Chapter 490: Lei Jun and Xiaomi
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Wang Qinian is not interested in Wang Sicong's ambition to enter the film and television industry and aim to surpass his partner companies, even if he knows about it, he will not feel threatened. Pen @ fun @ pavilion wWw. biqUgE。 info
Wanda Group could be a formidable business rival. But Wang Sicong is not!
Wanda Group is the largest commercial real estate development company in China, with a large number of commercial real estate resources, and may have resource advantages if it invests in cinema chains.
But the current Wanda Cinema Line has long been acquired by a small partner, and Wanda Group will not invest in the cinema line within ten years. And Wang Sicong wants to enter the entertainment industry, so naturally he can't use Wanda's resources to engage in movie theaters, so he can only directly use the money to invest in film and television production and brokerage business.
After all, at this time, there were hundreds of film and television-related companies across the country, and the vast majority of them were in the film production business. Many people complain that in this era, if a cat or a dog gets a sum of money, they can set up a film and television company.
These production companies, no matter who can beat the crowd and become box office champions in the films they invest in and produce, are not only not a threat to the cinema chain, but also contribute a lot of economic benefits to the cinema chain.
Of course, Wang Sicong is a post-80s generation and still has some Internet thinking. The older generation did not realize that the Internet could be used to break through, but he may have realized it.
Therefore, Wang Sicong began to aim his thinking at the Internet industry, which is most closely related to film and television in the Internet industry, and can even choke the neck of film and television, which may be video websites.
Video websites are similar to TV stations and offline theaters, they are all content platforms! Once the video website becomes bigger and stronger, its advantages are very obvious, and the pattern is no less than that of the leader in the national cinema industry.
The video industry is too money-burning, the cost of copyright is skyrocketing, and in addition, does he have many high-quality copyrights. Naturally, it will not be considered. As a result, Wang Sicong's brain was opened, and he actually founded the Internet live broadcast platform in advance - Wang TV!
Originally, Wang Sicong's surname was Wang. But instead of using the name of Wang Zuo's website, Wang Xingren is used as the name of the website. This way of naming is full of Internet thinking.
Historically, live streaming in China has been associated with gaming and entertainment. With. Competitive games are gradually becoming popular, and some competitive live broadcasts have naturally begun to be uploaded on video sites. However, these live broadcasts are not instantaneous, but are recorded and uploaded, and the timeliness and interactivity are naturally inferior.
Even if the current TT platform of the partner company uses the combination of voice communication and video to conduct live broadcast, it is still not a professional live broadcast platform.
Wang Sicong can open his brain, and he plays an Internet live broadcast platform from the existing industry, which is obviously very awesome.
Historically, Wang Sicong was very popular with Douyu TV, which was established in 2014. Even,Infiltrated Douyu TV and got along well with its management,He has high management authority on Douyu。 But...... Soon Wang Sicong established Panda TV, taking advantage of the tight capital chain of Douyu and the difficult moment when he couldn't pay the salaries of employees and anchors, he poached a large number of anchors of Douyu TV.
This trick came out, so that Wang Sicong's Panda TV, although it was established later than Douyu, it also quickly opened up the situation, and the scale of Douyu TV is comparable.
And now because of the mistakes. Professional Internet live broadcast platform, even baked in advance!
After Wang TV was released, Wang Sicong quickly played a situation and signed many unambitious artists. Engage in live streaming on the Internet. In addition, the live broadcast of competitive games is also booming.
……
When Wang Sicong was ambitious and began to enter the entertainment industry, and was ready to use Internet thinking to subvert and catch up with small partner companies, Wang Qinian was receiving Lei Jun.
Lei Jun. One of the founders of Kingsoft. But with the listing of Kingsoft Software, Lei Jun lost the motivation to struggle after being worth hundreds of millions.
Subsequently, Lei Jun, who could not find a direction, once left Jinshan Co., Ltd. and went to be an angel investor. Of course, Lei Jun was not as wealthy as he was later at the beginning, and the projects he invested in started on a small scale. A venture capital often starts from hundreds of thousands of yuan to millions of yuan, and it can be said that most of the investment projects are projects founded by Lei Jun's acquaintances, who he feels are more considerate, more experienced, and more likely to succeed. In fact, this is also right, at the beginning, Lei Jun invested in many projects, invested very little money, but it was easy to make hundreds of times, and even, with a little of his own money to invest, the money earned is no less than the equity value of Kingsoft Holdings.
After Jinshan was listed on the Hong Kong Stock Exchange, Lei Jun ended up in joy and excitement, and took a four-week vacation because he was unwell. Four weeks later, he found that he was tired, and he was tired of Jinshan, so he applied for resignation. This incident once made Jinshan's major shareholders Qiu Bojun, Zhang Xuanlong and others very unhappy. But in the end, Lei Jun still successfully resigned from his position, but retained the identity of Jinshan's shareholder.
After resigning, Lei Jun soon began to transform into an angel investor, taking his accumulated savings and participating in many entrepreneurial projects.
After helping many people start their own businesses, and some projects were even successful, Lei Jun began to have ideas and planned to start a business.
In fact, when he was the CEO of Kingsoft, Lei Jun had realized that Kingsoft had missed the Internet and was patronizing to compete with Microsoft in office software, but he made a similar mistake with Microsoft, so that Kingsoft, the IT predecessor, actually missed the big opportunity of the Internet and watched it be surpassed by generations of Internet companies such as NetEase, Sina, Sohu, Tencent, Baidu, etc. Subsequently, although Jinshan tried to transform, the pace was a few steps slower, so it fell behind step by step and did not become the main player in the Internet era.
Because he missed the opportunity of the Internet era, Lei Jun is very sensitive to the mobile Internet. His entrepreneurial project is related to the mobile Internet - Xiaomi mobile phone!
"Mr. Wang, this is an optimized version of our partner's XOS open source operating system on the basis of the XOS open source operating system, the core source code is still the XOS system, but we have deeply optimized the interface, at least to meet the needs of some enthusiasts. We have provided downloads on the Internet, and some enthusiasts have installed our MIUI interface on the basis of the original system! Lei Jun said, "This interface meets the personalized requirements of more enthusiasts, because. At present, the XOS mobile phone interface launched by different manufacturers is surprisingly similar, perhaps, most users do not care about the same operating system interface, but there must be some enthusiasts. You don't want the same interface as other mobile phone users! ”
Wang Qinian nodded and took a prototype of Xiaomi, and said: "It's good to have this idea!" And...... You should be one of the first Internet companies to realize that you want to make mobile phones. Other giants, Baidu, Tencent, etc., rarely realize that they have to make their own mobile phones! Internet manufacturers make mobile phones, and traditional manufacturers. Each has its own advantages, you have no experience in factory management, but you have Internet thinking, more able to meet the needs of Internet users, Lei Jun, Lei Jun, if you convened the team to make a touch screen mobile phone system a few years ago, maybe it will become the enemy of our little friends! ”
Lei Jun said with a smile: "If we had that advanced vision, Jinshan and I would not be on the scale we are now, at least we should not be weaker than our friends!" ”
Wang Qinian nodded and said, "Little partners have the advantage of small partners. You also have your strengths. For decades, the future of the technology industry is in the hands of innovators. Whoever loses the ability to innovate will gradually grow old! Take your time, I believe in Xiaomi, should be a great company! It's no problem to authorize you, and you can change the original interface of the system to MIUI. However, there is one ......"
Lei Jun listened attentively and said, "What about that? ”
"MIUI must guarantee compatibility!" Wang Qinian smiled and said, "All the apps that can run on the XOS platform, your MIUI must be all compatible, it is just a personalized interface for XOS." It can't be turned into another set of other ** operating systems that are in direct competition with XOS! ”
"Of course!" Lei Jun knew in his heart that if he was going to engage in a first-class operating system now, it would definitely be more likely to fail, and it would be better to hitchhike behind the already successful XOS system. Take over and develop your own ecosystem.
That's right, Xiaomi's ecosystem!
Lei Jun doesn't think that he just wants to make a personalized interface, relying on beautifying the interface and selling different versions of XO phones. In fact, under the cover of the MIUI interface, the original application download store, game store, browser, wallet, music playback software, video playback software, ...... These apps have all been replaced by Xiaomi's own development!
After the little partner agreed to authorize. Lei Jun only then proposed the default bundled application of the Xiaomi interface, which is Xiaomi's ecology, not the official original ecological application.
Wang Qinian pondered for a long time when he heard this.
Just when Lei Jun felt a little uneasy and was ready to cancel the dream of ecology, he just hoped to successfully get the authorization for the production of mobile phones.
Wang Qinian nodded and said: "This can be considered, however, I think there are a few plans: the first plan is that the app download mall and the game mall are our original ecology, and you can also bundle another download entrance by yourself." ”
Hearing this, Lei Jun asked, "Is there any other plan?" "According to this plan,Under Xiaomi's MIUI interface,There are both official original download entrances,There are also XiaomiMIUI,Thinking from the user's point of view,Most users will think about MIUI is this extra move?
Wang Qinian said: "Okay, the second plan, we take a stake in Xiaomi, become your shareholder, MIUI can not install the original download entrance, you can do another set!" ”
"Are there any other options?"
"Not for the time being, I only think of two different options. If you want other options, we can talk about it slowly! ”
"I'll pick the second one!" Lei Jun said without hesitation.
Talk slowly? If you take a step slowly, you may have no chance at all, and you deeply understand the importance of seizing the opportunity, Lei Jun naturally will not agree to talk slowly.
"Okay, then we will soon become close strategic partners!" Wang Qinian smiled.
Although Xiaomi is a brand new company, it has little foundation in the field of mobile phones. But it is precisely this that gives Xiaomi unlimited possibilities.
In addition, this era is the age of overproduction, and it is more important to affirm innovation. Rely on innovation to create new demand, as for factory production. Even giants such as Apple and small partners do not have their own factories, but hand over production to different manufacturers in the industrial chain to complete the division of labor.
With industry leaders demonstrating this, it has become the norm for a large number of mobile phone brands in the new era to not have their own factories. Whether there is a factory or not does not affect whether a company can make products!
Product innovation, design, marketing, these may be more important than production!
Investing in Xiaomi phones may not have a strategic impact on XOS, but it will certainly be a tactical local victory. Xiaomi's Lei Jun tops one-tenth of Apples, at least for one-tenth of Apple's share for the XOS camp from the competition for smartphones.
Moreover, Wang Qinian believes that this investment will not be financially lost. Soon there will be more investors optimistic about Xiaomi, each round of capital to increase capital, will be at a higher price, in addition to bringing Xiaomi more abundant cash, but also let Xiaomi within a few years before the listing of the valuation has exceeded 40 billion US dollars, this investment of small partners, in the future increase in value dozens of times, there is not much difficulty. (To be continued.) )
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