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The ownership of Hong Kong's veteran free TV ATV has been settled. Pen & Fun & Pavilion www.biquge.info and after Hao Yi, a small partner shareholder, became the owner of ATV, it did bring new vitality to ATV, one of the two major free stations in Hong Kong.

For example, the reality show "The Voice of Asia" made ATV's ratings skyrocket overnight. The show is still officially launched, just a qualifier, but it has attracted countless eyeballs, making ATV's ratings soar to 35%! At the same time, sluggish advertising revenue has also begun to get a boost.

"The Voice of Asia" alone has not only received 30 million yuan in advertising revenue, but also has finalized the copyright fee of 20 million yuan for the Internet broadcast rights of Bilibili Video Network, a small partner.

And the budget of "The Voice of Asia" is about 40 million yuan, that is to say, this show is still in the preparatory stage, and it should have locked in profits.

As for the 20 million yuan of the partner company's acquisition of the copyright of "The Voice of Asia", it is not a loss, and the exclusive online copyright of this show will bring a certain amount of traffic to Bilibili, increasing the weakness of the content lack of the partner's video website in variety shows. There are many advertisements and sponsorships in the program, many of which are products of small partners. For example, the most advertisement in the program is the advertising content of X Super TV, and for the stage prizes of some qualifiers, X Super TV will also be given. There will be more than 100 links in the program that will mention X Super TV as a prize.

X super TV is also at this stage,A new terminal product that the small partner company is focusing on creating。 The significance of this terminal product, although it is far less than occupying the mobile phone Internet, is even, not as promising as the PC Internet.

However, the traditional mobile Internet and PC Internet markets have gradually become saturated, and if you want to grow, you need to spend more and more money, and it is becoming more and more difficult to output.

For those markets, televisions are used as Internet portals. Recommend a variety of apps to your audience through the screen of your TV – news, social, instant messaging, video, live streaming, games, maps, e-commerce, finance, education, and more, all new!

A new blue ocean market, throwing money can smash a vast new world. In the future, there is room for profit in this new world. After all, in the process of Internet promotion, for example, computers and mobile phones are pre-installed with software, most users will uninstall it. Attract user installs with a variety of rewards. Most users also uninstalled the bonus items after receiving them. If you really want to retain users, it is very difficult on the traditional Internet. After all, whether it's a PC, a mobile phone, or a tablet, users have too many choices.

The degree of Internetization of TV sets is not deep, and there are very few applications for users to choose from at the beginning. In the early days, it was easier to develop user habits.

So,X super TV was sold out at the beginning,There are more than 20 pre-installed applications in it,Most of them will be saved by users,and。 Develop a large number of active users.

……

After completely controlling ATV, Hao Yi was also full of ambition. In the past, although he was the founder of a small partner company, his voice and influence were definitely not as good as Wang Qinian.

Even, employees like Yu Dong, Zhang Wei, Lin Xiaoshu and others who later joined the company did not participate in the initial entrepreneurship. However, with their unique leadership in the business of film and television, finance and games, their presence in the company is deeper than that of some founders.

Take full control of a company. Although it was a broken ship. However, Hao Yi believes that as long as he still has hope of mending it, and. Gradually upgraded into a giant ship.

Compared with the aircraft carrier fleet of the little partner, it is naturally far behind.

However, the owner of an autonomous giant ship, as well as a stake in the aircraft carrier fleet. In this way, his voice is completely different from the past.

At least, I used to feel constrained by doing a lot of things.

But now. As the chairman of ATV, he spends his own money, so there is no sense of restraint at all. In addition, cooperating with his friends through ATV also made him feel more accomplished than in the past.

"After several months of hard work, we have successfully acquired 90% of ATV's equity, and basically, we have ended the equity dispute and can fully invest funds and resources to develop the company. Next year's ATV will usher in the biggest transformation ever! Hao Yi said to all the staff of ATV, "The traditional channel will be diluted, and more importantly, it will be paid users and the Internet!" Of course, I'm not going to lay off people, in fact, there will be a lot of new business, and we don't have enough team right now! ”

"X Super TV and X Super Box, this is a powerful tool for us to make a breakthrough in Hong Kong and get more new users, so we must grasp it well. The goal for the future is to reach 1 million users of TVs and boxes in Hong Kong. This is a powerful tool for us to develop content charging, similar to mobile operators relying on Apple and other star terminals to develop 3G and 4G high-end users! ATV cannot survive on traditional free-to-air TV, and in the future, it can only develop paid content and sell copyrights to the outside world. ”

"From now on, we will make every effort to build an ATV video website on the Internet. This video site, like Bilibili, advertises, mainly for a living from content! The charging model adopts a monthly subscription mechanism, but not all the content of the entire website is monthly, but a channel is monthly, and the website is divided into serial channels, animation channels, movie channels, variety channels, sports channels, documentary channels and so on. Website users can pay 18 Hong Kong dollars per month to open a monthly package for a channel, and all the packages of all channels on the website are ordered, and the price is 38 Hong Kong dollars a month! Similar to the subscription system of magazines, our content channel, the audience subscribes, just like ordering a magazine. In the same month, viewers can vote and rate the channel's programs, and most of the audience feedback is that the work can get a bonus, which will be distributed to the production team of the work. We will pay more and more attention to the audience's voting feedback data, and use the market feedback to create programs and invest in projects. ”

"Of course, our source of income is not just for paying users, it's just our own platform to feed our families and subsidize them. If you really want to make money, I still hope that everyone will work hard to do a good job, so that the copyright can be sold well all over the world, and the team that creates good results can naturally get huge returns. ”

"In the future, ATV will sign potential artists and directors, not in the name of ATV itself, ATV is just a media, responsible for content production and investment. The difference is that the parent company, Star Arts Media, will be a more professional brokerage company. Star Arts Media will not tie up its contracted artists and directors. We will vigorously develop the brokerage business and help artists develop in any broader market such as Chinese mainland, the United States, Japan and so on! ATV should be an international TV, not just a TV station whose market is limited to Hong Kong. ”

"Star Arts Media is currently acting as a star incubator, and in the future, we will explore and cultivate more signed artists. Not only Hong Kong artists, but also potential artists from all over the world will sign and package. ”

In essence, Hao Yi's idea of investing in ATV is clear, and making money is not based on ATV itself, not on the Hong Kong market. Because Hong Kong's market is too small, in this day and age, it has become a negligible small market. Of course, if it can dominate the Hong Kong market and monopolize the entire Hong Kong TV media, the scale is also considerable. But this is impossible, Hong Kong not only has old opponents such as TVB, but also a bunch of pay TV, satellite TV, and Internet media.

It is precisely because the Hong Kong market is relatively small. Therefore, Hao Yi can be very generous in the interests of Hong Kong, and ATV itself can lose money and post it backwards for a long time, so as to make profits to employees and signed artists. For artists in the initial stage of their careers, they can only get the local market of Hong Kong, so in order to make their debut and seize the opportunity, they should be willing to sign a long-term contract.

Later, Hao Yi invested and produced the artists trained by ATV, as well as the content invested and produced by the ATV team. Continuously sell to the mainland market, and even, to the global market. This broader market is what Hao Yi attaches great importance to.

Moreover, ATV's performance is already rotten, and according to the traditional way of operation, god-like operators will also be dead. Therefore, ATV has completely changed and transformed into a new model of media, and there are few people who will resist ATV.

In other words, if TVB wants to completely transform, I'm afraid it can't be done by the boss with a word. (To be continued.) )