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September 1, 2004, Baidu headquarters. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Robin Li browsed the news portal, and his face was a little ugly: "hao123 was really bought?" ”

"Yes, boss! The small partner company has announced that it will buy hao123 for 100 million yuan! When I asked at the industrial and commercial department, the transaction had indeed been completed, and the hao123 website and domain name were all bought by the partner company! A Baidu executive was sweating beads on his face.

"Careless!" Robin Li expressed regret!

Although 100 million is not cheap, if you grit your teeth and buy it, you may not suffer a loss. For example, after the partner company bought hao123, the advertising fee immediately increased tenfold, which did not harm the traffic of hao123, but the operating efficiency was immediately improved.

Moreover, due to the stimulation of short-term blockbuster news, hao123 has gained more eyeball effect.

At present, statistics on the Baidu search engine show that millions of people search for hao123 through Baidu every day, which is simply a slap in the face! I already know how to use a search engine, and I actually search for a navigation website like hao123?

Alexa's traffic statistics show that hao123 traffic has increased again, and its ranking has risen to 14th in the world, ranking first in station traffic!

∟ Originally-the first station traffic, it should be Baidu! Now, Baidu's traffic ranking is actually lagging behind the little hao123! Although, the quality of hao123 website traffic is far from being comparable to Baidu. Baidu's traffic is all users accurately search for keyword queries, so it is more targeted and more valuable.

Hao123 is just a navigation site, technically simple and easy to imitate. It's just that hao123 is the first to do URL navigation. At present, the brand effect is deeply rooted in the hearts of the people, and it will have such amazing traffic.

Baidu, which is about to go public, originally wanted to buy hao123 and embed Baidu search into the homepage of hao123 to let the URL navigate and send traffic to its search engine.

But due to the obstruction of the small partner company. Baidu's strategy was not achieved!

Although Baidu's current search market share in China is the first, it is far from a monopoly position. Google, Yahoo and other companies have withdrawn from search services to compete with Baidu.

In particular, Google has been regarded as a big problem by Baidu.

To this end, Baidu is in great need of a traffic portal for junior Internet users like hao123 to import traffic and users to Baidu and consolidate its market share in China's search engine market.

Now hao123 has been acquired by a small partner company, Baidu boss Robin Li. I had to go to the partner company in person to discuss cooperation.

……

At the beginning of September 2004, the small partner company had just acquired hao123, and it ushered in a visit from Robin Li.

Baidu, which is sprinting to go public, introduced to investors in the NASDAQ market as China's version of Google. And Google is already the world's No. 1 website in terms of traffic. If Baidu wants to tell a beautiful story, it must at least be the first in traffic in China.

In this way, Baidu's listing and financing can proceed smoothly.

To be traffic first, it will be effective in the short term. The most immediate way is to embed the Baidu search engine into the traffic station.

hao123 is obviously not inferior to the traffic of major portals!

You can't buy hao123, but Baidu hasn't given up on the goal of becoming the default search engine for hao123!

"Mr. Li. What's in it for me to embed Baidu into hao123 as the default search engine? Wang Qinian asked with a smile.

"You can get advertising money!" Robin Li gritted his teeth and said, "5 million a year, sign a 10-year contract?!" ”

"No, no, no! 5 million a year in advertising costs, for me, there is no meaning at all. A popular second-rate game owned by a small partner company。 The profit is more than 5 million yuan a year! Wang Qinian shook his head and said, "And ten years is too long, I believe that after ten years, the price of domestic Internet traffic may not be so cheap!" ”

"And how much do you want?" Robin Li asked.

"Talking about money hurts feelings!" Wang Qinian said with a smile. "We can work together! hao123 can set Baidu as the default navigation, and at the same time, Baidu's search engine wants to import traffic to our partner companies. In addition, Baidu has the obligation to help us fight piracy together, and the pirate websites of novels, comics, and music resources under the partner company are linked, and after we tell you, you block those pirated websites! ”

"Aren't you too greedy?" Robin Li couldn't help but roll his eyes!

"Well, I know it's too expensive to ask. But I can give money and pay Baidu for advertising! Wang Qinian smiled and said, "Ten years of advertising, no less than 100 million per year!" At the same time, hao123 will set Baidu as the default search engine! ”

Maybe the advertising cost of 100 million a year makes Robin Li feel shocked!

If you pay so much advertising fees, the partner company will become Baidu's largest customer, more than the advertising fees paid by other customers combined!

That's right, the current Baidu is technically awesome, but its revenue and profits are not comparable to major portals, as well as Tencent and Shengda, let alone with small partner companies.

It's just that Wang Qinian knows in his heart that Baidu surpasses partner companies in terms of strategic pattern. At present, all the layouts of the small partner company are on the small side. As a result, although the small partner company is now profitable, if it does not work hard, it may be surpassed by Baidu in terms of revenue, profit and so on in the future!

In the end, the competition of enterprises is no longer the profits made by short-term successful projects, but the large strategic pattern that determines the future physique of the company. In the same large-scale competition, to become an absolute winner, then, often have a proud scale.

The company with a big pattern, the first project at the beginning, determines the company's future!

Companies with a small pattern need one victory after another to promote the company's growth!

In terms of pattern comparison, Baidu belongs to a company with a relatively large strategic pattern. The small partner company is still an enterprise that continues to succeed in tactics and has a small strategic pattern. To this day, the small partner company can only accumulate small victories into big victories, and finally turn countless tactical victories. Evolve into a strategic victory.

In the end, Baidu still agreed to the cooperation of the partner company!

Among them, what Wang Qinian values the most is - anti-piracy! The difficulty, cost and high cost of anti-piracy on the Internet are unimaginable! Whose rights have been violated, please do your own investigation into who violated your rights and. Collect your own evidence and then go to the prosecution. Winning is nothing more than banning a pirate website, but countless pirate websites have sprung up.

Bringing in all the lawyers from all over the world will not be able to sue all the pirated websites. Even if a budget of tens of billions of dollars is spent every year to fight lawsuits, it may not be able to solve it.

What's even more fucking up is that many Internet giants have also shared the benefits of the piracy industry chain. Those sites that pretend not to do piracy, but do piracy. Get an advertising order from the advertising network of the Internet giant, and after earning advertising fees, it will be automatically settled and shared.

Then, after something went wrong, the Internet giants brushed off responsibility, saying that they did not know that the other party was illegal, and there was no need to judge that the other party was legal from time to time. Then, a lot of giants who are not directly involved in the piracy industry. In fact, it shares the bulk of the profits of the piracy industry chain.

Because there is a profit in opening a pirated website. And many Internet giants indirectly share in the profits of the piracy industry chain, which is the reason for the repeated bans.

And a search engine giant like Baidu, if it turns a blind eye to piracy, the copyright of the partner company is more likely to be infringed by countless pirates, and, through Baidu's ad network toolbar. to make a profit, and Baidu can also share the spoils.

Therefore, Wang Qinian will win over Baidu, and in the future, when encountering some piracy website infringement, Baidu will block the other party's ranking on the search engine. The second is that ad networks block pirated websites. Don't take a reverse-to-back co-op order.

……

In October 2004, the TV series "Ethereal Journey Season 2" co-produced by the partner company and Tang Ren was broadcast at Mango**'s home.

Because it is a solo drama of Mango Channel, the publicity given by Mango Channel has almost reached the point of madness. In the first few months before the TV series aired, there were all kinds of lace news-style publicity.

And half a month before the TV series began to broadcast, the trailer was broadcast multiple times a day.

With such a strong warm-up, after the second season of "Ethereal Journey" began to be broadcast, the national ratings on the first day reached a heart-wrenching 11.5%!

In the next few episodes, the ratings are also gradually increasing, with the highest ratings even reaching 20%, and the national ratings of CCTV's TV series are only 6%!

All of a sudden, the craze of "Ethereal Journey" once again set off across the country!

The major TV stations across the country, including CCTV, have realized the strength of the partner company, and after that, the major TV stations have gradually begun to focus on purchasing TV dramas from the partner company.

Other TV drama production companies, after making it, asked grandpa to sue grandma to sell to the TV station, depending on the face of the TV station.

And now many TV stations directly look at the faces of the little partner companies.

For example, the director of Mango Channel, with a flattering look, knelt down and begged for a contract for the solo drama "Ethereal Journey Season 3". For this reason, Mango Terrace even smashed the pot and sold iron, and took out 80 million yuan in copyright fees!

For the sake of 80 million yuan, Wang Qinian reluctantly agreed, and the domestic TV exclusive broadcast rights of the third season were still sold to Mango Channel.

Next, Tang Film Company couldn't help but tie up with the little partner company.

Because, in the first two seasons of "Ethereal Journey", Tang people guaranteed income during drought and flood, and helped the little partner company produce the TV series. Although they are only equivalent to the nature of foundries, the profits are also very amazing. In the first quarter, Tang Ren earned no less than 5 million, and in the second quarter, he made a net profit of 8 million. In the third season, the partner company took out 60 million production costs and earned 20 million yuan for itself. And 60 million yuan is given to the production team of the TV series, and the production team can earn at least 20 million yuan, and 40 million yuan is enough to shoot.

However, why did the partner company continue to look for Tangren? Directors, small partner companies can find better ones. Actor? Friends don't have to be Hu Ge. It's okay to change actors!

It is precisely for this reason that after the news came out, the bosses of the Tang Dynasty, Cai Yinong, Li Guoli and others, almost in a hurry, rushed to the small partner company overnight to meet Wang Qinian.

"Mr. Wang, we are also an old relationship, and we have collaborated on two TV series, haven't we always been very happy?" Cai Yinong said a little aggrieved. (To be continued.) )

ps: First update, thank you for the generous reward of the kingdom of Rome!

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