Chapter 539: The IP Era III

At the press conference, Wang Qinian took the matter of promoting to the media, "Breaking the Sky" and "Douluo Continent". Pen, fun, pavilion www. biquge。 info

In addition, the authors of the two books, Tian Silkworm Tudou and Tang Sanshao, also appeared at the press conference.

"Hello everyone, I'm Silkworm Potato, born in 89, I entered the industry to write books in 08, who knew it was very popular. "Breaking the Sky" is my second book, and the current results are so good, even I feel like a dream......"

"Hello everyone, I am the third young man of the Tang family, I have been engaged in creation for 8 years, nearly 20 million words, and I myself feel incredible. "Douluo Continent" is my first few novels, and I don't know about it myself for the time being, so go back and count ......"

At the meeting, the two seemed a little restrained, but in general, they still played better.

In addition, the partner company found some professional trusts to introduce the two authors and the market analysis data of the works from other aspects.

On the big screen, various data and materials have also begun to be displayed.

Many media may not be able to understand other things, but intuitive data makes it easy for everyone to understand.

"Although the online literature industry is not unique to our country, the United States has the Amazon model, and Japan has the mobile publishing model. But there is no doubt that the most successful Internet publishing model in the world is undoubtedly created by our Chinese Internet literature. The era of online literature is not only a continuation of the era of martial arts novels, but also an unprecedented creation of modern Chinese popular novels, whether it is the number of writers involved in the creation, the number of readers, or the number of words, it is more than any era! And "Douluo Continent" and "Breaking the Sky" are very, very popular works in this era! It can be said that the influence of "Douluo Continent" and "Dou Breaking the Sky" among contemporary readers is second only to Jin Yong's early predecessors at the Gulong level, but the works of Wen Ruian and Huang Yi are both influential, and they are of one level! Wang Qinian said, "And the manuscript fee." The simple income of these two writers is also difficult for martial arts writers to think about. After all, Jin Yong Gulong's simple manuscript fee back then was only hundreds of thousands to millions of yuan per year. And the novel of the silkworm potato. The annual sales amount exceeds 100 million yuan, and his personal reader subscription income on the pure Internet is already at the level of 20 or 30 million yuan. Of course, he also updates relatively quickly, and can create more than 2 million words a year. But it is also equivalent to the manuscript fee of twenty or thirty yuan per word. ”

Wow!

The on-site media reporters compared and felt that they were psychologically unbalanced, and they paid countless experiences, and the press releases they interviewed, roughly, were hundreds of yuan in manuscript fees. In a year, I can have hundreds of manuscripts, earn tens of thousands of dollars more, and add the basic salary, which is already considered a mix.

Journalists can earn hundreds of thousands of dollars a year. It should be counted as the best.

Without that reporter, you can earn tens of millions a year!

There is no such reporter in China, and a word is worth dozens of dollars.

At the beginning, Jin Yong Gulong, the simple novel manuscript fee was nothing more than that. Of course, it's just that the money back then was a little more valuable. Moreover, Jin Yong Gulong's novels, the influence accumulated over decades, are not comparable to these new generation of writers who have become popular in a short period of time.

But there is no doubt about it. Now these top writers, the click-through rate of major Internet platforms has exceeded 100 million, and the click-through rate on mobile phones is even more exaggerated with billions of click-through rates, are you scared? !

The income side is also very exaggerated. In the case of Silkworm Potato's book, it is already a champion in electronic publishing, and it is invincible all over the world. In the mobile phone reading market, the annual sales amount exceeds 100 million yuan, and a charged chapter is calculated as 0.12 yuan, which is roughly. "Breaking the Sky" has a total of about 1 billion subscriptions a year. In other words, 30 million new subscriptions to his novels were added in one day, and the sales volume was 3 million yuan!

In the mobile game market, which has not yet become popular, mobile phone reading some novels has become so popular. In other words, a few years ago, the sales of a book "Breaking the Sky" may be higher than the sales of the entire online literature a few years ago.

With such an explanation, countless people looked at the silkworm potatoes, and their eyes were already shining - it turned out that this guy born in 89 was actually a low-key gold-collar, no...... It should be said that the annual income should be much more than that of many billionaires. Many billionaires only have total assets of hundreds of millions, and if they get rid of their debts, many people's net worth is often pitiful. Even if the net assets reach hundreds of millions of yuan, the net profit can be two or three million yuan a year, and that kind of high-profit asset is also a great thing!

At this time, everyone intuitively realized what is called - the great god!

Although there is a huge gap between the writers at the top of the pyramid and the super-rich in the online literature industry, compared with ordinary people, their annual income is also enviable.

The popularity of these two fights, in fact, surpasses that of "Romance of the Dragon and Snake".

In particular, "Breaking the Sky", the daily search volume during the serialization period has been more than one million times for a long time. On major search engines, perennial keywords are the most popular keywords.

Starting from the main station, WAP website, reading app, mobile, Unicom and telecom novel platform, the popularity of "Breaking the Sky" even set a world record.

There is hardly a novel that can be on the Internet, with 1 billion hits a year, and the subscription payment on the mobile terminal exceeds 100 million. Even after many years of finishing the book, it still firmly and steadily occupies the search list of popular novels.

Of course, the results on the Internet do not necessarily mean that the more popular the IP, the higher the value. Some of the data is too hot, and it may be overheated.

For example, the popularity of "Dou Po" on the Internet may be dozens of times that of "Ghost Blowing the Lamp". But...... Suppose that "Ghost Blows the Lantern" and "Dou Po" are adapted into movies at the same time, and the audience spends dozens of dollars to buy tickets, who is more popular at the box office? It is estimated that it may be "Ghost Blowing the Lamp", the reason is that the fire of "Dou Po" is low-end in a sense, to put it simply, it has gradually become a cliché, and the * grid is not enough.

The click-through rate and search volume of "Ghost Blowing the Lantern", and even the paid subscriptions of mobile Internet and PC websites, cannot be compared with "Dou Po", but the mainstream of the film market likes themes that are a little more qualified.

But it's no problem to be adapted from comics and animations.,The routine of the two buckets,It has always been the king routine in the comic and animation market.。 The story and setting are different, but the main theme with upgrades, battles and adventure elements is often the hottest. For example, the essence of "Dragon Ball" and "Hokage" is the same as the reason why "Dou Po" and "Douluo" are popular. Basically, based on pretty much the same reason.

Even, it can be said that domestic readers who read god-level Xiaobai fantasy novels are the same as those who watch migrant manga such as "Hokage" and "Pirates" in Japan. The age group and the fun, in essence, are very similar.

The fantasy works in the online novel,Since it's a migrant comic in the Japanese comic industry! It's just that one is expressed in the form of a novel. One is in the form of a comic.

In addition, Japanese manga has a relatively high degree of commercialization, and through anime adaptations and various forms of adaptations, it has expanded its fan base and has a greater influence around the world.

The royal road mode, although it has been complained about as a migrant comic in Japan, comics with this theme are actually the most popular. Don't be picky about comics.,Office workers who take the time to read new episodes.,It's not a picky eater.。

Only the otaku. Dissatisfied with the most popular comics such as migrant workers. Because, Otaku has time to read comics, watch animations, and play games. Therefore, they have read countless films, and they have begun to be dissatisfied with low-level tastes, and gradually began to like some niche and high-end themes.

But it can be said that this kind of royal theme has always been the most popular reason, which is suitable for just getting started with comics. Readers who are not picky eaters watch. Most readers are not so picky eaters and not so deep in their quest for depth. As a result, the more suitable it is for entry-level readers. The more popular.

After all, old readers are tired of reading entry-level themes, and there are newcomers entering the pit, and there will never be a shortage of markets.

And some high-end themes may be because. Some old whites have read countless films, and they have gradually upgraded to the point that there is no content to move him, and there is no way to make him excited and moved.

It's like it's impossible for a Saint Seiya to lose to the same move, no matter how good an idea is, it will be followed more times, and its appeal to readers will also be sharply reduced.

However, if an idea is no longer new in one market, it may not be unattractive to change to another market. For example, some outdated routines in the online novel market have been adapted into comics, and the market may still be very popular, after all, many comic readers may not be novel readers, and the two overlap, but the degree of overlap is not high.

As a senior cartoonist in the Chinese animation industry, for Mu Fengchun, being able to adapt "Douluo Continent" by Tang Sanshao is also a high C in his comic career. Previously, although Mu Fengchun gained a certain fame with works such as "I'm Crazy for Songs", he was incomparable with "Douluo Continent" in terms of influence and ability to attract money.

And for Tang San, "Douluo Continent" is also a turning point. The previous Tang San, although his works were very popular on the Internet, with tens of millions of words published in simplified and traditional Chinese, and game adaptations, his influence was still really released. Because, except for novels, other adaptations are not phenomenal works.

It wasn't until the comic of "Douluo Continent" came out that Tang San's IP value suddenly skyrocketed, and some businessmen said that his Tang 400 million, that is, his IP value was worth at least 400 million yuan, but it was only underestimated and not overestimated. Later, in the era of IP fire, some people jokingly said that if a writer is valued as a listed company, according to the bubble valuation of the domestic gem, a top-level high-yield IP writer is equivalent to a listed company with a market value of 2 billion yuan, which is no problem. After all, some companies with a market value of 2 billion yuan may have profits that are less than a year's manuscript fee for a great writer, let alone the value of IP adaptation.

As for the comic "Breaking the Sky", the comic team has replaced it with Xuanji Technology. Xuanji Technology has set up a comic team of 20 people to be responsible for the comic creation of "Breaking the Sky". In addition, it is also a preparation for the subsequent animation adaptation.

This is why it was decided that in history, the influence of the comic version of "Breaking the Sky" was far less than that of "Douluo Continent".

This question, Wang Qinian thinks, is not a problem of novels. In terms of novels, the sales of "Dou Po" absolutely suppressed "Douluo". After the comic adaptation, there was a deviation, mainly because the artists of "Dou Po" were not as good as the artists of "Douluo".

It is precisely for this reason that "Douluo" is still adapted according to the cartoonists in memory, and as for "Dou Po", it is simply produced by the animation company Xuanji Technology.

Anyway, ACG is not separated, and an excellent animation production company must be very knowledgeable about comics.

And the comic adaptation of Liangdou, in the summer of July, began to log in to "North Carolina" magazine, as well as the small partner comic network serialization.

For example, China's top comic publications "North Carolina" and "Manke" have a circulation of nearly one million copies per issue.

This sales, put in Japan, also belong to the top manga magazines.

Add to that the comic network of friends, as well as the circulation of comics on e-paper books and mobile phones. In fact, if you really want to talk about it, the domestic comic market at this time is actually ...... There is not much gap with Japan, the country with the most developed comics.

The gap, at best, is psychological.

Psychologically, I also feel that Japanese manga has a global influence, and our manga is still very weak. In fact, in terms of the domestic market alone, the domestic manga market is second only to Japan. It is estimated that if Japan's comic market stagnates or declines again, it is expected that in the future, the size of China's comic market will surpass that of Japan, and it is also possible.

As long as there is a market size first, there will inevitably be a large number of people engaged in comic creation. When there are more people creating, the market will naturally screen out the good ones. Those who can survive must be excellent.

There are more and more veterans in the comics industry, and the accumulated heritage and the overall creative level of the market will improve.

In terms of plot classification, after being adapted into a manga, Liangdou is classified with "Saint Seiya", "Dragon Ball", "One Piece", and "Naruto".

In the words of "Dream Eater", it is - Wang Daoman! It is not only the broadest market and the most popular comic classification for readers. This type of comic is dominated by elements of blood, combat, friendship, upgrades, and adventure. Of course, since it is the king's road, it means that it has the largest market and the most popular cartoonists, all of whom draw this kind of comics.

But at the same time, its connotation is bound to be low, and once the connotation is high, the market will not expand. The most popular works must be the most acceptable type for the broadest masses of people.

Therefore, this kind of work, the Japanese side says that it is a national-level comic if it sounds good, and it is a migrant comic if it is not good.

In other words, it is a white work!

Xiaobai is both an entry-level work.

It can't be too esoteric, look into it at the beginning, attract new readers, and develop new markets. This kind of work is actually the royal road, Xiaobai, migrant worker level, and national level!

To put it simply, this is the mass base, and the basis of the mainstream of popular fiction or recreational comics in any country is Xiaobai.

Get Xiaobai, win the world. (To be continued.) )