"Yes, we are publishing a report by Mr. Yushi Mizuno, editor-in-chief of FAMITSU. But I would say that I simply scoffed at such a statement of utter beauty! ”

"What do you mean by epoch-making? Super Mario is called epoch-making, but this game is far from that word. ”

"That's right, it's beautiful. But who can tell me that a game with great graphics is a good game? Games, the most important thing is playability, without playability, it is garbage. How simple are the graphics of Pokemon? But it broke through the original Super Mario sales. However, I would say that Pokemon, too, can't match Super Mario's status in the industry. Because, Super Mario is the 'positioning,' positioning of the game. Tell us what a real game is. Pokemon is an extension of this 'positioning'. ’”

Qin Yuanfeng looked at the handwritten article of the editor-in-chief of Ivey with a sneer, and was even in the mood to pour a cup of tea.

"The Qin Dynasty did not continue the charm of Pokemon, but did the opposite, trying to conquer the audience with pictures and music. I can say right now that it doesn't work. Doing so is a bad food that is shiny on the outside and rotten on the inside! The Qin Dynasty did not give us a release time. Why? Quite simply, it's not that he doesn't want to tell Mr. Mizuno when the release will be released, it's that he himself isn't sure! ”

"The pictures and music of the superficial articles took up too much time in the Qin Dynasty, and they still had the time to ponder the playability? It's ridiculous that this kind of picture is put on an old RPG bottle and becomes a new commodity! I'm afraid the greediest demon in hell will laugh out loud. ”

"That's fine, but what's the deal with this $200 price? God, I swear, when I saw this text in the office, I had only one thought in my heart, this Qin Dong was crazy. Ignoring the player's feelings for the sake of profit. For two hundred dollars, how many families can afford it? How many families don't feel a pain in their hearts? Guys, it's not just a cassette! This is not yet a host! Not a host! ”

"Plus the host, maybe three or four hundred dollars! Even up to the appalling price of five hundred dollars! I want to ask the Qin Dynasty, are you selling gold? Oh, and some players might say no. But let me extrapolate, the total investment in this game is close to 400 million, or more. The graphics produced are indeed beautiful, so what kind of console should be used to drive such a game? How many high-tech technologies are gathered in such a host? Such a host will be cheaper? ”

"In the end, it is the development time, I will repeat again, if Qin Dong does not announce it, it cannot be announced! How long will it take to make a game of such a high difficulty (limited to beautiful graphics and playability, I don't think about this problem at all)? Guys, you're waiting for a game that will be two or three years from now! Whether or not you will remember the Qin Dynasty in two or three years is a question! Is this a new way for the Qin Dynasty to refresh its presence in the industry? ”

"Brush!" This magazine was thrown into the trash by Qin Yuanfeng, there are these mad dogs in the world, and they do not hesitate to smear anyone, even the president, for their own popularity and sense of existence.

In particular, if this mad dog is still being instigated, then it is even more disgusting.

He has a thousand reasons in his mind to refute the other party, for example, PS is the same generation of consoles, Resident Evil 1, 2, Final Fantasy 7, 8, 9, how to explain the great progress of technology in each generation?

It is true that computer special effects technology is advancing, but if the host can't be brought in, Capcom, Square Enix dare to do it?

And how much does PS cost?

Ninety-nine dollars initially! One hundred and fifty dollars for the overseas version! On the other side of his clouds and mountains, the frame is to follow the picture of Final Fantasy 9, and there is no reason not to move! The price is another of his weapons, and it will never be announced now!

This report really disgusted him. The most important thing is that now is the time when his first wave of propaganda offensive has just begun, and what he wants to spread out is the name of the other side of the cloud and mountain, which is familiar to the people, and what he wants is the familiarity of the people. Positive impressions, of course.

Now there is such a play, and the two voices are openly shouting, which will cause confusion among players, because players are more likely not to be present in person, they will be induced by malicious voices, and they will not trust the other side of the cloud and the mountain from the beginning.

GameInformer plays an important role in European and American game magazines, especially in this era, without the Internet, magazines are an opportunity for players to learn about new trends!

This is equivalent to publishing the new game of the Qin Dynasty in the People's Daily, so that the whole country can see the same!

"I want to die...... I will fulfill you! He grinded his teeth and grabbed the phone: "Jack, immediately inform me of all the channel providers in Europe and the United States." Whoever dared to take GameInformer's magazine, the Qin Dynasty immediately withdrew from the entire line. And inform the Times Group, AT&T, and let them take good care of what is on their ground! ”

"Tut-tut...... Angry, angry. Jack's voice was always so subdued: "Mr. Qin, can you be angry with such a small character?" It's just a magazine, you buy it and let this Ivey fuck off. Moreover, he dared to do this, obviously there was someone behind him, and your announcement did not play a big role. The company that dared to do this was definitely not a company that was afraid of the Qin Dynasty. ”

"I know. But let's be clear. Otherwise, do you really think that anyone in China will dare to come up and take a bite? By the way, it's not over yet, immediately let the legal department of the Qin Dynasty accuse GameInformer of slander, not to mention petty crimes and not go to court. Even if they strangle a mosquito, Lao Tzu will have to let him go to the Supreme Court for a walk! ”

After exhaling this evil breath, he took a sip of tea and breathed a sigh of relief: "Who is it?" ”

"Huh?"

"Do you have any ideas for the people behind GameInformer?"

"I was about to ask you that question too." Jack's voice also became serious: "Public opinion-oriented, very scary, you are using hunger marketing, little by little to hook the desire of players." The other side has taken a strong antagonistic attitude from the beginning, which is a very headache for you. ”

"Players will hesitate, users will think, okay, no jokes...... You have to fight, you have to fight. I'm in favor of you dragging GameInformer to the Supreme Court if they will. You start from the first ring, and you will only become more and more passive later. Our opponent is an old acquaintance who is very determined and well-versed in the mall. The timing they chose was fantastic, they just couldn't kill you and disgusted you. Disgusting your players by the way. When the players are disgusted and leave, the sales still need to be asked? ”

"It's not Nintendo, it's Sony and Sega." Qin Yuanfeng sneered: "The profit competition in this region has reached a white-hot level, the cake is too big and fatty, but there are only three companies to share the profits, Sony can't wait." They have all seen the film, and they should be able to guess that if my film is released, I'm afraid there will be nothing to do with them in the future. ”

"At least two years, unless an equivalent work is born. Again, provided that you succeed. Jack sighed: "Even if I don't know the game, I can vaguely guess...... What a problem you're going to have with this game, they're going to get in the way of your marketing hunger, they're going to break your confidence and your players' confidence, and you're going to have a big problem making the game itself......"

"Jack." Before he finished speaking, he heard that Qin Yuanfeng's voice on the phone had changed.

Become calm, confident, and decisive.

"I've never been worried about my propaganda tactics."

"I'm only worried about the quality of the game."

"No matter how much they destroy, they can't hit me to the deadly point. My first ring has been sent out, and they can only use a more magnificent masterpiece to break it, or they will be defeated! ”

Jack was silent for a moment: "What if you are hungry for marketing to the most critical moment, stir up the emotions of players and let them force you to release?" ”

On the other end of the phone, Qin Yuanfeng smiled, the war of public opinion had no effect on him, it was useless at all!

If the other party wants to play, he will give the other party the loudest slap with practical actions!

Because...... He knows better than anyone what a player is.

For example, League of Legends, a hero who catches the wind and shadows is in good spirits, and it drags on for several years, and players still crave it. The League of Legends production company even made it clear that it is not currently being considered.

For example, World of Warcraft, a dungeon, an expansion, a legendary weapon, also dragged on for a few years, and players still crave.

For example, Diablo III has been released to release for five or six years, and players are still waiting tirelessly.

This is a spectacle that can only be seen in the Third Age, and this is the spectacle of the information explosion era where various uncles and parties have made it impossible for companies to hide the development process at all, and can only tell players frankly.

But...... From this, he also saw that the real bottom limit of the player!

For the game that you really fall in love with, the game that really thinks that "it's her", the bottom limit of the player is ......

There is no bottom line!

In no more than seven or eight years, they will have no regrets and hope to wait through the autumn water!

Therefore, the public opinion war is not terrible, and the reason why he dares to engage in hunger marketing is because he knows very well how tough the bottom limit resilience of players is!

The terrible thing is that once this wall cannot be broken, after the game is released, players will collectively lose confidence in a company, and the Atari 83 tragedy will surely recur.

Therefore, anyone, any company, dares to play a public opinion war against him, dares to agitate the emotions of players, and has absolutely no chance of winning!

He didn't even need to care.

There is only one thing to do.

Let the player identify it, it is it, it must be him!

When the time comes, the global entertainment industry may really understand what a player is.

This is this era, before the era of the information explosion came, no company dared to touch the bottom limit of players, and any game was produced within half a year to a year.

"They chose the wrong path from the start." Qin Yuanfeng's voice had completely calmed down: "Self-righteous is correct, not really right. ”

On the other end of the phone, Jack frowned slightly, and sighed for a long time: "I don't understand where your confidence comes from. ”

"In my opinion, what is the most fearful thing about Hunger Marketing? That is, the rival company fought a public opinion war from the beginning, mobilized the emotions of players, and finally when the company was not ready, the player Wanminshu forced the company to sell, and the company was difficult to ride, considering the people's will and quality can only be released. ”

"In this case, the hope value has been infinitely raised, coupled with the promotion of the opponent, if it is not for a god-level product, this brand may disappear from the long river of history!"

"Qin, this is the situation you are facing now. Be careful, be careful, commodities are actually selling people's hearts. Public opinion, however, is the thing that can best induce people's subjective opinions...... No matter who our opponent is, he played a very ...... move."

"It sucks." Qin Yuanfeng interrupted him mercilessly, Jack was stunned, and then smiled bitterly: "Qin, can you give the old man some small, insignificant face." ”

"Oh, sorry, you go on."

Jack shrugged weakly on the other end of the phone: "Your confidence baffles me, but...... I'll see. ”

There was silence on the phone for a long time, and Qin Yuanfeng said, "Six Rings." ”

“？”

"As I said, this time, publicity is just as important as the game. Our propaganda is divided into six rings. This is the first ring. ”

"By the time we get to the sixth ring...... I'll show you a magic ......"

"A magic trick called 'The Human Heart.'"

"Perhaps, when the time comes, you will really know what a player is."