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"There are more and more mobile phones on the XOS platform, but many of them seem to look about the same," Xiaoxiang commented, "Some of them are copied from us."

"Assimilation is inevitable, entering the era of touch screens, the appearance and experience of mobile phones will become more and more similar," Wang Qinian said with a smile, "It's similar to PC, and now PC is not much different except for the cost performance." Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ”

"Why? Can't you design it differently? ”

"If you pursue individuality due to cost and industrialization, it will not be conducive to large-scale procurement and production to reduce costs. All purchase similar spare parts and engage in similar designs, then, the cost of all producers can be reduced."

"I see" seems to be listening to Xiao Xiang very seriously, but in fact, she responded casually.

Designs are becoming more and more homogeneous

This is the ultimate fate of many mass-produced industrial products, and in the era of handicrafts, each product may be different and has its own personality. However, with the large-scale production, for the sake of production cost and efficiency, everyone's design convergence, and it is inevitable to reduce the cost of the entire industry.

I don't want convergence, I want individuality, then. It will be eliminated by the market, or it will become a niche luxury and survive.

For example, the automobile industry is like that, more than 100 years ago, the cars are all strange. But today, the vast majority of cars are converging.

The terminal sent by ZTE is just one

In fact, during this time, major mobile phone terminal manufacturers sent various versions and models of different touchscreen mobile phones to small partner companies.

They are generally imitating the mobile phones of the little partner company, and the differences are mainly the buttons, the size, color and material of the shell.

Of course, no matter which manufacturer produces it, the core operating system is the XOS system

It seems that the current XOS system is a major national scientific and technological project, after all, there are many domestic research operating systems, but the operating system that can really be successfully commercialized. There is only one small partner company.

Other operating systems can only be regarded as solving the problem of whether there is a problem, and most of them have no prospects for marketization. For example, many domestic operating systems are free. However, it comes with it for free on a computer, and consumers will uninstall it and reinstall it on Microsoft's system.

Technically, the partner company may not be more clever than other operating system manufacturers. But a new blue ocean market was chosen. When the level of smartphones was still very primitive, a touchscreen operating system with a high experience effect was developed. Although there were only a few apps in the beginning, the basic browser functions for reading music videos and taking photos were available, and consumers could enjoy playing with them.

With the increasing number of mobile phone terminals in the XOS camp, there are naturally hardware manufacturers and software manufacturers that cater to the technical standards of the XOS camp, and the XOS system has initially established a moat at this time

Moreover, this moat is becoming wider and deeper day by day as the scale of users grows

Compared with today's PC market, users of touchscreen mobile phones are not yet advantageous. But in a few years it will be hard to say

For example, in the past year alone, there have been new changes in the novels, comics and music websites of the small partner company, and the traffic on the mobile terminal has accounted for one-fifth of the traffic, and almost every day, the user traffic and even the revenue of the mobile phone terminal are increasing. However, the traditional Internet on the PC side, although it is still growing, has become slower and slower.

In the next few years, mobile phone data fees will gradually decrease, and apps such as gaming videos will be lowered. It can also be done from a smartphone. Shopping, searching, mapping, office and other applications, and even mobile phones can be operated, at that time, what is the difference between mobile phones and computers? A mobile phone user. It is no less valuable than a PC terminal user.

In addition to the low-end mobile phones released by ZTE, most of the mobile phones released by other mobile phone manufacturers with XOS system are mainly low-end mobile phones below 1500 yuan.

This is mainly the xphone of the small partner company, different size versions, the price is priced at 1999 yuan and 2999 yuan respectively, which makes many mobile phone manufacturers. I felt that it was difficult to compete with the Xphone, so I avoided the price segment of the Xphone.

As a result, the vast majority of mobile phones with XOS systems are taking the low-end route. A very small number of them are on the wrong side, with a configuration that is more high-end than Xphone, and the price is more than 4000 yuan, attacking a higher-end market.

However, the pricing of the Xphone of the small partner company must be an example for many mobile phone manufacturers, and the pricing of various touchscreen mobile phones on the market must refer to the pricing of the Xphone.

These mobile phones with the same XOS system have been released, and they will obviously compete with Xphone for the market. But Wang Qinian is not worried about this, even if the mobile phone terminal market is all snatched away by the manufacturers in the XOS camp, as long as everyone is happy. It's good not to be seized by the terminals of other camps such as iOS or Android.

Even if the partner company does not build mobile phone terminals in the future, it is enough to focus on the research and development of the XOS system, which is enough to occupy a dominant position in the XOS camp and earn a lot of profits. After all, the XOS system is currently licensed to other vendors, but major vendors are required not to modify the original system ecosystem. For example, the default browser software download mall and instant messaging software of the mobile phone system are the products of small partner companies. The traffic entrance value of these products alone is much more valuable than simply selling mobile phones.

Different manufacturers have launched more than 20 new machines, from the lowest grade of 499 yuan to the high-end 5000 yuan configuration, and the sales volume is not less than 1000 units in a month.

As for which one only sold 1,000 units in a month after it was launched, the main reason is that the manufacturer's hardware reserves are insufficient, especially the touch screen components, which are now seriously out of stock.

Lack of cores and fewer screens

This is a phrase that TV manufacturers often say in the past

Now, touch screen mobile phone manufacturers are often talking about "lack of core and less screen"

In fact, what the chip lacks is only high-end new films, for example, the chips produced by Qualcomm are lacking. Lower your profile and purchase MediaTek chips, there must be no shortage.

Arm licenses its technology to too many manufacturers around the world, and as long as you can afford to pay the technology licensing fee, you can design and produce an ARM chip by yourself.

Moreover, many feature phones on the market now are also using ARM chips.

It is precisely for this reason that the ARM chip, which is the most commonly used in mobile phones, is not out of stock, only high-end chips.

The main thing that plagues touch screen mobile phone manufacturers is the screen

Manufacturers of touch screens give priority to meeting giants such as small partner companies and Apple, and orders from other companies are ranked behind.

As a result, many manufacturers hoard touch screens and sell them to peers to double the difference

It can be said that at present, one-third of the cost of a mobile phone is composed of touch screens, which is already the most expensive part of mobile phone hardware.

Of course, the touch screen hardware is not a high-end product, and the production capacity was insufficient before, but there was no market demand. With this demand, the top three panels such as South Korea, Japan and Taiwan, plus the mainland panel manufacturers that have just emerged at this time, have also begun to enter the touch screen market

The problem of screen shortage can be alleviated soon.

Wang Qinian was talking and laughing with Wang Dongsheng, chairman of BOE, the largest panel manufacturer in China. To be continued.

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