Chapter 367: Golden Screen Time Needs Word of Mouth
readx;
Not to mention that the sixth uncle was frightened by Li Mingbao's so-called new things at this time, and resolutely refused, even if it was a few other people, at this time, they were quite dissatisfied with Li Mingbao, the major shareholder, when the United Cinema Line was established, the direction of interests was quite obvious, just to monopolize and engage in excess profits. Pen, fun, and www.biquge.info
But I didn't expect that the United Cinema was renovated and ready to officially start construction, Li Mingbao actually put forward another theory, a theory is bigger than a theoretical goal, this Nima is completely challenging everyone's thinking, among all the people present, the most supportive of Li Mingbao may only be Cui Xiaoming. Who told him that behind him, there is a group of overseas filmmakers? If Hong Kong really becomes a circulation port for films, then their group of overseas film companies can directly become beneficiaries.
You don't have to run around to sell your own films, you don't have to sign humiliating screening treaties, and with Hong Kong's free market, all deals are on the surface. And the quality of the film is measured by the local market in Hong Kong, and to a certain extent, it will also make those cheating movies show their original form. Originally, this selection of films was aimed at Hong Kong's local films, but now if films from other places can also take advantage of such convenient conditions, it will definitely be super good news for film studios in other regions.
It's like Hollywood has the ability to select foreign movies, movies that don't sell well in Hollywood won't sell well in other places, although this is not an absolute thing, but most movies can be selected, which will have unexpected benefits for the selection of movies.
In fact, the gap between Hong Kong and Hollywood in this era is not too big. In addition to the technical gap, the gap in the market is very small. Hollywood has the effect of a touchstone for the European and American markets. Although the box office in Hong Kong is a little less, and the population base is a little less, the effect is almost the same, in the Eastern world, the films that can get good results in the Hong Kong market will not sell too badly in other East Asian markets.
Li Mingbao's idea, at present, is not very mature, the reason why such a concept is put forward, in fact, is also an early foreshadowing, as for really building the Hong Kong film market into a circulation port, there are still a lot of things to do, to make a profit or something, but also to grasp it well, if you want to do this, it is not something that can be solved overnight. When he said this, he actually meant to seduce Cui Xiaoming.
There is a group of filmmakers standing behind Cui Xiaoming, and they definitely welcome Li Mingbao's decision. Li Mingbao doesn't need their attitude to welcome, but also needs them to use practical actions to show that the effect that can be achieved through Cui Xiaoming's blowing first may be unexpected.
But now, Li Mingbao still has to solve the ideological problems of the sixth uncle.
"Uncle Six's concern is understandable, so my idea is just to put it forward now for everyone to think about it. As for whether to do it or not, and how to do it, we have to take our time in the future, and it is still too early to discuss this issue now.
Let's talk about something more practical. That is, about the current cinema schedule. Li Mingbao's fluttering words directly transferred the question just now, making the sixth uncle who originally wanted to be mad have no reason to be mad at this time. Let's talk about the future in the future, if you suffer a loss in the film scheduling because of this problem, what you lose is the current interests.
So the sixth uncle and a few of them immediately closed their mouths, that is, Cui Xiaoming seemed a little excited at this time, and he also wanted to listen to Li Mingbao's discussion about the circulation port again, so that after he went back, he could explain to the bosses behind him. But the problem is that Cui Xiaoming is not easy to find out about this matter now, because now the vast majority of shareholders, except for him, no one cares about this issue, and if they really want to bring it up, the sixth uncle and they can immediately teach Cui Xiaoming how to behave.
Seeing that several people closed their mouths, Li Mingbao laughed in his heart, and said seriously: "I said before that I handed over 40% of the film sources to other companies to do, not to do anything to you." It's because with the projection capacity of the current United Cinema Chain, the company in your hand, all the films are intensively discharged, and it may not be able to release all the projection capacity of the cinema chain.
You must know that there are not only about 100 screens in Hong Kong now, but also 300 screens in our hands, which is not a small number, or even a change in nature. As long as you don't want these 300 screens to be completely empty, you must choose someone else's movie to be released, which is an indisputable fact.
To be honest, I doubt that your company's films will be able to meet the current 60% schedule. If you don't have enough movies on hand, even if you let bad movies fill it, you may not be able to fill up the screen time. So my 40 percent share is not much at all, or even less. If you want to fully release the projection capacity of the joint cinema chain, the films in Hong Kong may not be enough.
This is a very real problem, so don't look at me dividing 40% of the movie share all at once, it seems like a lot, in fact, if I don't divide these shares, you can't digest them, think about the official launch of the United Cinema Line, 40% or even more of the resources are wasted there, what kind of impact will it have on the market? ”
"I shouldn't have made so many screens out in the first place, otherwise there wouldn't have been such a problem." The sixth uncle said a little depressed.
In the past, Hong Kong cinemas never said that the screen was enough, otherwise they wouldn't have so many bad movies in their hands that couldn't be released. In addition, the equipment is aging, and the viewing effect is very poor, so when the theater was renovated, the six uncles all agreed to add more screens and make the big box into a small box, which was originally able to sit hundreds of people, and divided it into dozens of seats or a small box with more than 100 seats, which not only increased the attendance rate, but also improved the utilization rate.
At the time, I felt that this was very good, but now it seems that after the ability of theatrical screening has been substantially improved, the number of films produced by them has not been substantially improved, so it has become a definite problem to prevent other film companies from releasing films and wasting resources. Sometimes the construction of cinemas is too forward-looking, and it is also a troublesome thing. After all, when it was renovated, the design of the cinema line was based on a design that would not be outdated for ten years, and the film market ten years later, where can the current film market be compared, after the construction is completed, this problem will be highlighted.
"Ten years without falling behind, there will naturally be such a problem. In fact, it is very simple to solve the problem. As long as the market is opened, the problem can be solved. In fact, this is also an opportunity for the company in your hands, Uncle Six. The cost of the movie can be recovered faster, and more things can be done, and after the utilization rate increases, the speed at which you make money will also increase, okay?
Originally, you could only earn 100 million a year, but now that the utilization rate has improved, you can earn 200 million or more, isn't it a good thing? Li Mingbao said.
"What a fart, after the market is artificially expanded, whether the audience buys it or not is still a problem. There is still a group of people in the back who can catch up, Li Sheng, you don't have a film company in your hands, so you can naturally say such cool things. Lei Juekun burst into a foul mouth.
In such a situation, the most unstable of the three major film companies is actually Lei Juekun. The Shaw Brothers in the hands of the sixth uncle are no longer saved, but the resources in his hands are very rich, even if they are a pile of bad movies, they can support a market. But Lei Juekun doesn't have such good luck, because the resources in his hands are the weakest, and the film talent can only rely on the people in Xinyicheng, the problem is that the number of those people is small now, even if they are at full power, the production capacity can't keep up. So it's not unusual for him to say this about Li Mingbao.
"The local audience market cannot be artificially expanded, but the external audience market is a scope that can be fought for. If foreign films can also enter the Hong Kong market and bring a group of their local audiences, wouldn't this problem be solved? Li Mingbao said with a smile.
"Audiences from outside markets? It seems that Li Sheng, you haven't given up on such an idea. Let's say it first, Uncle Sixth won't follow you to toss, if you really want to do that, if there is anything sorry for Li Shengyou, don't mind. At this time, the sixth uncle even said the words of threat.
Hearing the words of the sixth uncle, Li Mingbao did not react at all, he believed that when he had a private chat for a while, after completely taking out his thoughts, whether the sixth uncle could still have such a firm position was a question. For a businessman like Uncle Six, as long as there are interests, it doesn't matter if you want to do anything or not, as long as Li Mingbao can bring him more benefits, Uncle Six doesn't mind helping Li Mingbao work, just like Uncle Six presided over the renovation of the United Cinema Line when Li Mingbao was not in Hong Kong some time ago.
"Well, we won't talk much about the problems of the market. Now let's solve the problem of scheduling the film first, I've been talking about it for so long, everyone is still on the issue of interests, and I can't get to the point, I'll have a treat later, won't I have to wait until the evening?
If nothing else, I'll simply say that all the films scheduled by United Cinemas in the future need to follow a law, that is, bad movies will never enter the prime screening time. That is, from Monday to Friday, from 5 p.m. to 12 p.m. on non-holidays, bad movies will not occupy the share of this time.
No matter which theater it is, it can't play the determined bad movies during this time period, this has to form a rule, which theater makes an exception, and which theater is ready to fine money from top to bottom. Whoever goes wrong, who is responsible.
And the prime time can only be occupied by good films, we have to make the golden time of United Cinemas a well-known signboard, the movies released in this time period will definitely not be bad movies, so that those who watch the movie feel that it is worth the money and form a good reputation. On this issue, it is necessary to form not only the reputation of Hong Kong locals, but also the reputation of East Asia as a whole. Li Mingbao said solemnly...