readx;?“ The Qin people have no time to mourn themselves, and future generations mourn them; Later generations mourn but do not learn from it, and it also makes future generations mourn and mourn future generations, and ......" This is the horror in the famous Chinese Tang Dynasty poet Du Mu's masterpiece "A Fang Gong Fu". Pen & Fun & Pavilion www.biquge.info [Latest Chapter Reading] The purpose of its creation is obviously to alert the people in power in the current dynasty and learn the lessons of the Qin Dynasty.

Subsequently, this work seems to have the power of foresight to penetrate history. People constantly lament the rise and fall of their predecessors, but they forget to learn from history and reflect on themselves.

Studying history, if you don't learn from it, is equally useless.

If you just laugh at its incompetence and don't learn from the experience and lessons learned, you may encounter similar things in the future.

The decline of Taiwan's traditional Chinese market, in essence, should be a lesson for the domestic publishing industry to be deeply vigilant. We should not ignore the law of rise and fall just because the Taiwan market is small and our market is large.

In essence, in addition to the problems in Taiwan's own market, its market recession is also a microcosm of the rapid changes in the world economy.

Of course, the most important lesson is that there is no company that will always stand, no products that will always sell, and no industry that will always prosper.

"At present, the growth of the scale of online literature in China will soon reach a bottleneck. The current growth momentum, mainly driven by the mobile Internet, has stimulated the further development of the market scale. The scale of domestic readers has grown, and I think that in 2014, the popularity of smartphones will reach a certain level, and it will come to an end. Wang Qinian said wisely, "If you are not prepared, then today's traditional Chinese publishing market will be the tomorrow of our online literature market." ”

"What do you have to do to prepare?" He said curiously.

"Domestically, there is a long way to go in the fight against piracy, and there will be no big results in a few years. Therefore, the main focus in China is the development of IP. Expand into games, film and animation. Wang Qinian said. Domestic screenwriters are also poor, many film and television plots, old-fashioned and speechless, what age. is still so backward in terms of creativity, most of them are eye-catching, and many of them are IP adaptations, grafting the ideas of other literary and artistic works into film and television. Games are also getting more and more difficult to do, and there are big IP games. At least at the beginning, some publicity costs were saved. ”

"What about other than IP?" I still feel that if it is adapted from IP alone, literature will almost become a vassal of other industries, which is too deformed.

"The rest is the work of expanding the market overseas, and we need a lot of translation talents in traditional Chinese, as well as English, Japanese, Latin, Korean, French, German and other major markets." Wang Qinian said with a smile, "These are mainly markets, and we must promote excellent domestic works, and select one in a million to open up foreign markets." It's like a Hollywood movie. Japan's ACG is on the same path! ”

Hearing about Wang Qinian's ambition, everyone present couldn't help but feel a burst of excitement.

Everyone knows that Wang Qinian didn't say it casually, he said it, he would definitely do it!

"Of course, in terms of overseas promotion, it still takes time. Domestic IP development will be done on a large scale this year! Wang Qinian said, "A company like ours is no longer following the trend to cater to the market. But there is no market, and we have to spend money to create a market first! Regardless of success or failure afterwards, the process must at least be vigorous! ”

Hearing Wang Qinian's words, everyone was touched again!

There is no market. We also have to spend money to create a market first!

This slogan, if it is until the XOS system is successful, will certainly not arouse everyone's ambition. But after the success of XOS, the C system. It has brought great self-confidence to the small partner group.

Well, in the high-risk financial industry. Need to be cautious!

However, in some areas of industrial competition that are at stake, it is necessary to fight like a war, and the courage and determination of all people to work together can play a big picture.

Sometimes, the pattern is not only about financial resources and resources, but also about determination!

Great determination will have a huge pattern!

Otherwise, a little success will be a small fortune, satisfied with the existing market and profits. It's very comfortable, but if you don't do it, there will be no scum left to be devoured by a fierce opponent like a beast in the future!

If you want to live longer, in addition to making good use of the capital accumulated in the past, you still have to keep fighting the country!

Even if you want to lose in the future, you need to have a larger family business so that it won't be lost soon.

Even, is a loser like Sony something that ordinary companies can do? The average enterprise has turned from prosperity to decline, and has continued to collapse for several years, even if it does not die, there is not much belongings left. Sony has entered the 21st century, but it has been getting worse and worse, losing for so many years, frequently experiencing huge losses, and giving up a lot of industries, but the family property is still awe-inspiring.

It is still a giant, although it is old, but who can guarantee that a figure similar to Steve Jobs will appear in the future and quickly pull this giant out of the quagmire? What about another brilliant achievement?!

Before Wang Qinian was reborn, he worked as an Internet writer for a long time. He naturally knows that the greatest value of online literature is not a little subscription in the market, or even a little profit in the publishing market. The biggest value at the moment may be the value of IP.

Whether it's VIP subscriptions on the Internet or the sale of books in the publishing market, it's actually a very bitter* business. Although China has a huge market, piracy is notoriously severe.

In terms of the protection of literary copyright, in addition to the piracy of countless small websites, what is even more chilling is that many pirate systems share the spoils behind the scenes with the support of Internet giants. The piracy industry chain and traffic monetization are basically all major advertising alliances that have joined the Internet giants and placed advertisements on the website, so as to turn these visits into profits. Even, some pirated websites make a lot of money by monetizing their traffic, and they will buy promotional advertisements on the giants' platforms. It can be said that the vast majority of the profits of the piracy industry chain will flow to unscrupulous Internet giants.

Even if a pirated website is shut down, many pirated webmasters will go to jail. But it's not a big crime, so there will always be more if you hit a pirated website.

In addition, there are general pirated websites and iron-clad Internet giants. The major Internet giants, citing the safe harbor principle, said they did not know. Even, some giants, on their own platforms, will upload pirated content in the name of "users". Then, something happened, and it was all the user's business, and the giants could shirk it again and again.

If you want to knock down hundreds or thousands of pirated websites, it is easy for small partners. But many Internet giants, for the sake of profit, can not have a conscience, and the background of the giants is hard, and with the strength of the current partners, it may not be able to make them change their ways.

Therefore, the small partner has shifted its strategic direction to IP monetization.

Although he is not an authority, he has a half-understanding of some IPs and ideas of online literature, which makes Wang Qinian unique in terms of film creation after his rebirth.

In fact, it is not that Wang Qinian is capable, but that he is prescient, and in addition, he has reliable brothers to help him. So, on the surface, he didn't use IP at the beginning, but in fact, the effect is similar to IP. Roughly speaking, it is equivalent to some unknown novels in the online novel industry, but after being adapted into film and television, they became popular.

Why?

Creativity on the Internet is an overwhelming advantage for traditional industries. Creatively, many years ahead!

Nowadays, there are more and more IPs in the online literature industry, and many super IPs have been greatly enriched. This has made other fields such as film and television, animation and games, and other fields of friends, have not lacked exclusive original IPs for many years!

Of course, in fact, China's most powerful IP is "Journey to the West", which is not only free, but also has more value than all works in the creation of derivative works adapted.

But "Journey to the West" is free and everyone can use it. Although friends continue to tap the value of "Journey to the West", many people in the industry are also doing it. Every year, there are a large number of novels, anime, games, and movies adapted from Journey to the West.

Only exclusive, monopolistic resources can achieve hegemony!

And if you want to have a cheap circle of resources, relying on investment in film and television, and games, the cost is obviously too expensive. For example, many films, television, and games need to invest tens of millions of dollars to obtain a popular IP, and it is still difficult to say how many years this IP will work.

But in the field of novels, maybe if you make progress by 100 million yuan, the cost can not only be recovered by the novel market itself, but also get a little profit. But 100 million dollars are smashed into it, and thousands of novels can be signed to the least. Signed works, in today's environment, are already considered to be one out of dozens of works. Looking for high-quality IPs in the contracted works, you can also get dozens of high-quality IPs.

Of course, choose an IP among the signed works. It's equivalent to picking one out of thousands in the library of the manuscript.

The data of millions of novels can have thousands of IP with adaptation value!

All in all, the purpose of the layout of online literature at this stage is mainly the cheap circle IP, in addition to the market of the text itself!

This is similar to real estate developers hoarding land cheaply, and after the land price rises, whether it is development or transfer, it can make a big profit.

Of course, just occupying the pit doesn't, and many works that can be adapted have never been invested in adaptation. This kind of thing is disgusting, so after the partner company occupies the resources, it also begins to make up its mind and invest a lot of resources in development.

In addition, for the adaptation of IP, the original author will have a huge right to speak and directly participate in the production and sharing.

In this way, we can achieve a win-win situation with many IP creators! (To be continued.) )