Song Chen didn't stay in the end, because Christopher? Nolan submitted the script to Warner Bros. Pictures, not DC Comics, which is based in New York, so the idol Song Chen wanted to meet was in Los Angeles instead of New York.

Although desperate to talk to Nolan, Song Chen still has one more thing to accomplish, and that is to go to Arlington County, Virginia, to be interviewed by Public Television Network (PBS) host Charlie? Ross was invited to participate in the very famous reality talk show "Celebrity Interviews" in the United States.

This matter had been negotiated a long time ago, but Song Chen has been delaying it until he acquired Marvel Entertainment and officially signed a formal agreement with Time Warner, and he took Li Yinxin's mother and son to leave New York and quietly came to Arlington County.

Ashley? Fanning has been waiting for him at the local Hilton hotel for a while!

When Bentley's sedan sent Song Chen to the Hilton Hotel, she put on a light smoky makeup, stood at the gate of the hotel with a delicate handbag, and wore a burgundy sleeveless halterneck evening dress on her body.

When Song Chen and Li Yinxin walked out of the carriage escorted by four bodyguards, she showed a charming smile and greeted her: "I thought you weren't coming, PBS is a little impatient!" ”

Looking at the stunning stunner in front of him, Song Chen shrugged and said, "The itinerary in New York has been delayed again and again, and I can't help it!" ”

Ashley? Fan Ning glanced sideways, and then greeted Li Yinxin in Chinese: "Yin Xin, long time no see!" ”

Holding her son, Li Yinxin smiled and nodded, which was a response.

A slightly cold attitude to make Ashley? Fan Ning was somewhat embarrassed, but she knew that because she was separated from Song Chen a lot and had little time together, she did not maintain close contact with Song Chen's other wives and concubines, and she did not even participate in the family meeting that was enough to represent her status in the Song family. So she is the most embarrassing woman among all the women in Song Chen!

"The kid is a little tired, the room is ready!"

"Hmm!" Ashley? Fan Ning nodded, then took out a small notebook from his handbag and handed it to Song Chen, saying, "I communicated with PBS and did some filtering!" Charlie? Ross's "Interviews with Celebrities" usually only touches on politics, economics, and topics of concern, and Charlie has made it clear that he will not do detailed interviews on private life, but there may be some feminist views...... These are a few important topics that Charlie will unfold tomorrow night! ”

Song Chen took the notebook and glanced at it cursoryly, then said, "Let's go in and talk about it!" ”

……

Inside the palatial suite. Song Chen accompanied Li Yinxin's mother and son to lie in bed for an afternoon, and when he woke up, the sun was already slanting outside the window, and the afterglow of the setting sun gilded the Hilton hotel building with a layer of red-gold light.

Wearing a light pajamas, Song Chen walked out of the bedroom and saw Ashley? Fanning is standing in front of the floor-to-ceiling window with one hand on his chest and his mobile phone in the other, which seems to be the work arrangement in the company.

Seeing Song Chen walking out lazily, she simply explained a few words and put down her phone. said: "Yin Xin is still sleeping? ”

"It's time to get up!" Song Chen sat down on the sofa and yawned, and asked casually as he flipped through the newspaper shelves on the side of the coffee table. Tech People...... How's your newspaper doing? ”

Ashley? Fan Ning sat elegantly on Song Chen's lap, stretched his arms around his neck and said, "Thanks to you, we have escaped the embarrassment of a single source. In the past two years, I have known a lot of entertainment stars, political celebrities, and technology rookies! ”

Smelling the faint body fragrance of the beautiful woman mixed with elegant perfume, Song Chen smashed his mouth twice and smiled. "But congratulations, at least you worked hard and succeeded!"

Ashley? Fan Ning smiled charmingly, and she whispered softly in Song Chen's ear: "If I hope that "Tech People" can surpass the old newspapers such as "The New York Times" and "The Washington Post" in the future, will you say that I am unrealistic? ”

Song Chen shrugged and said, "Only when you have a dream can you be motivated!" If the person in charge of the enterprise does not even dare to think about it, then the pattern of this company will be doomed to be narrow! ”

Eyes sparkle with dazzling brilliance, Ashley? Fanning asked: "With the rise of portals like Yahoo over the years, digital media and digital advertising have affected the revenue of print media to some extent, and the closer you get to your Chenxing empire, the more I can feel the difference between your company and our newspaper!" Is it possible, you say, that portals will replace the print media in the future? ”

"Portals instead of print?" Song Chen smiled, "Ashley, you probably don't know how fast the iteration cycle of new technologies is!" Let's put it this way, it has been seven or eight years since Yahoo was founded, and although these seven or eight years are not enough time to produce more subversive ways of browsing information, the content production methods of the portal are destined to be replaced by more advanced methods! ”

"That's it!" Ashley? Fanning hesitated, "I still want to recruit people to make the "Tech People" website online!" ”

Song Chen shook his head and said, "Ashley, you should know: we Chinese have a political minefield in the field of media, so in this regard, I can't provide you with better ideas!" But I'm sure that simply moving the content of the newspaper to the website will not only not make you successful, but it will be a futile effort, users will not buy it, and advertisers will not appreciate your mediocrity! ”

See Ashley? Fanning was a little depressed, and Song Chen said: "In this great digital age, some business strategies are actually the same way, such as Amazon and 8848, we try to avoid early battles, carefully avoid their respective advantageous businesses, such as books and audio-visual, clothing and footwear, and then fight for the types of goods that we have not yet established an advantage, such as digital products and other standardized goods...... This is talking about differentiated competition, to provide services that competitors do not have or do not pay attention to! ”

Speaking of which, Song Chen added: "But for any newspaper company, content is always the foundation of success!" So, instead of trying to innovate in the model, you should spend a little more effort on the content! ”

Ashley? Fanning glanced at Song Chen and said angrily: "You let a newspaper that has been established less than ten years ago compare the content with those competitors who have a history of two or three hundred years, to use your Chinese idiom, this is called 'Handan toddler'?" ”

Song Chen's face froze, and he couldn't help but laugh and said, "You learn Chinese well." Looks like a lot of work has been put in! ”

Ashley said proudly: "Of course, Ollie and I spend an hour or two every night learning Chinese by ourselves!" I have to say that the writing invented by you Chinese is really the most complex language I have ever seen! ”

"Uh-huh!" Song Chen pursed his lips and said with a smile, "Traditional paper media rely on the circulation scale and advertising of newspapers to make profits, this method is obviously outdated, and sooner or later it will be replaced by portals and search engines!" The best way to achieve corner overtaking is to subvert the business model of your competitors, and I can't give you any better advice on this, but at least. If you start to transform from now on, try and make mistakes quickly, and accumulate experience, time is still on your side! ”

Ashley froze: "I know the print media is going to work, but we don't know how to start!" ”

Song Chen sighed for a moment and said: "Although the name of "Science and Technology People" is science and technology, since you became the editor-in-chief, you have gradually transformed into a comprehensive newspaper, which has both advantages and disadvantages. There are many media commentaries, so I won't repeat them! I can suggest a few suggestions that you can try first: First, gradually abandon print publishing and distribution. Transition to an online newspaper! ”

Ashley frowned and asked, "Wouldn't that be the equivalent of starting a new portal and starting all over again?" Those shareholders probably won't agree! ”

"It's a fresh start! But instead of aggregating content, it's an online newspaper that produces its own content, and abandoning the publishing and distribution business will deprive you of most of your existing revenue stream. Equivalent to shock therapy! The good news is that your company will become a thorough Internet technology company, and you can even use guò angel capital to achieve the purpose of restructuring or even purging shareholders! ”

Song Chen's Jian yì let Ashley? Fanning's eyes lit up. She exclaimed, "Yes! I didn't expect that, although the dot-com bubble crisis in the past two years almost brought tech stocks to a slump, the situation seems to have improved this year! If we transform to online media, we can also raise funds externally! ”

SONG CHEN SMILED SLIGHTLY AND CONTINUED: "AS FOR THE OPERATION OF ONLINE NEWSPAPERS, ON THE ONE HAND, WE MUST REFER TO THE PROFESSIONAL PORTAL TO BUILD OUR OWN WEBSITE, AND ON THE OTHER HAND, WE CAN COOPERATE WITH OTHER COMPANIES, SUCH AS THE BLOG PRODUCTS LAUNCHED BY GOOGLE. Most importantly, if your company is going to transform, you also need to have a competent product manager! ”

"Product manager?"

"Yes!" Song Chen nodded cautiously and said slowly, "Doing paper media and doing online media are two completely different business styles, the former is a typical sales thinking, it is difficult to get the opinions of subscribers after selling a newspaper, and I don't know if subscribers are satisfied with your content; And for online media, whether the transformation is good or not, you can directly get feedback through their comments! At this point, the traditional thinking of selling advertisements must be cautious, and the practice of directly popping advertisements in front of them is basically self-defeating! Instead, free and user experience are the only criteria for the quality of your website! ”

Ashley's eyes flickered, and she muttered thoughtfully: "Accumulate popularity for free, popularity is equal to traffic, and then find a way to monetize traffic...... It sounds really familiar, isn't this the secret of the rise of your Chenxing Group? ”

Song Chen shook his head and said with a smile: "It is not the secret of the rise of Chenxing Group, but the common feature of successful Internet companies!" If you follow my advice, I don't know if "Tech People" will be profitable in ten years, but as long as it can survive, then it will stand on the cusp of the times and achieve the purpose of overtaking in corners, which is more dynamic and valuable than the old media group! ”

"Technology leads change, this sentence is true for any industry!" (To be continued......)