The little partner Golden Harvest Film and Television Park in Sanya, Hainan Province was officially completed and opened. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

After the completion of this project, the small partners will successively introduce some film and television projects here, making it a high-yield film and television base no less than Hengdian.

The first project is the TV series project of "Romance of the Dragon and Snake", one of the masterpieces of the platinum god dream into the god machine under the little partner.

At present, this is also one of the top IPs of Xiaobian's online novels.

The starting point and Jinjiang under the small partner sell hundreds of IPs every year, and there are more and more cases of physical publishing, comic adaptation, animation adaptation, game adaptation, film and television adaptation, etc., due to adaptation. The licensing fee has gradually risen from the previous price of tens of thousands of cabbages to the most expensive copyright of tens of millions. The entry-level IP adaptation right is not less than 200,000 yuan.

After the copyright is granted, a term of less than five years is also stipulated.

If there is no adaptation within five years, after the license expires, sorry, the partner company will withdraw the authorization, and then you can either sell the copyright again or keep it for yourself to adapt.

This is mainly to prevent some institutions from hoarding copyrights cheaply, holding a lot of high-quality copyrights, and occupying the pit without.

In fact, the starting point and Jinjiang under the small partner have also diverged. Jinjiang.com's novel IP is constantly authorized externally, and authorization wins by quantity.

The copyright of the starting point is more likely to be kept by oneself, especially the best copyright, which is kept by oneself and adapted by one's own friends.

For example, Dream into the Divine Machine is a talented person who can produce high-quality copyrights. Since its debut, the novel has always been a trend-setter, and the founding level of the sect has been established.

For example, Xiuzhen Xianxia type novels, originally after Xiao Qian's "Ethereal Journey" appeared, almost all Xianxia novels imitated the routine of Xiao Qian's "Ethereal Journey".

However, dreaming into the magic machine is unique, and his debut work "Buddha is the Way". At the beginning, there is still a little trace of the Xiuzhen routine. However, it didn't take long for people to find out after the virtual world of "Buddha is the Way" was slowly unveiled. It's a whole new world!

Flood!

"Buddha is the Way" created a torrent of wilderness, and all of a sudden, thousands of works began to imitate the story framework in "Buddha is the Way", and the fairy tales of the torrent began to become popular.

Though. Countless authors have joined in the trend, and the torrent of followers has become popular.

But dreaming of the god himself, he didn't eat the old book of the torrent. Later, several works were determined to innovate.

For example, this "Romance of the Dragon and Snake" created the flow of national arts. Although, the simple national art stream follows the trend, and there are not many popular ones. But some of the settings of the national art stream are absorbed by a bunch of works. At the same time, the national art setting in "Dragon and Snake Performing Arts" also fooled many people. I thought this was the modern national art and the modern martial arts.

This adaptation of the TV series "Romance of the Dragon and Snake", well, strictly speaking, it should be an online drama. It is mainly serialized on the Internet platform of the small partner. However, it is also licensed to TV stations and sells TV drama rights. Of course, the TV station that has purchased the copyright can only update the serialized TV series slowly at the rate of one episode a week.

After all. The TV series "Romance of the Dragon and Snake" is filmed at the fastest speed, and it is only one per week. At first, I was going to shoot a few more episodes, and then I waited until after five or six episodes. began to be broadcast on the Internet and TV at the rate of one episode per week.

At the beginning, only 13 million yuan was invested, and the budget of 1 million yuan per episode was enough to broadcast for a quarter. After a quarter of broadcasting, it will be seen how the market reacts.

If the market response is good, "Romance of the Dragon and Snake" will produce a second season.

If the market response is average, at most it will only lose the budget of 13 million yuan in the first quarter.

"Boss. I'm just a book writer, so it's a bit inappropriate for me to be an executive producer, I don't know anything! Dream into the god machine looked a little restrained and said.

"No one understands it from the beginning!" Wang Qinian smiled and said, "Qiong Yao didn't understand film and television at the beginning, but she knew that she would ask knowledgeable directors and actors to film for her." She was in charge of overseeing and as soon as she deviated from her script, she began to call a halt and make the director and actors obey her will. This model is quite successful. You, as the author of the original book, have the most right to speak. You know the setting and the world behind the story, you know, why it attracts fans, you know, what your fans think. Now there are many professionals who know how to produce film and television dramas, but there are very few who can produce popular IP, you have produced popular IP, you should naturally be at the top of the pyramid, above ordinary film and television production personnel, they are serving you and adapting your IP, not you begging them to adapt. Therefore, you are the boss of the crew, the director, the actors, whoever you are, you have to listen to you. You have to remember that you are the boss! ”

"I'm the boss of the crew?" Dream into the magic machine repeated.

"Yes! You are the boss, and the crew of "Romance of the Dragon and Snake" will listen to you. Wang Qinian emphatically said, "Because, you have contributed to this TV series, the most critical ideas, stories and IP!" ”

Wang Qinian not only made the original author of Dream into the Divine Machine the producer, but also the boss of the crew, the director and the actors all served him.

Moreover, in this TV series, Wang Qinian gave 20% of the revenue share of Dream into the Divine Machine, which is not the licensing share of the adaptation copyright, nor the screenwriter's manuscript fee. Directly, let Dream into the Divine Machine participate in the IP, 30% of the total investment of this IP value!

Therefore, in the future, after the film and television adaptation, it can also get 30% of the income from sales. This kind of account sharing should be the most generous model to the original author in history.

The film and television industry in many countries around the world is becoming more and more IP-oriented, mainly because the cost of publicity is too expensive, and investors lack enough confidence in a brand-new project. After all, it is essentially very difficult to completely hype up a movie subject that was completely unfamiliar to the audience before it is released, and with the excessive packaging and hype of the film company, it is becoming more and more difficult to attract the audience's attention to the traditional concept to promote.

As a result, many investors are looking for adaptations of works that already have a following and recognition in other markets. In this way, when it comes to publicity, the hype topic is more effortless. For example, "Harry Potter" was already a bestseller with millions of copies before it was adapted into the movie. After the news of the film adaptation comes out, fans of the original novel may join the discussion in different scenes, and the film and television company can get enough eyeball effect by investing a little publicity cost.

Of course, the film adaptation, in turn, boosted the sales of the Harry Potter novel, making it one of the most profitable commercial popular novels in the world. The novel has endured, further reducing the risk of the Harry Potter film series.

It is precisely why film and television companies all over the world are now paying more and more attention to IP! The copyright of film and television adaptations of various popular novels, comics, and games has skyrocketed!

In fact, traditional film promotion, which revolves around the promotion and exposure of directors, actors and other celebrities, is also a kind of IP.

It's just that stars and directors attract attention, and the concept is already very traditional and backward, and it is difficult for everyone to do this. The use of IP for adaptation, the novelty brought by publicity, as well as the characteristics of original fans participating in interactivity and active diffusion and dissemination, can actually cover the blind spots that the stars cannot influence. (To be continued.) )