Wang Qinian knows that speed is not enough, and it takes more patience to cooperate with a retail giant in transition like Suning. Pen ~ fun ~ pavilion www.biquge.info

When Suning really feels the urgency of cooperation, it will carry out more in-depth cooperation with its partners.

Suning in transition, the performance pressure must be very high.

In recent years, Suning has used financial techniques to whitewash its performance and avoid losses in the annual reports of listed companies. The most commonly used financial technique is naturally real estate, Suning Electric (later renamed Suning Yunshang) in the past when real estate prices were cheap, at least tens of billions of commercial real estate hoarded. When the price of real estate rose sharply, Suning's financial report did not reflect it. Therefore, Suning was forced to sell some of its self-owned stores, and then rent them back for use!

In the long run, it is not cost-effective to sell the property for your own use and then rent it back at an expensive cost. You may get a lot of cash flow in the short term, but in the long run, you will need to pay more cash.

However, Suning has no choice, in the process of transformation, investment continues to increase, and profits are declining year by year. In order not to lose money in the annual report, this kind of selling assets was adopted to fan financial reports.

Of course, in fact, Suning is far from the point of exhaustion, at least, its assets are very, very rich.

At the same time, Suning only needs to lower its profile, in fact, it can reap a lot of performance and profits.

For example, let Suning cancel its own Yifubao and fully adopt the small partner wallet. This proposal is essentially a win-win situation.

Because, if Suning wants to develop its own Yifubao, the difficulty is very difficult. The size of Epay's users limits the development of its e-commerce website.

However, if Suning cancels its own payment tools and directly uses the wallet of its partners, the payment problem will be solved immediately, and the scale of users will increase by several grades.

Of course, the cancellation of Yifubao is to make Suning give up its impossible Internet financial business. There are only a few Internet finance companies that can really become big with payment tools as a platform. The remaining weak ones have limited user scale, traffic and deposit scale, and it is impossible to make much profit.

For partner companies, let more online platforms be the default payment tool. All of them have become the wallet of the little partner, which is also a strategic goal of the little partner.

The most active payment instrument with hundreds of millions of users, because it is tied to money. Therefore, the value of traffic far exceeds that of any other commonly used Internet device.

An established user scale. It is also a tool closely related to cash transfer payment, and the traffic value generated by this tool is even far greater than that of tools such as QQ and WeChat.

"Mr. Zhang, I believe that Suning's difficulties are temporary, and with the integration of online and offline resources and channels, Suning will have a better future." Anyway, you don't need money to say something nice, so Wang Qinian told Suning Zhang Jindong something nice.

"Thanks to Ji Yan!" Zhang Jindong smiled and hung up the phone.

……

Early July 2013. Wang Qinian met with the head of Ping An again to discuss one thing - the establishment of a joint venture insurance company!

The small partner currently does not have an insurance license, and wants to set up a separate insurance company by himself, which is more troublesome in terms of procedures and efficiency.

However, it is easier to set up an insurance institution in cooperation with traditional insurance giants.

"Mr. Ma!" Wang Qinian said with a smile, "There is nothing to do but go to the Three Treasures Palace, this time I mainly cooperate with Mr. Ma, borrowing the tiger skin of Ping An, in order to establish a new insurance company." An insurance company that is small in scale, but has a certain degree of innovation! ”

"What kind of insurance company?" Mr. Ma couldn't help but be curious.

"Such!" Wang Qinian said, "When we invest in movies and TV series, we often encounter a problem - hitting the streets! Even if it's a good script. No matter how good the crew members are, no matter how good the publicity, it is very promising to speculate in advance, but there is also the possibility of losing money! So, I came up with the idea of starting an insurance agency. Issued street insurance to cover the performance of film and television dramas! Before the film and television works go on the market, spend some money to buy insurance to reduce the magnitude of losses in extreme cases! ”

When Mr. Ma heard this, he couldn't help but be interested.

The market in the film and television industry is not very large, and the scale of this type of insurance is definitely smaller. But, crucially, this is a new market.

Since the scale of this project is not very large, the two sides quickly finalized the cooperation intention, and the name of the newly established insurance company was also proposed to be - Entertainment Insurance Co., Ltd.

The registered capital of the entertainment insurance company is 100 million yuan, of which 30 million yuan is invested by Ping An, 30 million yuan is invested by Xiaoyou Financial Holdings, 30 million yuan is invested by the cinema holding company, and the remaining 10 million yuan is reserved for the employees of the team to subscribe.

For an insurance company, the scale of entertainment insurance is naturally pitiful. Of course, its significance lies in the professionalism of the business, which belongs to the special insurance company of a specific industry.

The name of entertainment insurance also shows that it is not a traditional property insurance and does not do life insurance business. Mainly for culture-related insurance.

For some cultural investment projects related to film and television, games, etc., insurance institutions will evaluate according to the amount of investment. For example, a certain movie claims to have an investment of 100 million yuan, and the future box office revenue is also 100 million, but the insurance company does not agree, and after evaluation, it is believed that the film can be produced with an investment of up to 50 million, and the assessed box office income is 50 million. If you are willing to accept this appraisal, then film and television investors can buy insurance according to the appraisal price.

The lowest grade pays one-thousandth of the estimated box office income, and claims 20% of the loss, which is also the assessment given by the insurance agency before the movie is that the box office is divided into 50 million yuan, and the insurance premium is paid 50,000 yuan before the release. But in fact, the final share of less than 50 million is assumed to be 45 million yuan, which is a loss of 5 million. According to the previously signed agreement, the insurance institution can pay 1 million yuan for the film and television project that purchased the insurance.

The highest grade is to pay 5% of the estimated box office, and the loss amount can be compensated 100%.

To put it simply, this insurance product is a type of property insurance, but it is very difficult to evaluate, which is different from traditional property insurance. It is necessary to have professionals in the film and television, literature and art industries to do better.

There are many professionals in film and television culture under the small partner company, and some people gradually withdraw from the stage and gradually begin to engage in management.

The establishment of this new insurance business is also a place where many talents in the small partner group can be used. (~^~)