readx;?“ Oh? Wang Qinian said, "This is expected!" ”

"For us, a lot of writers are starting to come back to write books!" He is laughing at the moment. Pen "Fun" Pavilion www.biquge.info

"Our goals are more than that!" Wang Qinian said with a smile, "At present, the domestic cultural industry is ahead of the world, and roughly speaking, there are only online novels. There are many others, and the market is bigger than that of online novels, but in fact, they are still following the trend behind foreigners! It is precisely because the threshold of novels is lower than that of film and television and animation, so many of our ideas and good stories appear in the form of novels first. Some of the stories look rough and unpolished, but creatively, they are really not inferior to the Hollywood and Japanese manga worlds! “

American Hollywood and Japanese anime have always been regarded as a source of creativity and brainstorming in the world. It has developed a good pattern, and the creativity is shown, often very smooth.

There are also a lot of brains and ideas in China, but due to the underdevelopment of the industrial chain, it is difficult to transform into film and television and animation. So, a lot of ideas, most of them are turned into novels. In particular, online novels with a lower threshold for publication have become the first choice.

Of course, the threshold for traditional Chinese publishing is also low, and the difference is only a slight difference between the tastes of traditional Chinese readers and those of mainland online readers.

Online novels can't make money at first, but traditional Chinese publishers with low thresholds are targeting cheap writers in the mainland. In the era of forums in mainland online novels, traditional Chinese publishers have begun to poach people, causing many rising mainland Internet writers to stop updating and publish in the traditional market.

Of course, with the development of the mainland Internet market, writers began to strive for it, and the traditional Chinese version was released, and the online electronic version was also updated.

In short, traditional Chinese has gradually become one of the obstacles to online publishing in the mainland, which is not a big obstacle, but it has constrained the development of some authors.

If the Taiwan market is open to mainland publishing giants. Then, it doesn't matter, just go to Taiwan to open a branch.

The point is that Taiwan is too petty. The country wants to let him make profits all the time, but Taiwan makes things difficult for the mainland everywhere.

For example, Taiwan does not open up investment thresholds to mainland businessmen in industries that are open to Taiwan businessmen. To a large extent, this is tantamount to the mainland's unilateral concession to Taiwan.

To put it simply. Taiwan only wants to use the mainland market to make money, or to take advantage of the mainland's cheap labor and resources. However, they do not want to take any advantage of the mainland, and they are even more afraid that mainland enterprises will enter its market.

China has given a lot of policy dividends to Taiwanese companies every year, but they still can't raise this white-eyed wolf. Economically, count on the mainland.

In fact, some anti-mainland Taiwan media bosses started out with money from doing business with the mainland. Use the money earned from the mainland to vilify the mainland and spread all kinds of separatist ideas.

So. The domestic united front against Taiwan is definitely wrong, and it is not clear who is a friend and who is an enemy. As a result, the other party made money and reaped benefits, and in turn, it was discovered that this was the enemy!

Perhaps, a different strategy. Learn from the strategy of the United States, specifically suppress the other side, and if it is not good, it will defeat Taiwan. Let the people have no livelihood, and they will be convinced and kneel for reunification.

In the entertainment and cultural market, in the past, going to Hong Kong and Taiwan to make money was for mainland practitioners. You should feel like you're getting paid a lot of money.

But now, the big market of the entertainment industry is the mainland, basically, not only domestic, Hong Kong, Macao and Taiwan literary and art practitioners, if they want to make a lot of money in the Chinese cultural circle, they must go to the mainland market to work hard, and here is the largest market.

From the perspective of small partners, the traditional market, the small ones are negligible.

At its peak, this market could afford hundreds of professional writers. Dozens of publishing houses can survive. But now, it has gradually shrunk to the extent that it can only feed a few dozen writers, and most traditional Chinese publishing houses have gone bankrupt.

But there are still some authors who don't understand this and still attach great importance to the traditional market.

The competition for author resources in the traditional publishing market is secondary, and the problem is that there are many peers in online literature. At present, it is mainly a survival mode, which is actually to help the author act as an agent for traditional Chinese and find a traditional publishing house to cooperate.

Let the author get the electronic version and the traditional double manuscript fee. In this way, the electronic version of the manuscript fee of other platforms cannot be compared with the platforms of small partners, but it also has a certain attractiveness by relying on the combination of traditional Chinese.

However, in Wang Qinian's view, the traditional market is becoming more and more full of hunger, and the glory is no longer there. At present, the examples are all old Huang Li's words about "Ethereal" many years ago, which could earn millions of yuan a year. Nowadays, it is becoming more and more difficult for writers to make so much money.

Besides, even in the domestic and world publishing landscape, Wang Qinian believes that physical publishing is declining and the Internet is flourishing.

China is ahead of the rest of the world in terms of Internet publishing. It has unrivaled reader resources, platform resources and creative environment from all over the world.

Of course, the scale of electronic publishing in the PC era is still limited.

However, after entering the era of mobile Internet, there has been a wave of blowouts, and at present, the annual revenue scale of Internet book subscriptions has exceeded 3 billion yuan in the Internet publishing empire built by small partners.

All over the world, the physique of the electronic publishing of the little partner also belongs to the boss.

This is also an achievement in China, a country where there is a lot of piracy. If the genuine rate increases by some percentage points, the future prospects of China's Internet publishing should be no faster than that of physical publishing in the English publishing environment such as the United Kingdom and the United States.

But what about the traditional market, not only has no future at present, but is even a constraint. In the past, the fashion value of the traditional Chinese market was higher than that of the mainland, so mainland readers also thought that the traditional market mixed good books.

However, the knowledge and appreciation ability of mainland readers far exceeds that of readers in the traditional Chinese market, so the mainland will feel more and more that the traditional Chinese market is very backward, and some things are still popular.

In the past, the traditional Chinese market was still very high, and it became the most desirable gold rush mecca for early online writers. Writers whose reputation is far inferior to that of Han Han and Guo Jingming, in fact, can earn no less than Han Han and Guo Jingming's income by publishing two to four works a month and dozens of traditional works a year.

The traditional Chinese market is shrinking, and top publishers are making money in the Taiwanese market. At the beginning, it can reach one million, and a book of more than 60,000 words can get tens of thousands of yuan in manuscript fees, and it is easy to be diligent and a million. And the million ten years ago was undoubtedly astronomical.

After a period of time, the traditional Chinese market is not advancing but retreating, and it is constantly shrinking, and the manuscript fee of the traditional Chinese god has dropped to tens of thousands of yuan per volume. Later, best-selling authors earned five or six thousand per book. Then two or three thousand, two thousand...... That's still the kind of remuneration you get for a book whose title is on the bestseller list.

The bestseller list is nothing more than the top names.

The books that are relatively low on the list, at least on the list, are so miserable, not to mention, those that are not on the list.

In the past, the best-selling god who could sell tens of thousands of copies of an episode was still a regular on the bestseller list, but his sales shrank to more than 1,000 copies. Even, the writers on the bestseller list may be cut in half at any time. Even...... Other themes are sluggish, and 18 banned novels are published, which are not easy to sell.

In the traditional market, even 18 banned novels have collapsed, which shows how far the market has shrunk.

Of course, the small partner is also the reason for the accelerated collapse of the traditional Chinese market, for example, the small partner hires a water army, and constantly promotes the serial URL of the novel's novel on the social network on the other side.

In addition, the partner found some Taiwanese and sold the partner recharge point card on the other side, which is convenient for Taiwanese consumers who do not have RMB deposits to recharge. The sales of small partners' point cards in Taiwan are at least one billion in a year.

These 1000000000000 are, of course, not all readers who read novels, which is only a small part.

The main recharge group is consumers in Taiwan, who see that the things on domestic e-commerce websites are cheap, so they have begun to shop.

Some Taiwanese set up stalls to sell their goods, even mail-ordered from mainland e-commerce websites, and then sold them at a higher price in stalls and stores, which is still more cost-effective than local wholesalers.

In short, although it is not very convenient to exchange renminbi on the other side, as long as there is a black market. As long as the purchasing power of the renminbi is worthy of the people, the people on the other side of the strait, even though they continue to slander the mainland in words to gain satisfaction, are very honest in their health, exchange renminbi, and continue to buy cheap and beautiful renminbi goods.

The sales of the little partner's point card in the Taiwan market indirectly impacted the already small traditional publishing market, although Wang Qinian was surprised, but it was not unexpected by him.

Originally, the traditional Chinese market arose in the martial arts era, and it was the most prosperous in the sixties and seventies, and every ten years, it almost declined a little.

In the Internet era, the decline is just faster and more violent.

Originally, the traditional Chinese system was depressed to this extent, at least until around 2015, when the market shrank year by year, and the top 30 books on the list fell to less than 1,000 books.

But now, the decline is already in progress - some of the authoritative lists of traditional novels have dropped below 1,000 titles. A large number of traditional Chinese publishers have gone out of business, and some publishers, although not bankrupt, have already talked to authors on the charts to either reduce their manuscript fees or limit the completion of episodes to a few episodes.

None of the books on the best-selling list sold well, and some episodes only sold a few hundred copies. The champion-level best-selling novel, one episode dropped to more than 2,000 copies.

With such a miserable sales, Wang Qinian also felt ...... Traditional pills too!

The slump and collapse of traditional Chinese publishing, in essence, is a microcosm of the impact of the Internet on traditional publishing around the world.

Of course, the same is true for mainland publishing, where bestsellers are no longer selling. Without IP, award-winning gimmicks, film and television anime adaptations, and various gimmicks to stimulate purchases, it is already difficult to sell books.

However, the small partners are obviously prescient, and the layout is a long-term pattern. So, the harvest period is gradually ushering. (To be continued.) )