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The e-paper book was handpicked by Wang Qinian as the "Book of Heaven", and the English name is k. Pen, fun, pavilion www. biquge。 info Novels|

Because, this e-paper book has six entrances: Tianshu Encyclopedia, Tiancheng, Starting Point, Jinjiang, Little Partner Comic Network, newspapers, and magazines.

Tianshu Encyclopedia is mainly aimed at people who use e-paper books to query encyclopedic knowledge online, and the portable mobile encyclopedia has a capacity no less than a large library. The built-in encyclopedia is naturally free, which is also one of the selling points that attract users.

The Amagi Project is to introduce non-fiction physical books, such as financial books, biographies, physical exercises, cookbooks, reference books, and other published books.

The starting point and Jinjiang are aimed at the reading group of novels, and the Little Partner Comics Network is the portal of comics, and readers can directly read the comics of Little Partners through this platform.

As for the two platforms of newspapers and magazines, they are the ambitions of the small partner companies.

In the future, it is planned that major paper media will also begin to publish their own electronic versions of newspapers and periodicals on the Tianshu platform. Readers can subscribe to major newspapers and magazines with an e-paper book in hand.

……

On May 1, 2006, a new subsidiary of the small partner group was established, Tianshu Technology Co., Ltd., the initial investment of this company is 1 billion yuan, and the possibility of continuing to invest in the future is not ruled out.

In order to make its e-paper books able to be noticed by the media, Wang Qi began to learn from Jobs, took e-paper book products, and began to hold a huge product launch conference.

"China's book publishing market is actually relatively small. Physical books mainly rely on educational books, and there are very few books purchased by readers in the real market. Newspapers and magazines rely mainly on advertising, which also deviates from the essence of reading......"

"The variety of books visited in the book sales channel is always limited, and people can't choose more. Large libraries have thresholds. People may not be able to go in and out of large libraries as much as they want. ”

"And our heavenly book, the English name k. It is a platform with a large number of books to better meet the reading needs of readers. Basically. Our goal is to have a book in hand, to be able to read most of the world's publications and books and newspapers whose copyrights are open......"

"We have a large number of free books and information, such as "Journey to the West", "Dream of Red Mansions", "The Complete Works of Shakespeare" and other ancient classics, the copyright has expired, so it is naturally free for you. As for physical books, since the copyright is already free, the publisher will still charge for paper printing and typesetting. ”

"Environmental protection, we make e-paper books in the hope of cutting down fewer trees. People read newspapers, magazines, and books. A large number of trees are cut down every year, causing problems such as soil erosion and deterioration of the ecological environment. E-paper books can be recharged and used repeatedly, using less paper, which naturally reduces environmental damage and pollution......"

"Legalization, we have always said, Chinese music, Chinese novels, China's copyright, how can it not be compared to other countries? Essentially, it's because our cultural industry is too small and the attention it receives is too limited. Have a big picture. Only then will there be world-class influence, and only with world-class influence will there be world-class masterpieces. A famous book, first of all, must be your reader, countless fans, countless people pay attention to you, you are influential, it is a famous book. It's not realistic to say that you can become famous with a work that you enjoy alone!

Some of the more developed overseas markets have a relatively high degree of legalization and have a huge market. Naturally, it is to cultivate and incubate works that can be more satisfying to readers. And our genuine market structure is actually very small, such as the literary market. There are only a few billion publications a year, and one-tenth of the manuscript fee is issued. Only hundreds of millions of manuscript fees were distributed. The music market is only 1 billion, and the benefits of singers across the country are actually only more than 100 million yuan a year. The comic market, the film market, etc. are very small, such a small market, we can only consider cost savings, and it is naturally difficult to make high-quality sincere works, after all, sincere works have repeatedly lost money, and the creators of sincerity will naturally disappear. And if the genuine market is large enough, there will naturally be more and more creators who can accommodate it. Tianshu, the hardware is free, and all the money consumers buy hardware is returned to the book currency, so that everyone can buy genuine e-books, so as to support the prosperity of the market. We intend to use our own losses to benefit readers, publishers, and authors, and create a genuine reading market that is larger than the traditional publishing market......"

In a celebrity like Wang Qinian, he tried his best to introduce e-paper books in front of the media, teach everyone how to experience e-paper books hand-in-hand, and shamelessly boast that this thing is a subversive product. A revolution that will change the ecology of the reading and publishing industry in the future.

Regardless of whether others believe it or not, Wang Qinian pretended to believe it himself.

As a result, this product, under the eye-catching effect of the small partner company on the Internet and offline, has really attracted the attention of countless people across the country.

"Do you know K?"

"Disrupting the publishing industry!"

"The little partner company is making a big deal and entering the consumer electronics industry, and the future is to completely blow up Apple and Sony!"

Obviously, Wang Qinian's strategy was successful!

Next, the e-book team of the small partner company continued to give away e-books to some celebrities, and encouraged these celebrities to show off their experiences.

Online literature, comics, entertainment...... One after another, famous characters are showing off K e-paper books, posting articles and pictures of various experiences.

and many celebrities, in public, deliberately pretending to be general, took out an e-paper book, which was naturally exposed by the media, or filmed and uploaded to the Internet by "netizens".

After continuous hype, people's expectations for K have gradually reached the extreme.

Before the pre-sale, it has already attracted countless fans.

……

On June 1st, the official website of K was belatedly launched.

K's official website is not only a hardware website, but also a content website. The partner company began to cooperate with a large number of publishers to purchase various book copyrights.

Fiction books are purchased less by small partner companies. Because of these copyrights, there is a competitive relationship with the books of the partner company.

However, some serious reference books, education, social science, life, sports and other books need to be checked by serious publishing companies. This kind of book with a high professional threshold is impossible for small partner companies to do well. Therefore, the only way to do this is to cooperate with traditional publishers.

"We are determined to build the world's largest online library of genuine books, and we believe that even if a work is unpopular, there may be a demand from readers in the future, but you have to put it on the shelf and let more readers see it, so that there will be an opportunity to generate benefits. If you put some unpopular books in the warehouse and don't see the light of day, it will never be profitable! Wang Qinian tried his best to win over the major publishing houses in China, although the leaders of many publishing houses are very conservative, just as stubborn as a pit and do not understand the market or the future trend.

However, Wang Qinian still lured many publishing houses to take advantage. Countless unpopular copyrights, small partner companies are willing to buy electronic copyrights at a price of 2,000 yuan. If the copyright owner is willing to take the sharing method, it will naturally be encouraged by the partner company.

Of course, copyright procurement is definitely at a loss at present, whether it is a buyout or a share, it is a loss!

In order to create a big pattern, Wang Qinian is not afraid of losses at all!

On June 6, the partner company cooperated with Foxconn and began to lay out the production line. On June 10, industrial production began, with a daily output of more than 1,000 units.

The main bottleneck is the eink screen, if Yuantai Technology can accelerate the mass production of this kind of screen, the e-book can explode faster.

In this regard, the small partner company has a lot of money and has placed an order for 2 million 7-inch eink e-ink screens for Yuantai Technology. is calculated in US dollars, at $37 per e-ink screen.

The sky-high order of up to 74 million US dollars basically covers the production capacity of eink screens in the next three years.

If competitors want to use this kind of screen, they can only wait until Yuantai Technology expands its production capacity. Of course, once Yuantai Technology expands its production capacity, the market prospect of this e-paper is limited, so it will change from its seller's market to a buyer's market.

For example, iron ore and other minerals, the world is counting on rising demand from China, which has caused iron ore companies' profits to skyrocket.

However, this is also China's conspiracy, which continues to increase orders for iron ore and other resources, stimulating ore prices to soar to the highest price ever in the short term, tempting mines around the world to blindly expand their production capacity several times.

Then, the factory in China said that my capacity is saturated and it is impossible to grow indefinitely.

As a result, many companies that blindly expand production have fallen into long-term losses. The ore has entered a depression, and the projects invested by the ore company cannot be withdrawn in a few years, so they can only grit their teeth and produce. Prices are getting worse and worse, and production cannot be stopped. Because, the shutdown may mean that some production capacity with an investment of tens of billions of dollars has become scrap metal in an instant!

As a result, resource prices have fallen into a long-term downturn, falling more and more, and a long-term downturn.

This kind of strategic-level conspiracy is to take advantage of other people's greed, make people forget the law of the economic cycle, and make people blindly optimistic and increase investment when they are in a good situation.

In the end, the local tyrants who sold resources knelt down one after another after the collective excitement of increasing production capacity, resulting in an unprecedented surplus. In fact, many resource-rich countries, during the period of plummeting resource prices, gradually fell into a state of empty food, frantically selling the resources of future generations, and the price was getting lower and lower.

Wang Qinian's way of tempting others is the same - using artificial prosperity and huge profits to tempt manufacturers to expand production. If you invest hundreds of millions of dollars to expand production, in the future, the market will be sluggish. Do you choose to sell at a reduced price, or stop production, so that a lot of money invested before becomes waste paper? (To be continued)

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