss-making business against the trend. But in the end, it not only made a lot of profits for Samsung, but also gave Samsung a fist product in the electronics industry.

If it weren't for Samsung's LCD panel industry, TVs, computers and mobile phones would have lost their competitiveness.

Although the small partner company does not engage in LCD panel production lines, after all, even the small partner company does not dare to invest hundreds of billions of yuan before and after, and then endure ten years without making money. This torment and pressure is good for BOE to bear.

Moreover, BOE has endured years of suffering and testing, and in the future, it should be time to let it taste the taste of success.

As long as the small partner depends on the situation, increase a little BOE stock, and be a shareholder of BOE, just cheer it up behind the back, there is no need to engage in display business by yourself, and compete with BOE.

The Internet, entertainment and finance, these troikas, are enough for small partner companies to do. As for the more bitter and tiring electronics industry, this ...... The small partner is not even willing to build an assembly factory, but the product is developed to find someone else's generation, how can it be willing to invest in a more technical and more painful and tiring electronic component factory? (To be continued.) )