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On December 8, 2005, the movie version of "The Rose Girl" began to be painted offline in domestic cinemas, and the domestic box office closed at 31.87 million yuan. Pen % fun % Pavilion www.biquge.info

But compared with anime movies, the box office of the big movie "Rose Girl" broke the box office record of domestic anime movies.

Previously, the best result of the animation film released in the Chinese film market was the box office of 29 million yuan for "Baolian Lantern". This record has been maintained for many years, so much so that many domestic animation film production companies are discouraged, and some people even think that there is no soil for animation films to survive in the Chinese film market!

But the animated film of "Rose Girl" shocked the spirit of the domestic animation industry!

Breakthrough!

Just like the higher the house price, the more people who buy the house will forever. The more the stock market rises, the more people lose their minds to chase up. Perhaps, a year ago, the stock with a net worth of 4 yuan and more than 2 yuan was placed in front of investors, and investors hesitated and did not dare to buy the bottom. But when it rose to more than 20 yuan in one go, the business performance was not much different from before, but investors went crazy and began to enter the market to buy.

Anime movies are also yes, people keep telling about past failures, anime movies can't be invested, whoever invests loses! But after the box office record of "Rose Girl", domestic animation film investment suddenly became active.

Many companies ↙ are preparing to take tens of millions of capital and test the waters of animation movies!

At the same time, many investment institutions have also stepped through the threshold and asked whether the second part of the movie version of "The Rose Girl" will be followed by external capital investment?

Although the partner company is not bad for money, it is in line with the purpose of diversifying risks and winning allies. also released the second part of the "Rose Girl" anime movie, or released a message, with an investment of 50 million yuan. The small partner company invests in copyright, which is counted as an investment of 10 million yuan, and the other 40 million yuan is an external fundraising.

Warner heard the news. The wealthy smashed out 30 million yuan, saying that he would use this fund to buy out the overseas issuance proceeds. Because, if you invest in animated films in the United States, you may not be able to invest in a better movie than "The Rose Girl" for several times the price.

When Warner invested in the second part of "Rose Girl", it also spent 20 million yuan to buy out the overseas distribution rights of the first part of "Rose Girl".

Next, the remaining 10 million yuan of investment in the second part of "Rose Girl". They were subscribed by China Film Group for 5 million yuan, and Shanghai Film Group subscribed for another 5 million yuan.

"Is it possible to adapt the live-action version of Rose Maiden?" After working in China for more than a year, Qiandaoli Qianli, who has begun to speak a little Chinese, asked curiously.

"Not for now!" Wang Qinian shook his head, "It is difficult for real people to rely on special effects to play puppets. ”

It's not that it can't be done technically, but it's barely done, but it can't achieve the effect of the anime version. Maybe. The future of film special effects technology, in further. It is possible to do it, and it is more perfect to put the shots that can be performed well in the anime, and it can also be well realized in the live-action movie.

"Wang Sang, when can we serialize our own comics?!" Shibuko Ehara, another chick in the peach-pit group, said.

"Wait until the second part of "Rose Maiden" is over!" Wang Qinian said.

Presently. Under the operation of the partner company, "BJ Cartoon" magazine gradually came back to life, and the sales volume exceeded the previous highest of more than 100,000 copies, and it is expected to soon exceed the circulation of 200,000 copies per issue, and. It has also been changed from a semi-monthly magazine to a weekly magazine! Nearly 800,000 copies of the magazine are sold every month!

Gradually, some media have praised the "BJ Cartoon" operated by the partner company as the Chinese version of "Youth Jump"!

Two Japanese girls, naturally, hope to serialize their works in the Chinese version of "Shonen Jump" level magazine. If the magazine continues to grow, it is not good that they can become comic gods in the Chinese market! In the future, he will return to his hometown and counterattack the Japanese comic market......

Of course, this is also part of Wang Qinian's plan, recruiting some Japanese animation talents, not only to recruit some part-time coolies, but also to find a suitable opportunity to enter the Japanese market in the future, which is also in the scope of his consideration.

……

The amazing momentum of the movie version of "The Rose Girl" is because the media pays more attention to the film market, and when this market is at its worst, movie stars are worth more than TV stars, which shows that this is a relatively high market.

But when it comes to the number of viewers, the audience of movies cannot be compared with the audience of TV.

No matter how popular the movie version of "The Rose Girl" is, the audience is only in the early millions.

The TV version, on the other hand, has more than a million viewers. The TV version of "Rose Girl" has created amazing ratings for BTV, and it has also made CCTV feel a huge threat.

For a long time, CCTV has monopolized the vast majority of the ratings of children's programs, and in terms of animation, major local stations have no way to compare with CCTV.

And the TV version of "The Rose Girl", the ratings are stronger than CCTV's animation in the same period, which makes the faces of CCTV leaders a little ugly.

However, the film version of "The Rose Girl" gave CCTV a chance to make amends - buy the movie copyright! In December, CCTV spent 5 million yuan to win the exclusive TV broadcast rights and the distribution rights of the movie version of "Rose Girl".

After the movie version was drawn, CCTV successively broadcast the movie version of "The Rose Girl" on the movie channel and the children's channel. The Movie Channel is a one-time broadcast of the full version.

The CCTV Children's Channel split the movie version of "The Rose Girl" into 6 episodes and broadcast it as a cartoon, and as a result, CCTV's 6-episode version of "The Rose Girl" was broadcast in one go. The ratings once exceeded 5%, steadily suppressing the TV version of BTV's weekly episode of "Rose Girl".

Moreover, after CCTV broadcast the 6-episode version of "The Rose Girl", it also hit the 26-episode version of BTV. Although the plot arrangement of the two is actually different, the overall story framework is the same. As a result, many viewers watched the movie version and the 6-episode version, and they were not so keen to wait for the 26-episode version!

BTV inevitably complained to the partner company, saying that the ratings of "Rose Girl" have declined. Of course, even if it falls. It's still very high, and the purpose of such a complaint is actually to win the distribution rights of the 26-episode animation disc version of "Rose Girl".

However, even if the ratings of animated programs are high, advertising revenue may not be able to make up for the loss. Therefore, if BTV wants to buy the distribution rights of the TV version of the disc, it also hopes to sell the discs in advance. And convert a part of the ratings into profits!

And the distribution right of the TV version of the DVD issued by BTV is also 5 million yuan!

After thinking about it again, Wang Qinian decided to balance the bowl of water and hand over the distribution rights of the TV version of the video to BTV!

The leaders of BTV are naturally overjoyed, and Kaku's animation program has been still in the stage of burning money at a loss. But the ratings gradually increased, attracting a large number of veteran anime fans to tune in. Therefore, insert some advertisements related to anime merchandise. There are also profitable.

Anyway, normal advertisements can't receive a few advertising fees, and if the ads of the TV version of "Rose Girl" are inserted in the advertisements, it must be very profitable if they can be sold. The sales price of a box of TV animation is 180 yuan, and the production cost is only a fraction, excluding copyright fees, a box can earn at least 150 yuan.

Of course, the intrigue between CCTV and BTV. Wang Qinian naturally doesn't care, the partner company is in terms of TV copyright. It is impossible to hug the thigh of a TV station, but to take a bowl of water to be flat, and whoever has higher conditions will be given to whomever it is.

The content procurement of TV stations is the same, and it is completely from the content of multiple companies to select the works that best meet their own requirements.

"The TV copyright and the distribution right of the video disc have been bought out by CCTV and BTV?" Xiaoxiang was a little unwilling and said, "It's only 5 million yuan......"

The disc copyright of "The Rose Maiden". If it is sold by a partner company, it may not make the price of buying out the copyright at first. But in the long run, after a few years, the income should be higher than the buyout!

"Be strategic!" Wang Qinian said with a smile, "The copyright of the video disc was bought by the TV station. CCTV is just that, and it may not be vigorously promoted. But BTV has no choice but to use all means to sell the video. The more you sell, the more fans you attract. In the future, the follow-up products will be more marketable! ”

In fact, the more important thing is to make others feel that it is beneficial to cooperate with you, so as to attract more partners. The more partners there are, the more natural alliances you have. With more alliances, what new products will be launched in the future, and with more partner support, it will be easier to succeed!

The small partner is a company aimed at long-term development, and it is not a big loss to suffer in the short term, and it is also for the sake of the larger pattern in the future!

Pattern...... Sometimes it's profit!

The more people can benefit from you, then the pattern is the big picture!

If you are too shrewd and few people can cooperate with you to make a fortune, then the pattern will become smaller and smaller......

……

The popularity of "Rose Girl" is a huge stimulus for the domestic animation industry.

Since last year, the Audi toy factory in GD province has entered the animation industry and established a subsidiary of Alpha Animation, which is now encouraged by the small partner company, and is determined to produce original animation and develop animation products.

As for the Xuanji Technology Information Company in Hz City, it was also inspired by the popularity of "Rose Girl". It is determined to invest 100 million yuan to build the posthumous work "Qin Shi Mingyue" by a writer in Taiwan into a classic animation work.

An Asian animation multimedia company invested by a Hong Kong toy company has also begun to plan to adapt the classic comic "Fengyun" into an animated film!

At the same time, the partner company also once again threw out the animated film plan - the animated film adaptation of "Ethereal Journey"! The current "Ethereal Journey" has started from the novel version, and has been adapted into a comic, game, and TV series, and it is also a matter of course to adapt it into an anime.

Of course, this adaptation, the animation company under the little partner, cooperates with Meiying. One is a rookie in the domestic animation industry, and the other is an old-timer with a history of several decades, and an animation company that has had great influence during the Republic of China.

The cooperation between the two has made the entire animation industry very concerned.

"Mr. Wang, why would the partner company cooperate with Meiying?" At the press conference, the reporter asked, "Your little partner company, before, didn't you also make animated movies independently?" ”

"That's a good question!" Wang Qinian said with a smile, "Because of the needs of the painting style!" The style of "The Rose Girl" is more of the style of the modern comic industry, and now the younger generation of cartoonists are very good at this style of painting. In addition, we have recruited some Japanese manga artists and elites in the animation industry to join, and we are confident that we will create an animation company that is not inferior to Japan in the future. However, even if we surpass the Japanese animation industry, we will only replace them, but in terms of style, we will be the same as them. And we not only hope to build such an animation production company, but also hope to improve the style of Chinese ink animation with the times and to a new level. "Ethereal Journey", the story of cultivating immortals, is written by modern people, but it inherits the essence of ancient folk myths and legends. It is in the same vein as "The Legend of Shushan Swordsmen" during the Republic of China, and the ink animation of Shangmei Ying was also born in the Republic of China. That's why we decided to work with Meiying to create an animated film with the characteristics of classical Chinese culture in the script, which keeps pace with the times and is accepted by modern audiences! ”

After Wang Qinian's explanation, the media in the field suddenly realized.

"May I ask if the 50 million production of "Ethereal Journey" is a 3D animation?" Many people at the scene paid attention.

"It's not!" Wang Qinian shook his head and said, "3D animation is not very mature in terms of technology now, and if you do it reluctantly, with the existing technical reserves of our partner company, it is difficult to achieve international first-class, and there is a huge gap with the works of companies such as DreamWorks." If you want to do it, you need to wait for our company's 3D engine technology to gradually mature, at least our company's 3D engine for online games, to reach the international first rate, this dare to do 3D animation, otherwise, the technology is not mature to do, but not as good as 2D animation sincerity! ”

Many people in the industry at the scene were stunned, and many domestic animation people talked about 3D animation. Many of them are using 3D game engines to do animation, without independent core technology, and are purely works that cheat money.

Wang Qinian said it more implicitly and did not debunk it. After all, offending people after being exposed......

2D animation is a bit sincere, it takes a lot of manual work, continuous drawing, and then, using photography technology, the static picture is made into a dynamic animation.

Perhaps, in terms of technical content, it is not as advanced as 3D animation. However, 2D animation has more demanding and strict requirements for art talents, and it is not possible to animate with a single mouse.

According to the current level of technology in Asia, 2D animation is more suitable.

For example, Japan is more honest, after the wind of 3D animation blows violently. In Japan, however, they are becoming more enthusiastic about 2D animation. Because, once in the 80s, Japan did a lot of 3D animation, and as a result, most of them hit the streets. Then, Japan woke up to the fact that viewers don't necessarily like 3D animation. If you can't make a 3D animation that the audience likes, you might as well make 2D!

In addition, it is a matter of cost!

If you can make high-quality 3D animations at a low cost, and the audience likes them very much, then why not?

But the little partner company is more honest - it can't do this!

Therefore, "Ethereal Journey" continues to be made into 2D animation. At most, after the animation is completed, burn money to do a little special effects, as well as dubbing and soundtracks, etc.

Next, at the signing ceremony, Wang Qinian represented the partner company, and Ren Zhonglun represented Shanghai Film Group. The two parties signed a contract for the production of an animated film with a total contract of 50 million yuan.

In this cooperation plan, Yacheng Mu Mengye Studio, a subsidiary of the partner company, is responsible for the design and production of the original painting and sub-shot, while Shangmei Film completes the production and shooting of the heavy intermediate painting in the middle.

However, the post-production is still the responsibility of the partner company, and the post-production of the animation also includes editing, special effects, sound effects and dubbing work. (To be continued.) )

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