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With the popularity of the animated movie "Rose Girl", the TV version with a total of 26 episodes has also become popular. The pen "Fun" Pavilion www.biquge.info Mango Channel, BTV and CCTV Children's Channel have all begun to compete for the copyright.

However, Wang Qinian has Wang Qinian's considerations, not only because of money, but because the TV station cooperates with its own broadcast plan.

"I can't accept the model of airing one or two episodes a day!" Wang Qinian said indifferently, "The reason why Japan's animation industry can flourish is because it can rely on animation peripherals to make profits. And the anime peripherals,It's a TV animation.,Long-term serialization.。 The speed of one episode a day, in less than a month, we have been making an animation for a year, and we will broadcast it to you, and after that, after losing the suspense and focus, how can the anime merchandise be sold? ”

"If you can't broadcast one episode a day, it's not good for the ratings! Domestic audiences are used to one episode a day, and weekly broadcasts won't work! CCTV's program procurement staff persuaded bitterly, "Give you 300,000 yuan per episode, which is already a sky-high price in China!" After the TV rights are sold/no/wrong/, you sell the DVD or something again, and it won't be a problem to recover the cost, right? ”

Wang Qinian shook his head and said, "You don't understand me!" ”

Mango TV is similar, I think the price is not a problem, the problem is that the partner company actually interferes with the broadcast order of the TV station's programs.

The broadcast of cartoons in China is similar to the broadcast of TV series, one episode must be broadcast every day, and it will be broadcast in one go. The domestic audience has been nourished by this way of broadcasting.

Originally, the ratings of the animation were not particularly high. is still pretending to be forced and engaging in weekly broadcasts! If the audience is not happy, the audience may be attracted to other TV shows.

However, this model of broadcasting one episode a day is also the main reason for the low output value of domestic cartoons.

One episode airs every day. A high-quality TV animation, at least about two weeks, can produce an episode. And the cartoon that took several years to produce was broadcast by the TV station in less than a month, and after losing the suspense, how could the animation peripherals be sold?

I want animation peripherals to sell hot. There is no need to let the TV station cooperate to extend the broadcast cycle. For example, there are some anime in Japan that take about 13 episodes per season.

A season is a 13-episode cartoon that will be broadcast for a quarter. Therefore, the broadcast of Japanese animation is generally about one episode per week.

In this way, some popular cartoons, with a quarterly broadcast cycle, can get the greatest attention, and related DVDs and peripheral products can be sold.

Broadcast it in one go. Without the serialization of TV, the topic will quickly cool down, which is not conducive to the sales of anime peripheral products. The peripheral products of animation are not selling well, and they can't make a lot of money just by relying on the copyright sales of TV animation. If you don't make a few bucks, the investment in each episode of the future anime will naturally become very small.

Many animations in China only cost tens of thousands of yuan per episode. Cartoons under this kind of cost, as long as they are sold. Not to sell for money, in addition. The state is also about to introduce a subsidy policy for animation. Some animation companies are simply shoddy, copying and plagiarizing, and cheating subsidies, and they don't have the heart to do a good job in animation!

The small partner company is different from those companies and hopes to do a good job in the animation industry. I hope that the animation industry can turn into good profits. In this way, the budget for the animation industry to be invested in the future will be higher and higher. If Chinese animation has a budget of about 1 million yuan per episode, it is all real, not claimed. And so on. TV anime is sure to be a big hit!

But how much to invest in each episode of animation, it's not that the bosses of animation companies can invest as much as they want, and Germany decides according to market conditions. For example, the current situation in China is that each episode of animation generally sells for more than 100,000 yuan, and the high-quality products are not expensive and sell for hundreds of thousands. Therefore, it is interesting to invest 70,000 or 80,000 yuan per episode of domestic animation.

What quality can an animation of 70,000 or 80,000 yuan an episode have?

"One episode a week, we're okay with Kaku!" Shuai Min, the director of Kaku Satellite TV, said with a smile, "You can bid 300,000 yuan per episode of Kaku!" ”

"What?" The heads of CCTV and Mango TV were stunned.

Whether it's the price of the anime, or one episode per week, it's a very demanding condition.

Wang Qinian glanced at Shuai Min and asked, "Can the leaders of BTV agree?" ”。

"Rest assured, I've been given full power!" Shuai Min said confidently.

There is no doubt that BTV's Kaku can be called a station that attaches great importance to domestic original animation, and its influence in national animation is second only to CCTV's children's channel.

Later, BTV really cultivated a lot of talents for domestic animation. There are a lot of executives from animation companies, and there are a large number of them who have gone out from Kaku.

The reason is that Kaku has been engaged in originality, and until the future, Kaku has also launched a lot of conscientious animations.

Of course, Kaku was started by Shuai Min at the beginning, but after Kaku got on the right track, Shuai Min later jumped to Aofei Animation Company as vice president. As a private Aofei Animation, not only will the salary be higher, but the room for growth is also more than that of the TV station.

After Kaku Satellite TV agreed to strategic cooperation with a small partner company, CCTV and Mango TV both died down. CCTV has a little money and can afford to buy animation, but the small partner company asked CCTV to reform the schedule of animation program broadcasting, from one episode a day to one episode a week, which moved the system of the TV station, and this headache made CCTV rather not cooperate than make changes for this.

Mango Terrace can make changes for this, but ...... The price out is not very high.

In the end, only BTV's Kaku Satellite TV made the biggest compromise. Therefore, the partner company does not mind reaching a cooperation with Kaku.

……

Saturday, 26 November 2005. With the box office of the movie version of "The Rose Girl" breaking 30 million, the TV animation version also began to be broadcast in the first round on BTV.

The TV version of "Rose Girl" premieres every Saturday at 7:28 p.m. At noon the next day, it will be replayed.

Such a program arrangement, for the newly-born Kaku Satellite TV, the resistance is not very great.

If Kaku Satellite TV has been in business for many years and has formed a conventional program broadcast tradition, then. It may be difficult to make changes for this.

But now Kaku Satellite TV has only been established for more than a year, and it is completely a nascent satellite TV channel, so many programs are making progress in exploration.

And when the "Rose Girl" program was broadcast on Kaku TV, other channels of BTV. Naturally, he also continued to advertise "Rose Girl".

On November 26, when the first episode of the "Rose Girl" TV anime was broadcast for the first time, Kaku achieved 057% of the national ratings. As for BJ's local ratings, it is more than 86%!

Because, the animated version of "The Rose Girl" was broadcast at the end of the news program, and the hit TV series had not yet started.

In addition, the momentum brought by animated movies is so much so that when TV anime is broadcast. Many viewers who have never tuned in to BTV channels have also started to watch the show.

Of course, not all regions of the country can receive BTV. After all, despite being satellite TV, domestic satellite TV is encrypted and delivered to families through the TV network. Television stations around the country provide users with satellite TV channels that can be watched. It's not the same, and generally each family can have dozens to hundreds of programs to choose from.

But BTV alone has more than 10 channels. Not every channel can be watched by a national audience.

It is precisely for this reason that after the animated version of "The Rose Girl" was broadcast in Kaku, the national ratings were only 057%!

Of course, after BTV's Kaku took the lead in broadcasting, on Sunday night, BTV's most watched comprehensive channel. Reruns also began.

Since the general channel of BTV can basically be received by cable TV all over the country, the ratings quickly skyrocketed to 237%!

The anime program can get such high ratings, and BTV is quite satisfied!

After all, in the same time in the animated show. "Rose Maiden" is almost invincible!

After the first episode of "The Rose Girl" aired, the audience burst the phone number of the TV station on Monday, because many viewers thought that one episode was broadcast every day, but it turned out to be a weekly broadcast.

The TV station patiently explained to the audience that the production cycle of high-quality animation is relatively long, so this weekly broadcast system has to be adopted. Moreover, in many overseas regions, almost all of them are broadcast weekly.

After accepting this explanation, the attention of BTV has increased instead of decreasing! The weekly broadcast has whetted the audience's appetite, and in the gap between the usual "Rose Girl" program, the audience may watch other programs, increasing the inertia of the TV station.

The small partner company is satisfied with the implementation of the weekly broadcast system, which is conducive to the sales of peripheral copyrights. For example, in the BJ area, dolls and children's clothing around "Rose Maiden" began to be on the market, and after that, they began to be snapped up by puppet parties and ordinary parents and children.

The original reserve of 100 million goods, planned to sell for a year. But if you sell millions of dollars a day, you can sell it in a quarter.

For this result, Wang Qinian is naturally very excited, the sales of animation peripheral products are booming, and it is the success of replicating Disney!

Assuming that it is to surpass Disney at the box office, even if it earns 10 billion yuan at the box office a year, it cannot be compared with Disney.

Only by following the industrial chain of cultural products, continuously deriving and developing, and converting the influence generated by the movie box office and TV ratings into the sales of derivative cultural products, can we build a real entertainment and cultural empire!

The cultural empire is to create an ecology and cultural industry chain, not just good at making content. For example, DreamWorks and Lionsgate have a few brushes for making content, but their scale is only a few tenths of Disney's, why?!

Because, DreamWorks and Lionsgate are just doing a good job of the movie. However, it has no TV network, no large-scale amusement park, and has not thoroughly understood the upstream and downstream of the cultural industry chain, and its natural income and profits are not the same level as Disney! What a big gap - dozens of times the difference!

And DreamWorks and Lionsgate are already Hollywood's first line in terms of movies. But compared with Disney, it is such a big gap!

It can be seen that to do the cultural industry, it is necessary to talk about the pattern! Only with a big pattern will there be a huge market...... (To be continued......)

ps: Thank you for the support of Brother and Sister June Day Monthly Pass!

Chapter 368 takes the opportunity to launch the TV version:

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