In June 2011, the work "Romance of the Dragon and Snake" became the first film and television project to settle in the little partner Golden Harvest Film and Television Park. Pen %Fun %Pavilion www.biquge.info【Full Text Reading】

At present, the crew is only in the preparatory stage, and the candidates for the director and the role have not yet been selected. However, the funds have been 100% in place and deposited into the Yue Bao account. Before the project started, it was generating one or two thousand dollars in interest every day.

The boldness of "Romance of the Dragon and Snake" is not only that it adopts the Internet serialized broadcast, but more importantly, this TV series adopts the common "weekly" model in overseas countries, broadcasting one episode every week. Moreover, the investment is also invested in installments, and in the beginning, only the first quarter is invested. Can be played for a quarter, both 13 episodes of content. At the end of the 13 episodes, there is an open-ended ending.

Assuming that the content of the TV series is very popular, then a second season can be filmed immediately after. If the response of the first season of the TV series is very average, and only the investment in the first season is lost, the loss will not be very large.

At the same time, excellent film and television dramas are broadcast weekly and produced seasonally, which can also greatly extend the vitality of the work. It will bring more long-term benefits to the development of peripheral products of the work.

For example, Korean dramas, Japanese dramas, and American dramas all rely on the weekly broadcast mode to lengthen the broadcast cycle of the work, so that the topicality can last for a long time. Whether it is to accumulate popularity for the sequel, or to reserve enough preparation time and space for the development of peripheral goods, it is necessary.

Suppose a TV series is broadcast in a domestic way and two episodes a day are broadcast. This model, of course, can attract the most viewership in the short term, but after the broadcast ends, the popularity begins to decline, and the peripheral products have not had time to be put on the market, and the popularity has dissipated.

Of course, before the TV series was broadcast, a large number of merchandise were hoarded. So...... This undoubtedly adds an additional layer of risk. After all, if the series is popular and attracts countless eyeballs, it is easy to say, if there is no fire. Doesn't that increase the amount of losses?

However, there are already film and television dramas adapted from the original works, and there is an advantage in terms of peripheral goods. The original work that has been published and distributed is already considered a "peripheral commodity", and once the film and television drama becomes popular. Even if the original work was not very popular, it will drive the sales of the original work.

If the original work is already very popular, it will add fuel to the fire and further increase the value of IP!

The related products of "Romance of the Dragon and Snake", not to mention anything else - the electronic version of the novel on the starting point website, the original work is an adaptation of the starting point novel, and it can also be used to guide the website. In addition, the sales of physical books, the physical books of "Dragon and Snake", were tepid before. Although all 10 volumes were published, less than 200,000 copies were sold. The sales performance of physical publishing is still very average. I didn't lose money, but I didn't make any profit.

However, film and television dramas drive the sales of original published books, which is a very common stimulating effect. If it is less, it will stimulate the sales of more than 100,000 copies of the original book, and even increase the sales of millions of copies of the original book.

The publication of manga and light novels in Japan also often receives the stimulation of animation adaptations and film and television adaptations, so that some works are broadcast during the broadcast of animation and film and television adaptations. There has been a noticeable surge in sales.

In the film and television adaptation of "Dragon and Snake", if it is successful, it is naturally not only the interests of the film and television drama itself. It's the sum of the benefits of the entire IP.

The sales of the original novel, as well as turning back the starting point, are secondary.

More critically. It has reference significance for the follow-up game plan of "Dragon and Snake".

In addition, the boutique game plan of "Dragon and Snake" is also waiting for the results of the online series. If, the online drama is popular, then. There will be additional investment, and the investment in the game is not less than 100 million yuan, which must be a masterpiece.

Because, if the film and television drama is popular, after the production of the first season, there will be a second season and a third season, and the continuous production can maintain a longer attention.

Assuming that the film and television response of "Dragon and Snake" is average and there are no expected results, then the TV series will stop at the first season. Without the publicity effect of TV dramas, the production cost of game products will also shrink to 40 million yuan.

And whether it is a film and television drama, the sales results of novels, or game adaptations, friends will give Dream into the magic machine a share. Because, the amount of interest depends on the results and the quality of the adaptation, so I am not afraid that he will not be willing to supervise.

A TV series of 1 million yuan per episode is not a small production in the film and television industry, at least it can be regarded as a medium level of production.

In the field of original online dramas, at present, this is already the highest level.

Of course, the level of film and television dramas, sometimes, does not depend entirely on the cost, but more on whether you are attentive and the ability of the team.

If the ability itself is lacking, it is impossible to make a good work.

But many teams, in fact, do not lack the ability and funds, and it is still impossible to make good works, to a large extent, they are not attentive.

Wang Qinian gave the platform of Dream into the Divine Machine and said: "The novel "Romance of the Dragon and Snake" is very good-looking. The milestone created a novel of the national art stream, and I personally read this novel and liked it to the extent of a fan. The first leader of "Dragon and Snake" was me, of course, in order to avoid affecting the fairness of the list, I only rewarded 1,000 yuan, which means ......"

The bosses of the friends all said that they were fans of dreaming of the magic machine. All of a sudden, many media reporters at the scene were surprised, this is the rhythm to be praised.

At the same time, dreaming of the divine machine is also a feeling of the death of a confidant.

Of course, more importantly, the crew of "Romance of the Dragon and Snake" was a little contemptuous of an online writer to be the producer. But after the boss of the little partner gave him a platform, the value of dreaming of a god machine is not just the level of an online writer.

As a result, many crew members also read "The Romance of the Dragon and Snake" one after another, and as a result, they were attracted by the charm of the work and developed a large number of brain-dead fans.

After dreaming of entering the divine machine and gaining the right to speak, the first thing he did was to invite many masters of martial arts schools to the crew as martial arts instructors.

The real national martial arts such as Bajiquan, Xingyi Boxing, Baguazhang, and Taijiquan in the book require all the actors in the crew to honestly learn kung fu for a few months under the guidance of the national martial arts teacher. Even if you don't learn real kung fu, at least don't be too fake.

In addition, it is to dream into the magic machine and discuss with the executive director and martial arts instructors, and carefully design the fights in the movie. Since it has to be good-looking, it must also be real. One move and one style, it's all * grid!

The requirements of this action design are even more difficult than Tsui Hark's "Once Upon a Time" series. Although the actions in "Once Upon a Time" look exaggerated and full of blows, they still do not reflect the true national arts. It is a fictitious fake kung fu, although some people take the actions in Huang Feihong seriously, but if you think about it carefully, it is fake and theoretically untenable.

Many of the national arts in the book "Romance of the Dragon and Snake" are very exaggerated, but in theory, they are the jokes of the masters of the national arts bragging about the ancients. Though there is an ingredient of the blow, it is a braggart joke of the former masters. has blown out the * grid, blown out of the system, blown out of the realm.

The power of "Dragon and Snake", which dreams of a miracle, is that it blows the exaggerated things in the national art as if it were real.

"*grid, in essence, is bragging*, and the bull* that makes people unaware of it reflects the *grid." Wang Qinian said, "The novel of "Dragon and Snake" has * quality. If the * character is also reflected in film and television works, there will be countless people applauding. I'm optimistic about this work, both applauded and called. Difficulty...... Yes! But if you can take the bragging * in the book, it will be good on camera. Then, it's no problem to blow up something like "Ip Man"! ”

"Huo Yuanjia", "Ip Man" and other works have a good ability to attract money at the box office. But this can only be filmed with the authorization of someone's descendants.

In addition, the works of this kind of historical martial arts celebrities have been adapted a lot, and the audience is already familiar with its plot and can laugh at it, and if the same routine is played many times, the attraction is diminishing.

And "Romance of the Dragon and Snake" is a joke update compared to those works, and the bragging * skills are also very good, * high quality, and even ...... In the display, online and offline, many martial arts enthusiasts and martial artists take this seriously. Some martial arts schools also use the popular kung fu in "Romance of the Dragon and Snake" as a gimmick to recruit students. (To be continued.) )