readx;?“ "Avatar" is so fierce, the box office has broken 1 billion! ”

"The global box office of "Avatar" has exceeded $2 billion!"

"It's about to break 1.5 billion yuan at the box office!"

"When will China release a movie like Avatar?"

"Chinese commercial blockbusters have just regained the all-time box office champion from "Titanic", setting a new box office record of 500 million yuan. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 info Cameron once again re-refreshed the historical record of Chinese film box office with "Avatar", and tripled the record, from the highest record of more than 500 million yuan to 1.5 billion yuan! ”

"Cameron deserves to be the 'king of the world', who can compete with him in the movie?"

In the media and on the Internet, "Avatar" has become an unavoidable focus topic in the film and television entertainment industry in the past few months.

Almost every practitioner is talking about "Avatar"!

In the first quarter of 2010, the Chinese film market was shrouded in the shadow of "Avatar", the world's most powerful blockbuster, which was also invincible in the Chinese market, firmly dominating the box office championship for seven consecutive weeks. Later, after the box office potential of the film was gradually exhausted, the strong momentum gradually declined, but the release cycle of the film was repeatedly postponed.

Normal movies are released in cinemas, that is, about a month. But if the box office results are great, even if the theater is still very high for a long time, the theater company is willing to extend the release cycle. Or, some theaters cooperate with some film and television distributors to create box office myths, which will also greatly extend the cycle of movies released in theaters.

For example, the release cycle of "Titanic" was more than 100 days, and in some areas, it was not even painted half a year later. This is not only because "Titanic" was indeed invincible all over the world, even if it was released for three months, the attendance rate was much higher than that of many newly released movies. One-third of the domestic box office in 98 was produced by the movie "Titanic", which shows how hot this movie was at the beginning!

"Avatar", a super-best-selling movie, was released in the Chinese film market for nearly 3 months.

Until the end of March. has just begun to draw from domestic films, and the total box office of the Chinese film market alone has reached an astonishing 1.57 billion yuan box office!

This data is slightly higher than the historical box office of 1.38 billion yuan. This is mainly because the box office market of Chinese films in this time and space is more mature.

As for the global market. "Avatar" has exceeded $2.7 billion, once again setting a new high for the global box office data!

Until the world's audiences and media were still amazed by this data, Wang Qinian also began to start the promotion of the "Four Famous Catches 3D" movie.

Yes!

It wasn't until after "Avatar" was painted that Wang Qinian's "Four Famous Catches" began to be ready for release. Avoid going head-to-head with Avatar.

Furthermore. It is the craze of 3D movies ignited by "Avatar" that allows "The Four Famous Catches" to borrow from it! With the domestic box office of 1.5 billion yuan of "Avatar", and the global box office data of 2.7 billion US dollars.

The "Four Famous Catches" of the little partner company constantly compares themselves with "Avatar". For example, the same technology was used, and the "Avatar" technical team participated in the production of "The Four Famous Catches" and so on.

Of course, the number of stars in this movie, although not as good as the irreproducible "The Founding of the People's Republic", is definitely a group of bright stars, and the number and quality of superstars are high.

These superstars. It's not just enough to act in movies, there are many actors who are better than superstars, but they are far less valuable than superstars, why? Because, superstars can give huge support to the movie in publicity.

The superstar, who has a lot of public opinion, is a live advertisement in itself, and the superstar helps to promote, which is naturally able to lock in some fans at the box office in advance.

The film promotion made full use of the superstar effect, and Liu Tianwang said in the media: "This movie is very hard. After taking over "The Four Famous Catches", I was memorizing the script all day long, and the director's requirements were very strict, and the script had to be memorized backwards. When it's time for you to act, you have to have the preparation in place before you act. In addition to this, traditional acting skills are not enough, and you have to learn new things, such as: A lot of high-tech, unimaginable sci-fi equipment for filming in the past is really in front of you, and you have to adapt to it. IMAX cameras, motion capture, and so on and so on and so forth. The pressure was really high at that time, and it was impossible to have the energy to participate in other commercial activities, so when we acted in "The Four Famous Catches", all of us pushed off other commercial activities and went all out to make this movie. ”

Chen Qiaoen, who played the ruthless in the movie, also appeared in the media and said: "Ruthlessly became a woman, and asked me to play it, I was stunned at that time." The ruthlessness in "The Four Famous Catches" has become a woman, and I feel that the director and screenwriter are really good at playing. I was selected, it was also an accident, I didn't know that I could play such a role, but the director had to say that it was me. Of course, after "The Four Famous Catches", another director said, let me play the undefeated East, I am very embarrassed, I used to be a funny artist, acting in some youth love TV series, what is wrong now, the directors let me play very strange roles......"

The stars involved in the performances have become unprecedentedly active in publicity before the film is scheduled to be released.

These celebrity interviews are used to liven up the atmosphere and create momentum for the upcoming release of "The Four Famous Catches". These are still not enough, the small partner company found a bunch of teams that have participated in "Avatar" and "The Four Famous Catches" at the same time, and through media interviews, to publicize the fact that "The Four Famous Catches" actually uses the team of "Avatar"!

This kind of publicity gimmick has made many audiences who are full of expectations for 3D movies begin to include the 3D version of "The Four Famous Catches" in their recent viewing plans.

……

On April 3, 2010, Wang Qinian led the crew and officially held the premiere ceremony. The premiere ceremony was held at the IMAX Cinema under the umbrella of the partner.

This is the flagship IMAX theater of the small partner cinema, with a screen length of 29 meters, a width of 22 meters, and an area of 638 meters on the screen, which is definitely a top-level giant screen!

The screen alone is equivalent to the height of a 6-story building. Ordinary buildings can't accommodate IMAX screens.

Therefore, IMAX screens are all huge cinemas built in the newly invested site of the small partner company. A cinema with at least one IMAX screen and multiple regular screening rooms. In addition, the building has a shopping mall, entertainment and leisure venues, a library, a shopping mall and other spaces.

Make full use of the IMAX screen to create a comprehensive entertainment space with a very large flow of people. Part of the mall is self-operated, and more is used for rental.

Therefore, relying on the popular cinemas, the partner company gradually began to get involved in different formats such as retail, catering, and leisure. It makes better use of the popularity of the theater and creates more profits.

The IMAX screening room can only accommodate more than 300 people at a time, so the media invited to the scene is more important than quantity. Of course, ordinary media can still watch live video broadcasts on the Internet. (~^~)

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