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On June 18, 2006, the small partner company K officially began to sell to the outside world. Pen, fun, pavilion www. biquge。 infoOf course, at first, it will only be available for reservation through K's official website.

As for the pricing, the hardware part is priced at 0 yuan.

Of course, 0 yuan is also a gimmick, and consumers need to pay 998 yuan to buy K e-paper books. However, the e-paper book gives away book coins worth 998 yuan.

Readers can download and subscribe to books in several major book cities bundled with readers through the book coins given away. Of course, in addition to a large number of books whose copyright has not expired, e-paper books need to spend money to subscribe.

But in fact, there are still a large number of free genuine books, such as some cultural classics left over from ancient times around the world. These ancient cultural classics have passed the copyright protection period.

The general term of copyright protection is 50 years after the death of the author, and the heirs can still receive the copyright interest. Once the author has been dead for more than 50 years, in most countries in the world, it is tacitly accepted that copyright belongs to the free cultural heritage of mankind and can be used by anyone without compensation.

The number of books whose copyrights have expired in the world is also very large. Therefore, the partner company will also continue to sort out these books whose copyrights have expired, and let readers read and download them online for free in the book city.

A large number of classics whose copyrights have expired make e-paper books available for free books even if future readers run out of money.

In addition to these classics whose copyright has exceeded the protection period, the online literature industry also has a large number of works that have not been put on the shelves. Although, many of the works on the shelves are an affirmation of the works. But among the works that have not been put on the shelves, there are also many works of good quality, but due to various reasons, they have not been signed or put on the shelves.

Besides. There are also major platforms such as comics, physical books, magazines, newspapers, etc., which can be selected. Basically. E-paper books can be done, the types of books in the distribution channel. More than any other book publishing and distribution channel. Whether it is online or offline book distribution channels, it is absolutely impossible to compare the types of books and newspapers in the future with the platforms of partner companies.

On the day of the official sale, Wang Qinian used the TT channel on the Internet to interact with fans and continue to be an enthusiastic salesman.

"The hardware of e-paper books is 0 yuan, and 998 yuan is all book money, which is used to order e-books. Or newspapers and magazines! We also give away a wireless Internet card, users can use it with 1G data, just browsing and downloading books, you can use it for a long time. When the data package is used up, the user can continue to recharge with the operator. Of course, you can also use it without recharging, and the e-paper book has a Wi-Fi Internet function, and where there is Wi-Fi signal coverage, you can use Wi-Fi! ”

Many fans have gone crazy: "Brother Nian." Hardware 0 yuan? What is the hardware cost of e-paper books? ”

"The cost of production and R&D is more than 1,000 yuan per unit, however. We won't let users pay for our R&D and hardware! These R&D costs, just like when we are rich and capricious, burn money to play. As for the hardware, we don't want money, but also because the company has a different philosophy, we don't want to be a company that sells hardware, but a company that creates an entertainment ecology and rewrites the industry pattern! Wang Qinian pretended to be forced to say, "What I want to do is to create a new reading ecological environment, so that readers can read books anytime and anywhere." All kinds of books you want to read, you can see them in the e-paper book. ”

"What is Wi-Fi?"

"That's the question. You can go to the product manual, or there is an introduction on our official website. No more. The entries in Wikipedia and the Internet Book are explained very specifically. ”

"What if I don't have Wi-Fi? It's just a 1G data card, and it will run out soon! ”

"We are going to develop a wireless router that can be used as Wi-Fi when the computer is connected to the Internet, plugged into the wireless router! The wireless routing will be a fool's operation, similar to a USB flash drive, plug and play. Moreover, it can be used not only for e-paper books, but also for many wireless devices, such as laptops and mobile phones. ”

"How much does a wireless router cost?"

"The price is undecided, but it will be cheap!"

With the continuous momentum, on June 18, K received an order for 10,000 units on the official website. The reason why it is 10,000 units is because, due to the capacity limitation at the beginning, the small partner company adopted a limited number of sales.

10,000 units sold in one day, that is, 9.98 million yuan in sales.

This sales volume suddenly made the consumer electronics industry look sideways!

Including Lenovo, Huawei and other companies, they can't help but sigh that the small partner company is menacing!

Publishers have also paid attention to this e-paper book that is clamoring to subvert the way of reading!

Some copycat factories in the south have begun to get prototypes through various means. With China's current industrial production capacity, it is not difficult to crack any consumer electronic product and imitate it at all.

For example, when a mobile phone like Apple is released, basically a copycat factory can make a high-imitation copycat phone within a few months. Of course, it's all against the law.

The only thing that can restrain copycat manufacturers is often some core hardware, and irreplaceable core hardware is an effective means to restrict their copycat imitation.

The core hardware in the e-paper book is the screen, and the e-ink screen is currently the only one in the world that has achieved industrial mass production. Other similar screens are in the lab stage.

The 2 million screen orders submitted by the partner company have monopolized more than 98% of the production capacity of e-ink screens! Basically, there aren't many screens that can flow into the market!

Besides, what if you get your hands on e-ink? A screen is currently quoted at 350 yuan.

The e-paper book of the small partner company was priced at 998 yuan at the beginning, and many factories calculated the hardware cost, and the minimum was more than 700 yuan. After it is produced, it is basically difficult to make money.

Besides, the price of 998 yuan of the small partner company is all book coins, and the hardware is given away for free. Therefore, there is no comparison with the cost performance of small partner companies!

In order to create an ecology, he can endure a loss of 1,000 yuan for every e-paper book sold, in exchange for the rapid prosperity of the e-paper book reading platform, surpassing the traditional book distribution market.

In the future Internet investment bubble period, everyone has Internet thinking, and everyone has a big pattern, which is naturally already a big road goods, and burning money may not be able to burn the future!

However, at present, domestic Internet companies, simply put, the investment funds behind the Internet, have not yet become fanatical, so there will be no such play for the time being. Therefore, it is possible to burn a big pattern by burning money now!

Assuming that billions of dollars can be burned out of a Xiaomi, Huawei-level company, then it must be very worthwhile!

Moreover, there is also a critical point in burning money and losing money.

Once burned to the extreme, the market ecology has been built, and it is impossible to lose money forever, but to make more and more money. For example, the price of hardware is actually decreasing, Wang Qinian believes that the cost of hardware will definitely be reduced to 500 yuan or even 300 yuan in the future!

To put it simply, this kind of play is the most fierce loss at the beginning, but the more you lose later, the less you lose, and the income is constantly growing, and then it gradually becomes profitable.

Moreover, it may create a unique reading business ecology, and the future can be a big market of 10 billion a year! (To be continued)

PS: Thank you godman for your monthly pass support!

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