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"It's just an ordinary partnership, we've all earned it, and the partner company has nothing to be sorry for you!" Wang Qinian said indifferently, "However, we have cooperation with some companies, not just ordinary cooperation, but strategic cooperation, and they can let small partner companies become shareholders!" ”

"Stake?" Cai Yinong hesitated for a while and said, "What do you mean to invest in the Tang people, and "The Third Season of the Ethereal Journey" will be produced by the Tang people?" ”

"Yes!" Wang Qinian said indifferently. Pen % fun % Pavilion www.biquge.info

Just like an online game operator, what determines its life and death lies in the quality of the game copyright in its hands, and high-quality games are always scarce. For example, games like "Legends" and "World of Warcraft" can make a regional agent become a hot game giant. And if the game's developer cancels the partnership with the agency, it may make the agency fall from the cloud and become worthless.

The developer of "Legend" only made huge profits in the Chinese market due to the poor jingle sound, and was delayed by Shengda to pay the money, until the other party was almost bankrupt, and quietly persuaded the other party's shareholders to merge the development company of "Legend", thus solving the hidden dangers caused by the uneven distribution of spoils.

And "World of Warcraft" is popular all over the world, and Blizzard is not short of money, so after the contract expires, Jiucheng, the agent in China, can only reluctantly give up the agency operation right of "Warcraft".

Film and television companies also rely on high-quality copyrights, for example, Jin Yong dramas and Qiong Yao dramas have become cash cows for some film and television companies.

The copyright of "Ethereal Journey" has been cultivated for many years, and now the "Chinese version of Harry Potter" is also deeply rooted in the hearts of the people. Viewers who have not read the original book and have not played the game have also been conquered by the wonderful TV plot.

And the production of two seasons of "Ethereal Journey" has brought huge benefits to the Tang people. If you stop cooperating, it will also bring a fatal blow to the Tang people!

"How much do you want to buy?" Cai Yinong and Li Guoguo asked after discussing for a long time.

“20%。 We don't pursue holdings, we just have a little bit of a say, and. It can have a little influence on the Tang people. Wang Qinian said.

"If it's 20 percent, no problem. I can convince the other shareholders! Li Guoli said suddenly.

Cai Yinong also nodded!

Next, the two sides discussed the details of the shareholding and strategic cooperation. In the end, the agreement reached was that the partner company invested 20 million yuan in cash in Shanghai Tangren Film Company and obtained 20% of the shares.

This means that Tang Film and Television is valued at 100 million yuan, which is definitely underestimated.

After all, in recent years, the Tang people have not talked about the "Ethereal Journey" TV series, and the results have been very good, which has brought a lot of benefits to the Tang people. Like what. Other TV series produced by Tang Ren have also achieved good results, as well as Hu Ge, the first brother of Tang Ren, who has endorsed many brands, so that Tang Ren has benefited a lot from it.

At present, although the assets of Tangren Company are less than 50 million yuan, Tangren can earn at least 20 million yuan in net profit every year.

However, the reason why Tang people can earn 20 million yuan a year is also stained with the light of the small partner company. If there is no cooperation with a small partner company, Tangren's annual net profit can reach up to 10 million yuan.

Therefore, the small partner company is very confident. With only an investment of 20 million yuan, it obtained 20% of the equity of Tang Film Company. It is estimated that after the release of "Ethereal Journey Season 3", the asset scale of Tangren Company will exceed 100 million yuan.

Of course. If it is based on the valuation of the crazy bubble of China's A-share Growth Enterprise Market later. Enterprises that earn 20 million yuan a year are valued at 100 times the price-earnings ratio, and it is conservatively estimated that they will have a market value of 2 billion yuan.

Of course, this is still underestimated, and the bubble of those film and television companies listed on the A-share market was very serious, and there was basically no one with a market value of less than 10 billion.

Take out a film and television company listed on the A-share market, and its market value far exceeds the market value of the Hollywood giants DreamWorks and Lionsgate, the two leading production companies, and the world-famous film and television giants have a market value of only about 2 billion US dollars. Huber&Ranner, a well-known Chinese film and television giant, went public in the United States. It also only gives a market value of a few hundred million dollars. (Disney, Time Warner, Columbia, etc., because they include TV networks, music, media, amusement parks, and so on.) Constantly pure production company. And these second- and third-rate goods, which are far inferior to the above excellent film and television companies, have a market value of tens of billions.

Thereupon. Later, shareholders complained that the market value of those "Chinese gods" listed in China has exploded in Hollywood.

The domestically listed video website is China Shenshi -- any domestic A-share listed video website is much more expensive than the combined market value of Sina, Sohu, Youku Tudou, Qihoo, and Weibo. A certain company, known as "China Vision", does not sell as many TVs as Vanke has sold. has sold TV sets, claiming to be building an ecology and charging service fees. But when Vanke sells a house, isn't it ecological, and it continuously charges service fees such as property fees and other fees? The market value of a company that sells a living room TV is more expensive than that of a house like Vanke, and the valuation of the TV in the living room exceeds the living room itself, which is not at all a category that value investors can understand.

And value investors. First of all, those crazy and unreasonable bubbles are excluded from the range of their own investment.

Therefore, many value investors complain - learn value investing, and you lose at the starting line.

However, value investors are always wary of risks and know that before the Nasdaq crash, speculators were unable to adjust because the average daily increase was more than 1% in the three months before the crash, and it doubled in three months. As a result, the greed of countless people was increased, and in the end, the tragedy of the NASDAQ crash was also the worst stock market crash in history.

In the future, several major stock market crashes in China are caused by greed, and the money-making effect has led to people's disdain for value investment.

Of course, Wang Qinian should be regarded as a value speculator, and when considering what asset to buy, it is to calculate the relatively clear return of this asset in the future. For example, investing in Tangren should be an act of value investment.

The small partner company invested in Tangren, but it was not invested for the purpose of listing and cashing out. In fact, until 2014, there was no sign of Tang going public.

However, even if it is not listed, Tang Ren is also a well-known enterprise in China's film and television industry, especially in the production of TV dramas, there are really two brushes.

In order to make up for its shortcomings in TV drama production, the partner company does need to invest in Tang Ren.

Because, in the future, the partner company will launch the video website. According to the trend of later video sites, whether it is a free or paid model, the click-through rate and market effect of serialized TV series on video websites far exceed that of movies.

There are many online dramas, and there are also online movies, but they are definitely not as amazing as the number of users who follow dramas.

The young man's company invested in Tangren, also in order to master the production of TV drama content in the future, and to customize a large number of TV drama network exclusive broadcast rights from Tangren.

Of course, the partner company is to be a platform, and it is impossible to rely only on the Tang family to make TV series. In the future, the partner company will extend an olive branch to all excellent film and television production companies in the country and even the world. Let a large number of content production companies compete on their own platforms, which is more conducive to the future platform strategy of small partner companies!

After taking a stake in Tang Film and Television, the TV series of "Ethereal Journey Season 3" was naturally handed over to Tang Production. The small partner company has already collected 80 million yuan from Mango Channel, and 60 million yuan has been transferred to Tang Ren to produce TV series.

Of course, "Ethereal Journey Season 3" is already the last season of the TV series, and after that, this series has come to an end.

Through the original novel "Ethereal Journey", the small partner company has realized great benefits. The market for novels and comics has created a market of about 100 million yuan. The gamification adaptation of "Ethereal Journey" has created a total of 800 million yuan in revenue, and it is expected that the annual revenue scale of the game version of "Ethereal" will remain at more than 500 million yuan in the future.

As for the success of the game "Ethereal Journey", Wang Qinian summed up the reasons - in addition to the popularity of the novel and the quality of the game, the publicity effect is also a key factor. With the help of Mango Channel's TV series hits, the hit of the two seasons of the TV series "Ethereal Journey" has at least sent millions of new players to the game.

Every season of the TV series is broadcast, and the popularity of the game "Ethereal Journey" has increased significantly. In addition, Mango TV has rebroadcast the TV series "Ethereal Journey" many times, and the partner company has obviously become the biggest beneficiary.

It is precisely because of the publicity of the TV series that the online game of "Ethereal Journey" is full of stamina!

The TV series "Ethereal Journey Season 3" is expected to start broadcasting next year, and this is the last wave of promotion with the help of TV series. (To be continued)

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