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When it comes to 3D movies, many people will think of IMAX in the future, and this time seems to have become synonymous with 3D movies. But in reality www.biquge.info 3D film is not just a technical standard, IMAX is just one of the most successful systems in business.

As early as the 60s of the 20th century, before IMAX was born, there were actually two other commercial 3D projection systems - Cinemascope and Vistavision! However, due to various problems, such as difficult installation, complex operation, unstable picture quality, etc., the promotion of these two systems is not very smooth, and they are gradually eliminated by the market because they are not profitable.

At the same time, three Canadian inventors were very interested in 3D projection equipment and began to work on the development of a multi-projector large-screen projection system, which was also the predecessor of the IMAX system. At the 1967 Montreal World's Fair, they demonstrated this technology, which was not very ideal at first, but instead of giving up as early as their peers, they insisted on improving the system and never gave up on selling it to the market.

In 1970, at the World Exposition in Osaka, Japan, they once again used the IMAX system displayed on multiple large screens to screen early giant screen promotional films, which caused a sensation for a while.

However, this technology has not been adopted by the film industry for a long time, but it has been used in some science and technology exhibitions and other venues to demonstrate this 3D effect. In the 70s and 80s, 3D projection equipment was mainly used in museums, science museums and other places.

Because IMAX does have a very fashionable concept, in 94 years IMAX began to land on the NASDAQ market in the United States, and successfully listed and issued shares. Subsequently, IMAX also began to be officially introduced by the cinema chain.

Of course, at the beginning, due to the small number of IMAX movies, IMAX did not have any good performance at all. This is because Hollywood and other studios produce movies that are not compatible with IMAX. And those film companies are not interested. Specialized in producing movies in IMAX format. Because, for a long time, the number of screening rooms on IMAX screens has been very small, so that the film giants are not interested in this market!

The film company is not interested in IMAX. But IMAX was forced to take the initiative to cater to the film company!

Since 2003, IMAX has compromised with the market and announced the patented IMAX DMMR technology, which can convert traditional films into IMAX format and show them in IMAX theaters. So it goes. Added IMAX source so that IMAX can also show non-3D films.

Next, some Hollywood film companies began to try to cooperate with IMAX, although they still release movies released in traditional movie theaters, they will also launch IMAX versions at the same time.

If it is said that the cooperation between IMAX and the Hollywood film industry in recent years is only an experimental nature, it is IMAX that has asked for cinema companies and film production companies.

Soon after, that is, the beginning of '09. Because Cameron's 3D blockbuster "Avatar" uses IMAX3D technology, and it has achieved unprecedented success. Subsequently, many cinema companies began to take the initiative to seek cooperation with IMAX.

Next, in order to expand the market, IMAX has adopted a variety of cooperation methods. One is to buy their movie system with a one-time payment, and the other is to introduce the IMAX system with a small deposit at the beginning, but. The follow-up needs to share the box office with IMAX. For example, during the release of an IMAX movie in the IMAX screening room, IMAX can take at least 10% of the box office revenue. This share is collected in the form of technology share. It's not a movie box office account. In other words, relying on the technical advantage, IMAX can get more profit sharing from the hands of cinema companies.

In the long run, the box office revenue of a movie will be divided far more than the one-time purchase system. For example, a one-time purchase of the system, which is about one million dollars. But a split model has been adopted. If the IMAX system is introduced at a low cost first, and then the shares are subsequently adopted, it is possible to pay hundreds of thousands of dollars or even millions of dollars to IMAX in a year.

In addition to sharing revenue with cinema companies, IMAX can also make money from film and television production companies. Film and television companies need to pay a lot of money to adopt IMAX's technology. There is also a fee to convert the movie to IMAX format.

It can be said that with the popularity of IMAX, IMAX revenue is also rising. Later, IMAX's revenue in the Chinese market gradually became no less than that of some Hollywood movie giants that were very famous!

Fortunately, Wang Qinian has long known how hot IMAX will be in the future, so after the outbreak of this financial crisis, he began to let partner companies continue to absorb IMAX shares in the stock market.

In the early years, the small partner company had already bought the company's equity, but it bought 100,000 shares above $10, and it did not make money by holding it for a long time, but lost 70% in the stock market crash.

Next, the small partner company began to buy cheaper and cheaper with the mentality of industrial investment, until it became an important shareholder of the company and could influence the company's decision-making.

At present, the partner company has invested more than 60 million US dollars in the outstanding shares listed on IMAX, and bought 17 million shares of IMAX Group listed on NASDAQ, accounting for about 25% of the equity of IMAX - accidentally, bought the majority shareholder of this company!

In fact, the equity ratio of the single founder of this company is not as large as that of a small partner company. However, since the company's founders and shareholding employees are concerted actors, they together hold more than 50% of the voting rights, so even if they become the largest shareholder, they cannot really control the company.

Next, the partner company announced this fact in a high-profile manner, saying: "We are very interested in IMAX technology and think that this company will have a bright future. So, we bought a lot of shares in the company! Of course, our goal is not to control the company, in fact, we are only a strategic investment and hope to reach more cooperation with IMAX to help IMAX promote its products to thousands of cinemas in Asia. We will not interfere in the operation and management of the company, but will only be a quiet investor. You can be when we don't exist, because we don't generally get involved in IMAX things......"

The board of directors and management of IMAX suddenly felt a little confused. Although the largest shareholder Chen Nuo. will not interfere with the normal operation of the company, but after all, the major shareholder has been replaced, which makes many people at a loss!

However, the small partner company quickly came up with an attractive cooperation cake - in the next three years, there will be no less than 200 screening halls with IMAX systems. $200 million worth of orders.

Once implemented, it is equivalent to recreating an IMAX!

After all, the total share capital of IMAX at this time was only 70 million shares, and each share fell from more than $10 before the crash to less than $4. At present, the market value of the entire company is only more than 200 million US dollars, which is not a large company.

Once the order of the partner company is implemented, the IMAX company can fill up the order in the next three years......

Money is omnipotent, the customer is God!

The partner company began to communicate with the IMAX management through the network and introduce the resources and strength of the partner to it. As well as the purchase amount in the plan of the little partner!

Therefore, a super tyrant customer tempted IMAX with orders, which gradually made the shareholders of this company hesitate.

"The small partner company asks for the nomination of a managing director to be on the board of directors! In addition, IMAX Asia has been established as a joint venture, and IMAX Asia will be fully responsible for the business in Asia from now on. The partner company put forward its own proposal, "IMAX Asia, we invested $100 million in cash. It acquires a 51% stake, while the IMAX Group of Companies can acquire a 49% stake in technology and patents. In the future, we will place orders for IMAX theaters from our partner company. It will be handed over to IMAX Asia! ”

Even if this approach of the partner company is very domineering, IMAX is eager to open the Asian market, eager for orders and profits, and has reached a very urgent level. This business has been done for decades. So far, the annual income is only tens of millions of dollars, and it has been in the stage of burning money and small profits for a long time, and it is basically difficult to see the opportunity for huge profits. It's actually very easy to make a huge profit - as long as there is an order!

In fact, the gross profit of IMAX's products is very high, but the market has been very small, so the development is very stagnant.

But IMAX didn't know that in fact, their business was already on the eve of a blowout. Just wait until Cameron's 3D movie "Avatar" is released, and then they will turn from small profits to huge profits. In particular, after taking the box office account sharing with the theater company, IMAX is almost like a money printing machine, continuously obtaining a large number of box office accounts from hundreds, and even, it is expected to expand to thousands of IMAX theaters in the future......

Although IMAX's technology is not irreplaceable, it seems that there are many similar technologies, including China, that compete with IMAX. However, it seems that IMAX has decades of experience, and its technical heritage and patent moat are the deepest, so even if there are many competitors competing with it in the market in the future, it has always had the advantage of leading technology!

In Wang Qinian's foreseeable future, IMAX's screening hall tickets are the most expensive, and the attendance rate has always been high. Many audiences who have been reluctant to spend money to watch movies in the cinema will also go into the theater to watch movies in order to experience the audio-visual effects of IMAX.

IMAX seems to be a very popular selling point for some time to come, and this selling point is almost the same as the selling point of special effects blockbusters in the 90s.

In the 90s, as long as it was known as computer special effects, with an investment cost of tens of millions of dollars and hundreds of millions of dollars, it was easy to sell out.

Now, after the technology of computer special effects is becoming more and more popular, different levels of special effects can be made at different prices of high, medium and low grades. The audience gradually no longer feels surprised by the pure computer special effects. Special effects alone are no longer a selling point.

Although IMAX can't compare with the size of the touchscreen mobile phone, it is definitely the most promising technology in the cinema market in the next decade! (To be continued.) )