CHAPTER 40
Just six or seven days after John returned to Berlin, Heinz's fifth product officially started production, and it was launched into the European market as soon as possible.
Lidocaine, the world's first officially marketed local anesthetic.
Unlike the aspirin and sulfonamide drugs that required Nicklaus to send samples to many physicians for trial first, after the news of lidocaine was on the market, thousands of orders were quickly received from more than a dozen hospitals and surgeons in Berlin in just one week, and even if it was priced as high as 18 marks a piece, it could not resist the enthusiasm of surgeons - local anesthetics have now become a must-have for many top surgeons. Moreover, the cost of producing lidocaine in the university laboratory is as high as tens or even hundreds of marks, and the wholesale price of lidocaine by Heinz Pharmaceutical Company is only 18 marks, which can be described as extremely cheap!
"In the case of procaine, it will take a month at most!"
In his office at the headquarters of Heinz Pharmaceuticals, Hoffman assured loudly and confidently.
It was because of this guarantee that John was relieved to leave the temporary R&D center that had been busy for three days. The finalization of the lidocaine production process has finally put him at ease, and procaine may not be long before it can be put on the shelves of Heinz Pharmaceutical.
In other words, the last fortune that John left to Heinz Pharmaceutical before he left Europe was finally completed.
John left only six new drugs for Heinz pharmaceuticals in Europe, far fewer than Heinz Medical Devices. At least to outsiders, Heinz Medical Devices now has the world's most popular blood pressure monitors, cleverly designed stethoscopes and thermometers, and one of the tools that have gradually become a must-have in the hands of surgeons.
But in John's opinion, these were sufficient.
Aspirin, the best-selling drug of the century in history, opened a new history of human resistance to bacteria. There is also lidocaine and procaine, which ushered in the era of local anesthesia......
If John were to evaluate them, the combined value of these six drugs far exceeded the value of all other drugs in the world in 1886 combined!
It is conceivable that although the huge influence of these drugs is still limited to a small number of doctors, it is not worth mentioning compared to the number of tens of thousands of doctors in Europe, but with the increase in the number of users and the spread of word of mouth, coupled with the release of related papers in the future. Their influence is bound to grow exponentially at an exponential rate – and in an age of desperate need for drugs that really work, John doesn't believe people can resist the temptation of these drugs.
Of course, all sorts of coveting and attacks are bound to follow.
Sales of aspirin and sulfonamides are increasing month by month, and lidocaine has received thousands of orders just after successful production, and this is only the initial sales in the Berlin area, so you can imagine how many orders of magnitude the sales of these six drugs will grow in Europe in just one year at most!
What a fortune would that be?
Even in the 21st century, the law of the jungle is the norm in the business world. Some small and medium-sized companies often can't resist the frenzied acquisition of large companies after developing a new type of drug, let alone the world at the end of the 19th century? John can imagine how many rich and powerful people will face in the future of Heinz Pharmaceutical Company. And on the other hand, the widespread use of these drugs will also harm the interests of many pharmaceutical companies, especially in the era of fierce competition between countries and sometimes even unscrupulous means, I am afraid that both companies will encounter a lot of resistance.
Take aspirin, for example. Historically, Bayer has been frantically blocked all over the world after withdrawing from this salicylic acid derivative.
Just one France. It's enough to make them burn out!
After the Franco-Prussian War more than ten years ago, although France was defeated, the overall strength and global influence of this European power were still above Germany, and the contradictions and competition between the two countries even rose to the level of the nation. Historically, Bayer introduced aspirin, including sulfonamides a few decades later, and the French tried to give imitations. And rely on their unique patent system to snipe!
John knew this.
However, for many things in the future, John thought about it for a long time and then left it to Nicklaus and Hoffman and others to deal with. He has never had the talent to be a businessman, and even if he is worried, he will not be able to come up with any constructive suggestions, so it is better to simply leave it to the professionals. In addition. He also has full confidence in his technology beyond the times, in history aspirin appeared nearly ten years later, and the appearance of sulfonamides is fifty years later, John "invented" them all took a lot of effort, he does not believe that other countries or companies can imitate lightly!
You must know that the world at the end of the 19th century is different from the 21st century, and it is very easy to imitate a sample when it is available.
At the level of chemistry of this era, it was difficult enough to give a country a headache, and even the French, unless they completely tore their faces and stole the manufacturing process of Heinz Pharmaceutical to imitate it, John would not have to worry about aspirin for at least three years, sulfonamides and two local anesthetics for ten years.
And just give Heinz Pharmaceuticals three years......
The brand of the six drugs will be deeply rooted in the hearts of the people, even if other companies produce acetylsalicylic acid in the future and launch the market, but it is difficult to predict whether doctors and patients who have long been accustomed to the brand of aspirin will be willing to accept it......
……
After finishing his company's business, John finally came to Charlotte Hospital again.
From the moment he walked into the surgical building that he hadn't been here for more than a month, countless doctors and nurses who saw him came forward to say hello in surprise!
"Good morning, Mr. Huntelaar!"
"Mr. Huntelaar, long time no see......"
……
Smiling and greeting everyone, John made his way to Professor Bergman's office, then took a deep breath and knocked on the familiar door.
"Please come in!"
Soon, Bergman's voice came from inside the door.
As soon as he pushed the door in, John let out his greeting: "Good morning, Professor Bergman!" ”
"Good morning...... Huh, John? ”
After a reflexive response, Bergman suddenly raised his head in surprise and stood up in surprise: "You came back from Vienna?" ”
"Yes, Professor, I'm back."
stepped forward and bowed respectfully, and John was secretly embarrassed in his heart. In fact, it's been almost a week since he returned to Berlin, but he hasn't had time to report to the hospital, which is a bit of an inauthenticity.
"Haha, it's good to be back!"
Of course, Bergman couldn't think of what John was thinking at this time, he hurriedly greeted John warmly to sit down, and personally poured him a glass of water, and then asked about the details of the trip to Vienna with concern, of course, the content was more focused on John's placement of the Vienna General Hospital and Professor Bierrot.
Briefly talking about the harvest of the trip to Vienna, John's account amazed Professor Bergman.
“…… So, you helped perfect Professor Bierrot's surgery? ”
After listening to John's story, Bergman couldn't help but stare and exclaimed, "In just one month, you two are ...... Perfected it? ”
"Uh...... It's okay. ”
Touching his nose, John grinned and nodded.
Looking at John's smug and slightly flat expression, Professor Bergman opened his mouth, but swallowed back the rest of the words. As a surgeon, of course, he knew very well how difficult Professor Bierrot's research field was, but Bergman was surprised by the news that John had helped to improve it, but he also took it for granted!
This feeling made Bergman himself feel a little weird.
"Perhaps...... Is it because of the achievements that this kid has made before? ”
Thinking about it, Bergman can only use this one reason to explain the doubts in his heart. After a moment's silence, Bergman then asked, "John, what are you going to do next?" Do you want to try the results of these studies in our hospital? ”
When this question was asked, Professor Bergman was also expectant.
After a year of precipitation, appendectomy has now become the most cutting-edge surgery at Charlotte Hospital, and it has also earned them a huge reputation throughout Europe! You know, not only in Berlin, but also in Germany, patients with right lower quadrant pain come to Berlin for medical treatment from hundreds of miles away, and countless surgeons from all over Europe write letters every week asking to come to Charlotte Hospital for study.
And that's just an appendectomy, if stomach surgery can be successful......
"Of course!"
Smiling slightly, John said as a matter of course: "Since I have learned a lot in Vienna, of course I want to use them in Charlotte Hospital as well!" Professor Bergman, for the next two months, I hope that Thomas will be freed from appendectomy and become my assistant with Mr. Hunt! ”
"Hunter?"
With a raised brow, Bergman's expression was slightly surprised.
Hunter is another relatively good surgeon in surgery, a German through and through, and he is also Professor Bergman's most optimistic young doctor, but this time John chose Hunt as an assistant in addition to his own cousin Thomas, which surprised the surgeon professor a little.
"Yes, I need Mr. Hunt's help."
With a smile, John explained, "Professor Bergman, after the stomach surgery is perfected, I am afraid that I will be going on a trip to various European countries, and Thomas will return to North America with me soon, so I hope that Mr. Hunt can learn more from me and take Thomas's ......place in the future" (to be continued......