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Wei Wu said in a deep voice: "This year, the wind of logistics prevails in the big 6, coupled with the solution of online payment, we can also enter the B2netbsp; Peng Lei gasped, shook her head and said: "Isn't this a tough fight with 8848, we have no capital, and we don't have such an advantage!" 8848's sales performance is based on spending up to 10 million or 20 million per quarter! ”

"I'm just proposing a possibility, just like the strategy adopted by 8848 in the mature US market, not competing homogenously with other B2C giants such as Amazon, but selling sneakers, which is undoubtedly a smart strategy!" Wei Wu said slowly, "We are the same, we have a hard time with 8848, we can sell things that 8848 doesn't sell!" ”

Ma Yun and other high-ranking officials' eyes lit up and asked, "What are you selling?" ”

"Recently, Europe and the United States are very popular mp3 walkman, smaller than portable VCD and Japanese Sony's md, the gross profit margin of this kind of electronic products is very good, if we can get the big 6 separate monopoly rights from international brands, this is our way out!" Wei Wujian said.

Ma Yun's eyes lit up at first, but soon he shook his head: "This kind of differentiated competition is easy to imitate for 8848, we sell 3C products, and the other party can also sell them, and the advantages of 8848 can make it easier for them to obtain advantages in procurement!" I even doubt that when we ask for a negotiation, they will refuse to let us go to work with Alibaba Group again! That's number one! ”

Wei Wu thought about it for a moment, and quickly nodded ashamedly, acknowledging Ma Yun's concerns.

"Second ......," Jack Ma said worriedly, "if we enter the online shopping market, we need to recruit more talents and consume more marketing funds!" This will require a second round of funding, but at this point, who will provide enough capital for us to compete with Alibaba Group? ”

Wei Wu also sighed: "If China's network infrastructure has a European and American market, even if the Japanese market is as huge, maybe the venture capital will recognize Tmall and make additional investment!" The problem is that although China's prospects are bright, the growth of the number of netizens is in line with the market growth rate of 8848, and competing with such a Chinese Internet giant undoubtedly increases the risk of investment! Even if the Hong Kong headquarters of Wanda Fund is willing to add funds, the confidence is insufficient! Unless Mr. Ma can give enough reasons, or simply transform! ”

"Transformation? No way? "Although Tmall has only been born for more than half a year, after all, it is the hard work of Ma Yun and the Eighteen Arhats, how can they be cowardly in transforming themselves without a fight?

Ma Yun hugged his chest, put his thumb under his lips and rubbed it for a moment, and suddenly said faintly: "Transformation is a bad idea!" But like Song Chen, it is not a better way to survive by laying out a new field! ”

Hey? Everyone looked at each other, not understanding what Ma Yun meant by the new field.

"Old horse, what do you mean?"

"I heard that Song Chen's vision is sharp and ......long-term," Ma Yun hesitated, "It's like a portal, and I don't know if the other party has made arrangements, or if he deliberately ignores this content, Alibaba...... Or maybe China Holdings is not involved in this field! More importantly, this field is still blank in China! We can do it, the first strike is strong, even if 8848 reacts, we have enough competitive confidence! ”

All the executives were in good spirits, and Sun Tongyu asked, "Mr. Ma, what do you mean?" ”

“c2c！ We do C2C! Regardless of whether Song Chen deliberately ignores it or not, we have to do C2C! Ma Yun waved his hand violently, categorically and full of personality. He took a deep breath, the pair of bright eyes on his strange-looking face stared at Wei Wu, and he said in a deep voice, "There is a Sun Zhengyi behind Song Chen, I hope Wei can always be the Sun Zhengyi behind me!" ”

c2c…… Imitating eBay and having consumers auction off their stuff to consumers is not a way out. The most important thing is that China Chenxing has not yet set foot in this area!

But Wei Wu hesitated.

Masayoshi Son, who is full of gambling, is only one, and the wealthy SoftBank Group is not everywhere! Although the financial resources of Hong Kong Wanda Fund are not expensive, they are not as good as SoftBank Group, which has the highest market capitalization of 8 in the global stock market! Jack Ma compared Wanda Fund to SoftBank Group, compared him to Son Masayoshi, and invisibly exalted him, which is a technical compliment!

"If you want to make the additional investment of Wanda Fund ......," Wei Wu pondered for a moment, and he asked slowly, "How to solve the logistics?" The logistics fever is just in the ascendant, but the specific plan is still on paper on the government's desk! Private logistics companies are the fastest to send exhibitions to Chenxing, and SF Express is the most stable, but like other private enterprises, at least this year will not be able to cover major cities in China! In this context, is there too much resistance to C2C? ”

"It is precisely because of the resistance that it may be the last blue ocean of China's Internet industry!" Ma Yun looked at Wei Wu with blazing eyes. Once Tmall transforms to C2C, the second round of financing of Wanda Fund is very important, he can invisibly support a satisfactory market value for Tmall.com and then pay attention to "China's eBay", when the venture capital will continue to step into the company, alleviate the Tmall online exhibition c2netbsp; Of course, there will be a hidden concern here, can Tmall retain its controlling stake after multiple rounds of financing? Especially the greedy devil of Wanda Fund, Ma Yun cooperates with the other party, and there is obviously the possibility of seeking skin with the tiger!

Wei Wu fell into a minute-long silence after hearing this. Finally, he nodded: "I will try to communicate with the headquarters!" ”

Ma Yun smiled slightly, bowed slightly, and said: "The future of Tmall will get rid of you!" ”

……

Chenxing Park, Mountain View, USA.

After nearly a year of exhibitions, the scale of Chenxing Park has become larger and larger, and the companies that now work in the three buildings of the park include googLe, paypaL, Chenxing Culture Group and its subsidiary VaLVe. In addition to the above subsidiaries headquartered in Chenxing Park, there are also Chenxing Network and 8848 American branches are also set up in the park, after more than a year of recruitment, the number of employees working in Chenxing Park has been close to 2,000.

Among so many companies, VaLVe has the least number of employees, and after four or five months of continuous recruitment, there are now only more than 100 people; The most is not googLe, but 8848, which will set up its office in Chenxing Park at the latest, with as many as 800 people, accounting for almost half of the employees in Chenxing Park, one of the three office buildings in Chenxing Park is in use by 8848, and it seems that it is not enough, because the scale of 8848 is expanding too quickly.

However, although there are a large number of people, the working atmosphere of Chenxing company has always been relaxed and free, coupled with the tradition of reducing employee commuting in American technology companies, the company is more based on the work completion and work effect of scientific and technological personnel as the performance evaluation standard to assess the work progress of employees! Therefore, many employees work from home after obtaining the consent of the company's manager, which does not seem crowded.

Of course, this is only a perk for engineers and interaction designers, and it is obviously difficult to get approval for marketing executives.

The senior management of the American Chenxing Holdings is agreeing on the new office building plan, and they are looking at the endless desert land on both sides of the Chenxing Park and behind it - Song Chen is very excited, but the current American Holdings obviously does not have the wealth to buy land and build headquarters! At least, before googLe and paypaL had no strength, Song Chen could only look at dozens of hectares of open space and drool.

The management team of American Chenxing Holdings is relatively simple, and it is composed of googLe executive officer Eric ? Schmidt is also president, and Andrew is the chief financial officer of googLe? Freeman is also the finance manager, and as for the human resources manager, there is no doubt that it is still the human resources officer of googLe, Zachi? Roy Rigger is in charge, and this pattern is similar to the distribution of power of Alibaba Group in China's Chenxing Holdings, which shows the core position of googLe in the United States Chenxing in the future.

The person in charge of the 8848 branch in the United States is Sun Zhengyang. Mr. Sun, a 36-year-old Chinese-American, previously served as president of operations at dRugsToRe, an e-commerce website in the United States that specializes in buying food and health products and maternal and infant milk products.

8848 intends to open an American website in Europe and the United States, but lacks a person who has a deep understanding of European and American e-commerce! Led by a headhunter, Sun Zhengyang, who had just left dRugsToRe, went to Dongou to have an in-depth conversation with He Yuntao, and finally decided to join 8848 as the president of 8848 USA.

Just like after the Chinese Internet company competed with the subsidiary of Chenxing, it is indispensable to mention "differentiated competition" in media interviews, 8848 does not want to fight an asymmetrical competition with American giants like Amazon in the book/audio-visual publishing market with strong advantages!

So Sun Zhengyang proposed to sell shoes, which was unanimously approved by the 8848 management.

There are quite a few e-commerce websites selling shoes in the United States, but because of this, a giant like Amazon has not yet appeared in this market, which is why they chose this industry as an entry point! The so-called differentiated competition is the market where there is a gap in the market or there are few competitors, or there is no market where the leader company has not yet appeared.

But it is impossible for 8848 to risk the opposition of investors to invest a lot of money in the logistics industry like Amazon!

Just as 8848 chose to cooperate with China Post before investing in Chenxing Home Delivery, 8848 has always had good business cooperation with delivery giants FedEx, United Parcels and Germany's dhL in China. (To be continued.) If you like this work, you are welcome to subscribe (Biquge), reward, your support is my biggest motivation. )