Chapter 504: Excavating Classical Chinese Cultural Heritage

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After the completion of the acquisition of Xuanji Technology, the small partner group only sent the financial director to the newly acquired subsidiary, and the small partner company gave the original team of Xuanji Technology a lot of freedom. Pen @ fun @ pavilion wWw. biqUgE怂 ļ½‰ļ½Žļ½†ļ½

At the same time, after the acquisition, Xuanji Technology received financial support from the parent company and became more affluent. The team has also been expanded somewhat, and the team of Xuanji Technology before the acquisition was only less than 200 employees.

It is expected to expand to at least 500 people this year, and after the expansion is completed, Xuanji Technology will not only be limited to "Qin Shi Mingyue", nor will it be limited to the animation business. Rather, it will become an integrated IP development and operation company.

By copying the successful model of "Qin Shi Mingyue", it first produced high-quality animation, and as some high-quality animations were recognized by the market and gained a large number of audiences, they gradually began to gamify and adapt the incubated high-quality IPs.

In fact, after the expansion of the team is completed, Xuanji Technology will launch a new project - the "Legend of Wukong" anime movie.

The original work of "The Legend of Wukong" is relatively short, but there are still many people who miss this work and quote the text and dialogue of this work. In addition to the fact that Jin He was really talented at that time, it was also because the national super IP of Journey to the West was very powerful, and on the basis of Journey to the West, an IP that everyone can use, cut out a small piece and process a new IP, which is also easy to become a super IP!

Over the years, Journey to the West has incubated many popular film and television dramas, the hottest animations, and the hottest games. At present, it is conservatively estimated that the derivative products of Journey to the West will create more than two or three billion economic benefits every year. Moreover, it is not obsolete in a year or two, but a sustainable contribution to profits every year.

Not only the Chinese use it to change, but the world uses Journey to the West to change the cultural and entertainment companies that make money, and they can't be counted!

Compared to what super IP, who can compare with Journey to the West?!

Of course, it's a pity that "Journey to the West" is a classical masterpiece. It has long been a cultural heritage that can be used by everyone in the world for free, and no one can treat it as an exclusive copyright.

Assuming that this is a contemporary writer's work with a copyright protection period, Wang Qinian is even willing to spend more than 10 billion yuan to buy the exclusive copyright.

"The Legend of Wukong" is also a very popular IP. There was no adaptation before because it couldn't find a suitable team. Now, Wang Qinian is more assured of the strength of Xuanji Technology Company, so he will take the copyright of "The Legend of Wukong" exclusively owned by the partner company. Leave it to Xuanji Technology to adapt.

The animated adaptation of "The Legend of Wukong", Wang Qinian did not expect it to make money. Instead, it is hoped that the animation adaptation will further hype up the copyright, and the ensuing game of the same name will be launched. After all, in today's cultural industry, games are the king of profits!

……

During the negotiation and transfer procedures with Xuanji Technology, Wang Qinian took the time to visit the ancient city of Hangzhou.

Some of Hangzhou's unique water town buildings also made him feel that many of the essence of ancient Chinese culture are more preserved in the south. Especially the delicate gardens and water towns, these have more exquisite aura. The north is almost invisible.

Many of China's classical buildings and cultures are themselves valuable sources of cultural creativity. There are still many cities like Hangzhou with a lot of ancient buildings, not to mention that ancient architecture and culture are useless, in fact, it is also useful, at least in terms of cultural creativity, these materials taken from reality, can be directly obtained from games, comics and animation and other cultural and creative fields.

Many of the majestic buildings and landscapes in "Qin Shi Mingyue" are directly borrowed from real scenes, and many of these architectural materials have been used. It's all free, and it's not like an actor, who needs to pay a lot of money.

"Leping, work hard. The future of this model of Xuanji Technology is limitless! The animation of "Qin Shi Mingyue" should continue to maintain the follow-up quality and constantly improve the level of creation. Wang Qinian said with a smile, "At the same time, we should also be more down-to-earth and dig into the stock market behind some of the scenery that can inspire us, such as." There are some classical myths and legends in Hangzhou, which are very suitable for changing into animation, especially animated movies! ā€

"You mean "The Legend of the White Snake"?" Shen Leping asked.

It seems that there are many stories in Hangzhou, but what makes people think of it as quickly as possible is "The Legend of the White Snake", no way, the super IP of the White Lady is very popular.

"That's right!" Wang Qinian said with a smile, "We have left a lot of cultural heritage in ancient times, and we can work hard to dig it up." A lot of ancient heritage is free of royalties. I think that these classics left in ancient times, after thousands of years of baptism, but they are still popular legends, should be vigorously adapted, and they should be adapted with the mentality of making high-quality products with a high starting point! ā€

The attraction of "Qin Shi Mingyue" is not only because the original author's imagination is good, but also because the level and sincerity of Shen Leping's animation production team are not bad. What's more, the ubiquitous ancient Chinese culture inside. From the history of the Hundred Schools of Thought, the Spring and Autumn Period and the Warring States Period, as well as many very old myths and folklore, they have been integrated. In the end, these very old things are very fashionable when they are taken out!

Because, since a long time ago, our civilization has been highly developed. "Spring and Autumn Zuo Chuan Justice" said: "China has great etiquette, so it is called summer; There is the beauty of uniforms, which is called Hua. This shows a truth, in the Spring and Autumn Period and the Warring States Period, China's culture was already overwhelming relative to the surrounding barbarians. In the long history, Chinese culture has always stood at the top of the world.

Various Chinese cultural trends have radiated to the surrounding areas and have had a profound impact on world history and culture.

Many ancient Chinese things, to the present, not only have not been eliminated, but even, many overseas countries will feel new or resonant!

It's not that today's progress is completely inferior to that of ancient times, but that modern Chinese culture is still in the growth stage and has not yet entered the mature stage.

In the prosperous era of the ancient dynasties, because China was the most economically developed in the world, it naturally cultivated the most developed culture at that time. Those cultural heritages are the essence of the world and that era!

Our contemporary culture, because of the four dissimilarities of Western learning, has not inherited and developed its own ancient culture enough. So, there is still a growth stage.

In this process of growth, it is necessary to absorb not only the current culture, but also the nutrients from the medieval classical culture. When China's contemporary culture grows up, Wang Qinian believes that it should be able to stand at the pinnacle of world culture again and become the most splendid cultural center of the same period, just like our ancient heyday. (To be continued.) )

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