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"Boss, has the new manga magazine arrived this month?" At the entrance of a middle school, several teenagers, to the bookstore owner questions. Pen ~ fun ~ pavilion www.biquge.info╪┟.[。

In addition to textbooks and school supplies, the bookstore at the entrance of the school generally also sells some of the most frequently consumed pastimes of students. For example, fantasy novels, romance pocket books, and comic books, many bookstores, are also operated part-time.

Either in the form of renting or for sale. For example, comic magazines can't be rented, and when they get out of fashion, their value keeps depreciating. So, manga magazines are generally sold.

"The new issue of "BJ Cartoon" has arrived, and more than 20 copies have been entered!" The bookstore owner said.

"What about "Bosom Friend"?" A teenager asked, "The current "Bosom Friend" is much more interesting than "BJ Cartoon". Especially "Stealing Stars in September", it is very exciting! ”

"It can't be said that "BJ Cartoon" is much older and more profound than "Manke". How popular were the previous "Rose Maiden" and "Ethereal Journey"? The bookstore owner said, "When I was still in school, the whole class chased "The Rose Girl"! ”

The owner of the bookstore is also in his twenties, and more than ten years ago, he was also a student at the school opposite. After working outside the home for a few years, he saved a little money, and then returned to his hometown and opened a bookstore in front of his former middle school.

He was very fond of reading when he was a student, so it stands to reason that today's students probably like it too.

"When is this old yellow calendar!" The teenagers laughed, "Uncle, you're old." ”

"Really?" The boss disagreed, and recommended it, "The new issue of "BJ Cartoon" has 'two fights', and the two most popular online novels "Douluo Da 6" and "Breaking the Sky" have been adapted into comic strips, whether you love to buy it or not, it is estimated that you will not be able to buy it in a few days!" “

As soon as the bookstore owner's voice fell, an office worker appeared at the door and said, "Is there the latest issue of "BJ Cartoon"? Which issue of the comic book version of "Douluo Da 6". I've seen a little promotional material on the Internet, and the painting style is very awesome! ”

"Yes, it just arrived!" The bookstore owner pointed to the bookshelf.

The young man took a magazine and paid 5 yuan. Soon left in a hurry. ╪┠┢┠.＜。

Seeing that someone bought it, those teenagers also seemed to feel that "BJ Cartoon" was also good, and they also bought a few copies one after another.

Anyway, it's only five yuan, so you can't be fooled when you buy it. Don't lose when you buy it.

You know, more than a hundred pages of content, how much can hit a day's boring time.

There are tens of thousands of bookstores in front of campuses across the country, and they all carry out this kind of sales. One of the hottest comic magazines that can travel to almost most county districts. Dozens of copies are sold in each region, and thousands of copies are sold at most.

That adds up to millions of rows!

At present, comic magazines have gradually become the best-selling type of magazine. Even, no less than the traditional best-selling magazines "Reader" and "Bosom Friend"!

For example, a group as big as "Bosom Friend". I also began to realize the potential of the comic market, so I decided to attack the comic market. Therefore, in addition to the original fist product, "Bosom Friend" has quietly become one of the top two in the domestic comic industry.

……

Today, when the traditional publishing industry is in a downturn, China's comic magazine market is full of spring. Among them, the "BJ Cartoon" magazine under the small partner and the "Bosom Friend" magazine under the bosom friend have successively become national magazines with sales of more than one million per issue.

In terms of magazine sales alone, comic magazines are indeed too dazzling.

Of course. The cost is also very huge, for example, the sales performance of "BJ Cartoon" and "Bosom Friend" is not only because of the attractiveness of the comic content. Magazines are also sold at the price of the floor. 5 yuan a magazine, with more than 1oo pages of content, even for elementary school students, it is estimated that it is affordable.

This pricing strategy is one of the reasons for the revival of domestic comic journals.

So much so that at the moment comic magazines. It has become the hottest magazine on campus. After all, even if you rent a book to read at the moment, the rent for a day is five cents to one dollar.

And when I bought a magazine, it was only five yuan a copy, which was lower than the price of a low-end boxed lunch. Roughly the same as the price of a breakfast at a roadside stall.

Well, at present, the main consumer groups of "BJ Cartoon" are primary and secondary school students and some young people, and some students may save a breakfast and buy a magazine. ╞┢.? {。 This made Wang Qinian feel a little ashamed, and felt that it might cause malnutrition among some primary and secondary school students.

However, it is obviously a very meaningful thing for comic magazines to sell well and further incubate the domestic animation industry. The domestic animation industry is not booming, and Japanese comics will also sweep the Chinese market, and profits and employment, as well as the influence of culture, have been affected by Japan.

Therefore, companies like Xiaobian have the responsibility to cultivate China's animation industry. The success of the animation industry must be based on the comic industry.

The comic industry is up to the world, so there are a large number of professional cartoonists and artists. With these people who have experience in art kung fu and manga, it is possible to make better animations and games.

Many people in China complain that in terms of the animation industry, 2D is far inferior to Japan, and 3D animation is twice as good as that of the United States. However, it is important to know that this is due to the weakness of the manga industry, and the manga market has shrunk over the years, resulting in a number of professional manga artists and manga studios that are far inferior to those in Japan.

At present, the rise of Buddy Comics and "Bosom Friend" and so on, the time is still too short. Unlike Japan, in the fifties and sixties, there were already a large number of manga magazines. At the beginning of the 70s, manga magazines gradually became more and more diverse, divided into different genres, and accommodated a large number of manga artists' contributions. Gradually, Japan's manga publishing industry, which has accumulated over decades and is unique in the world, has also benefited from animation, games and other related industries.

After decades of exhibitions, Japan's ACG culture has gradually gained the ability to occupy half of the world's market.

At present, the domestic animation industry is gradually beginning to recover, and the trajectory of the exhibition is similar to the strategy adopted by the Japanese manga industry back then - the price of manga magazines is low!

In the history of anime magazines in Japan, the low price is also one of the main factors. For example, in the 6o era, Japanese manga magazines were generally around 6o yen, which was not very expensive at the time.

When Weekly Shonen Jump was first published, it was priced at 9o yen, which was more expensive than other magazines in the market. However, at a time when the price of other magazines gradually increased. "Weekly Shonen Jump" has not increased in price for a long time, which makes the price of 9o yen very cheap. As a result, "Shonen Jump" gradually created a sales miracle. In its most glorious period, an issue of the magazine could sell 650,000 copies, which was even more popular than the small yellow book "Playboy" in the United States at that time.

Subsequently, Japanese manga magazines. Basically taken increased thickness, but the price is cheaper than other types of magazines. This strategy is an important tool for Japanese manga magazines to dominate the periodical industry. As for the magazine, although the price is cheap, as long as it sells more, there will be some profit. In addition, in addition to making money by selling the magazines themselves, Japanese manga magazines are more important to incubate IP. For example, popular manga such as Dragon Ball, Slam Dunk, and One Piece. During the serialization period, more and more popularity was accumulated, and after that, it began to publish single books, and the pricing of single books was much more expensive than magazines. In addition, popular comic adaptations of animation, games, movies and television, as well as various merchandise, are all ways to increase profits.

To put it simply, even if selling magazines is not profitable. As long as you earn a bunch of IPs, you also earn them.

At present, Chinese comic magazines have also begun to learn from the experience of their Japanese counterparts over the years. And, the pricing is even more extreme!

5 pieces a copy!

Don't be fooled if you buy it, don't suffer a loss if you buy it!

You know, today's "Weekly Shonen Jump" in Japan is known for its cheapness, but the price has gradually risen to 24o yen a copy after decades of increases. At the exchange rate at this time. It is also priced at nearly 2o RMB.

Of course, "Weekly Shonen Jump" already has more than 200 pages of content. It's twice as much content as the current "BJ Cartoon".

Generally speaking, the low cost of a manga magazine for five yuan a piece in China is similar to the cheap sales model of manga magazines in Japan.

The best comic magazines sold in China, at present, are currently the same, and the price is 5 yuan a copy.

This is cheaper than the last century, when comic magazines were priced at more than ten dollars. You know, the price of more than ten yuan should not be expensive. After all, the cost of the content of the magazine and the cost of producing, printing, and traveling make the business of selling books not too profitable.

In the 21st century, prices have risen many times. Not only did the price of manga magazines not increase, but even lowered. This affordable price is also one of the important reasons why comic magazines can sell well.

Except for the cheap one, the rest is of course the content!

If the content is not attractive, then readers will not buy this waste paper for a long time. Only when readers can find the content they are interested in from the comic magazine, it is possible to buy it for a long time.

Among them, the most popular serialized comics have played a great role.

Some readers buy comic magazines, or even more so, mainly to catch up with a certain comic serialized in them. Each issue is serialized for more than ten pages, or twenty or thirty pages, which is what they are really interested in. The rest of the content, perhaps, is not the main factor in their purchase of the magazine.

A magazine must always have fist-level works that can attract readers to subscribe for a long time, so that it is likely to maintain a bestseller.

In addition, the most popular serialized comics that can attract and retain readers, published as a single book, are also the main source of profit for comic magazines.

The comics that are not popular enough to publish a single book, most of them will hit the street at a loss.

But the extremely popular comics may contribute more profit than the magazine itself.

For example, "Bosom Friend" has a popular king like "Stealing Stars in September", relying on the popularity of serialization for many years, the cumulative sales of a single book have exceeded 2ooo million copies, although it is the sales of more than 20 books combined, but the average sales of each book are also more than one million. Arguably. This work is definitely a phenomenal work.

The strength of the comics of the little partner company should not be inferior to "Bosom Friend", but in terms of sales of single books, it still can't beat "Stealing Stars in September".

The best comics sold by my friends "Rose Girl" and "Ethereal Journey" series, one is relatively short. "Rose Girl" even if it comes out,,It's only 7 in total.,The cumulative sales of the entire series are more than 1ooo million copies.,But,Because the length is relatively short.,And,It's already finished.,So,It's impossible to rush higher in terms of sales.。

As for the IP effect of the original work of "Ethereal Journey", in addition, it has experienced game adaptation, anime adaptation and film and television drama adaptation. Under the continuous stimulation, the "Ethereal Journey" series has produced more than 3o single books, but the total sales are only 150,000 copies.

The rest is "100,000 Bad Jokes" incubated by the little friend comic network, although this comic is also very profitable, but the cumulative sales are only 5oo copies. It is expected that when the animated film is released, it may stimulate the sales of single books. But comparing the sales with "Stealing Stars in September" still seems a bit overwhelming.

It is precisely for this reason that Wang Qinian decided to introduce high-quality IP in the online literature industry, as well as to boost the status of the industry leader in the comic and animation industry. (To be continued.) )

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