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"Jin Yong's Martial Arts World" was launched and has been more and more recognized by players. Pen ~ Fun ~ Pavilion www.biquge.info Of course, as an online game with the same theme, it will naturally be impacted.

Among them, the most injured but obviously Sohu's "Dragon Babu" is strongly promoted!

As we all know, the portal has an amazing amount of traffic, but the profit is still very meagre just by relying on traditional advertising fees. In previous years, the portals, Sina and Sohu, were once far ahead of NetEase because of their focus on advertising revenue.

But they soon discovered that NetEase had reduced its reliance on advertising because of its business transformation, and instead used online games as a pillar. Subsequently, Sina, Sohu and other peers could only watch NetEase's profits rise year by year with jealousy.

Of course, since then, portals have followed suit and transformed into the online game market. In this regard, Sina's news portal and blog are very successful, so the entry into online games is not strong enough, so Sina's game business has not developed.

But Sohu is no match for Sina in the news and blogs. In terms of email business, it is not as good as NetEase and Tencent. In the end, Sohu naturally increased its online game business and imported the traffic of the portal to its games.

Sohu also attaches great importance to the copyright of martial arts games, among them, Jin Yong's "Dragon Babu" exclusive online game adaptation authorization was won by Sohu, and the price is said to be not very high, only millions of yuan. Of course, this is because in the early years, the online game market had not yet heated up, so when Sohu got the authorization for the adaptation of Jin Yong's game, the cost paid was not too expensive. If it is now, the copyright authorization is conservatively estimated to be tens of millions, and it is difficult to get exclusive authorization.

Originally, Sohu was expected to rely on "Dragon Babu" to become an online game company no less than Shengda, Perfect, Giant, and Jinshan. Relying on the copyright advantage of "Dragon Babu", this game should become a popular online game that attracts billions of yuan every year.

Later, Sohu spun off the game subsidiary - Sohu Changyou! Later, Changyou became one of the top five in the industry, and after the spin-off and listing on the NASDAQ market in the United States, the market value was almost the same as that of Sohu, the parent company!

But the "Jin Yong Martial Arts World" of the same partner is too strong. made Sohu's "Dragon Babu" a foil. Although, "Dragon Babu" will still make money, and it can also be called a popular game. But it is unlikely that we will achieve such astonishing results in history.

Soon after the launch of "Jin Yong's Martial Arts World" for internal testing, the partner company once again launched the martial arts game storm. The adaptation of Wen Rui'an's novel "The Four Famous Catches" was also released in due course.

"The Four Famous Catches" is also after years of research and development, although the investment is not as amazing as "Jin Yong's Martial Arts World", but the research and development has exceeded 100 million yuan. In the domestic game market, it is definitely a big deal!

After a series of publicity and warm-ups, the online game "Four Famous Catches" has also entered the channel of soaring popularity. By the beginning of January 2009, "Jin Yong's Martial Arts World" had opened more than 100 servers, and more than 500,000 players were online every day.

"The Big Four" is also among the highest online players to play more than 100,000 people.

Relying on the release of these two high-quality games, the partner company has ended the stage of high-quality games. Even if the number of online games in operation is reduced to 300, it will be a smooth transition. Overall, the number of daily active players has not decreased. The number of daily active players is tens of millions, which is more than the total number of active players of other game companies in the industry.

And the games with more than one million daily active players are also "Journey to the West", "Ethereal Journey", "Sea Tiger", "Jin Yong Martial Arts World" and so on. Relying on four of the hottest games. Among the top ten popular games in operation in China, there are 4 operated by partner companies. If it is more than the top 50 of the popular, then there are as many as 20 games under the partner company on the list.

"In the future, the game market is about to enter the IP era, and games with IP bonuses can obtain higher income from games with non-popular IPs, and it is easier to achieve success!" Wang Qinian said with a smile, "This year is the prelude to the IP era, and next year, the game market will most likely enter the first year of IP!" ”

"What is IP?" Lin Xiaoshu was stunned.

"IP is the English abbreviation of intellectual property. In the literary and artistic circles, it is copyright. Wang Qinian said with a smile, "Not all IPs are valuable, for example, the copyrights of famous writers such as Jin Yong, Gu Long, Wen Ruian, Huang Yi and so on." Because the stories they write are familiar! Among them, Jin Yong's story is the most well-known, so his IP is the most valuable. Of course, Jin Lao is not short of money. Therefore, he will not sell all the copyright packages for money! Therefore, we can only get the authorization to develop and adapt at most, and we can't develop more freely! Ryan Wen's copyrights are slightly different, because -- we bought out all his copyrights! So, we can do more development with the copyright of Wen Ruian! “

"For example?" Lin Xiaoshu asked curiously.

"The film and TV series adaptations of "The Four Famous Catches" should be ready to start!" Wang Qinian said with a smile, "Especially in the movie version, Wen Ruian's novel has been changed into a TV series before, but it has not been adapted into a movie. "The Four Famous Catches" should be the first film adaptation, and the film and television adaptation should be very interesting. In addition, the release of the movie can also advertise the game, create more momentum and focus, and attract traffic to the game. At the same time, you can also engage in activities in the game and recharge and give away movie tickets! ”

"Starting point, Jinjiang's novel, is IP valuable?" Lin Xiaoshu asked.

"Some of the novels of god-level authors will be valuable." Wang Qinian said with a smile, "But it needs to go through the big waves, and only a very small number of people's IP is valuable and can be adapted to bring popularity." Just like the era of martial arts, the big waves have swept the sand to this day, and the adaptation is limited to Jin Yong, Gu Long, Huang Yi, Wen Ruian, and other top celebrities in the industry. Only top celebrities have a large number of die-hard fans, and only then will there be the attention of public opinion, and the adaptation of their works will detonate the topic of public opinion without much effort! Once, the copyrights of martial arts writers who once had a certain reputation may not be valuable, because they do not have topicality and social attention! ”

Martial arts novels themselves have lost the mass market, but the value of the most popular writers and the most classic works has increased in value.

As far as online novels are concerned, the current market is very large, but there are no national-level gods such as Jin Yong and Gu Long. Even so, it is estimated that there are no more than ten online literary writers with the level of Huang Yi and Wen Ruian.

After all, martial arts novels are dead, so people only remember a very small number of famous artists. And after these very few famous artists became representatives of the martial arts era, the copyright value and attention were even more amazing than when their books were sold at the hottest.

In fact, Wang Qinian wanted to adapt "The Four Famous Catches" for a long time, but the time was not ripe. The adaptation of a low-cost martial arts film wasted the copyright of "The Four Famous Catches". You know, it's the first time it's been adapted into a movie, and it's still novel.

In the past few years, the scale of the domestic film market has not been large enough, and in addition, the control of the cinema market by the partner company is not enough, so there is a certain risk in investing in blockbusters.

At present, the domestic film market has expanded several times compared with previous years. The small partner company has also become the leader in the industry, and now the box office generated by the theaters under the small partner company in a year alone is much larger than the total box office scale of all theaters in the country in 03.

Therefore, now the blockbusters invested by small partner companies, as long as the quality is not outrageously bad, it is unlikely that they want to lose money.

In addition, Wang Qinian also decided to use "Four Famous Catches" to practice.

There is no shortage of directors under Wang Qinian, but he still decided to go on the horse himself because he is ready to try to shoot a 3D version of the movie!

Yes!

3D version of the movie!

In the movie version of "The Four Famous Catches", Wang Qinian is not only satisfied with adding some special effects shots. He has even bigger ambitions - to make a 3D version of the movie!

Although, 3D technology began to appear very early, but it really became popular from 09. In 09, Cameron, known as the king of commercial films, made another gold-attracting masterpiece "Avatar"! The film is technologically innovative and applies IMAX-3D technology.

And it is precisely because of Cameron's box office appeal that the new technology movie "Avatar" broke the record of the "Titanic" movie that has been dominant for many years, setting a new box office record of 2.7 billion US dollars!

Because the terrifying $2.7 billion global box office not only proves Cameron's status as the king of the box office once again. Moreover, it has also made 3D movies still very popular.

Originally, the IMAX company, which continued to lose money and make small profits, quickly obtained amazing orders, and a large number of expensive IMAX screen theaters with a cost of more than one million dollars were promoted.

Many film companies and directors have also begun to invest in new 3D films.

As a prophet, Wang Qinian naturally knows that soon 3D movies will become a trend. Even the expensive IMAX theaters can't stop the crazy audience. Today's IMAX theaters are just decorations, and few audiences are interested in them.

However, soon IMAX theaters will become hard to find, and it is already very good for an ordinary screen to get millions of dollars a year. However, IMAX's ability to absorb money can make a viewing hall attract more than 10 million yuan a year!

It can be said that IMAX, although it is expensive, can reach several times or even more than ten times the income of traditional theaters in the next few years!

As a director who started making films, Wang Qinian naturally decided to try new technologies himself.

Moreover, the theater chain of the small partner group also plans to introduce IMAX screens on a large scale, or other similar systems.

As the owner of the company, he needed to learn more about this technique by making this type of film himself. In this way, it is helpful for the company's investment in theaters and shooting 3D movies. (To be continued.) )