Chapter 444: The Touchscreen Era
In January 2oo9, the pattern of the world's consumer electronics industry is changing. Pen & Fun & Pavilion www.biquge.info watch the latest chapters of Perfect World, and go to the bar. For example, the mobile phone market is calm on the surface, but in fact, it is turbulent. Touch screen world, but those old giants have not really taken it seriously.
But on the technology news, there have been a lot of voices advocating the twin heroes of touchscreen phones!
"The cumulative sales of Xphone exceeded 1ooo, ranking among the top 10 in the global mobile phone sales list in O8, breaking the pattern of Nokia and Sony Ai's monopoly on the top ten best-selling mobile phones. In terms of smartphone rankings, Xphone is a dark horse, leading Apple and getting the hottest smartphone terminal! ”
Wang Qinian, the boss of the small partner group, and Steve Jobs, the president of Apple, are called competitors, but they are actually allies to some extent. The touchscreen mobile phones launched by both claim to be subverting traditional mobile phones. Moreover, according to media interviews, they have all said on different occasions that those mobile phones with a bunch of keyboards launched by traditional mobile phone manufacturers are not real smartphones! ”
Although, compared with the popular terminals of traditional mobile phone manufacturers, whether it is a small partner company or Apple, the sales of mobile phones have not yet become the mainstream.
The mobile phone terminal of the small partner company has sold more than 10 million yuan, barely ranking among the top ten popular terminals. As for Apple, it can only be seen on the smartphone charts.
Who is the strongest mobile phone manufacturer now, Nokia and Sony Ericsson!
On the list of the top 10 most popular mobile phones, these two manufacturers occupy nine places. Just look at the list of the hottest terminals. These two mobile phone manufacturers sell hundreds of millions of popular mobile phones in a year. What's more, more terminals are not on the list.
Hundreds of millions of units are sold a year, so that these traditional mobile phone manufacturers are too confident and express contempt for their partners and Apple.
Even if the Xphone turned out to be among the top 10 best-selling phones in the world, it only occupied one place after all. In the opinion of some established manufacturers. It doesn't mean anything.
"According to our market research, mainstream mobile phone users continue to use traditional mobile phones, not that kind of touch screen! Some business users with relatively high consumption levels will also buy mobile phones with keyboards instead of touch screens. We have a high-end phone with a keyboard that is significantly more expensive than a touchscreen phone. But it can still sell millions. It can be seen that touch screen mobile phones may not really be the general trend! A Nokia executive confidently said, "Of course, if necessary, we can also launch a touchscreen mobile phone in a few years, we have the strength, but I personally think it is not necessary!" ”
"Cancel the keyboard, is it really necessary. I doubt it! Many girls in the Japanese market like the small and delicate flip phone, which needs to have a keyboard, which is more convenient for them to send text messages. As well as having a better camera to meet their ability to take pictures. A senior Sony official said, "We are mainly launching mobile phones with keyboards, and we will not consider the touch screen that cancels the keyboard for the time being!" ”
Although, Sony is also a supplier of parts for touchscreen phones, such as. The high-definition camera used in the mobile phone is still provided by Sony.
Wang Qinian looked at the science and technology news. A little happily said: "All the dying people don't realize it. Why did you die! For example, Sony...... I see Sony's future heroic end! Because, it made a directional mistake! ”
"Really? Sony Yankuai is good! "Xiao Xiang holds a PSP and fights in a Japanese game.
"You...... Be serious, we're talking about defeating Sony! Wang Qinian was speechless.
"yes, yes. When Sony is defeated, I will buy the PSP team, and I will let them do whatever games, and they will do what games! Xiaoxiang is full of longing.
As the nominal head of Xphone, Xiaoxiang actually has three days of drying nets and two days of fishing. If you're happy, you'll make a splash, and if you're lazy, you'll probably be at home playing games. Looking up the dictionary and playing those unpopular games in Japan, Wang Qinian's eyes are almost a dog.
A large number of games translated into Chinese are not played, but what the hell are they playing?
Fortunately, these games consumed a lot of her energy, so that she avoided becoming a fan of the Korean kimchi TV series. The niche house is a little quieter than the eight women who read the plot of the TV series in pieces.
It's just that a CEO who manages a team of thousands of people under his command stays at home all day, is he really a big man?
Although, as the CEO of Xphone, a large group, Xiaoxiang often takes leave and does not go to work, it will not affect the normal operation of the group.
In essence, partner companies and Xphone have gradually begun to de-headquarters and decentralization. The future goal is dispensable for the headquarters. At most, it would be a request for some resources from Headquarters, and if there was no application, it would not have much impact. After all, in addition to applying to the headquarters, the teams below can also find bank loans or other market-based methods to obtain resources. Even if you apply with the headquarters, it will not be free in the future, but a normal market trading behavior. Even if it's a transaction between a subsidiary and a parent company, it's important to settle accounts.
Each project team can do their own things, the group can run healthily, most things, no need to be approved, no need to ask for instructions, many teams are autonomous.
It is for this reason that the boss plays missing, and the company does not have meetings, which is not a big deal.
Mobile phone consumers all over the world have shown the best attitude towards touch screen mobile phones. Arguably. There will be a market for any touchscreen mobile phone, after all, consumption at this time is not too picky.
However, the XOS camp led by the partner company is flying stronger. At present, the mobile phone terminal users of Xphone alone have exceeded 1ooo thousand.
"ZTE XOO1 mobile phone, have you seen it?" Wang Qinian asked.
"Well, I've played it, it's too scummy!" Xiaoxiang put down the PSP and said, "It's only suitable for reading the news, weather forecasts, listening to music or something." Browser clicks, it's not very smooth! ”
ZTE XOO1 mobile phone should be the XOS camp, in addition to the mobile phone officially launched by the partner company, the first brand mobile phone launched by an authorized manufacturer.
Since December last year, ZTE has sold a low-end XOS, with a screen of only 3 inches and a very scummy hardware configuration. The battery or something, the battery life is also very limited. This extremely low-end mobile phone retails for 499 yuan.
Of course, the hardware of this low-configuration mobile phone is not much different from the current 1ooo meta-grade feature phone. It can be used to surf the Internet, browse files, listen to music, and look at pictures. Even, it's not impossible to barely use it to watch video clips.
Of course, this kind of low-end mobile phone, equipped with some reading, news, weather forecast, music and other apps, will definitely be better than traditional feature phones.
It's just that if you want to use this kind of machine to play slightly higher quality mobile games and apps with higher hardware requirements, just don't think about it! Let's not talk about whether you can install it, even if you install it, it's the same thing, as soon as you open the app, most of it will be stuck in a crash and crash.
And like the xphone launched by the small partner company, it is more powerful, even if it is another 5 years, it can still be regarded as a mainstream configuration.
Wang Qinian has also played this mobile phone, and the smoothest app should be the app. Well, after all, the offline function is supported, and the version that has just begun to be launched is relatively small in size and does not take up much memory. Therefore, the operation is relatively smooth, even if it is a low-end product, it will feel that the reading experience is okay.
For example, Wang Qinian used this low-end terminal to read the original novel of "The Four Famous Catches", and felt that reading books on a small screen was very interesting.
This made Wang Qinian have a hunch that in the era of smart phones, the first thing to become popular should be the reading application with relatively low traffic consumption and low hardware requirements.
Although, in Wang Qinian's view, the mobile phone launched by ZTE is almost a garbage phone, but ...... After ZTE's mobile phone was launched, it was sold in short supply. Its reserve of 2o million mobile phone inventory was almost sold out by the market.
On the one hand, it is cheap, and on the other hand, it is a touch screen after all, and the attraction of users is extraordinary.
No one realizes that the lifeless Chinese mobile phone brands have begun to rejuvenate themselves in the era of touchscreen mobile phones. (To be continued.) )